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Marketing To The Connected Consumer Matthew Jackson – Planning Director @M4Jackson, @Branded_3
Marketing To The Connected Consumer
Matthew Jackson – Planning Director@M4Jackson, @Branded_3
at the heart of every strategy
The Increasingly Mobile World
Desktop Mobile Tablet
Is Mobile Killing Desktop?
http://blogs.wsj.com/cmo/2015/05/26/mobile-isnt-killing-the-desktop-internet/
Mobile Helps – Don’t resist
http://www2.deloitte.com/us/en/pages/consumer-business/articles/the-new-digital-divide-retail-sales-influence.html
Traffic
84% of visitors report using digital for shopping-related activities before or during their most recent trip to a store
Conversion
Consumers who use a device during their shopping journey convert at a 40% higher rate
Order size
22% of consumers spend more as a result of using digital – with just over half spending at least 25% more than they had intended
Loyalty
75% of consumers said product information found on social channels influenced their shopping behaviour and enhanced brand loyalty
Carphone Warehouse
https://www.thinkwithgoogle.com/intl/en-gb/case-study/carphone-warehouse-prove-that-search-delivers-three-in-store-sales-for-every-one-online/
3 : 1In-store : Online
https://www.branded3.com/blog/branded3-london-gets-a-facelift/
https://www.branded3.com/blog/google-going-hummingbird/
Wearables & Search
AppsAre apps the answer?
Should everyone have a wearable app?
Understanding what content engages
your audience
Leads to >
Is an App Right?
Authors & marketers who
know how to craft the right content
A CMS platform that empowers the
content creation
Leads to >
Google App Indexinghttps://developers.google.com/app-indexing/
“80% of success is showing up”
– Woody Al l en
App Optimisation• App title
• App description
• App keywords
• Number of downloads
• Ratings & Reviews
• CTR
• Usage
• Discard Rates
• App Updates
• Social (Likes, Google+’s)
• Speed
• Brand Trust
http://uk.businessinsider.com/photo-shows-how-fake-app-store-rankings-are-made-2015-2
Marketing To The Converted• Push Notifications
• Data Gathering
• Customer Service
• Up/Cross Sell
Brand
User
Offer
Respond
Convert
The ‘ORC’ customer journey
Brand
User Moment
Relevance
Experience
The emerging ‘MRE’ customer journey
Embrace the connected consumer#1
Determine who your audience is
Make your app visible & accessible
Use your connected consumer
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Further Readinghttps://www.branded3.com/blog/wearabletech/
