1. Nina ZovkoProfessor KlinkowsteinSelected Business ArticleFacebook Shares Reach All-Time High http://www.bloomberg.com/news/2013-09-11/facebookshares-reach-all-time-high.html

2. Nina ZovkoFacebook app on a mobile deviceProfessor Klinkowstein 3. Nina ZovkoProfessor KlinkowsteinSummary Wireless users grew 51% to 819 million in one quarter Shares grew 3.3% to $45.04 Growing demand for mobile-advertising products through smartphones 4. Nina ZovkoProfessor KlinkowsteinSocial Circumstance Student Center cafeteria Students age 18-25 Using phones instead of eating/communicating 5. Nina ZovkoProfessor KlinkowsteinEthnographic Research Corner view of the Student Center Cafeteria 6. Nina ZovkoProfessor KlinkowsteinEthnographic Research Large view of the Student Center Cafeteria 7. Nina ZovkoProfessor KlinkowsteinEthnographic Research Delaney gazing at her phone and not eating 8. Nina ZovkoProfessor KlinkowsteinEthnographic Research Delaney looking at her Facebook app 9. Nina ZovkoProfessor KlinkowsteinEthnographic Research Delaney looking at her phone and not eating 10. Nina ZovkoProfessor KlinkowsteinEthnographic Research Diana taking a bite of food with her phone right next to her 11. Nina ZovkoProfessor KlinkowsteinEthnographic Research Diana leaving her food and looking at her phone 12. Nina ZovkoProfessor KlinkowsteinEthnographic Research Both Delaney and Diana looking at their phones 13. Nina ZovkoProfessor KlinkowsteinEthnographic Research Video of Delaney looking at her phone while not eating/talking 14. Nina ZovkoProfessor KlinkowsteinEthnographic Research Observations Delaney Gilbride: Took one sip of her drink when her phone lit up with a notification After did not lift head or talk while she focused on her phone applications Scratched her neck in annoyance of something she was looking at 15. Nina ZovkoProfessor KlinkowsteinEthnographic Research Observations Diana Pedra: Slumped on the seat looking tired/sick with phone in hand Looked at her food and said Hello before checking her phone as if on command Silence as she fixed her glasses and searched through her phone 16. Nina ZovkoProfessor KlinkowsteinEthnographic Research Findings Delaney Gilbride: Claimed she didnt feel hungry when she was looking at her phone Didnt think to talk while on her phone Couldnt go one meal without checking on it 17. Nina ZovkoProfessor KlinkowsteinEthnographic Research Findings Diana Pedra: Claimed she didnt notice me staring at her Used her phone when a notification popped up then used other applications Couldnt go one meal without using her phone 18. Nina ZovkoDiagonals_Visual ResearchProfessor Klinkowstein 19. Nina ZovkoArcs_Visual ResearchProfessor Klinkowstein 20. Nina ZovkoProfessor KlinkowsteinIrregular Shapes_Visual Research 21. Nina ZovkoGrids_Visual ResearchProfessor Klinkowstein 22. Nina ZovkoProfessor KlinkowsteinMonochromes_Visual Research 23. Nina ZovkoNeutrals_Visual ResearchProfessor Klinkowstein 24. Nina ZovkoHighkey_Visual ResearchProfessor Klinkowstein 25. Nina ZovkoLowkey_Visual ResearchProfessor Klinkowstein 26. Nina ZovkoCombinations ResearchProfessor Klinkowstein 27. Nina ZovkoProfessor KlinkowsteinBlack & White Combination Research 28. Nina ZovkoProfessor KlinkowsteinDesire/Need A new application that prevents people from accessing their phones, thus mitigating the likelihood of technology overdependence. 29. Nina ZovkoProfessor KlinkowsteinProposal Electric Pal sends a shock to users whenever a phone detects a touch in order to use negative classical conditioning to slowly get users to concentrate. The shock urges the consumer to not instinctively use a smartphone during presentations, meetings, or lectures. The expected results from repeated use of the application should lead to more appropriate behavior. 30. Nina ZovkoProfessor Klinkowstein 31. Nina ZovkoProfessor Klinkowstein 32. Nina ZovkoProfessor Klinkowstein 33. Nina ZovkoProfessor Klinkowstein 34. Nina ZovkoProfessor Klinkowstein 35. Nina ZovkoDiagram Elements 1. 2. 3. 4.Situations where app could be used Settings of the app Functions of the app Outcome of repeated useProfessor Klinkowstein 36. Nina ZovkoSketch #1Professor Klinkowstein 37. Nina ZovkoSketch #2Professor Klinkowstein 38. Nina ZovkoSketch #3Professor Klinkowstein 39. Nina ZovkoProfessor KlinkowsteinDiagram De sire fo r c onc en tratio nNe gativ e c la ssic c onditio ning te ac he s l earned con ce ntra tionTu rn o n app E lec tri c Pa lRec ie ve sli ght e le ctric s ho ck wh en ph on e is to uc he d 40. Nina ZovkoTagline Research 1. The King of Beers Budweiser 2. Have it Your Way Burger King 3. Because Youre Worth it L'OralProfessor Klinkowstein 41. Nina ZovkoTagline StudyProfessor Klinkowstein