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Home > Marketing > Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16

Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16

Date post:	12-Jan-2017
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Page 1: Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16

Page 2: Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16

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Callofduty

Page 20: Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16

•  5.7 million video views delivered

•  2.19% CTR. Drove 90,000 viewers through to site where

consumers could pre-order the game

•  2 minutes and 49 secon – avge dwell time was ds in content

Page 21: Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16

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vodafone

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Tear away?

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Page 27: Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16

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