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Media ConsumptionBy Hannah

RushtonFilm240

Does heavy media consumption and media multitasking contribute to shorter attention spans?

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What’s the plan?• Let’s talk Media

Consumption

• What’s up with Media Multitasking

• Is this affecting attention spans?

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“Media consumption is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio”.

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In today’s day and age people can consume media in many different ways

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Television Newspaper

Social Media

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But the media world is changing

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Phones are no longer just for phone calls

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Television pulls information from more than just an antenna

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You can read your newspapers online

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Media Consumption• The internet has 3.17 billion consumers• 2.3 billion people use social media• 55% of people watch online videos

everyday• Google processes 100billion searches a

month, that’s an advantage of 40,000 searches every second

• 32.5 billion hours of videos are watched on YouTube per month

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People are spending 21% more time consuming media

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But How?MEDIA MULTITASKING!

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“Media multitasking involves using TV, the Web, radio, telephone, print, or any other media in conjunction with another”.7

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44% of 18-24-year-olds and 50% of 25-34-year-olds visit social networking sites on their smartphones when watching television

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88-100 million Americans engage on Facebook or Twitter while watching primetime television3

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One-third of 25-34 year olds say they shop on their smartphones while watching TV3

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Is all the media consumption and multitasking affecting people’s attention spans?

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Canadians are saying because of media multitasking they have shorter attention spans4

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77% of people ages 18-24 say when nothing is occupying their attention in a short period of time they reach for their phone to have contact with media.

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Students who frequently switch their attention back and forth from listening to a lecture or answering questions to texting or checking media sites, may be less able to filter out irrelevant distractions from pertinent information, even when they are not texting or social networking

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Companies are creating shorter ads at the beginning of media videos to fit heavy media consumption and short attention spans Photo: CC

Convince&Concert.com

We can only hope that media consumption doesn’t over power the future!

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Citations 1. Bielski, Zosia. Aug 23 2013. "Portrait of an E-family: How They're Making Their Hyper-

Digital Lives Work." The Globe and Mail. Retrieved on October 17 2016 from http://www.theglobeandmail.com/life/relationships/how-families-are-making-their-hyper-digital-lives-work/article13924931/

2. Smith, Kit. Mar 7 2016 "Marketing: 96 Amazing Social Media Statistics and Facts for 2016." Brandwatch. Retrieved on October 17 2016 from https://www.brandwatch.com/2016/03/96-amazing-social-media-statistics-and-facts-for-2016/

3. Position Team. Aug 29 2016"Media Multi-Tasking – Trends and Implications for Brands." Position. Retrieved on October 17 2016 from https://blogs.position2.com/media-multi-tasking-trends-and-implications-for-brands

4. Krashinsky, Susan. May 11 2015 “Advertisers Cash in on Attention Spans of Digitally Savvy Canadians." Globe and Mail. Retrieved on October 17 2016 from http://www.theglobeandmail.com.proxy.queensu.ca/report-on-business/industry-news/marketing/microsoft-study-looks-at-attention-span-of-digitally-savvy-canadians/article24359527/

 5. Krashinsky, Susan. Dec 4 2014 "Four Ways Canadians Are Consuming Media Differently." The Globe and Mail. Retrieved on October 17 2016 from http://www.theglobeandmail.com/report-on-business/industry-news/marketing/four-ways-canadians-are-consuming-media-differently/article21949630/

Citations 6. "Media Consumption definition." Last updated 2015 Wikipedia. N.p., n.d. Web.

Retrieved on October 17 2016 from https://en.wikipedia.org/wiki/Media_consumption

7. "Media Multitaskibg definition." Last updated 2015Wikipedia. N.p., n.d. Web. Retrieved on October 17 2016 from https://en.wikipedia.org/wiki/Media_multitasking

8. Short, James. "How Much Media?" USC Marshall. 10 Apr. 2014. Retreieved on October 17 2016 fro https://www.marshall.usc.edu/faculty/centers/ctm/research/how-much-media

9. Payne, Elizabeth. Aug 8 2015. "Teens' Poor Mental Health Linked to Social Media Use" ProQuest Retreieved on October 17 2016 from http://search.proquest.com.proxy.queensu.ca/docview/1702249271?accountid=6180

10. The Teaching Centre "Media Multi-Tasking: Effects on Students’ Attention." Sept 11 2015.. Retrieved on October 17 2016 from  https://teachingcenter.wustl.edu/2015/09/media-multi-tasking-effects-on-students-attention/

11. All images without credit in bottom right corner are retrieved from Pablo, an open source free to use images