ViralityThe formula to contagion

Photo Source:Damian Gadal (Flickr)

Photo Source: Ethan Lofton (Flickr)

Is viral marketing a fluke? or is it in our control?

“Virality isn’t

luck. It’s not magic. And it’s not random.”

“There’s a science behind why people talk

and share. A recipe. A

formula, even.” Photo Source: Bob Jenkins (Flickr)Source: Jonah Berger, Viral’s Secret Formula

“By understanding why people talk and share,

we can craft contagious

content.”

Photo Source: Jason Shultz (Flickr)Source: Jonah Berger, Viral’s Secret Formula

Photo Source: suzyq1971 (Flickr)

“The concept of viral marketing is

nothing new…”

Source: mick011 (slideshare), Viral Marketing Success Formula

Photo Source: Liz West (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula

“The original form of viral content was

the email forward.”

“By linking your product or idea to prevalent

triggers you can help your own initiatives

succeed.”

Photo Source: Marina Noordegraaf (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula

“Want to generate word of mouth? Make people

feel special…they’ll tell others – and spread word of mouth about you along the way.”

Photo Source: Riley (vidrio) (Flickr)Source: Jonah Berger, Viral’s Secret Formula

Photo Source: Paul Hudson (Flickr)

“Viral marketing is self-perpetuating.” Source: mick011 (slideshare), Viral Marketing Success Formula

“If you want to create something that will grow

and extend itself after you send it out into the world…”

Photo Source: Scrap Pile (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula

“…it must harness one of

three fundamental elements of self-perpetuating content…” Source: mick011 (slideshare), Viral Marketing Success Formula

Photo Source: Janet McKnight (Flickr)

Photo Source: Anthony Cramp (Flickr)Source: mick011 (slideshare), Viral Marketing Success Formula

“1. Entertainment2. A giveaway or

3. Self-definition”

Photo Source: Alex (alex_why)(Flickr)

Virality is often interpreted as a means for

subordinates to have a voice over large corporations…

Photo Source: Rakkhi Samarasekera(Flickr)

“…yet this very formula to virality has allowed

corporations to continue to hold the most powerful positions in today’s aggressive marketing landscape.”

Source: Jonah Berger, Viral’s Secret Formula

Photo Source: Jo Ann Deasy (Flickr)

Source: mick011 (slideshare), Viral Marketing Success Formula

“…it has exploded in the past decade because the mechanisms for sharing

have evolved and

expanded as social media has permeated the main stream.”

Photo Source: Moyan Brenn (Flickr)

The variety of mediums in which products, ideas and information can

spread virally are expanding daily.

With this expansion of communication mediums, a continually

growing audience

becomes easier to reach.

Photo Source: DonkeyHotey (Flickr)

Photo Source: Paul Hudson (Flickr)

“You can get the word out about any product or idea…

you can make your own products and ideas

contagious.”

Source: Jonah Berger, Viral’s Secret Formula

Photo Source: Andrew Budreski (Flickr)

“You still never know whether

something will go viral…there’s still the unknown…

Source: Josh Sanburn, Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured?

“…but we feel like we know the ingredients to put in the stew.”Source: Josh Sanburn, Testing the Science of Sharing at the Super Bowl: Can Viral Ads Be Manufactured?Photo Source: Steve Snodgrass (Flickr)

All images are licensed under the Creative Commons agreement and are sourced from Flickr

Photo Source: jeeheon(Flickr)

bibliographyBerger, J. (2013, April 10). Jonah Berger: Viral's Secret Formula. Breaking News and Opinion on The Huffington Post. Retrieved May 16, 2013, from http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.html Berger, J. (2013, April 17). Jonah Berger: Viral's Secret Formula, Part 2. Breaking News and Opinion on The Huffington Post. Retrieved May 16, 2013, from http://www.huffingtonpost.com/jonah-berger/virals-secret-formula-part-2_b_3100340.html Sanburn, J. (n.d.). Super Bowl 2013: How Ad Agencies Create Viral Videos | TIME.com. Business & Money | The latest news and commentary on the economy, the markets, and business | TIME.com. Retrieved May 16, 2013, from http://business.time.com/2013/02/04/testing-the-science-of-sharing-at-the-super-bowl-can-viral-ads-be-manufactured/ mick011. (2012, January 12). Viral Marketing Success Formula. Upload & Share PowerPoint presentations and documents. Retrieved May 16, 2013, from http://www.slideshare.net/mick011/viral-marketing-success-formula