Q2: HOW DO THE ELEMENTS OF YOUR PRODUCT WORK TOGETHER TO CREATE A SENSE OF BRANDING?

BRANDING:• Branding is a marketing strategy that involves creating a different and unique name and image to establish an interest for the consumers/customers. In order to promote our music video which created a sense of branding, we made an official website of our album and a Digipak. Before creating a website for our band and a Digipak we did a complete research and an analysis, especially the one which had the same genre like ours and also the different genres. We collected a lot of information and with the help of Photoshop and wix.com we were able to create a front cover, CD and back cover of a digipak.

This is our digipak front cover and for this we wrote our band's name keeping in mind the goal of making and hoping our band to get famous and audience will also known and be aware of

the band name this way.

We wrote the album's name on the front cover as well. According to our research, almost every other band had title of

the album written on the front. Our album's name is Love & Desire which is in Pink color.

The color of “falling fast” (our band) is in 2 colors, white and green. The color green is our key color for both the digipak and our website that we made. The color green will also be visible

on the CD. FAST is written in block letters while Falling is written in white color but in small letters which makes the CD

look really appealing.

The dupatta shown in the CD is the one the girl's wore on her wedding day(what every girl wears on her dead on her

wedding day according to the culture) which gives audience an idea that the album must be about some wedding, as the cover page is the best way for seeking audience attention. The more

the cover is appealing, the more will be the sales of it.

HOUSE STYLE:• House style grants an entire element that creates a recognizable

brand for the audience. The audiences will be able to connect to the product or identify it with the help of  a particular aspect of the product (logo). I have used light green and white color for my band logo.

Mood and tone:The mood of the Music video is romantic and emotional with a little bit of depressed tone. Mise-en-scene was created to highlight the mood and tone of the music video.There is use of dark warm lights, red and gold tones, romantic props such as flowers. Band performance is shown in warm studio lights, in a music studio, with a professional band performance mise-en-scene.

We have again mentioned the name of the album as well as the name of the

Band and a logo of our recording company.

Having mentioned the name of our Band and Album name will be a plus

point for the fame of our Band's name and will make people known to the

name.

The Record label, and band names in a font which looks like their signatures is in white color on black CD which makes it look really decent and makes the text

visible and quite readable as well as eye catching for the audience.

This is our digipak color palette.

WEBSITE: The link to our Website is:

http://fallingfast.wix.com/band#!band/c1rsg

Our website consists of 6 pages. The audience will get a lot of information about

the band from our website as it has all relevant details mentioned. A star image is developed as we have our band's picture on

every page.

We have Home, Band, Media, Music, Tour and Contact options on our Website.

This is our websitecolor palette

The band's name is written the same way as it is on everything related to our product, Falling written in white and Fast written in

Block letters in a very catchy font.

Our website has a detailed band introduction and details about all the band members with their beautiful pictures and their information is also mentioned which can be informative for

fans who didn't know about the age, names and information of the band members.

The main colors we used for the texts in our website are Green, white and black.

The screenshot above shows the tour dates and venue along with our band picture. Contact details have been also mentioned along

with bookings.

The Album tracks are mentioned on the website using the same color scheme, as well as band's

pictures to create a sense of "branding"

• The three media products we came up with are CD, DIgipak and a Website which is shows that Cross media convergence takes place as All three media products are inter-linked and have been used to cross-promote each other.