Date post: | 15-Jul-2015 |
Category: |
Government & Nonprofit |
Upload: | charitycomms |
View: | 426 times |
Download: | 1 times |
Films on a shoe string
Luke Pickering
Head of Marketing and Communications at Sparks
BackgroundBackground
• Don’t need a film degree
• Currently at Sparks but GOSH key
• 60 films in past 4 years
• Films costing from to £200 to £200k
• Video editor
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundUses of films
• Awareness
• Information/Engagement
• Fundraising
• Stewardship
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundAdvantages
• Brings content to audience
• Share-ability
• Guaranteed messaging
• Analytics
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundDisadvantages
• Tracking
• Not everything is filmable
• Cost…
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundBriefing
• Briefing form:
- Pre-production or “just” filming
- Budget
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundSuppliers
• Build supplier list and get 3 quotes
• First job discount
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundProposals
• Itemised costs, do we need that?
• Agree feedback rounds
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundOrganising
• Less days = less money:
- Long days
- Travelling
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundOn the day
• Film generic and bespoke versions
• What can you do?
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundEditing
• Visit production for 1st edit
• Collate feedback from the right people
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundAvoid
• Agencies
• 3D animation
• Voiceover artists
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundRushes
• Film rushes (all footage) should be gathered/stored as:
- Saves money
- Don’t film same place twice
- Last minute jobs
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundDIY
• Storyboarding
• Voiceovers / stars
• Editing (Not just cheaper but opportunity cost)
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
BackgroundPro bono
• Think like a fundraiser:
- Cause
- Brand
- High level supporter asks
Background
Uses of films
Advantages
Disadvantages
Keep costs low
1. Briefing
2. Suppliers
3. Proposals
4. Organising
5. On the day
6. Editing
7. Avoid
8. Rushes
9. DIY
10. Pro bono
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do.
www.charitycomms.org.uk
Ingredients for a
successful charity video
Seminar
19 March 2015
London
#CCvideo
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