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    FIN 460: INVESTMENT MANAGEMENT

    PROJECT ON: ECONOMIC, INDUSTRY, FIRM, AND PRICE ANALYSIS.

    Submitted To

    Mr. Abdullah Al Aabed

    Lecturer, School of Business

    Submitted By

    NAFIZ AL RAZI (0820046) MIZANUR RAHMAN (0820092)

    ABU NASER CHOWDHURY (0710234) MOSTAFA REDWANUL AREFIN (0730192)

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    TABLE OF CONTENT

    Name Page No.

    A. Introduction .... 02B. Methodology...02C. Economic Analysis ..03D. Industry Analysis .... 05

    E. Company Analysis:Chapter 01 (Johnson & Johnson)..................................... 07

    Chapter 02 (Pfizer)...14

    Chapter 03 (Novartis)..20

    Chapter 04 (GlaxoSmithKline)....27

    F. Recommendation / Conclusion...... 33G. References:

    Chapter 01.34

    Chapter 02.34

    Chapter 03.34

    Chapter 04.34

    H. APPENDIX:....35

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    Introduction

    The most important job for a security analyst is to find whether or not it will be wise to invest on

    the security of selected industry, how are the stocks performing in this industry and which

    companies stock would have the best future possibility to have highest return with the risk

    associated with. The major objective of the term paper of FIN 460 is we have been asked to form

    a group of 4 people and select an industry to start the job of a security analyst. We have decided

    to do our analysis on Pharmaceutical Industry and for stock analysis we have chosen the New

    York Stock Exchange. The following report will be covered the U.S. economy analysis, the

    Pharmaceutical Industry analysis, four different companies of the same industrys stock analysis

    and the recommendation on investment. The reason behind choosing this industry and the stock

    market is because of the size of the industry and the availability of information. Beside thisindustry has a lifecycle which will never face decline stage. The demand for the products of this

    industry will always keep rising as this is a basic need for human beings which promises more

    secured investment. US profit growth was maintained even whilst other top industries saw little

    or no growth.Despite this, the pharmaceutical industry is the most profitable of all businesses in

    the U.S. In the annual Fortune 500 survey, the pharmaceutical industry topped the list of the

    most profitable industries, with a return of 17% on revenue. The leading companies in this

    industry in comparison with profit are Pfizer, Novartis, Merck & Co., Bayer, GlaxoSmithKline,

    Johnson and Johnson etc. Pharmaceutical companies commonly spend a large amount on

    advertising, marketing and lobbying. In the US, drug companies spend $19 billion a year on

    promotions. Advertising is common in healthcare journals as well as through more mainstream

    media routes. In some countries, notably the US, they are allowed to advertise directly to the

    general public. These opportunities will never let the sale of these industries go down.

    Methodology

    To understand the purpose of the report first we need to form a systematic method of the whole

    analysis. The approach will moved on with five stages. They are following:

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    1. Pharmaceutical Industry analysis: This part will be covered the analysis ofworldwide Pharmaceutical business, Industry life cycle, economic structure of the

    market, the competitive strategies and government regulations on the business.

    2. U.S. Economy analysis: To know how the stock will perform a better understandingwill be the economy of which the stocks are based on. In this analysis, we will collect

    data to show how the U.S. economy is performing in terms of GDP growth, Inflation

    rate, and stock prices of U.S. 500 common stocks and will conclude with the U.S.

    position of the business cycle.

    3. Stock analysis: Four firms in Pharmaceutical Industry have been chosen to analyze thestock performances. These firms are GlaxoSmithKline, Johnson & Johnson, Novartis

    and Pfizer. Each stock analysis will cover the stock price trends of previous two years,

    income statement and balance sheet analysis, P/E ratio, dividend growth rates, future

    plans and prospects of the firm and a recommendation part on the performance of the

    firm in future. The price analysis of the stock will be also included in this section to

    suggest weather the stock price is undervalued or overvalued with the help of technical

    analysis.

    4. Recommendation: Based on the complete analysis, it will be suggested whether toinvest or not in the Pharmaceutical Industry and if to invest, which stocks will provide

    higher returns.

    The analysis will be done within these four steps and afterward we will complete the report with

    a conclusion paragraph.

    ECONOMIC ANALYSIS

    Money Supply

    The U.S. money supply comprises currencydollar bills and coins issued by the Federal

    Reserve System and the U.S. Treasuryand various kinds of deposits held by the public at

    commercial banks and other depository institutions such as thrifts and credit unions. The money

    supply is important because money is used in virtually all economic transactions; it has a

    powerful effect on economic activity. An increase in the supply of money works both through

    http://www.google.com/search?hl=en&q=pfizer&sa=X&ei=hiMgTvGlDYLPrQf5utiLAg&ved=0CBEQtAYoAAhttp://www.google.com/search?hl=en&q=pfizer&sa=X&ei=hiMgTvGlDYLPrQf5utiLAg&ved=0CBEQtAYoAA
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    lowering interest rates, which spurs investments, and through putting more money in the hands

    of consumers, making them feel wealthier, and thus stimulating spending. Business firms

    respond to increased sales by ordering more raw materials and increasing production. The spread

    of business activity increases the demand for labor and raises the demand for capital goods. In a

    buoyant economy, stock market prices rise and firms issue equity and debt. If the money supply

    continues to expand, prices begin to rise, especially if output growth reaches capacity limits. As

    the public begins to expect inflation, lenders insist on higher interest rates to offset an expected

    decline in purchasing power over the life of their loans.

    Gross Domestic Product (GDP)

    GDP at purchaser's prices is the sum of gross value added by all resident producers in the

    economy plus any product taxes and minus any subsidies not included in the value of the

    products. It is calculated without making deductions for depreciation of fabricated assets or for

    depletion and degradation of natural resources.

    Economic growth driven by consumer confidence means the economy is getting on strong

    footing. Now, more than ever, businesses need to understand consumer spending trends, and

    understand how the recession has changed shopping habits.

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    INDUSTRY ANALYSIS

    Pharmaceutical Industry:

    The pharmaceutical industry develops, produces, and markets drugs licensed for use

    as medications. Pharmaceutical companies are allowed to deal in generic or brand medications

    and medical devices. They are subject to a variety of laws and regulations regarding

    the patenting, testing and ensuring safety and efficacy and marketing of drugs. In the United

    States, new pharmaceutical products must be approved by the Food and Drug

    Administration (FDA) as being both safe and effective. There are 46 listed pharmaceutical

    companies in NYSE EURONEXT.

    In this pharmaceutical industry, there are five forces for industry analysis.

    Barrier to entry: High (Pharmaceuticals). Cost of R&D and patent limitations. Industry Competition: High, Advantages gained by the first mover advantage (patents). Supplier: Supplier power is low.

    http://en.wikipedia.org/wiki/Drughttp://en.wikipedia.org/wiki/Licensehttp://en.wikipedia.org/wiki/Generic_drughttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Legal_drug_tradehttp://en.wikipedia.org/wiki/Patenthttp://en.wikipedia.org/wiki/Legal_drug_tradehttp://en.wikipedia.org/wiki/Legal_drug_tradehttp://en.wikipedia.org/wiki/Patenthttp://en.wikipedia.org/wiki/Legal_drug_tradehttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Generic_drughttp://en.wikipedia.org/wiki/Licensehttp://en.wikipedia.org/wiki/Drug
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    Figure: Porters Five Forces Model for Industry Analysis

    Buyer: Buyer power is low. Substitute: Low (with patents), medium (after patent expiry).

    Figure: Recent Stock Price Performance of Health Care Sector.

    In general, the main competitors for the pharmaceutical industry are Pfizer, GlaxoSmithKline,

    Merck, Bristol-Myers Squibb, Abbott Laboratories, and Johnson & Johnson. However, with the

    recent spur in mergers and acquisition (M&A) activities in various industries, the pharmaceutical

    industry had a significant merger between two France competitors Sanofi-Synthelabo and

    Aventis creating Sanofi-Aventis, one of the top three pharmaceutical companies with Pfizer

    and GlaxoSmithKline.

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    Chapter 1Companys Name: JOHNSON & JOHNSON

    BY: MR. NAFIZ AL RAZI

    ID: 0820046

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    Companys Name:JOHNSON & JOHNSON (J&J).

    Back Ground:Johnson & Johnson has been a part of people's lives for 125 years and a valuable

    part of their investments for more than 65 years. Founded in 1886, they listed shares on the New

    York Stock Exchange for public investors in 1944. The Company and its subsidiaries are

    engaged in the research and development, manufacture and sale of a range of products in the

    health care field. It has more than 250 operating companies conducting business worldwide. The

    Company's operating companies are organized into three business segments: Consumer,

    Pharmaceutical and Medical Devices and Diagnostics.

    Company Profile: Johnson & Johnson is a holding company. During their history, they have

    built the most comprehensive base of health care businesses in the world, generating

    approximately 70 percent of their revenues from No. 1 or No. 2 global leadership positions in

    their respective markets. Their consistent performance has enabled them to deliver an

    exceptional track record of growth that few, if any, companies can claim: 27 consecutive years of

    adjusted earnings increases; and 49 consecutive years of dividend increases. Over the last 10

    years, Johnson & Johnson stock generated a 4.0 percent total return for investors compared to a

    1.4 percent total return for the S&P 500. Their net income in 2010 was $13,334,000,000.

    Stock Exchange Membership: NYSE.

    No. of Outstanding Shares: 2,735,213,719.

    Name of the CEO: William C Weldon.

    Top Competitors: Abbott Laboratories, Novartis AG, and Covidien plc.

    Recent Market Position:

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    Analysis of Financial Statements:

    INCOME STATEMENT

    BALANCE SHEET STATEMENT

    Item Description The Company

    Sales to customers Aggregate revenue recognized during the period. J&Js sale to customer

    declined from 2009 to

    2010.

    Operating

    earnings

    The net result for the period of deducting operating

    expenses from operating revenue.

    J&Js operating earnings

    declined from increased

    from 2009 to 2010.

    Earnings before

    provision for taxes

    on income

    Sum of operating profit and non-operating income before

    income from equity method investments, income taxes,

    extraordinary items, cumulative effects of changesaccounting principles, and non-controlling interest.

    J&Js earnings before

    provision for taxes on

    income increased from2009 to 2010.

    Net Earnings The portion of profit or loss for the period, net of income

    taxes, which is attributable to the close relative.

    J&Js earnings before

    provision for taxes on

    income increased from

    2009 to 2010.

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    Item Description The Company

    Total Assets Sum of the carrying amounts as of the balance sheet date of all

    assets that are recognized. Assets are probable future economic

    benefits obtained or controlled by an entity as a result of past

    transactions or events.

    Johnson & Johnson's

    total assets increased

    from 2009 to 2010.

    Total Liabilities Sum of the carrying amounts as of the balance sheet date of all

    liabilities that are recognized. Liabilities are probable future

    sacrifices of economic benefits arising from present obligations

    of an entity to transfer assets or provide services to other entities

    in the future.

    Johnson & Johnson's

    total liabilities

    increased from 2009 to

    2010.

    Shareholders

    Equity

    Total of all Stockholders' Equity items, net of receivables from

    officers, directors owners, and affiliates of the entity which are

    attributable to the parent. The amount of the economic entity's

    stockholders' equity attributable to the parent excludes the

    amount of stockholders' equity which is allocable to that

    ownership interest in subsidiary equity which is not attributable

    to the close relative.

    Johnson & Johnson's

    shareholders equity

    increased from 2009 to

    2010.

    FINANCIAL STRENGTH RATIO

    Item Description The Company

    Current ratio A liquidity ratio calculated as current assets divided by current

    liabilities.

    Johnson & Johnson's

    current ratio improved

    from 2009 to 2010.

    Quick ratio A liquidity ratio calculated as (cash plus short-term marketable

    investments plus receivables) divided by current liabilities.

    Johnson & Johnson's

    quick ratio improved

    from 2009 to 2010.

    Cash ratio A liquidity ratio calculated as (cash plus short-term marketable

    investments) divided by current liabilities.

    Johnson & Johnson's

    cash ratio improved

    from 2009 to 2010.

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    MANAGEMENT EFFECTIVENESS RATIO

    Item Description The Company

    Gross profit

    margin

    Gross profit margin indicates the percentage of revenue

    available to cover operating and other expenditures.

    Johnson & Johnson's gross

    profit margin deteriorated

    from 2009 to 2010.

    Operating

    profit margin

    A profitability ratio calculated as operating income divided

    by revenue.

    Johnson & Johnson's

    operating profit margin

    improved from 2009 to 2010.

    Net profit

    margin

    An indicator of profitability, calculated as net income

    divided by revenue.

    Johnson & Johnson's net profit

    margin improved from 2009 to

    2010.

    ROE A profitability ratio calculated as net income divided by

    shareholders' equity.

    Johnson & Johnson's ROE

    deteriorated from 2009 to

    2010.

    ROA A profitability ratio calculated as net income divided by

    total assets.

    Johnson & Johnson's ROA

    slightly improved from 2009

    to 2010.

    Price Analysis:

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    Item Description The Company

    P/E ratio The P/E ratio tells analyst how much an investor in common

    stock pays per dollar of current earnings.

    Johnson & Johnson's

    P/E ratio slightly

    declined from 2009

    to 2010.P/OP ratio Because P/E ratio is calculated using net income, the ratio can

    be sensitive to nonrecurring earnings and capital structure,

    analysts can use price to operating profit.

    Johnson & Johnson's

    P/OP ratio slightly

    declined from 2009

    to 2010.

    P/S ratio A rationale for the P/S ratio is that sales, as the top line in an

    income statement, are generally less subject to distortion or

    manipulation than other fundamentals such as EPS or book

    value. Sales are also more stable than earnings and never

    negative.

    Johnson & Johnson's

    P/S ratio slightly

    declined from 2009

    to 2010.

    P/BV ratio The P/BV ratio is interpreted as an indicator of market judgment

    about the relationship between a company's required rate of

    return and its actual rate of return.

    Johnson & Johnson's

    P/BV ratio declined

    from 2009 to 2010.

    Johnson & Johnson (JNJ - Analyst Report) posted first-quarter 2011 earnings of $1.35 per share

    and 4.7% above the year-ago earnings of $1.29. Johnson & Johnsons revenues for the reported

    quarter increased 3.5% year-over-year to $16.2 billion. Revenues exceeded (beat) the Zacks

    Consensus Estimate of $15.8 billion. Including one-time items, the company reported earnings of

    $1.25, 22.8% below the year-ago earnings of $1.62.

    http://void%280%29/http://www.zacks.com/ZER/zer_get_pdf.php?r=Z741498&t=JNJ&id=51528http://www.zacks.com/ZER/zer_get_pdf.php?r=Z741498&t=JNJ&id=51528http://void%280%29/
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    Future outlook and recommendations:

    I currently have a neutral recommendation on Johnson & Johnson. This is supported by the

    Zacks #3 Rank (short-term Hold rating). Even though Johnson & Johnson has been facing

    challenges in the form of OTC product recalls, pricing austerity in the EU and genericcompetition, I believe that the companys diversified business model, lack of cyclicality and

    strong financial position will help it in tough situations.

    Other catalysts could be regulatory approval for a couple of important pipeline candidates.

    Johnson & Johnson is currently seeking FDA approval for abiraterone acetate plus prednisone

    for the treatment of metastatic, advanced prostate cancer in patients who have received prior

    chemotherapy containing a taxane.

    So, I can easily recommend buying the stocks of Johnson & Johnson for short-term.

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    Chapter 2

    Companys Name: PFIZER INC.

    BY: ABU NASER CHOWDHURY

    ID: 0710234

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    Pfizer Inc. (PFE)

    Company profile:

    Pfizer Incorporated is a global pharmaceutical company, ranking number one in sales in the

    world. The company is based in New York City. Pfizer's shares were made a component of the

    Dow Jones Industrial Average on April 8, 2004. Within recent years, Pfizer has faced some

    major happening for which their stock price has been moved downward and also some positive

    news to put an upward pressure on the stock value. Pfizer pleaded guilty in 2009 to the largest

    health care fraud in U.S. history and received the largest criminal penalty ever levied for illegal

    marketing of four of its drugs. Called a repeat offender, this was Pfizer's fourth such settlement

    with the U.S. Department of Justice in the previous ten years. On January 26, 2009, Pfizer agreed

    to buy pharmaceutical giantWyethfor US$68 billion, a deal financed with cash, shares and

    loans. The deal was completed on October 15, 2009.

    Pfizer exists in a monopolistically competitive situation. They are involved in many markets

    because of their great variety of products, and the majority of those markets are monopolistically

    competitive. This means that there is a market where many firms produce similar goods, but

    each maintains some independent control of its own price. Although Pfizer faces a

    monopolistically competitive environment, they still hold a great deal of market power. Market

    power refers to the ability to alter the market price of a product.

    Recent relative information is following:

    Company nature biopharmaceutical company

    Popular products Lipitor, Lyrica, Viagra, Advil etc.

    Index Membership:Dow Jones Composite

    NYSE.

    Number of shares of common stock outstanding 7,995,220,402

    Market position on sale First

    http://en.wikipedia.org/wiki/Wyethhttp://en.wikipedia.org/wiki/Wyethhttp://en.wikipedia.org/wiki/Wyethhttp://en.wikipedia.org/wiki/Wyeth
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    Income statement, balance sheet and cash flow analysis:

    Though their Total revenue shows a higher return but the net income faced a small decline but

    still this net income is the highest in the industry.

    Analysis of two years income statement of Pfizer inc. is given bellow:

    Description Dec 31, 2010

    (Thousands)

    Dec 31, 2009

    (Thousands)

    Total Revenue 67,809,000 50,009,000

    Operating Income or Loss 9,422,000 10,827,000

    Net Income Applicable To Common Shares 8,257,000 8,635,000

    Following are the two comparisons between important total figures of the two years balance

    sheet. Here, a notable change is in the total asset section. The amount of total asset has been

    decreased significantly from 2009 to 2010. Also they have successfully reduced the total

    liabilities of the firm.

    Description Dec 31, 2010

    (Thousands)

    Dec 31, 2009

    (Thousands)

    Total current asset 60,468,000 61,670,000

    Total Assets 195,014,000 212,949,000

    Total Current Liabilities 28,609,000 37,225,000

    Total Liabilities 107,201,000 122,935,000

    Total shareholder equity 87,813,000 90,014,000

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    These are the significant particles in cash flow of last two years. It is notable that financial

    activities faced major decline in cash flow from last year to this year.

    Description Dec 31, 2010

    (Thousands)

    Dec 31, 2009

    (Thousands)

    Total cash flow from operating activities 11,454,000 16,587,000

    Total Cash Flows From Investing Activities (492,000) (31,272,000)

    Total Cash Flows From Financing Activities (11,174,000) 14,481,000

    Ratio analysis:

    Current ratio: A liquidity ratio calculated as current assets divided by current liabilities. Pfizer

    Inc.'s current ratio improved from 2008 to 2009 and from 2009 to 2010.

    Description 2010 2009 2008 2007 2006

    Current ratio 2.11 1.66 1.59 2.15 2.20

    Quick ratio: A liquidity ratio calculated as (cash plus short-term marketable investments plus

    receivables) divided by current liabilities. Pfizer Inc.'s quick ratio deteriorated from 2008 to 2009

    but then improved from 2009 to 2010 exceeding 2008 level.

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    Description 2010 2009 2008 2007 2006

    Quick ratio 1.51 1.12 1.24 1.65 1.76

    Cash Ratio: A liquidity ratio calculated as (cash plus short-term marketable investments) divided

    by current liabilities. Pfizer Inc.'s cash ratio deteriorated from 2008 to 2009 but then improved

    from 2009 to 2010 exceeding 2008 level.

    Description 2010 2009 2008 2007 2006

    Cash ratio 0.98 0.70 0.88 1.17 1.30

    ROE: A profitability ratio calculated as net income divided by shareholders' equity. Pfizer Inc.'s

    ROE deteriorated from 2008 to 2009 and from 2009 to 2010.

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    Description 2010 2009 2008 2007 2006

    Return on equity 9.40 9.59 14.08 12.53 27.10

    Stock price analysis:

    Following chart shows last two years stock price analysis with regards to their trading volume.

    Notable change happened after May 2010, stock price have fallen significantly and the possible

    reason were the Fraud Issue happened on the year 2009. After that the stock price keeps moving

    upward with minor fluctuations.

    Recommendation:

    From aforementioned analysis we can say that, though the stock have suffered minor fluctuation

    these days but by judging the Industry life and opportunities of the firm it can be conclude that

    the stocks of Pfizer are still undervalued. At this point, any rational investor should take the

    position on to hold or to buy the stocks. NASDAQ has recently recommended the stock is in a

    position of strong buy. The market expectation on the price is also to rise.

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    Chapter 3

    Companys Name: NOVARTIS AG.

    BY: MIZANUR RAHMAN

    ID: 0820092

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    Company Name: NOVARTIS AG.

    Back Ground: Novartis AG (Novartis), incorporated on February 29, 1996, provides healthcare

    solutions. Throughout the years, Novartis and its predecessor companies have discovered and

    developed many innovative products for patients and consumers worldwide. The Companys

    portfolio includes medicines, preventive vaccines and diagnostic tools, generic pharmaceuticals

    and consumer health products. The Company operates in four divisions: pharmaceuticals,

    vaccines and diagnostics, sandoz, and consumer health. On August 25, 2010, Novartis completed

    the acquisition of a further 52% interest in Alcon, Inc. (Alcon). On June 1, 2010, the Company

    completed the acquisition of Oriel Therapeutics Inc. On February 3, 2010, the Company

    completed the acquisition of Corthera Inc. On April 8, 2011, the Company completed the merger

    of Alcon, Inc.

    Industry: Health Care

    Jurisdiction of incorporation: Switzerland

    Number of shares of common stock outstanding: 2,289,445,178

    Recent Market Price:

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    1. Analysis of Financial Statement:

    NOVARTIS Financial Overview

    Income StatementNovartis

    Dec 312009

    Dec 312010 Change (2009 - 2010)

    Revenues 45103 51,561 6,453

    Gross Profit 32924 37,073 4,149

    Operating Income 9982 11,526 1,544Income beforetaxes 9922 11,702 1780

    ITEM DESCRIPTION THE

    COMPANY

    Revenues Aggregate revenue recognized during the period

    (derived from goods sold, services rendered,

    insurance premiums, or other activities that constitute

    an entity's earning process). For financial services

    companies, also includes investment and interest

    income, and sales and trading gains.

    Novartis AG's

    revenues

    increased from

    2009 to 2010.

    Operating

    income

    The net result for the period of deducting operating

    expenses from operating revenues.

    Novartis AG's

    operating income

    increased from

    2009 to 2010.

    Net income The consolidated profit or loss for the period, net of

    income taxes, including the portion attributable to the

    noncontrolling interest.

    Novartis AG's net

    income increased

    from 2009 to

    2010.

    Balance Sheet,

    Novartis

    Dec 31

    2009

    Dec 31

    2010 Change (2009 - 2010)

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    ITEM DESCRIPTION THE COMPANY

    Total Assets Sum of the carrying amounts as of the balance sheet

    date of all assets that are recognized. Assets are

    probable future economic benefits obtained or

    controlled by an entity as a result of past transactions

    or events.

    Novartis AG's total

    assets increased

    from 2009 to 2010.

    Shareholders

    equity

    Total of Stockholders' Equity (deficit) items, net of

    receivables from officers, directors owners, and

    affiliates of the entity including portions attributable

    to both the parent and noncontrolling interests

    (previously referred to as minority interest), if any.

    The entity including portions attributable to the

    parent and noncontrolling interests is sometimes

    referred to as the economic entity.

    Novartis AG's total

    equity increased

    from 2009 to 2010.

    Total liabilities Sum of the carrying amounts as of the balance sheet

    date of all liabilities that are recognized. Liabilities

    are probable future sacrifices of economic benefits

    arising from present obligations of an entity to

    transfer assets or provide services to other entities in

    the future.

    Novartis AG's total

    liabilities increased

    from 2009 to 2010.

    KEY RATIOS

    Novartis AG, liquidity Analysis

    Dec 31 2009 Dec 31 2010

    Current

    ratio 1.73 1.08

    Quick

    ratio 1.4 0.80

    Cash ratio 0.89 0.33

    Shareholders Equity 57,462 69,769 12,307

    Total Liabilities 38,043 53,549 15,503

    Total Assets 95,505 1,23,318 27,813

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    RATIOS DESCRIPTION THE COMPANY

    Current ratio A liquidity ratio calculated as current assets divided

    by current liabilities.

    Novartis AG's current

    ratio deteriorated

    significantly from 2009

    to 2010.

    Quick ratio A liquidity ratio calculated as (cash plus short-term

    marketable investments plus receivables) divided by

    current liabilities.

    Novartis AG's quick

    ratio deteriorated

    significantly from 2009

    to 2010.

    Cash ratio A liquidity ratio calculated as (cash plus short-term

    marketable investments) divided by current

    liabilities.

    Novartis AG's cash

    ratio deteriorated

    significantly from 2009

    to 2010.

    KEY RATIOS

    Novartis AG, Profitability Analysis

    Dec 31 2009 Dec 31 2010

    Return on Sales (%)

    Gross profit margin 73.00 71.9

    Operating profit

    margin 22.13 22.35

    Net profit margin 18.62 18.99

    Return on Investment

    Return on equity (ROE) 14.64 15.5

    Return on assets (ROA) 8.8 7.94

    ITEMS DESCRIPTION THE COMPANY

    Gross profit margin Gross profit margin indicates the

    percentage of revenue available to cover

    operating and other expenditures.

    Novartis AG's gross profit

    margin deteriorated from 2009

    to 2010.

    Operating profit

    margin

    A profitability ratio calculated as

    operating income divided by revenue.

    Novartis AG's operating profit

    margin improved from 2009 to

    2010.

    Net profit margin An indicator of profitability, calculated as

    net income divided by revenue.

    Novartis AG's net profit margin

    improved from 2009 to 2010.

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    ROE A profitability ratio calculated as net

    income divided by shareholders' equity.

    Novartis AG's ROE improved

    from 2009 to 2010 not.

    ROA A profitability ratio calculated as net

    income divided by total assets.

    Novartis AG's ROA

    deteriorated from 2009 to 2010.

    2. Analysis of Price:Price Analysis

    Novartis AG, Valuation Ratios

    Dec 31 2009 Dec 31 2010

    Price to earnings (P/E) 14.72 13.16

    Price to operating profit (P/OP) 11.18 12.39

    Price to sales (P/S) 2.74 2.75

    Price to book value (P/BV) 2.15 2.05

    RATIOS DESCRIPTION THE COMPANY

    P/E ratio The P/E ratio tells analyst how much an

    investor in common stock pays per

    dollar of current earnings.

    Novartis AG's P/E ratio slightly

    declined from 2009 to 2010.

    P/OP ratio Because P/E ratio is calculated using net

    income, the ratio can be sensitive to

    nonrecurring earnings and capital

    structure, analysts can may use price to

    operating profit.

    Novartis AG's P/OP ratio slightly

    declined from 2009 to 2010.

    P/BV ratio The P/BV ratio is interpreted as an

    indicator of market judgment about the

    relationship between a company's

    required rate of return and its actual rateof return.

    Novartis AG's P/BV ratio slightly

    declined from 2009 to 2010.

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    Last 1 Year Price Chart of Novartis:

    3. Future Outlook and Recommendation:Currently, I have a Neutral recommendation on Novartis. The company carries a Hold rating in

    the short run. Though pleased with Novartis wide range of products and its efforts to diversify

    further, as is evident by the acquisition of eye-care company Alcon, I prefer to remain on the

    sidelines due to the imminent patent cliff faced by the company.

    I expect relaxing to be an important compound for Novartis going forward. Regulatory filings

    are planned for 2013 and the U.S. FDA's fast-track designation has already been granted. More

    importantly, this acquisition will also boost Novartis's biotech capabilities. It is also become an

    important revenue earner for Novartis in the future. This latest indication recommendation for

    Diovan can be seen as a last-ditch attempt to maximize revenues from the drug ahead of itspatent expiry.

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    Chapter 4

    Companys Name: GlaxoSmithKline (GSK)

    BY: MOSTAFA REDWANUL AREFIN

    ID: 0730192

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    COMPANY ANALYSIS

    Companys Name: GlaxoSmithKline

    GSK is a global organization with offices in over 100 countries and major research centers in the

    UK, USA, Belgium and China. GlaxoSmithKline plc (GSK) is global healthcare group, which is

    engaged in the creation and discovery, development, manufacture and marketing of

    pharmaceutical products, including vaccines, over-the-counter (OTC) medicines and health-

    related consumer products. GSK shares are listed on the London and New York Stock

    Exchanges and their corporate head office is in Brent ford, UK. It was listed in NYSE in 17 Jan

    1944.

    No. of Shares Outstanding: 2,598,132,010

    Top Competitors: Novartis Ag (NVS), Pfizer Inc. (PFE), Sanofi-Aventis (SNY).

    It can be said that GSK should try improving their quarterly revenue growth, which is not

    satisfactory even compared with the industry. They are maintaining a satisfactory P/E ratio and

    they should try to improve on their EPS. Overall, condition in compare with the competitor and

    industry can be concluded as satisfactory.

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    Income Statement, Balance Sheet and Cash Flow Analysis

    INCOME STATEMENTDescription Dec 31, 2010

    (Millions)Dec 31, 2009(Millions)

    Total Revenue 43, 700 45,866

    Operating Income 5,823 13,622

    Net Income Applicable To Common Shares 2,515 8,943

    Their Total revenue decreases slightly compared to the previous year, but there is a significant

    reduction in their operating income in comparison with 2009.

    BALANCE SHEETDescription Dec 31, 2010

    (Millions)

    Dec 31, 2009

    (Millions)

    Total current asset 28,373

    Total Assets 69,216

    Total Current Liabilities 19,569

    Total Liabilities 53,059

    Total shareholder equity 16,157

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    CASH FLOWDescription Dec 31, 2010

    (Millions)

    Dec 31, 2009

    (Millions)

    Total cash flow from operating activities 9,461 11,589

    Total Cash Flows From Investing Activities -3,068 -6,661

    Total Cash Flows From Financing Activities -7,382 -3,224

    These are the important data to analyze the cash flow of GSK for the years 2010 and 2009; here

    we can see a significant decrease in the overall cash flow. Cash flow from operations might

    decrease due to investment in some other areas. In the investment section we see a decrease in

    the amount which means the investment has been reduced and finally by looking at the financial

    activities it can be said the company has taken more money from its investors in 2010.

    Current Ratio: GlaxoSmithKline PLC's current ratio deteriorated from 2009 to 2010.

    Quick Ratio: GlaxoSmithKline PLC's quick ratio deteriorated from 2009 to 2010.

    Cash Ratio: GlaxoSmithKline PLC's cash ratio deteriorated from 2009 to 2010.

    PROFITABILITY Dec 31, 2010 Dec 31, 2009

    Profit Margin 6.59%

    Operating Margin 32.04%

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    Management Effectiveness Dec 31, 2010 Dec 31, 2009

    Return on Asset (ROA) 12.7%

    Return on Equity (ROE) 19.16%

    Stock Price Analysis

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    From all the above chart and tables, it can be concluded that the price of the stock might go up in

    the future, as measure of relative price change and consistency is very high. From the 52 week

    high and low it is seen the price is very close to its highest range, also the previous day's closing

    price for GSK was close to its 50-day moving average. The analysts are suggesting a hold or

    buy, therefore investors should hold on their shares.

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    Recommendation / Conclusion

    The pharmaceutical industry has been remaining the most profitable of all businesses in the U.S

    for years. The stock price of any good firm has hardly seen downturn. It is believed that the

    industry is still in its growth stage because with the increasing number of population, the demand

    of the pharmaceutical product will keep increasing. The U.S economy is also recovering after a

    long recession started with the 2008 housing market crash. There GDP is growing gradually and

    government money supply shows that they are trying to stimulate the economy. Economic

    condition and industry analysis showing this is the best time to invest if anyone looking into

    investment in pharmaceutical industry. Among the stock have been analyzed, though Johnson &

    Johnson has been facing challenges in the form of OTC product recalls, pricing austerity in the

    EU and generic competition, it is believed that the companys diversified business model, lack ofcyclicality and strong financial position will help it in tough situations. This is the reason for

    which this stock has been recommended to buy for short-term. Stocks of Pfizer inc. has always

    been a subject of controversy. For their previous legal settlements with the U.S government,

    many times their stock price has been suffered seriously. But after the last acquisition wyeth the

    stock price is rising. Beside they keep on providing high dividend to the investors. So the best

    recommendation for this stock is rite now to buy or to hold for long time dividend earning. After

    the recent acquisition of eye-care company Alcon, stock price are just rising and they have good

    prospect for future. It is recommended highly to buy for short term. The stock of

    GlaxoSmithKline has always been a subject of price consistency. The volatility of price change

    is very low. This stock would be the best for to hold on or to buy for long time. Based on this

    information, one can design the portfolio in the best way possible to maximize the profit and

    minimize the risk.

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    REFERENCES OF CHAPTER - 01

    http://www.nyse.com/ http://www.stock-analysis-on.net/ http://www.nyse.com/about/listed/lc_all_industry_5.html?ListedComp=All&supersector=19&se

    ctor=122&subsector=1120128534179&start=41&startlist=1&item=3&next=clicked&firsttime=do

    ne&default=2

    http://www.sbtdc.org/pdf/industry_analysis.pdf

    REFERENCES OF CHAPTER - 02

    http://www.nyse.com/

    REFERENCES OF CHAPTER - 03

    http://www.nyse.com/ http://www.nyse.com/about/listed/nvs.html http://in.reuters.com/finance/stocks/companyProfile?symbol=NVS.N http://www.stock-analysis-on.net/NYSE/Company/Novartis-AG http://www.novartis.com/about-novartis/company-history/index.shtml

    REFERENCES OF CHAPTER - 04

    http://www.nyse.com/ http://investing.businessweek.com/businessweek/research/stocks/financials/financials.asp

    ?ticker=GSK:US&dataset=balanceSheet&period=A&currency=native

    http://www.tradingeconomics.com/united-states/inflation-cpi http://www.stock-analysis-on.net/NYSE/Company/GlaxoSmithKline-PLC

    http://www.nyse.com/http://www.nyse.com/http://www.stock-analysis-on.net/http://www.stock-analysis-on.net/http://www.nyse.com/about/listed/lc_all_industry_5.html?ListedComp=All&supersector=19&sector=122&subsector=1120128534179&start=41&startlist=1&item=3&next=clicked&firsttime=done&default=2http://www.nyse.com/about/listed/lc_all_industry_5.html?ListedComp=All&supersector=19&sector=122&subsector=1120128534179&start=41&startlist=1&item=3&next=clicked&firsttime=done&default=2http://www.nyse.com/about/listed/lc_all_industry_5.html?ListedComp=All&supersector=19&sector=122&subsector=1120128534179&start=41&startlist=1&item=3&next=clicked&firsttime=done&default=2http://www.nyse.com/about/listed/lc_all_industry_5.html?ListedComp=All&supersector=19&sector=122&subsector=1120128534179&start=41&startlist=1&item=3&next=clicked&firsttime=done&default=2http://www.sbtdc.org/pdf/industry_analysis.pdfhttp://www.sbtdc.org/pdf/industry_analysis.pdfhttp://www.nyse.com/http://www.nyse.com/http://www.nyse.com/http://www.nyse.com/http://in.reuters.com/finance/stocks/companyProfile?symbol=NVS.Nhttp://in.reuters.com/finance/stocks/companyProfile?symbol=NVS.Nhttp://www.stock-analysis-on.net/NYSE/Company/Novartis-AGhttp://www.stock-analysis-on.net/NYSE/Company/Novartis-AGhttp://www.nyse.com/http://www.nyse.com/http://investing.businessweek.com/businessweek/research/stocks/financials/financials.asp?ticker=GSK:US&dataset=balanceSheet&period=A&currency=nativehttp://investing.businessweek.com/businessweek/research/stocks/financials/financials.asp?ticker=GSK:US&dataset=balanceSheet&period=A&currency=nativehttp://investing.businessweek.com/businessweek/research/stocks/financials/financials.asp?ticker=GSK:US&dataset=balanceSheet&period=A&currency=nativehttp://www.tradingeconomics.com/united-states/inflation-cpihttp://www.tradingeconomics.com/united-states/inflation-cpihttp://www.stock-analysis-on.net/NYSE/Company/GlaxoSmithKline-PLChttp://www.stock-analysis-on.net/NYSE/Company/GlaxoSmithKline-PLChttp://www.stock-analysis-on.net/NYSE/Company/GlaxoSmithKline-PLChttp://www.tradingeconomics.com/united-states/inflation-cpihttp://investing.businessweek.com/businessweek/research/stocks/financials/financials.asp?ticker=GSK:US&dataset=balanceSheet&period=A&currency=nativehttp://investing.businessweek.com/businessweek/research/stocks/financials/financials.asp?ticker=GSK:US&dataset=balanceSheet&period=A&currency=nativehttp://www.nyse.com/http://www.stock-analysis-on.net/NYSE/Company/Novartis-AGhttp://in.reuters.com/finance/stocks/companyProfile?symbol=NVS.Nhttp://www.nyse.com/http://www.nyse.com/http://www.sbtdc.org/pdf/industry_analysis.pdfhttp://www.nyse.com/about/listed/lc_all_industry_5.html?ListedComp=All&supersector=19&sector=122&subsector=1120128534179&start=41&startlist=1&item=3&next=clicked&firsttime=done&default=2http://www.nyse.com/about/listed/lc_all_industry_5.html?ListedComp=All&supersector=19&sector=122&subsector=1120128534179&start=41&startlist=1&item=3&next=clicked&firsttime=done&default=2http://www.nyse.com/about/listed/lc_all_industry_5.html?ListedComp=All&supersector=19&sector=122&subsector=1120128534179&start=41&startlist=1&item=3&next=clicked&firsttime=done&default=2http://www.stock-analysis-on.net/http://www.nyse.com/
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    APPENDIX

    1. Porters Five Forces Model for Industry Analysis. (Pg- 04)2. Recent Stock Price Performance of Health Care Sector. (Pg- 05)3. Recent Market Position of JNJ. (Pg- 07)4. Share Price Performance of JNJ on 3 Years. (Pg- 13)5. Common Stock of Pfizer. (Pg- 22)6. Last Year Price Chart of Novartis. (Pg- 26)7. Stock Price Analysis of GlaxoSmithKline. (Pg- 31)


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