`PAWN SHOPS

Integrated ProjectEffective Public Communication | English 2 | Economics

ALOR GAJAH|| Kota Damansara

Lecturers : MS THIVILOJANA | MS CASSANDRA | MS TAY

Members : Justin Chong Yong Sheng 0322845Michelle Wong Sook Yin 0322362Lew Quo Ming 0322884Liew Cherng Qing 0322613Ee Hui Teng 0322548Cham Zheng Chee 0322317

the

HISTORY

Islamic pawn broking in Malaysia

The distinctive sign outside a pawnbroker's shop

In the East, the business model existed in China over 3000 years

ago.In the west,

"pawnbroking" existed in the Ancient Greek and

Roman Empires.

Pawn broking

(lending money on

portable security),

one of the oldest

professions.

the

BUSINESSES JOO NGIEN Pawnshop,ALOR GAJAH || CHOONG XIN Pawnshop,KOTA DAMANSARA

JOO NGIEN PAWNSHOP,

ALOR GAJAH

JOO NGIEN

PAWNSHOP

THE

BUSINESS

THE EXTERIOR

THE OWNER | THE TEAM

THE

PRODUCT

THE OWNER

THECUSTOMER SERVICE

THEGOLD EARRINGS

THE GOLD NECKLACES

CHOONG XIN

PAWNSHOP,

KOTA DAMANSARA

CHOONG

XIN

PAWNSHOP

THE

BUSINESS

THEEXTERIOR

THE EXTERNAL FEATURES

THE BRAND

THECUSTOMER SERVICE

THE MANAGER | THE TEAM THE CUSTOMERS

THE

COMPARISONSIMILARITIES AND DIFFERENCES

SIMILARITIES

theCUSTOMERS

| lower income

theORIGIN| China

DIFFERENCES

theSTRATEGY

the SHOP LAYOUT

the LOCATION

theINTEREST RATE

THE

RECOMMENDATIO

NS

BRAND

RECOGNITION

CURRENT ISSUE:Unawareness of the public.

RECOMMENDATION:Modern Technology||Promotion

Highlight||SpecialtyShare||Expertise

CHANGING

PERCEPTION

CURRENT ISSUE:False perception

RECOMMENDATION:Promote ||Acknowledgement

Reconstruction||Expand range ofpawn items

Collaboration||Proper planning

CUSTOMER

SERVICE

CURRENT ISSUE:Neglect importance of customer service.

RECOMMENDATION:Train ||Lending and return policiesUnderstand ||Laws and Transaction

Feedback ||Improvement

IMAGE

MANAGEMENT

CURRENT ISSUE:Exterior and interior design of the shop is too conventional.

RECOMMENDATION:Exploring new design layout||Attract customers

Maintenance||Keeping a fresh look

THE

STRATEGY

EXPERIENCE|| determine quality, price, value

KNOWLEDGE|| trained staff

ECONOMY CONDITION|| flexibility in price

JOO NGIEN PAWNSHOP, ALOR GAJAH

CUSTOMER SERVICE|| fulfill customer needs

TECHNOLOGY|| determine price and quality

SECURITY|| well-equipped security system

CHOONG XIN PAWNSHOP, KOTA DAMANSARA

THE

COMPETITOR

S

JOO NGIEN PAWNSHOP,

ALOR GAJAH

CIMB BANK MAYBANKGOLD STORE

|| THE COMPETITORS ||

CHOONG XIN PAWNSHOP,

KOTA DAMANSARA|| THE COMPETITORS ||

RHB bank, Ambank HSBC bank Visiber Jewelry Store

COMPETITION

thePRODUCT

thePAWN LOAN

the

CONCLUSIO

N

CHOONG XIN PAWNSHOP,

KOTA DAMANSARA

Commercially successful