Final Pitch

• The artist name will be XXYYXX.• The album name will be XXYYXX.• The DVD has the interview with the artist. Also we have

behind the scenes of on how he made the album and the inspiration in the creation of his songs. Included as well is a live performance in front of a massive audience. Finally of course the music video itself will feature on the DVD.

Audience Research

Audience Profile - Male• Median age for our

music video – 19 year old males

• Studying full time for A-Levels

• Listens to Giraffage, XXYYXX, Bondax, Skrillex, Deadmau5

• Works at a café to earn cash to buy new music

• Regular attendee at festivals and gigs of new upcoming artists

• Creates his own music as a hobby and plays them at parties

• Wears a lot of t-shirts from festivals and with band names on them. Also wears a lot of grey skinny jeans. People like this are known as hipsters, but hipsters don’t like to be called hipsters because they’re too hipster to be called hipster.

• Obsessed with Apple products, especially with his iPod.

• Often spotted sticking tongue out like Miley Cyrus #hipster

• Usually takes selfies in various poses #hipster