Photograph  by  Paul  Falardeau  

THE DANGERS OF BREAST CANCER ADVERTISING

Photograph  by  Tomaz  Stolfa  

Pink ver ( sing  {pingk-­‐ver-­‐tahy-­‐zing}  noun    

1.  The  prac(ce  of  using  the  colour  pink  and  pink  ribbons  to  indicate  a  company  has  joined  the  search  for  a  breast  cancer  cure  and  to  invoke  breast  cancer  solidarity  even  when  the  company  may  be  using  chemicals  linked  to  cancer  –  Meghan  Casserly  (Forbes)    

Photograph  by  Ed  Uthman  

Photograph  by  Mathew  Edwards  

Photograph  by  Dixie  Bell  Cupcake  Café  

However,    distorts  the  message  of  breast  cancer    preven(on    by    over-­‐  whelming    us  with    

efforts  as  a  means  for  a  cure  

Photograph  by  Rotatebot  

 are  able  to  take  advantage  of  and    from,      

consumers’  need  to  feel  as  though    they  are  playing  a  part  in  curing  or  

 for  breast  cancer…  

Photograph  by  Kulmalukko  

…without  realizing    that  many  

contain    toxic      

ingredients  such  as  and  

Photograph  by  Didricks  

Since      control  about    

of    household    spending,    women’s  health  becomes  a  logical    

                         for  greedy    and    

manipula(ve  corpora(ons  

Photograph  by  Jeffrey  

Photograph  by  Pink  Sherbet  Photography  

Photograph  by  Devcore  

Photograph  by  ClarisseliIatco  

Photograph  by  emma.kate  

Photograph  by  Magnus  Manske  

Photograph  by  Kate  Elliot  

Photograph  by  Ms.  Phoenix  

Photograph  by  USAG-­‐Humphreys  

Photograph  by  Allen  Watkin  

Photograph  by  ChrisIana  Care  

Photograph  by  double-­‐h  

Photograph  by  williami5  

Photograph  by  Mathew  

PINK?  

Information Sources v  hTp://jezebel.com/5819968/the-­‐dangers-­‐of-­‐pinkverIsing  

v  hTp://www.forbes.com/sites/meghancasserly/2011/07/11/pinkwashing-­‐corporate-­‐sponsored-­‐cancer/  

v  hTp://www.forbes.com/sites/meghancasserly/2010/10/06/i-­‐like-­‐it-­‐on-­‐the-­‐kinky-­‐facebook-­‐meme-­‐for-­‐breast-­‐cancer-­‐awareness-­‐month/  

v  hTp://blogs.wsj.com/health/2011/07/07/should-­‐breast-­‐cancer-­‐ads-­‐play-­‐up-­‐the-­‐pink/  

v  hTps://medium.com/a-­‐good-­‐cause/e8635acf1dbe  v  hTp://thinkbeforeyoupink.org/?page_id=13  v  hTp://www.huffingtonpost.com/karuna-­‐jaggar/we-­‐cant-­‐

waste-­‐another-­‐oct_b_4152051.html  

Image Sources Flickr  –  Crea(ve  Commons  

v  hTps://flic.kr/p/76z4ot  v  hTps://flic.kr/p/7A3Uff  v  hTps://flic.kr/p/4uDMsi  v  hTps://flic.kr/p/atuTHy  v  hTps://flic.kr/p/aTjqj  v  hTps://flic.kr/p/eC4B4m  v  hTps://flic.kr/p/5w317J  v  hTps://flic.kr/p/8JnwvJ  v  hTps://flic.kr/p/2vzD84  v  hTps://flic.kr/p/7wcqXy  v  hTps://flic.kr/p/grpW6J  v  hTps://flic.kr/p/9GWypU  v  hTps://flic.kr/p/dwzpTJ    v  hTps://flic.kr/p/arDLAg  v  hTps://flic.kr/p/cepTSU  v  hTps://flic.kr/p/7uPz1S  

   

Wikimedia  Commons  v  hTp://en.wikipedia.org/wiki/

File:Breast_cancer_awareness_ribbons_and_pens.jpg  

v  hTp://commons.wikimedia.org/wiki/File:Pink_flip-­‐flops_-­‐_geograph.org.uk_-­‐_1428308.jpg  

v  hTp://commons.wikimedia.org/wiki/File:Mild_shampoo.jpg?uselang=en-­‐ca  

v  hTp://commons.wikimedia.org/wiki/Category:Pink_liquid#mediaviewer/File:Colored_drop.jpg  

v  hTp://commons.wikimedia.org/wiki/File:AVON_LipsIcks.JPG  

v  hTp://commons.wikimedia.org/wiki/File:Pink_sunset_(7950723688).jpg