Y Figuring Out the Value of Social Ads 9
Social media started out with no ad model in place.
Famously, Facebook avoided advertising. But that was then…
This is now.
Today, Facebook is an advertising juggernaut.
Ad revenue grew by 43% and the number of ads
rose by 39%
Collected $1.2 billion in ad revenue in Q1
#SocialMarketersNYC
Number of ads rose by 39%
And it's not just Facebook. The entire industry is growing exponentially.
64% of advertisers plan to increase their social ad
budgets this year
Social ad spending will hit $11 billion by 2017
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While the money pours in, lots of marketers are facing tough questions.
:p%s “Can social ads be compared to other digital tactics like display, email and search?”
86 “Which metrics should we track?”
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“Who should own social ads within the organization?”
#=8 “Where should we focus efforts and money?”
So we went to the experts at Bonobos and Weber Shandwick for advice.
Jason Bornstein Marketing Manager
Bonobos
Jason Wellcome Executive Vice President Weber Shandwick
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