Motorola Edward Adegboyega

Target Audience

  Forward-thinkers, innovators

  Those who are fond of technology

  Middle-class consumers

The ‘Big Idea’

  Use existing customers to draw in new customers

  Social media will be used to connect to target audience

  Social networks Facebook, Instagram & Twitter will be main networks used to connect to target audience

•  The goal is to create a ‘rave’ within social media •  We want to start a conversation, with existing customers discussing

our product and new customers discovering the source •  By doing this, we can reach a wide amount of customers at all times

RAVE?!?!?!

#MotorolaMadness

•  #MotorolaMadness is a social media campaign, designed to attract new customers by creating engaging content online

•  Social media users are encouraged to upload pictures of themselves online using the above hash tag with their Motorola device

•  New users will have the opportunity to take a picture with their new device in all Motorola locations

Expected Goals

•  The main goal of this campaign is to increase overall user satisfaction

•  Along with satisfaction, we also want to increase the number of people that we advertise to

•  Growth and success of goals will be measured over six months using various methods to record feedback from consumers

Budget

•  The plan is to spend no more than $30,000 on the social media campaign

•  Funds will be allocated through website advertisement, e-mail, mobile marketing, etc.

•  Along with mobile marketing, search marketing will be implemented into the budget, using Google AdWords for pay-per-click advertising

Overall Goals of Campaign

•  We want users to have an outlet to share their happiness and excitement about our product

•  Along with excitement, we also want users to express their critique of our product, whether good or bad

•  By doing this, it will help us to create a better project for consumers in the future

How Strategy Will Help

•  This digital strategy is sure to help us expand our reach in the technological market to a wider audience

•  Strategy will also be able to help increase global presence for brand

•  Users will be able to look to us for high-quality, reliable products

Thank you for your time!