Stick & Ball Marketing Strategies

CRM Strategy and Social Media Contest

Armani

CRM Strategy #1

Strengths—• Simple and subtle way to promote brand knowledge• Great way to reach target demographic• Create growth and awareness among those who attend the

sporting events

Weaknesses—• Since we will be using a generic brand of water, it is

possible that people will not want it since it’s not a popular/name brand they’re familiar with

• People may not pay attention to the logo and might be more focused on the game

Our first strategy in order to appeal to our existing customer base is to target the people who attend polo games. Our plan is to hand out free fans, water bottles, and a coupon to the people at polo games.

Polo Event Handouts:

CRM Strategy #1 (Continued)Polo Event

Handouts:

CRM Strategy #2Free ShippingBy offering Stick & Ball’s customers free shipping, the brand will be able to build trust and loyalty among new and existing customers. Customers will appreciate that the brand offers free shipping since the prices are so steep

Benefit to customers• Customers can save time and energy by choosing to shop

online• Customers don’t need to pay a shipping/handling fee on top

of the premium prices of hand-made clothing

Benefit to Stick & Ball• Stick & Ball can build customer loyalty by offering existing

customers free shipping. • Free shipping might encourage customers to buy more

Social Media Contest

Requirements For Entry:• Follow Stick &

Ball’s Instagram• Repost photo• Hashtag photo with

#stickandball

Social Media Contest (Continued)

Strengths—• Social media is one of the cheapest, easiest marketing

strategies• Brand knowledge can be grown just through word of mouth• Stick & Ball’s popularity can grow just by offering an

incentive• Can appeal to more people (not just limited to

polo/equestrian psychographic)

Weaknesses—• May not be broad enough• Not the most ideal marketing strategy—Stick & Ball needs

a better way to get its name out there