Date post: | 12-Jan-2017 |
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Upload: | alec-kiang |
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FOOD TRAK
JUST FOODTRAK YOUR FOOD TRUCK!
PROBLEMS
CONSUMER
FOOD
TRUCKS
VALUE PROPOSITIONS
MOBILE PAYMENT
CONVENIENCELOYALTY REWARD
WHAT MAKES US DIFFERENT?
Collaboration between users
Variety of free services
REVENUE STREAM
Mobile Payment Premium Account
Reward System Monthly Membership
2.5% service fee
Food Trucks Advertisement
$3.99/month
QR Code & Data Collection
CONSUMER
PRICING STRATEGYFOOD TRUCK USERS
CONSUMERS- Personal assistance service
- Constant meetings to fulfill their
needs
- Direct sales
- Freemium
- Browsing through app
- Location of every food truck in Boston and details about them- Premium
- Coupons and updates
- Ordering services FREE OF CHARGE
GO-TO-MARKET PLANLocal food trucks and one-month free trial premium membership.
Partnerships with Level Up to allow mobile payments and redeem rewards.
Attending Food Festivals around Boston to build more and greater connections.
Partnerships with popular food trucks like Clover and arrange challenges.
COMPETITIVE ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES THREATS
food truck marketFOOD TRUCK MARKET59 different food truck companies in Boston, 335 food trucks
250,000 students in Boston
857mn dollars in nationwide sales by food trucks in 2014
9.3% Average industry revenue increase over the last 5 years
1.024bn Expected nationwide food truck revenue for 2017
Revenue Premium User ~ $3.99/monthPremium Food Trucks ~
Expenses Marketing ~ $2000
Insurance ~ $0
Research & Development ~ $8000
Rent $0
Financial Calculations
SOLUTION ANALYSIS
Average Number of Meals per day 150
Average Meal Price $7
Annual Sales Revenue $380,000
Estimated Sales Revenue with FoodTrak(25% of influence)
$475,000
FUTURE EXPANSIONS (5 years)