15
Business Blue Print
Business Blue Print
Our observation of consumer behaviour
Limited disposable income Benefit of expenditure Quality consciousness Status quotient After sales service
Highly complex process Dependent on others Chemical use Busy life Extra expenses Unhygienic Ageing problem Shy to show & Shame to go
Problems faced by consumers in using hair dyes
hole
container
One-time investment Easy to use Time saver Secret hider Value for money Customized product Hygienic Control the wastage Do-it-yourself based
Why the customers will buy?
Marketing our product
Segmentation & target customer
Pricing strategy
Promotional strategy
Demographic profile
Geographical
Behavioural
• Age 30+ & younger generation
• Both Genders• Income 4-10 lakh/p.a.
• Urban & semi urban
• Economic class user• Going to parlour • Hair Dye user
Segmentation and targeting the people
Pricing Strategy• Perceived pricing • Discount pricing for triggering customers
Promotional strategy
CURRENT PLANS (MARKETING)• Word of mouth• Facebook & social media• Uploading video• Kiosk setup • Leaflets distribution
FUTURE PLANS
• Advertisements on TV
“Kiosk Setup with Minimum Footfall of 300 People”
Financial Analysis
Demand analysis
Financial statement
Break even point analysis
Targets to be achieved
No. of sales per Kiosk
Kiosk setup/day
Total sales per day
Total sales per month
Other than kiosk sell
Total sales
20% 60 2 120 3600 500 4100
35% 105 2 210 6300 1500 7800
50% 150 2 300 9000 3000 12000
Sales Forecast
Sales quantity Contribution/unit Net profit Marketing strategy
7,000 81 684,000 It’s a positive signal for the business so we will try to launch the product in 10 metro cities within the first quarter.And we will take loan from bank to expand.
5,000 53 284,000 It’s a good indication for our company so we will try to expose it in 4 metro cities
4,000 29.75 084,000 We will set up a research team for the innovation in the product.
3,000 -10 -31000 We will try to cut down the cost for survival.
Marketing strategy base on performance
Break-even Analysis Since there is no fixed investment, when contribution comes to zero we will get to know the breakeven point. One unit cost 25Per unit contribution 125Total variable cost 481000 So
481000125
3848 units/month
