FIBA EuroBasket 2015 Visitors’ Survey
Strictly private and confidential
October 2015
October 2015 Strictly private and confidential FIBA EuroBasket 2015
Contents
Executive Summary
1
Berlin
2
Montpellier
3
Riga
4
Zagreb
5
Lille
6
Appendix
7
Executive Summary
1
October 2015 Strictly private and confidential
Background, Methodology and Overview of respondents
Background
Overview of respondents
FIBA EuroBasket 2015
Visitor’s Survey
The key objective of this research was to determine the social and economic impact of EuroBasket 2015 on host cities as well as to understand the respondents overall satisfaction with the host cities and the EuroBasket 2015 games. The research was structured around 4 key themes: • Perception of the Host City • Expenditure • Legacy impact of EuroBasket event • Satisfaction with EuroBasket event
Methodology
• FIBA representatives interviewed those who were attending the EuroBasket 2015 games in Berlin, Montpellier, Lille, Riga and Zagreb and entered their responses into an online survey
• A total of 2,252 online surveys were achieved. • The survey was live during a 2 week period from
05/09/15 to 20/09/15.
Host City Number of completes
Berlin 506
Montpellier 340
Zagreb 430
Riga 408
Lille 568
Total 2,252
2
Type of respondent
Host City Spectator/
ticket holder
Sponsor of a national
team
Sponsor of the event
Member of a team
Media rep Member of
LOC
Berlin 94% 1% 1% 0% 1% 3%
Montpellier 91% 0% 3% 1% 1% 4%
Zagreb 97% 0% 1% 0% 0% 2%
Riga 97% 0% 0% 1% 0% 1%
Lille 87% 1% 2% 3% 0% 7%
October 2015 Strictly private and confidential
Summary of results Satisfaction with EuroBasket event
• Overall satisfaction with EuroBasket tournament high in all cities.
• Attendees were most satisfied with the stadiums, staff and atmosphere and least satisfied with the information provided to fans about EuroBasket.
• Fans who attended games in Lille are least likely to return to the next tournament, while those who attended games in Riga are more likely to play more basketball and participate in more sports than those who attended games in other cities.
• Satisfaction with information provided to fans about the EuroBasket event was generally low, other than in Riga, where over half of attendees (57%) were very satisfied.
Perception of Host City
• Perception of the host cities before visiting was high and didn’t change greatly as a result of the visit – visitors to Berlin, Montpellier and Zagreb were as satisfied or more satisfied as a result of their visit.
• Overall satisfaction fell slightly in Riga and Lille, but Lille’s score may have been affected by the weather, which scored particularly low.
• The majority of respondents are likely/very likely to return to the host city for holiday within the next 5 years, however, visitors to Lille were less likely to return to Lille than those visiting other cities.
• Satisfaction with activities for EuroBasket fans was low in Berlin, Montpellier and Lille, but was particularly high in Riga.
Areas for improvement
• In order to overall improve future events and encourage more fans to attend the next tournament, FIBA should focus on improving the information they provide to fans on the tournament, the activities offered in host cities and ticketing. As Riga scored highest in overall satisfaction with information provided to fans and as those who attended games in Riga are more likely to play more sports and basketball than those in other cities, FIBA should look at what was done differently here and apply this to future host cities.
FIBA EuroBasket 2015
Visitor’s Survey
3
October 2015 Strictly private and confidential
Riga
82
Host City Index Scores
FIBA EuroBasket 2015
Berlin
77
Lille
69
Montpellier
79 Zagreb
80
Visitor’s Survey
Scores calculated by assigning a numeric value to each level of response (e.g. Very satisfied=100, Satisfied=75, etc.). This
approach effectively highlights the differences among responses, where such differences may not be immediately obvious at
first glance.
4
October 2015 Strictly private and confidential
Riga
85
Game Index Scores
FIBA EuroBasket 2015
Berlin
81
Lille
82
Montpellier
83 Zagreb
81
Visitor’s Survey
Scores calculated by assigning a numeric value to each level of response (e.g. Very satisfied=100, Satisfied=75, etc.). This
approach effectively highlights the differences among responses, where such differences may not be immediately obvious at
first glance.
5
Berlin
2
October 2015 Strictly private and confidential
Overview of Berlin
• The majority of game attendees in Berlin were from Germany (65%) and males (74%) aged between 25-34 (41%). Most of the attendees had travelled from other parts of Germany –just a third of fans from Germany were from Berlin.
• Overall, attendees were satisfied with the EuroBasket event held in Berlin, with over 90% stating they were satisfied/very satisfied (46% very satisfied). They were particularly happy with the stadium (74% very satisfied), staff (68% very satisfied). Attendees were least satisfied with the food/drink (26% very satisfied), information about EuroBasket (30% very satisfied) and ticketing (42% very satisfied).
• Just over a third (34%) of attendees in Berlin are very likely to attend the next EuroBasket tournament. As a result of their visit to the EuroBasket event, around a third of attendees are very likely to play more basketball and participate in more sports.
• The majority (87%) of visitors to Berlin are likely/very likely to return in the 5 years for a holiday. Visitors views of Berlin increased slightly as a result of their visit to the city. Visitors were most satisfied with Berlin’s transport (55% very satisfied) and tourist attractions (50% very satisfied) and least satisfied with the weather (19% very satisfied) and information - just a quarter of visitors were very satisfied with activities for EuroBasket fans.
Improving the information provided to fans about the EuroBasket event would have the biggest impact on overall satisfaction with games and may encourage more fans to attend the next tournament.
FIBA EuroBasket 2015
Berlin
7
October 2015 Strictly private and confidential
Overview of respondents in Berlin
Berlin
Respondent Age
2%
4%
10%
20%
41%
22%
65+
55-64
45-54
35-44
25-34
18-24
Base: 506
23% 76%
Gender
Base: 506, Prefer not to disclose - 1%
FIBA EuroBasket 2015
3%
1%
1%
2%
4%
7%
8%
8%
65%
Other European country
Netherlands
Russia
Turkey
Spain
Serbia
Iceland
Italy
Germany
Base: 505
Country of origin
33%
From Berlin
Base: 329
8
October 2015 Strictly private and confidential
Perception of Berlin before visiting was high and didn’t change greatly as a result of the visit, with a slight increase in overall satisfaction with the city
9
Opinion of Berlin before visiting city
1%
4%
14%
42%
39%
Very negative
Quite negative
Neither/nor
Quite positive
Very positive
Overall satisfaction with Berlin
5%
2%
4%
45%
44%
Very dissatisfied
Quite dissatisfied
Neither/nor
Quite satisfied
Very satisfied
Difference between perception and experience
4.1 4.2
0.1 MEAN SCORE MEAN SCORE
Base: 170 Base: 170
FIBA EuroBasket 2015
Berlin
October 2015 Strictly private and confidential
3rd
1st
2nd
15
10
5
5
1
2
4
3
3
1
40
33
42
35
36
35
19
25
43
47
50
55
Weather
Activities for EuroBasket fans
Accommodation/hotels
Restaurants/food outlets
Tourist attractions
Transport
Only a quarter of visitors to Berlin were very satisfied with the activities offered to EuroBasket fans. Visitors were most satisfied with Berlin’s transport and tourist attractions
10
Satisfaction with aspects of Berlin
Base: 153-169
Neither/ Nor
7%
13%
10%
10%
29%
22%
MEAN SCORE
4.4
4.4
4.2
4.2
3.7
3.6
%
FIBA EuroBasket 2015
Berlin
Impact on Overall
Satisfaction
Regression analysis used to measure the impact of city attributes on level of satisfaction with the host city.
October 2015 Strictly private and confidential
17
12
15
9
2
34
16
5
9
5
15
22
28
27
28
18
32
34
35
59
Conduct business in Berlin
Play more basketball
Attend the next EuroBasket tournament
Participate in more sports
Return to Berlin within the next5 years for a holiday/short break
Almost 60% of visitors are very likely to return to Berlin for a holiday in the next 5 years, while around a third of game attendees are very likely to attend the next EuroBasket tournament, participate in more sports and play more basketball as result of their visit to the event
11
Legacy impact of EuroBasket event
Base: 297-386
Neither/ Nor
6%
19%
18%
18%
15%
MEAN SCORE
4.3
3.7
3.7
3.4
2.7
%
FIBA EuroBasket 2015
Berlin
October 2015 Strictly private and confidential
Lack of information about EuroBasket and the perceived poor quality of the games may discourage fans from attending the next EuroBasket tournament
12
FIBA EuroBasket 2015
Berlin
15 5 28 34 Attend the next EuroBasket tournament
%
Greatest difference between those likely/very likely to attend next EuroBasket and those unlikely/very unlikely
Information about EuroBasket
Quality of game
Ticketing
Toilet facilities
Atmosphere in stadium
0.55
0.36
0.32
0.26
0.19
3.89
4.50
4.22
4.29
4.49
Very/ quite likely
3.34
4.14
3.90
4.03
4.30
Unlikely/ very unlikely
Difference
How likely are you to…
(18% neither/nor)
Base: 377
October 2015 Strictly private and confidential
3rd
1st
2nd
15
13
3
6
3
3
2
3
2
1
10
5
3
1
2
1
2
2
1
1
31
37
40
38
36
38
36
28
25
22
26
30
42
46
51
52
55
60
68
74
Food/drink
Information about EuroBasket
Ticketing
Toilet facilities
Game entertainment
Quality of game
Security
Atmosphere in stadium
Event staff
Stadium
4 3 45 46 EuroBasket event
Less than a third of attendees were very satisfied with the information provided about EuroBasket. Improving this would have the greatest impact on overall satisfaction
13
Satisfaction with EuroBasket event
Base: 354-390 %
FIBA EuroBasket 2015
Berlin
Base: 400 %
Impact on Overall
Satisfaction with event
MEAN SCORE
4.7
4.6
4.4
4.4
4.4
4.3
4.2
4.1
3.7
3.5
4.3
Neither/ Nor
2%
4%
7%
6%
6%
8%
9%
12%
15%
18%
3%
Regression analysis used to measure the impact of game attributes on level of satisfaction with event
Montpellier
3
October 2015 Strictly private and confidential
Overview of Montpellier
• The vast majority of game attendees in Montpellier were from France (91%) of which around two-fifths (38%) were from Montpellier. They were mainly males (76%) aged between 18-44 (79%).
• Over 90% of attendees at the event in Montpellier were satisfied/very satisfied with the EuroBasket event (54% very satisfied). Around three-quarters were very satisfied with the stadium (77%) and event staff (74%), while only two-fifths were very satisfied with the food/drink (39%).
• Over half (57%) of the respondents who attended games in Montpellier are very likely to return to the next EuroBasket tournament. Around two-fifths of game attendees are very likely to participate in more sports and play more basketball after attending the EuroBasket tournament.
• Almost two-thirds (63%) of visitors to Montpellier are very likely to return in the next 5 years for a holiday. There was very little change in visitors’ perception of Montpellier before and after their visit. Visitors were most satisfied with the weather (80% very satisfied) and transport (51% very satisfied) and least satisfied with the tourist attraction (33% very satisfied) and the information provided about EuroBasket (38% very satisfied).
Improving the information provided to fans about the EuroBasket would have the biggest impact on overall satisfaction with games.
A better ticketing process may encourage more fans in Montpellier to attend the next tournament.
Overall satisfaction with Montpellier could be increased by improving the activities offered to EuroBasket fans.
15
FIBA EuroBasket 2015
Montpellier
October 2015 Strictly private and confidential
Overview of respondents in Montpellier
16
Montpellier
Respondent Age
1%
6%
12%
25%
30%
24%
65+
55-64
45-54
35-44
25-34
18-24
Base: 340, Prefer not to disclose - 1%
23% 76%
Gender
Base: 340, Prefer not to disclose - 1%
FIBA EuroBasket 2015
1%
1%
7%
91%
Israel
Poland
Finland
France
Base: 340
Country of origin
38%
From Montpellier
Base: 310
October 2015 Strictly private and confidential
A small percentage of visitors were less positive about Montpellier after their visit, but overall, satisfaction was high
17
Opinion of Montpellier before visiting city
1%
0%
16%
40%
43%
Very negative
Quite negative
Neither/nor
Quite positive
Very positive
Overall satisfaction with Montpellier
5%
0%
9%
39%
47%
Very dissatisfied
Quite dissatisfied
Neither/nor
Quite satisfied
Very satisfied
Difference between perception and experience
4.2 4.2
0.0 MEAN SCORE MEAN SCORE
Base: 117 Base: 118
FIBA EuroBasket 2015
Montpellier
October 2015 Strictly private and confidential
3rd
2nd
1st
5
3
3
3
2
1
3
4
8
5
6
6
38
35
32
30
29
10
33
35
38
42
51
80
Tourist attractions
Restaurants/food outlets
Activities for EuroBasket fans
Accommodation/hotels
Transport
Weather
Just over a third of visitors to Montpellier were very satisfied with the activities offered for EuroBasket fans, one of the factors that has the greatest impact on overall satisfaction
18
Satisfaction with aspects of Montpellier
Base:79-117
Neither/ Nor
3%
12%
20%
19%
23%
22%
MEAN SCORE
4.6
4.2
4.0
3.9
3.9
3.9
%
FIBA EuroBasket 2015
Montpellier
Impact on Overall
Satisfaction
Regression analysis used to measure the impact of city attributes on level of satisfaction with the host city.
October 2015 Strictly private and confidential
12
5
6
9
5
44
23
19
6
4
16
27
23
21
23
17
37
40
57
63
Conduct business in Montpellier
Play more basketball
Participate in more sports
Attend the next EuroBasket tournament
Return to Montpellier within the next5 years for a holiday/short break
Nearly two-thirds of Montpellier visitors are very likely return for a holiday, while over half of visitors are very likely to attend the next EuroBasket. Around two-fifths of game attendees are very likely to participate in more sports and play more basketball
19
Legacy impact of EuroBasket event
Base: 142-224
Neither/ Nor
5%
7%
13%
9%
11%
MEAN SCORE
4.4
4.1
3.6
3.5
2.5
%
FIBA EuroBasket 2015
Montpellier
October 2015 Strictly private and confidential
Concerns around security and ticketing may deter some fans from attending the next EuroBasket event
20
FIBA EuroBasket 2015
Montpellier
9 6 21 57 Attend the next EuroBasket tournament
%
Greatest difference between those likely/very likely to attend next EuroBasket and those unlikely/very unlikely
Security
Ticketing
Quality of game
Food/drink
Atmosphere in stadium
0.81
0.48
0.33
0.29
0.17
4.45
4.44
4.33
4.33
3.88
Very/ quite likely
3.64
3.96
4.00
3.59
4.38
Unlikely/ very unlikely
Difference
How likely are you to…
(7% neither/nor)
Base: 218
October 2015 Strictly private and confidential
3rd
1st
2nd
9
2
6
6
5
2
3
2
2
7
2
3
5
3
4
7
1
2
1
26
38
34
28
31
26
28
29
21
20
39
49
50
52
53
58
59
64
74
77
Food/drink
Quality of game
Information about EuroBasket
Toilet facilities
Game entertainment
Ticketing
Security
Atmosphere in stadium
Event staff
Stadium
1 5 37 54 EuroBasket event
Only half of attendees were very satisfied with two of the factors that have the greatest impact on overall satisfaction - information about EuroBasket and the quality of the game
21
Satisfaction with EuroBasket event
MEAN SCORE
4.7
4.6
4.5
4.3
4.3
4.3
4.2
4.2
4.3
3.8
4.3
Base: 193-229
Neither/ Nor
2%
2%
3%
4%
10%
8%
9%
6%
10%
19%
3%
%
FIBA EuroBasket 2015
Montpellier
Base: 231 %
Impact on Overall
Satisfaction with event
Regression analysis used to measure the impact of game attributes on level of satisfaction with event
Riga
4
October 2015 Strictly private and confidential
Overview of Riga
• Game attendees in Riga were the most diverse with a mix of people with fans travelling from Latvia (31%), Estonia (28%) and Lithuania (21%) to attend the games. The majority of those from Latvia were also from Riga (78%). Attendees were mainly males (75%) aged between 25-34 (38%).
• Overall satisfaction with the EuroBasket event held in Riga was high – 91% were satisfied/very satisfied with the event (51% very satisfied). Attendees were most satisfied with the atmosphere in the stadium (71% very satisfied) and least satisfied with the toilet facilities (43% very satisfied) and food and drink (47% very satisfied).
• Less than half (46%) of those who attended the games in Riga are very likely to return to the next tournament. After their visit to the tournament, half of game attendees in Riga are very likely to play more basketball and participate in more sports.
• Visitor’s opinion of Riga decreased slightly after their visit to the city, however, the majority (85%) of visitors are likely/very likely to return in the next 5 years for a holiday. Visitors were most satisfied with the accommodation/hotels (54% very satisfied) in Riga as well as the activities offered to EuroBasket fans (52% very satisfied). They were less satisfied with Riga’s tourist attractions (48% very satisfied) and the weather (36% very satisfied).
Overall, satisfaction with the information provided to fans and the activities for EuroBasket fan was higher in Riga than in all other cities.
Fans in Riga are more likely to attend the next tournament if the quality of the game was improved.
23
FIBA EuroBasket 2015
Riga
October 2015 Strictly private and confidential
Overview of respondents in Riga
24
Riga
Respondent Age
2%
3%
8%
21%
38%
26%
65+
55-64
45-54
35-44
25-34
18-24
Base: 408, Prefer not to disclose - 2%
22% 75%
Gender
Base: 408, Prefer not to disclose - 3%
FIBA EuroBasket 2015
1%
4%
5%
8%
21%
28%
31%
France
Czech Republic
Ukraine
Belgium
Lithuania
Estonia
Latvia
Base: 408
Country of origin
68%
From Riga
Base: 129
October 2015 Strictly private and confidential
Although overall satisfaction with Riga was high, visitor’s opinion of Riga decreased slightly after their visit to the city
25
Riga
Opinion of Riga before visiting city
0%
1%
4%
43%
51%
Very negative
Quite negative
Neither/nor
Quite positive
Very positive
Overall satisfaction with Riga
3%
2%
5%
44%
46%
Very dissatisfied
Quite dissatisfied
Neither/nor
Quite satisfied
Very satisfied
Difference between perception and experience
4.4 4.3
0.1 MEAN SCORE MEAN SCORE
Base: 204 Base: 208
FIBA EuroBasket 2015
October 2015 Strictly private and confidential
3rd
1st
2nd
4
3
3
1
1
2
2
1
1
2
2
2
39
36
41
38
35
36
36
48
48
50
52
54
Weather
Tourist attractions
Restaurants/food outlets
Transport
Activities for EuroBasket fans
Accommodation/hotels
Riga visitors were least satisfied with the tourist attractions and weather, while over half were very satisfied with the accommodation and activities for fans
26
Satisfaction with aspects of Riga
Base: 171-198
Neither/ Nor
7%
11%
9%
7%
13%
19%
MEAN SCORE
4.4
4.4
4.3
4.3
4.3
4.1
%
FIBA EuroBasket 2015
Riga
Impact on Overall
Satisfaction
Regression analysis used to measure the impact of city attributes on level of satisfaction with the host city.
October 2015 Strictly private and confidential
10
4
2
6
3
21
4
6
7
2
18
31
28
19
30
29
46
49
50
55
Conduct business in Riga
Attend the next EuroBasket tournament
Participate in more sports
Play more basketball
Return to Riga within the next5 years for a holiday/short break
Over half of visitors to Riga are very likely to return for a holiday while less than half are very likely to attend the next EuroBasket event. Half of game attendees in Riga are very likely to play more basketball and participate in more sports
27
Legacy impact of EuroBasket event
Base: 185-248
Neither/ Nor
10%
17%
15%
14%
22%
MEAN SCORE
4.3
4.0
4.1
4.1
3.2
%
FIBA EuroBasket 2015
Riga
October 2015 Strictly private and confidential
Improving the quality and game entertainment in Riga may increase the likelihood of fans to return to the next EuroBasket tournament
28
FIBA EuroBasket 2015
Riga
4 4 31 46 Attend the next EuroBasket tournament
%
Greatest difference between those likely/very likely to attend next EuroBasket and those unlikely/very unlikely
Quality of the game
Game entertainment
Information about EuroBasket
Stadium
Atmosphere in stadium
4.42
4.45
4.51
4.64
4.73
Very/ quite likely
3.95
4.09
4.36
4.50
4.59
Unlikely/ very unlikely
0.47
0.36
0.15
0.14
0.14
Difference
How likely are you to…
(14% neither/nor)
Base: 245
October 2015 Strictly private and confidential
3rd
2nd
1st
6
2
1
2
1
3
1
1
3
1
1
2
2
2
35
43
41
39
41
33
34
31
32
26
43
47
49
51
51
56
57
62
64
71
Toilet facilities
Food/drink
Game entertainment
Quality of game
Ticketing
Security
Information about EuroBasket
Event staff
Stadium
Atmosphere in stadium
3 3 40 51 EuroBasket event
Satisfaction with the atmosphere in the stadium was very high in Riga, but toilet facilities could be improved
29
Satisfaction with EuroBasket event
MEAN
SCORE
4.7
4.6
4.5
4.4
4.4
4.4
4.4
4.3
4.4
4.1
4.3
Base: 251-259
Neither/
Nor
3%
4%
6%
7%
7%
7%
6%
8%
7%
13%
4%
%
FIBA EuroBasket 2015
Riga
Base: 267 %
Impact on Overall
Satisfaction with event
Regression analysis used to measure the impact of game attributes on level of satisfaction with event
Zagreb
5
October 2015 Strictly private and confidential
Overview of Zagreb
• Two-fifths of those interviewed in Zagreb were from Slovenia (39%). One-fifth (21%) of were from Croatia. This is the only city which does not reflect the actual split of attendees of the games in Zagreb. The vast majority (79%) of Croatians interviewed were from Zagreb. They were mainly males (73%) aged between 18-34 (64%).
• Half of game attendees in Zagreb were very satisfied with the EuroBasket event. In particular, they were satisfied with event staff (60% very satisfied) and atmosphere in the stadium (57% very satisfied). They were least satisfied with the information provided about EuroBasket with only a third stating that they were very satisfied.
• Just over a third (35%) are very likely to attend the next EuroBasket tournament. Over a third of game attendees in Zagreb are very likely to participate in more sports and play more basketball as a result of their visit to the games.
• Overall perception of Zagreb increased slightly as a result of visitors’ time there, however, just two-fifths of visitors are very likely to return Zagreb for a holiday. Visitors to Zagreb were most satisfied with the restaurants/food outlets (49% very satisfied). They were least satisfied with Zagreb’s tourist attractions (34% very satisfied). Less than half of visitors (44%) were very satisfied with the activities for EuroBasket fans in Zagreb.
Improving the tourist attractions in Zagreb would have the biggest impact on overall satisfaction with city.
Improving the ticketing and atmosphere in the stadium may encourage more fans in Zagreb to attend the next tournament.
• s 31
FIBA EuroBasket 2015
Zagreb
October 2015 Strictly private and confidential
Overview of respondents
32
Zagreb
Respondent Age
1%
1%
13%
20%
31%
33%
65+
55-64
45-54
35-44
25-34
18-24
Base: 430, Prefer not to disclose - 1%
25% 73%
Gender
Base: 430, Prefer not to disclose - 2%
FIBA EuroBasket 2015
2%
1%
1%
1%
6%
6%
8%
14%
21%
39%
Other European country
Germany
Italy
Serbia
Georgia
Netherlands
Greece
Macedonia
Croatia
Slovenia
Base: 430
Country of origin of respondents
79%
From Zagreb
Base: 92
October 2015 Strictly private and confidential
Overall view of Zagreb increased slightly after visiting
33
Opinion of Zagreb before visiting city
0%
3%
10%
38%
50%
Very negative
Quite negative
Neither/nor
Quite positive
Very positive
Overall satisfaction with Zagreb
1%
3%
6%
38%
52%
Very dissatisfied
Quite dissatisfied
Neither/nor
Quite satisfied
Very satisfied
Difference between perception and experience
4.3 4.4
MEAN SCORE MEAN SCORE
Base: 149 Base: 151
0.1
FIBA EuroBasket 2015
Zagreb
October 2015 Strictly private and confidential
3rd
1st
2nd 3
2
2
5
3
1
3
1
41
43
44
36
44
42
34
37
42
44
44
49
Tourist attractions
Weather
Accommodation/hotels
Activities for EuroBasket fans
Transport
Restaurants/food outlets
Zagreb visitors were least satisfied with the three aspects of the city that have the greatest impact on overall satisfaction – tourist attractions, accommodation and activities for fans
34
Satisfaction with aspects of Zagreb
Base: 131-150
Neither/ Nor
9%
9%
11%
13%
17%
22%
MEAN SCORE
4.4
4.3
4.1
4.3
4.1
4.1
%
FIBA EuroBasket 2015
Zagreb
Impact on Overall
Satisfaction
Regression analysis used to measure the impact of city attributes on level of satisfaction with the host city.
October 2015 Strictly private and confidential
17
7
7
8
5
16
3
2
3
1
32
31
43
33
41
16
35
35
37
40
Conduct business in Zagreb
Play more basketball
Attend the next EuroBasket tournament
Participate in more sports
Return to Zagreb within the next5 years for a holiday/short break
Only two-fifths of visitors are very likely to return to Zagreb for a holiday, while only a third are very likely to attend the next tournament. Over a third of attendees are very likely to participate in more sports and play more basketball as a result of their visit to the games
35
Legacy impact of EuroBasket event
Base: 248-324
Neither/
Nor
13%
19%
14%
23%
20%
MEAN
SCORE
4.1
3.9
4.0
3.9
3.2
%
FIBA EuroBasket 2015
Zagreb
October 2015 Strictly private and confidential
Improving ticketing and atmosphere in the stadium in Zagreb could increase likelihood for fans to attend the next EuroBasket tournament
36
FIBA EuroBasket 2015
Zagreb
7 2 43 35 Attend the next EuroBasket tournament
%
Greatest difference between those likely/very likely to attend next EuroBasket and those unlikely/very unlikely
Ticketing
Atmosphere in stadium
Security
Information about EuroBasket
Food/drink
0.52
0.35
0.29
0.22
0.22
4.28
4.47
4.10
4.02
4.26
Very/ quite likely
3.76
4.12
3.81
3.80
4.04
Unlikely/ very unlikely
Difference
How likely are you to…
(14% neither/nor)
Base: 301
October 2015 Strictly private and confidential
3rd
1st
2nd
4
7
2
5
2
2
2
1
2
2
3
2
2
2
1
2
1
1
36
35
38
32
43
34
34
37
31
30
33
39
40
43
43
48
49
56
57
60
Information about EuroBasket
Toilet facilities
Ticketing
Security
Quality of game
Food/drink
Game entertainment
Stadium
Atmosphere in stadium
Event staff
3 1 41 50 EuroBasket event
Only a third of attendees in Zagreb were very satisfied with the information about EuroBasket. They were more satisfied with event staff and the atmosphere in stadium
37
Satisfaction with EuroBasket event
MEAN
SCORE
4.5
4.4
4.5
4.3
4.3
4.3
4.1
4.1
4.0
3.9
4.4
Base: 321-335
Neither/
Nor
7%
8%
6%
13%
15%
12%
18%
18%
17%
24%
6%
%
FIBA EuroBasket 2015
Zagreb
Base: 337 %
Impact on Overall
Satisfaction with event
Regression analysis used to measure the impact of game attributes on level of satisfaction with event
Lille
6
October 2015 Strictly private and confidential
Overview of Lille
• The vast majority of game attendees in Lille were from France (85%) of which almost two-fifths (37%) from Lille. They were mainly males (69%) aged between 18-24 (44%).
• Over half (51%) of attendees at games in Lille were very satisfied with the EuroBasket event. They were most satisfied with the event staff (64% very satisfied), quality of the game (62% very satisfied) and the stadium (62% very satisfied). Only a quarter (27%) were very satisfied with the food/drink, while only two-fifths (42%) were very satisfied with the information about EuroBasket.
• Just over a third (37%) of the respondents who attended games in Lille are very likely to return to the next EuroBasket tournament. Two-fifths of game attendees are very likely to participate in more sports after their visit to the EuroBasket event in Lille.
• Overall perception of Lille fell as a result of fans’ visit to the city - just two-fifths (42%) of visitors to Lille are very likely to return in the next 5 years for a holiday. Visitors were most satisfied with the transport (43% very satisfied) and accommodation/hotels (30% very satisfied), and least satisfied with the weather (36% dissatisfied/very dissatisfied). Only a quarter (27%) of visitors were very satisfied with the activities for EuroBasket fans in Lille.
Improving the activities offered to fans in Lille would have the biggest impact on overall satisfaction with city.
Improving the food/drink and security in Lille may encourage more fans to attend the next tournament.
39
FIBA EuroBasket 2015
Lille
October 2015 Strictly private and confidential
Overview of respondents
40
Lille
Respondent Age
0%
3%
9%
19%
24%
44%
65+
55-64
45-54
35-44
25-34
18-24
Base: 568, Prefer not to disclose - 1%
29% 69%
Gender
Base: 568, Prefer not to disclose - 2%
FIBA EuroBasket 2015
1%
1%
1%
1%
1%
1%
1%
1%
6%
85%
Other European country
Croatia
Georgia
Netherlands
Latvia
Greece
Lithuania
Serbia
Belgium
France
Base: 568
Country of origin
37%
From Lille
Base: 486
October 2015 Strictly private and confidential
Overall perception of Lille fell as a result of fans’ visit to the city
41
Opinion of Lille before visiting city
0%
1%
11%
54%
33%
Very negative
Quite negative
Neither/nor
Quite positive
Very positive
Overall satisfaction with Lille
4%
6%
4%
57%
29%
Very dissatisfied
Quite dissatisfied
Neither/nor
Quite satisfied
Very satisfied
Difference between perception and experience
4.2 4.0
0.2 MEAN SCORE MEAN SCORE
Base: 246 Base: 248
FIBA EuroBasket 2015
Lille
October 2015 Strictly private and confidential
3rd
1st
2nd
26
3
7
7
1
3
10
4
4
4
3
3
31
48
42
49
50
45
9
25
27
30
30
43
Weather
Tourist attractions
Activities for EuroBasket fans
Restaurants/food outlets
Accommodation/hotels
Transport
Only a quarter of Lille visitors were very satisfied with activities for fans and tourist attractions, two of the factors that has the greatest impact on overall satisfaction with the city
42
Satisfaction with aspects of Lille
Base: 177-237
Neither/ Nor
7%
16%
9%
19%
21%
24%
MEAN SCORE
4.2
4.0
3.9
3.8
3.9
3.0
%
FIBA EuroBasket 2015
Lille
Impact on Overall
Satisfaction
Regression analysis used to measure the impact of city attributes on level of satisfaction with the host city.
October 2015 Strictly private and confidential
13
7
12
10
8
17
9
12
11
9
28
35
32
24
30
26
37
38
40
42
Conduct business in Lille
Participate in more sports
Attend the next EuroBasket tournament
Play more basketball
Return to Lille within the next5 years for a holiday/short break
The majority of visitors would return to Lille for a holiday, while over a quarter are very unlikely to attend the next tournament. Two-fifths of attendees are very likely to participate in more sports as a result of their visit to EuroBasket in Lille
43
Legacy impact of EuroBasket event
Base: 370-380
Neither/
Nor
11%
16%
7%
13%
16%
MEAN
SCORE
3.9
3.7
3.7
3.8
3.3
%
FIBA EuroBasket 2015
Lille
October 2015 Strictly private and confidential
Fans in Lille who are likely to attend the next EuroBasket event were more satisfied with the food and drinks and the security than those who are unlikely to attend
44
FIBA EuroBasket 2015
Lille
12 12 32 38 Attend the next EuroBasket tournament
%
Greatest difference between those likely/very likely to attend next EuroBasket and those unlikely/very unlikely
Food/drink
Security
Ticketing
Atmosphere in stadium
Stadium
0.35
0.22
0.21
0.18
0.16
3.71
4.43
4.29
4.56
4.56
Very/ quite likely
3.36
4.21
4.08
4.38
4.40
Unlikely/ very unlikely
Difference
How likely are you to…
(7% neither/nor)
Base: 371
October 2015 Strictly private and confidential
2nd
3rd
1st
14
5
3
4
4
3
3
2
1
1
9
3
2
3
2
3
1
3
1
2
35
41
45
40
43
38
31
30
34
31
27
42
43
44
45
52
60
62
62
64
Food/drink
Information about EuroBasket
Toilet facilities
Ticketing
Game entertainment
Security
Atmosphere in stadium
Stadium
Quality of game
Event staff
4 7 35 51 EuroBasket event
Fans in Lille were most satisfied with event staff and the quality of the game and least satisfied with information and food/drink
45
Satisfaction with EuroBasket event
MEAN SCORE
4.5
4.5
4.5
4.5
4.3
4.3
4.2
4.2
4.1
3.6
4.2
Base: 356-386
Neither/ Nor
3%
2%
3%
5%
4%
6%
9%
7%
8%
15%
3%
%
FIBA EuroBasket 2015
Lille
Base: 394 %
Impact on Overall
Satisfaction with event
Regression analysis used to measure the impact of game attributes on level of satisfaction with event
Appendix
7
October 2015 Strictly private and confidential
Host City Index breakdown
47
Visitors’ Survey
Accommodation/hotels
Transport
Restaurants/ food outlets
Tourist attractions
Activities for EuroBasket fans
Weather
81
85
80
84
67
64
75
79
74
73
73
90
75
80
74
72
70
51
85
83
83
82
84
76
81
82
85
77
78
78
Host City Index
Berlin
77 Montpellier
79 Riga
82 Lille
69 Zagreb
80
FIBA EuroBasket 2015
Significantly higher than host city index
No significant difference to host city index
Significantly lower than host city index
Scores calculated by assigning a numeric value to each level of
response (e.g. Very satisfied=100, Satisfied=75, etc.).
October 2015 Strictly private and confidential
Game Index breakdown
48
Visitors’ Survey
Stadium
Security
Event staff
Ticketing
Toilet facilities
Food/drink
92
85
89
79
80
62
93
82
91
83
79
70
87
83
88
79
81
64
90
85
89
86
77
83
87
77
87
78
75
82
Host City Game Index
Berlin
81 Montpellier
83 Riga
85 Lille
82 Zagreb
81
Quality of game
Atmosphere in stadium
Game entertainment
Information about EuroBasket
84
86
83
68
82
88
82
81
88
86
82
78
84
92
84
86
82
85
81
73
FIBA EuroBasket 2015
Significantly higher than host city game index
No significant difference to host city game index
Significantly lower than host city game index
Scores calculated by assigning a numeric value to each level of
response (e.g. Very satisfied=100, Satisfied=75, etc.).