BRIEF/CONCEPT TAKING ASPECTS FROM 3 OTHER BRIEFS; ISTD - PUTTING ON A FRESH FACE, ISTD - 4”33” AND D&AD - PENTAGRAM I BASED MY BRIEF AROUND THE OUTCOMES THAT I HOPED TO CREATE AT THE END. WANTED TO MOVE AWAY FROM USING SOLELY IMAGE WITHIN MY DESIGN WORK AND MOVE ON TO DEVELOP MY TYPE AND LAYOUT SKILLS AS WELL AS WORKING IN A MODERN, VERY NEW GRAPHIC DESIGN STYLE. I DECIDED TO BASE MY BRIEF AROUND CREATING THE WHOLE DESIGN WORK FOR A SCIENCE EXHIBITION. THIS WOULD ALLOW ME FOCUS ON THE AREA OF DESIGN THAT I FELT NEEDED TO BE DEVELOPED ALSO BE COMPLETELY EXPERI- MENTAL WITH MY OUTCOMES. A NEW MODERN SCIENCE EVENT/EXHIBITION IS GOING TO BE TAKING PLACE IN LEEDS IN 2013. THE EVENT IS GOING TO BE FOCUSSING ON MODERN EXPERIMENTAL SCIENCE, ALL NEW MODERN TECHNOLOGIES, COMPUTER AND PROGRAMMING EXPERIMENTATION WITH DATA AND PROCESSING. SEEING WHAT CREATIVE OUTCOMES CAN BE PRODUCED USING DATA INPUTTING. YOU NEED TO PRODUCE THE DESIGN WORK FOR THIS EVENT; BRANDING FOR THE EVENT, PROMOTIONAL MATERIAL BEHIND IT, WEB AND ON SCREEN ASSETS AND PUBLICATIONS [INCLUDING A MAGAZINES PROMOTING THE EVENT, CATALOGUES AND PROGRAMMES TO BE GIVEN OUT AT THE EVENT. TRY TO BE EXPERIMENTAL WITH OUTCOMES, NOT STICKING TO THE OBVIOUS FOR THINGS SUCH AS PROMOTIONAL MATERIAL, TRY TO BUILD/CREATE/PUT ON A PERFORMANCE TO BUILD INTEREST FOR THE EVENT. LOOK INTO MODERN CONTEMPORARY GRAPHIC DESIGN THAT WOULD FIT THE OVERALL FEEL OF THE EVENT FOR THINGS SUCH AS PUBLISHING AND EDITORIALS AND THE OVERALL BRANDING. LOOK INTO CONTEMPORARY ARTS. USE PROCESSING AND DATA WITHIN OUTCOMES. -EVENT BRANDING AND IDENTITY. -PROMOTIONAL MATERIAL FOR EVENT. -PUBLISHING - CATALOGUES, MAGAZINES, PRO- GRAMMES. -WEB ASSETS. BRIEF. CONSIDERATIONS. DELIVERABLES.
Transcript
BRIEF/CONCEPTTAKING ASPECTS FROM 3 OTHER BRIEFS; ISTD - PUTTING ON A FRESH FACE, ISTD - 4”33” AND D&AD - PENTAGRAM I BASED MY BRIEF AROUND THE OUTCOMES THAT I HOPED TO CREATE AT THE END. WANTED TO MOVE AWAY FROM USING SOLELY IMAGE WITHIN MY DESIGN WORK AND MOVE ON TO DEVELOP MY TYPE AND LAYOUT SKILLS AS WELL AS WORKING IN A MODERN, VERY NEW GRAPHIC DESIGN STYLE. I DECIDED TO BASE MY BRIEF AROUND CREATING THE WHOLE DESIGN WORK FOR A SCIENCE EXHIBITION. THIS WOULD ALLOW ME FOCUS ON THE AREA OF DESIGN THAT I FELT NEEDED TO BE DEVELOPED ALSO BE COMPLETELY EXPERI-MENTAL WITH MY OUTCOMES.
A NEW MODERN SCIENCE EVENT/EXHIBITION IS GOING TO BE TAKING PLACE IN LEEDS IN 2013. THE EVENT IS GOING TO BE FOCUSSING ON MODERN EXPERIMENTAL SCIENCE, ALL NEW MODERN TECHNOLOGIES, COMPUTER AND PROGRAMMING EXPERIMENTATION WITH DATA AND PROCESSING. SEEING WHAT CREATIVE OUTCOMES CAN BE PRODUCED USING DATA INPUTTING. YOU NEED TO PRODUCE THE DESIGN WORK FOR THIS EVENT; BRANDING FOR THE EVENT, PROMOTIONAL MATERIAL BEHIND IT, WEB AND ON SCREEN ASSETS AND PUBLICATIONS [INCLUDING A MAGAZINES PROMOTING THE EVENT, CATALOGUES AND PROGRAMMES TO BE GIVEN OUT AT THE EVENT.
TRY TO BE EXPERIMENTAL WITH OUTCOMES, NOT STICKING TO THE OBVIOUS FOR THINGS SUCH AS PROMOTIONAL MATERIAL, TRY TO BUILD/CREATE/PUT ON A PERFORMANCE TO BUILD INTEREST FOR THE EVENT. LOOK INTO MODERN CONTEMPORARY GRAPHIC DESIGN THAT WOULD FIT THE OVERALL FEEL OF THE EVENT FOR THINGS SUCH AS PUBLISHING AND EDITORIALS AND THE OVERALL BRANDING. LOOK INTO CONTEMPORARY ARTS. USE PROCESSING AND DATA WITHIN OUTCOMES.
-EVENT BRANDING AND IDENTITY.-PROMOTIONAL MATERIAL FOR EVENT.-PUBLISHING - CATALOGUES, MAGAZINES, PRO-GRAMMES.-WEB ASSETS.
BRIEF.
CONSIDERATIONS.
DELIVERABLES.
BRANDING/IDENTITYBRANDING AND IDENTITY side FOR THE EXHIBITION; USING THE SAME VISUAL STYLE THROUGHOUT ALL OF THE DESIGN WORK TO KEEP A STRONG VISUAL CONSISTENCY across all outcomes. Letter heads and compliments use a prink gradient along with patterns and shapes represent-ing data to GIVE THE IDENTITY OF THE EXHIBITION AN UP TO DATE, MODERN FEEL. THE LOGO, A TWIST ON THE CONTEMPORARY EUROPEAN GRAPHIC STYLE THAT HAS GROWN MASSIVE RECENTLY USES THE TYPEFACE Telegrafico
SLIGHTLY EDITED TO CREATE A UNIQUE MODERN LOGO STYLE.
1. COMPLIMENTS SLIP.2. LETTER HEADS.3. EXHIBITION LOGO.4. ORIGINAL TYPEFACE.
A B C D E F
G H I J K L
M N O P Q R
S T U V W
X Y Z
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2.
3.
4.
PROMOTIONS
1. 2.
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6.
7.
PROMOTIONAL MATERIAL CREATED FOR THE EXHIBITION; ALL DESIGN WORK BASED AROUND THE SAME AESTHETICS TO KEEP A STRONG VISUAL CONSISTENCY THROUGHOUT THE WHOLE PRODUCT RANGE.THE ACT OF PROGRAMMING AND PROCESSING DATA IS REPRESENTED THROUGH THE VISUAL IMAGERY OF PATTERNS AND SHAPES CREATED WITH RANDOM LINES. THE USE OF GRADIENTS AND OF SET TEXT GIVES THE OVERALL DESIGN WORK AN UP TO DATE, MODERN FEEL WHICH IS VERY RELEVANT FOR THE SUBJECT MATTER.
1. POSTER2. POSTER3. RANGE FLYERS4. RANGE OF FLYERS SHOWING REVERSE.5. PROGRAMME FOR EXHIBITION.6. PROGRAMME SPREAD.7. PROGRAMME SPREAD.
PROPOSALSFURTHER PROPOSALS FOR MY PRODUCT RANGE. EXHIBITION COLLATERAL, THIS IS INCLUD-ING SIGNAGE, WAY FINDING AND POSTERS FOR THE EXHIBI-TION ITSELF, STILL FITTING IN WITH THE VISUAL CONSIST-ENCY OF OTHER OUTCOMES USING GRADIENTS AND PAT-TERNS REPRESENTING DATA.ALSO PROPOSALS FOR PROD-UCTS TO BE SOLD AT THE EXHIBITION, THIS BEING A NOTEPAD. VERY RELEVANT FOR A SCIENCE EXHIBITION, THIS ALSO FEATURES ASPECTS FROM OTHER DESIGN WORK WITHIN THE LAYOUT ITSELF, WITH THE RULED LINES FROM THE MAR-GIN USING THE DATA STYLE PATTERNS.
1. EXHIBITION MOCK UP.2. NAME TAGS.3. NOTEBOOK.
TERRANCE MCKENNALIQUID SOUND COLLISIONS
Sound travels as compression waves through gases and liquids. Stable in its immateriality it remains true to its original data. Here sound input has a stronger power over a flow field. Liquid Sound Collisions sends two audio files as vibration source into a fluid simulation. The waves created by the sound files run towards each other, collide and interfere with each others patterns. A snapshot of the collision is translated into a 3D model.
The selected audio files are spoken words of dualistic views: chaos and order, mind and body, determinism and indetermin-ism etc. The simplicity of understanding the world as divided into two categories is countered here with the display of the turbulent flow that arises between the two extremes.
