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Fighting Negative Word of Mouth Zuberance www.zuberance.com blog.zuberance.com twitter.com/zuberance
| Date post: | 15-Jul-2015 |
| Category: |
Technology |
| Upload: | zuberance |
| View: | 2,236 times |
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Fighting Negative Word of Mouth
Zuberance
www.zuberance.comblog.zuberance.com
twitter.com/zuberance
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1. Negative WOM damages your revenues and reputation
2. You are vulnerable to social media ambush
3. Fight negative WOM by amplifying your Brand Advocates
3 Main Messages
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Negative WOM Hurts Your Business
Sales
Leads
Brand Reputation
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Social Media Amplifies your Critics
500 Billion WOM Impressions on Social WebSource: Forrester
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Negative Reviews Costs You Sales
83%
% consumers who say online reviews influence their purchase decisions (Opinion Research)
% people who change purchase decisionsbecause of negative reviews (Cone)
80%
“Even a single negative review...can have a significant impact on a prospective buyer’s decision to purchase.” (Opinion Research)
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It’s Not Just Negative Reviews...
Negative Tweets
A single negative comment on Twitter, Facebook, or YouTube can cost companies 30 customers (Convergsys)
Negative YouTube Videos
Negative Facebook Posts
Online Forums
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A Few Detractors Can Cost You $$$
4 million downloads
100,000+ comments
Costs United $180M, 10% of market cap (source: Times Online UK)
“United Breaks Guitars”
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It can happen to you!
Social Media Roadkill; Are You Next?
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What’s Negative WOM Costing You?
How much is your reputation worth to you?
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Sales Lost from Negative WOM
Item Amount Amount
Annual Revenues $100M
% of Revenues influenced by WOM 50%
Total revenues influenced by WOM $50M
Estimated % of WOM that is negative 50%
Estimated business lost by negative WOM $25M
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Unleash your Brand Advocates!
Brand Under Attack? Fight Back!
Generate positive reviews
Increase star ratings
Combat social media ambush
►Measurable results fast
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Identify Advocates
Energize Advocates
Track Results
Zuberance Brand Advocate System
Social ListeningUltimate Question
Advocate ReviewsAdvocate StoriesAdvocate AnswersAdvocate Offers
SalesMedia Value
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Advocates’ Social
Networks
• FB
• Google+
Shopping Sites
• Amazon.com
• TripAdvisor
• BestBuy.com
Other
• Advocate’s Email
• Brand’s Website
• Blogs
Zuberance Amplifies Your Advocates
Advocate Reviews, Stories, Answers, Offers
Put Recommendations Where You Want Them
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Sales jumped $26 million on
Norton Boosts Ratings, Online Sales
Norton Amplifies its Advocates
Before Zuberance:
After Zuberance:
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Adobe Boosts Ratings for Black Friday
45% customers surveyed are Advocates
30% published reviews Ave star rating jumped
from 3.5 to 4.25
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Motel 6 Boosts Ratings
1700 Reviews Written 3.5 Stars on TripAdvisor (from 2.5)
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1. Start building your Brand Army
2. Activate your Brand Army to spread positive WOM and boost online reviews
3. Mobilize your Brand Army to fight social media ambush
Take Action Now!
►For more info, email: [email protected]
Fighting Negative Word of Mouth
Zuberance
www.zuberance.comblog.zuberance.com
twitter.com/zuberance
