Date post: | 20-Jun-2015 |
Category: |
Business |
Upload: | himanshu-priyadarshi |
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STRESSED
???
De-Stress Ce
ntre
ELIXIR
Submitted To – Prof. Kavita Pathak
Presented By :- (2013-2015)Himanshu Priyadarshi - 141Swati Chandra - 175Swati - 172Suraj Agrawal -171Vivek Srivastava - 182Apoorve - 127
ELIXIRIncrease your stake in the market of
“HAPPINESS” An Antidote To Stress.
Core Costumer Value
Targeting
Business Model
Features
We are offering these service in form of package but if any member desires individual service then we can provide it.
Also Available
Value Proposition :- Direct Competitors:-
Gym Centre Aerobic Centre
Yoga & Meditation CentreSpa & Massage Centre
Indirect Competitors :-
Point of Difference :-
At Elixir our main focus is to provide relief from stress hence we provide all possible solution with the help of modern technology as well as ancient techniques at affordable cost .
S.T.P :-Segmentation .• Demographic Segmentation 1. Gender 2. Age 3. Education 5. Occupation
Targeting .
Differentiated Targeting Approach Target Segment :- Housewives Old Age People Students Niche Segment: - Executives
Positioning . More for less.Antidote to stress.
SWOT Analysis :-
Pricing strategy & Plan of Action :- Pricing Objective :- Brand Development :-
Sweet Spot :-