Final Project Report Emerson1 for College

8/10/2019 Final Project Report Emerson1 for College

1/52

A PROJECT REPORT

ON

PERCEPTION MAPPING & ANALYZING

PROSPECTIVES FOR CONDENSING UNITS

For

EMERSON CLIMATE TECHNOLOGIES

BY

Aati! S M"ar"

U#$"r t!" %i$a#'" o(

Pro() Mr)M""#a* D!otr"

S+,itt"$ to

U#i-"rit. o( P#"

I# /artia* (*(i**,"#t o( r"0ir","#t (or t!" a1ar$ o(

t!" $"%r"" o(

Mat"r o( Bi#" Ma#a%","#t

T!ro%!

Vi!1a2ar,a I#titt" o( Ma#a%","#t


2/52


3/52

Fig+3 Compressor !

Fig+4 Condenser $

Fig+! E,pansion de&ice (

Fig+$ Condensing Unit 9

INDEX

Sr No) Tit*" Pa%" No)

1 E,ecuti&e -ummary 1

3


4/52

2 Company .rofi%e 1

3 "/0ecti&e of the -tudy 13

4 )esearch Methodo%ogy 1!

! Data na%ysis 22

$ )esu%ts Findings 42

' Conc%usion 43

( nne,ure 44

9 )eferences 49

AC3NO4LEDGEMENT

Expressing the gratitude is by no ways a complete

acknowledgement of the help I have received during the fullment of this

particular project work.


5/52

I take this opportunity to express my sincere thanks towards my

guide !rof. "eenal #hotre for their constant encouragement$ guidance %

without whom this project was not possible at all. &er help was the only input

which was processed to have the outcome in terms of this project.

I am fortunate enough to have such a great library which gets

constantly updated in terms of the knowledge in di'erent kinds. (herefore$ I

express my thanks towards our very own )ibrarian !rof. "anoj *iri.

I wish to take this opportunity to express my deep sense of gratitude

to all those senior delegates named "r. +jinkya ,harasawadkar -Executive$

efrigeration marketing$ Emerson /limate (echnologies0 !une who have

helped me throughout my project$ providing me the valuable information$

suggestions and above all this is their time and e'ort.

+nd last but by anyways not the least I express my gratitude towards

the almighty who was there$ is there and will be there with me throughout my

life.

5) E6ECUTIVE SUMMARY

This pro0ect is a study of understanding the customer e,pectations for a

condensing unit manufacturer+ This pro0ect is main%y focused on the customers

e,pectations regarding &arious aspects %i#e Features 5i%%s of Materia% 65"M7 8ogistics

fter sa%es ser&ice -er&ice .rice+ For this &arious customers of Emerson C%imate

1


6/52

Techno%ogies throughout the country are &isited and respecti&e information suggestions

for impro&ement and to de&ise the strategy for the groth of F:. Condensing unit

/usiness are co%%ected+

*n this pro0ect one needs to understand a/out the product hich Emerson C%imate

Techno%ogy manufactures and its usage in different sectors+ The organisation

manufactures the fo%%oing products+

Compressor

Condensing units

The ma0or focus of this pro0ect is on the Condensing Unit+

5)5 A+ot t!" /ro$'t

R"(ri%"ratio# '.'*"


7/52


8/52

The 5asic refrigeration cyc%e consists of four main stages+ They are E&aporator

Compressor Condenser and E,pansion =a%&e+ They a%ong ith their processes are

e,p%ained /e%o+

57 E-a/orator8

Fi%) 9

n e&aporator ta#es in %o temperature %o


9/52

*t a/sor/s heat from the area hich has to /e coo%ed+ *t does that /y maintaining

the e&aporator coi% at %o temperature and pressure than the surrounding air+ The

e&aporator coi% contains refrigerant that a/sor/s heat from the surrounding air the

refrigerant temperature must /e %oer than the air+ "ne of the characteristics of the

refrigerant gas is that as the pressure is reduced the /oi%ing point is a%so reduced+

Therefore as the pressure is reduced through the e,pansion de&ice so is the point at

hich it i%% /oi% and /ecome a &apour+s the arm air from the space passes o&er the

e&aporator coi% it gi&es up its heat to the %oer temperature %iquid?&apour mi,ture

passing through the e&aporator+ s the %iquid refrigerant a/sor/s this heat it /oi%s

changing from the %iquid state to the &apour state+ "ne important point here to /e

considered is that the amount of heat the air conditioner e&aporator a/sor/s must equa%

the amount of heat it %ost+ There must /e enough air f%oing across the e&aporator coi% to

pro&ide heat to the refrigerant in the e&aporator coi%+ This is 0ust a safety ay to ensure

the conditioner compressor doesnt ha&e the %iquid refrigerant entering it+ This &apour

state refrigerant gas is then sent to the compressor hich is a%so #non as the !"art o(

t!" ,a'!i#"+

97 Co,/r"or8

5


10/52

Fi%) :

compressor is responsi/%e for the f%o of refrigerant in the refrigeration cyc%e+

For its operation it uses E%ectricity and capacitor as sing%e energy source+ *n our study e

are concentrating on :ermetic compressors+ *t uses suction refrigeration from the

e&aporator to coo% the interna% compressor at an operating temperature+ *t consists of to

important tu/es@ suction %ine hich is used to pu%% the refrigerant into the compressor and

discharge %ine hich is used re%ease it to the condenser+

The main parts inc%ude a cy%inder piston connecting rod cran#shaft cy%inder

head and &a%&es+ "n the don stro#e of the piston a %o pressure area is created /eteen

the top of the piston the cy%inder head and the suction %ine of the e&aporator+ Co%d

refrigerant &apour rushes through the suction &a%&e in%et and into the %o pressure area+

"n the up stro#e the suction &a%&e c%oses and the e,haust 6discharge7 &a%&e is forced

open ith the increasing pressure+ The &apour is compressed and forced into the

67


11/52

discharge 6high7 side of the refrigeration system+Ahen the piston reaches the top of the

cy%inder the discharge &a%&e c%oses and the suction &a%&e opens as the piston starts don

again draing in co%d refrigerant &apour to comp%ete the cyc%e+ *t pu%%s the correct

amount of refrigerant to fi%% the &o%ume+ The refrigerant goes through the compressor

after it crosses the compressor it then creates a high temperature high pressure

superheated refrigerant &apour to the high pressure side 6condenser side7+

:7 Co#$"#"r8

Fi%) ;

condenser is used to re0ect the heat a/sor/ed /y other units in the surrounding

air+ *t a%so has &arious parts that he%p it re0ect heat@ some of them are fan /%ade motor and

coi%s+The condenser units ta#e in high


12/52

&apour refrigerant to %iquid refrigerant+ Ahi%e the refrigerant passes through the

condensing unit the fo%%oing steps ta#es p%ace

1+ The hot &apor coming from the compressor is de


13/52

Fi%) =

*t is the di&iding point /eteen the %oer side and the higher side+ nother

di&iding point is compressors+*ts a%so #non as meter de&ice+ *t is %ocated in the indoor

units a%ong ith e&aporator coi%s and /ecause of its sma%% si>e it cannot /e seen un%ess the

e&aporator compartment is opened+ E,pansion &a%&es or# /y contro%%ing the amount of

refrigerant f%os to the e&aporator coi%s+ *t acts as restriction to pro&ide a specific amount

of refrigerant f%os into the e&aporator coi%s+ *t uses to steps to ensure the right amount

of refrigerant f%o into the e&aporator+ They are

5) *t contro%s the amount of %iquid refrigerant entering the e&aporator coi%s+ The

amount of %iquid refrigerant entering the e&aporator must equa% the amount of

refrigerant /oi%s in the e&aporator coi%s+9) *t maintains a pressure difference /eteen the high and %o pressure sides of

the system to permit the refrigeration to &apori>e+

63


14/52

Then from here %o temperature and %o pressure %iquid f%os to the e&aporator and the

cyc%e continues+

Fi%)>

9) COMPANY PROFILE

9)5 A+ot t!" 'o,/a#.

Emerson C%imate Techno%ogies a /usiness of Emerson is the or%ds %eading

pro&ider of heating &enti%ation air conditioning and refrigeration so%utions for

residentia% industria% and commercia% app%ications+ The group com/ines /est


15/52

ser&ices to pro&ide customi>ed integrated c%imate contro% so%utions for customers

or%dide+ Emerson C%imate Techno%ogies inno&ati&e so%utions hich inc%ude industryines ran#ing of the top 1

emp%oyers of e%ectronic designers that ha&e the most inf%uence on todays

engineering careers 6une 2(7+

Emerson is ran#ed Bo+ 2 in E%ectronics *ndustry of F")TUBEs Aor%ds Most

dmired Companies 29+

Emerson is ran#ed Bo+ 24$ in For/es Aor%ds 5iggest Companies 29+

*n u%y 2$ Gir%os#ar 5rothers 8imited 6G587 and Cope%and Corporation U-

6Cope%and7 a di&ision of Emerson 6B-E; EM)7 and its Emerson C%imate Techno%ogies

/usiness announced an agreement in hich G58 so%d its entire equity sta#e in the

Gir%os#ar Cope%and 8imited 6GC87 0oint &enture to Cope%and+ GC8 as first formed in

1993 as a 0oint &enture /eteen G58s compressor di&ision 6!1 percent onership7 and

Cope%and 649 percent onership7 in order to manufacture compressors in *ndia+ The tota%

consideration for the sa%e of the !1 percent sta#e /y G58 to Cope%and as agreed at

U-H4 mi%%ion+ Emerson C%imate Techno%ogies as formed on Mo#$a. No-",+"r 5:?

9@@>)

9)9 Miio# a#$ Viio#

9)9)5 Miio#8

6


17/52

Emerson C%imate Techno%ogies ith their partners i%% pro&ide g%o/a% so%utions to

impro&e human comfort safeguard food and protect the en&ironment+

9)9)9 Viio#8

To /ecome the industrys steard and trusted partner /y;

5ecoming an incredi/%y easy company to do /usiness ith through ee or e%iminate the difference

/eteen the e,pectations of the customers of Emerson C%imate Techno%ogies and the

understanding of the organi>ation toards it+ This ou%d he%p the company in or#ing

toards the crucia% areas of de&e%opment and a%so ha&e an insight of the #ind of

acceptance the mar#et ou%d ha&e if ne product range is introduced+ %so this i%% he%p

6


18/52

company to de&ise the strategy for the groth of condensing unit /usiness 6or to increase

sa%es &o%ume7+

This pro0ect i%% a%so he%p as a secondary data/ase if the company needs to do any

mar#et research in this area in future+

Tit*" o( t!" /ro"'t8

I.E)CE.T*"B M..*B B8J*B .)"-.ECT*=E- F") C"BDEB-*B

UB*T-K

:)5Pri,ar. O+"'ti-"8

17To ana%yse the mar#et scenario of F:. Condensing unit+

27 To find the reasons for %o sa%es+

37 To study the perception of customers a/out the product+

47 To study the use of product purchased /y the customers+

!7 To suggest the means to increase the sa%es+

:)9 N""$ & Si%#i(i'a#'"8

The study is conducted in the cities Mum/ai De%hi 5anga%ore hich ref%ects the

mar#et position of Emerson C%imate Techno%ogies .&t+ 8td+ *t gi&es us the detai%s of

&arious factors of customers e,pectations toards product+ The study ena/%es the

company to prepare mar#eting strategy and p%an according%y so as to capture a greater

mar#et share the ser&ices pro&ided /y the company+ *t foresight the future requirement

64


19/52

of the mar#et and thus he%ps the manufacturer to face the future comp%etion in a fu%%y

prepared ay+

Thus it he%ps the company to ha&e a good /rand image and stepping toard

success+

;) RESEARCH METHODOLOGY

;)5 R""ar'! M"t!o$o*o%.8

I#tro$'tio# & Bri"(i#%

6.ro/%em *dentification .%anning of the -tudy7

65


20/52

R""ar'! O+"'ti-"

6)esearch "/0ecti&es as %aid don7

Pri,ar. & S"'o#$ar. Data Co**"'tio#

6Chec# *nterna% E,terna% -ources of Data

to :e%p in .reparation of Luestionnaire7

Sr-". & Data Co**"'tio#

6Data Co%%ection From Target Customers7

Data A#a*.i & I#t"r/r"tatio#

6-uggestions Conc%usion7

Fi%)=

;)9 4!at i R""ar'!

research design is the arrangement of condition for co%%ection and ana%ysis of

data in a manner that aims to com/ine the re%e&ance to the research purpose ith

economy in procedure+ )esearch design is the important /ecause it faci%itates the smooth

sai%ing of &arious research operations there/y ma#ing research as efficient as possi/%e

yie%ding ma,imum information ith minima% e,penditure of minimum time effort

money+

The fo%%oing eight characteristics of research i%% ser&e us e%% in defining

meaning of research+

Eight characteristics of research;

27


21/52

1+ )esearch originates ith a question or a pro/%em+

2+ )esearch requires a c%ear articu%ation of a goa%+

3+ )esearch fo%%os a specific p%an of procedure+

4+ )esearch usua%%y di&ides the principa% pro/%em into more managea/%e su/er '!

2


28/52

Disp%ay ca/inets '!

Gitchen Equipments 31+2!

Chi%%er 12+!

-cientific Equipments 12+!

Ta/%e+1

27 :o many Equipments you manufacture in a year hich is the most se%%ing

equipment among themN

The a/o&e gi&en graph shos the percentage range of the equipments

manufactured per year /y the &arious regiona% "EMs+The highest production is of

43+'!P in the range of 3


29/52


30/52

There are three ma0or pro/%ems faced /y the regiona% "EMs are o/ser&ed in the

sur&ey they are as gi&en /e%o;

17 Compressor fai%ure

27 Fan motor fai%ure

37 Condenser %oered performance

These are the frequent pro/%ems o/ser&ed inc%uding these there are some other pro/%ems

o/ser&ed hich comes under Bone or "thers category they are

17 8o technica% support

27 8arger rep%acement period

37 Damage of condenser fins due to pac#aging used

47 *nsufficient data in manua% etc+

37


31/52

4+ Ahich type of customers you ser&e 6commercia% or *ndustria%7N

*n this question e get the information a/out the e,tent of the mar#et segment

ser&ed /y the )egiona% "EMs+There are on%y to types of customers ser&ed /y the

)egiona% "EMs as gi&en /e%o;

17Commercia%

27*ndustria%

The graph shos that the )egiona% "EMs ser&es the commercia% customers upto

('+!P 12+! P of *ndustria% customers on%y $+2!P "EMs ser&es /oth commercia% as

e%% as *ndustria% customers+

36


32/52

!+ Ahat differentiates Emerson Condensing Unit from other ma#esCondensing UnitN

*n the a/o&e shon /ar diagram the information regarding &arious differentiating

factors of Emerson from others are shon+The differentiating factors te%%s us a/out the

image of organi>ation in the mar#et+

The &arious differentiating factors gi&en /y the )egiona% "EMs Dea%ers are;

17Lua%ity

27-er&ice

375rand name

47Dea%ers re%ation

!78ess fai%ure of units

$7)e%ia/i%ity

'7"thers

32


33/52

Fa'tor No)o( OEM 7

Lua%ity 3'+!

-er&ice 12+!

5rand name 2!

Dea%ers re%ation $+2!

8ess fai%ure of units $+2!

)e%ia/i%ity $+2!

"thers $+2!

Ta/%e+3

$+ Do you /uy any ma#e of Condensing Unit other than EmersonN

33


34/52

The information gi&en in this question shos the inc%ination of the )eagiona%

"EM toards any other companys Condensing unit+5ecause each company pro&ides a

specific range of products i+e+ condensing units -o if one company does not fu%fi%% the

requirement of the "EM for manufacturing different equipments then the "EM may use

the condensing units pro&ided /y other companies of different operating range+

R"/o#" No)o( OEM 7

es $2+!

Bo 1(+'!

"nce used 12+!

Cant say $+2!

Ta/%e+4

'+ *f your required /rands Condensing unit is out of stoc# then do you go for other

/randsN

3


35/52

ccording to the a/o&e ana%ysis it shos that if the required condensing unit is

out of stoc# or not a&ai%a/%e in the mar#et then $(+'!P "EMs says that they i%% go for

other company+ Most of the time especia%%y in the seasona% period if the required

condensing unit is not a&ai%a/%e in the mar#et then the "EM can go for other companys

condensing unit+The 1(+'!P i%% ne&er go for other company in any condition it seems

that they are the %oya% customers of Emerson+$+2!P "EMs says that they ne&er came

across such pro/%ems so they didnt thought a/out it+-imi%ar%y $+2!P "EMs says they

cant say anything right no it can /e dicided hen the situation occurs+

R"/o#" No)o( OEM 7

es $(+'!

Bo 1(+'!

31


36/52

Dont get such pro/%em $+2!

Cant say $+2!

Ta/%e+!

(+ Do you get the de%i&ery of the product in timeN Ahat is the time duration /eteen

order p%acement and order de%i&eryN

3


37/52

The a/o&e gi&en graph shos ma,imum i+e+ !$+2!P "EMs get their de%i&ery in

1


38/52

The a/o&e ana%ysis shos the &arious features of Emerson that attracts the

customers most toards their products+

The features are;

17Lua%ity

27Design

37fter sa%es ser&ice

47ood customer re%ation

!7)e%ia/i%ity

Fa'tor No)o( Cto,"r 7

Lua%ity 2

Design 3

fter sa%es ser&ice 4

34


39/52

ood customer re%ation 2

)e%ia/i%ity $

Ta/%e+'

1+ Do our condensing units match your requirementsN *f not hyN

35


40/52

This question gi&es the response of the "EMs that hether the Emersons standard

condensing units satisfy their requirement or match ith their required specifications of

the equipments they manufacture+ 12 "EMs says that the Emersons standard condensing

units match ith their required specifications+! "EMs says no /ecause they

manufactures ne de&e%oped equipments than ear%iear+

R"/o#" No)o( Cto,"r 7

es !

Bo 12

Ta/%e+(

11+ Aere you #ept e%% informed on &arious mode%s of Condensing Units ser&ed /y usN

7


41/52

Ae #no hene&er ne products are %aunched the information regarding the ne

product the updates in the e,isting product are to /e pu/%ished /y the company+5ut

some times this information does not reach upto the customers+-o to #no that hether

the customers are aare a/out the products or not the a/o&e ana%ysis is carried out+

The a/o&e ana%ysis shos 12 customers i+e+ "EMs get the information from

dea%ers 11 customers i+e+ dea%ers get the information from sa%es managers 4 inc%uding

/oth "EM Dea%ers get the information through seminars+

I#(or,atio# No)o( Cto,"r 7

Through Dea%ers 12

Through sa%es Managers 11

6


42/52

-eminars 4

Ta/%e+9

12+ Ahere do you see the Condensing Units /usiness after 2 years from noN

2


43/52

*n the a/o&e question sur&ey is carried out to #no the future scope of the

condensing unit /usiness i+e+ for sa%es &o%ume purpose+2 Dea%ers said that the /usiness

i%% /e same as no3 Dea%ers said the condensing unit /usiness i%% /e impro&ed in the

future1 Dea%er said the /usiness may %oer in future ! Dea%ers said the future /usiness

i%% /e tota%%y dependent on the customers+

Ftr" /r"$i'tio# No)o( Cto,"r

-ame as no 2

*mpro&ed 3

8oered 1

Depending on customers !

Ta/%e+1

13+ s per your opinion hat are the factors affecting the Condensing Units sa%eN

3


44/52

*n the a/o&e ana%ysis &arious factors hich affects the condensing unit sa%e are

found out+The company shou%d ta#e care of the factors gi&en /e%o in order increase

sa%es as e%% as se%f image+

17 Unaareness among customers and dea%ers27 "ther /rands of Condensing Units a&ai%a/%e37 De%i&ery

47 .rice!7 fter sa%es ser&ice$7 8thers

Fa'tor No)o( Cto,"r

Unareness 2

"ther /rands 2

De%i&ery 4


45/52

.rice (

fter sa%es ser&ice !

"thers 3

Ta/%e+11

>) RESULTS & FINDINGS

From the mar#et research the fo%%oing pro/%ems ha&e /een o/ser&ed+

The de%i&ery time for rep%acement and ne compressors is &ery high during the

season+

)esponse from technica% he%pdes# not satisfactory+

1


46/52

The mechanics %ac# proper #no%edge a/out technica% aspects+

Energy efficiency shou%d /e higher+

&ai%a/i%ity of spare parts shou%d /e impro&ed+

*nitia% price quoted is higher hen compared to its competitors+

8ac# of information among customers a/out &ariety of condensing units+

These are the ma0or issues o/ser&ed during the mar#et research and the fo%%oing

suggestions are recommended+

-tream%ine the comp%ete manufacturing process to speed up the de%i&ery+

*mpro&e technica% he%pdes#+

.repare a training schedu%e for mechanics on quarter%y /asis+

More research to /e done to impro&e energy efficiency+

*mpro&e a&ai%a/i%ity of spare parts+

)egu%ar%y update the customers =ia E


47/52


48/52


49/52

(7 Do our condensing units match your requirementsN *f not hyN

97 Do you /uy any ma#e of Condensing Unit other than EmersonN

17 Aere you #ept e%% informed on &arious mode%s ser&ed /y usN

117 *f your required /rands Condensing unit is out of stoc# then do you go for other

/randsN

117 Do you get the de%i&ery of the product in timeN Ahat is the time duration /eteen

order p%acement and order de%i&eryN

6Days7

127 Ahat is your opinion a/out Emerson Condensing Unit on the fo%%oing factorsN

E,ce%%ent =ery

ood

ood -atisfactory 5e%o

-atisfactionDesign

Features

.ricing

Lua%ity*n Time De%i&ery

"thers 6specify7

137 Ahat are your e,pectations in this caseN ") hich impro&ements shou%d /e

carried out to o&ercome these pro/%emsN

Date of *nter&ie; QQQQQQQQQQQ -ignature of )espondent

.%ace; T:BG "URS

5


50/52

Bame of .erson;

Contact Bo+ ; Q E Mai%;QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

ddress;

6The fina% question i%% he%p to get information a/out a%% the other suggestions

e,pectations hich the customers ha&e ith Emerson C%imate Techno%ogies 6*ndia7 8td+

and hich ere not co&ered7+

P"r'"/tio# Ma//i#% & A#a*.i#% Pro/"'ti-" For

Co#$"#i#% U#it

6Dea%er Luestionnaire7

*n an effort to ser&e you /etter e request you to fi%% in the fo%%oing information+

"tio##air"8

17 Ahat are the &arious factors that you or your customers consider hi%e /uying the

Condensing UnitN Can you ran# the fo%%oing attri/utes 1 to $NCriteria )an# Detai%s

Design

Features

17


51/52

Compati/i%ity

&ai%a/i%ity ? De%i&ery Time

.rice

fter sa%es ser&ice

6.%ease specify if others7

27Ahich type of customers you ser&e 6Equipment Manufacturers?End Users7N

37Do you face any pro/%ems?Cha%%enges hi%e se%%ing the Condensing UnitN *f es

Ahat are thoseN

47Ahat differentiates Emersons Condensing Unit from other ma#es Condensing

UnitN

!7Ahat is a&erage time duration /eteen order p%acement and order de%i&eryN 6Days7

$7Ahat is your opinion a/out Emerson Condensing Unit on the fo%%oing factorsN

E,ce%%ent =ery

ood

ood -atisfactory 5e%o

-atisfactionDesign

Features

.ricing

Lua%ity

*n Time

"&era%%

'7Aere you #ept e%% informed on &arious mode%s of Condensing Units ser&ed /y usN

(7Ahere do you see the Condensing Units /usiness after 2 years from noN

97 s per your opinion hat are the factors affecting the Condensing Units sa%eN

Unaareness among customers and dea%ers"ther /rands of Condensing Units a&ai%a/%e

16


52/52

De%i&ery.ricefter sa%es ser&ice"thers 6.%ease -pecify7

17 Ahat are your suggestions to o&ercome these pro/%emsN

Date of *nter&ie; QQQQQQQQQ -ignature of )espondent; QQQQQQQQQQQQ

.%ace; T:BG "URS

Na," o( P"ro#8

Co#ta't No) 8 EK Mai*8

A$$r"8

) REFERENCES

Emerson Company -napshot &ai%a/%e from;

http;??+emerson+com?en

Date post:	02-Jun-2018
Category:	Documents
Upload:	akshay-shah
View:	217 times
Download:	0 times

Final Project Report Emerson1 for College

Documents