Final Assignment

Facebook Shares Reach All-Time High http://www.bloomberg.com/news/2013-09-11/facebook-shares-reach-all-time-high.html

Selected Business Article

Nina Zovko Professor Klinkowstein


Facebook app on a mobile device

Summary

•  Wireless users grew 51% to 819 million in one quarter

•  Shares grew 3.3% to $45.04 •  Growing demand for mobile-advertising products

through smartphones


Social Circumstance

•  Student Center cafeteria •  Students age 18-25 •  Using phones instead of eating/communicating


Ethnographic Research


Corner view of the Student Center Cafeteria



Large view of the Student Center Cafeteria



Delaney gazing at her phone and not eating



Delaney looking at her Facebook app



Delaney looking at her phone and not eating



Diana taking a bite of food with her phone right next to her



Diana leaving her food and looking at her phone



Both Delaney and Diana looking at their phones



Video of Delaney looking at her phone while not eating/talking

Ethnographic Research Observations

Delaney Gilbride: •  Took one sip of her drink when

her phone lit up with a notification

•  After did not lift head or talk while she focused on her phone applications

•  Scratched her neck in annoyance of something she was looking at


Ethnographic Research Observations

Diana Pedra: •  Slumped on the seat looking

tired/sick with phone in hand •  Looked at her food and said

“Hello” before checking her phone as if on command

•  Silence as she fixed her glasses and searched through her phone


Ethnographic Research Findings

Delaney Gilbride: •  Claimed she didn’t feel hungry

when she was looking at her phone

•  Didn’t think to talk while on her phone

•  Couldn’t go one meal without checking on it


Ethnographic Research Findings

Diana Pedra: •  Claimed she didn’t notice me

staring at her •  Used her phone when a

notification popped up then used other applications

•  Couldn’t go one meal without using her phone



Diagonals_Visual Research


Arcs_Visual Research


Irregular Shapes_Visual Research


Grids_Visual Research


Monochromes_Visual Research


Neutrals_Visual Research


Highkey_Visual Research


Lowkey_Visual Research


Combinations Research


Black & White Combination Research

Desire/Need

A new application that prevents people from accessing their phones, thus mitigating the likelihood of technology overdependence.


Proposal

Electric Pal sends a shock to users whenever a phone detects a touch in order to use negative classical conditioning to slowly get users to concentrate. The shock urges the consumer to not instinctively use a smartphone during presentations, meetings, or lectures. The expected results from repeated use of the application should lead to more appropriate behavior.







Diagram Elements

1.  Situations where app could be used 2.  Settings of the app 3.  Functions of the app 4.  Outcome of repeated use


Sketch #1


Sketch #2


Sketch #3



Diagram

Turn on app “Electric Pal”

Desire for concentration

Recieve slight electric shock when phone is touched

Negative classic conditioning teaches learned concentration


Tagline Research

1.  “The King of Beers” – Budweiser 2.  “Have it Your Way” – Burger King 3.  “Because You’re Worth it” – L'Oréal


Tagline Study

Date post:	16-Jan-2015
Category:	Economy & Finance
Upload:	ninazovko
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Final Assignment

Economy & Finance