Final Reliance Ppt

A PROJECT REPORT ON

“MARKET RESERCH TO FIND POTENTIAL CUSTOMERS FOR RELIANCE BROADBAND PLUS (HSD)

Presented By:

SAGAR A PATIL Roll No. 260630

INTRODUCTION

Telecom sector in IndiaThe telecom industry is one of the fastest growing industries in India.

FDI inflow in Indian Telecom sector is the highest among all sectors.

It is emerging as telecom manufacturing hub.

Year 2007 has been declared as "Year of Broadband" in India.

Recent Developments: 3G Technology in IndiaThe 3G technology provides for internet surfing, downloading, e-mail attachment

downloading, audio-video conferencing, fax services and many other broadband applications.

CRMIn order to survive and increase the market shares the company has to be very competitive

and it has to grow acquiring new customers and retaining the old customers by

Customer Relationships Management (CRM).

Customer satisfaction strategies adopted by the company make them success and help them

to emerge as a market leader.

COMPANY PROFILE

“Think big, think fast, think ahead.Ideas are no one’s monopoly.”

- Sh.Dhirubhai H. Ambani

Board of Directors•Mr. Anil D. Ambani - Chairman•Mr. Ramachandran•Mr.S.P. Talwar•Mr. Deepak Shourie •Mr. A.K.Purwar

Company Secretary & Manager•Mr.Hasit Shukla

Auditors•M/s. Chaturvedi & Shah•M/s. BSR & Co.

COMPANY PRODUCT

Huawei EC 168 C

ZTE AC 8710

Tariff Plan Monthly Rental

Free Usage Bundled/Month

Extra Usage Roaming Effective Rental in Money back offer

(for 12 months)Anytime/Day Usage Night Usage

Broadband+ Pay as you go Rs. 299/- Nil Nil Rs. 2 / MB Nationwide* Rs. 299/-

Broadband+ 512 MB Rs. 499/- 512 MB Nil Rs. 2 / MB Nationwide Rs. 499/-

Broadband+ 10GB @ Night Rs. 499/- Nil 10 GB Rs. 0.5/Min Nationwide Rs. 499/-

Broadband+ 1 GB Rs. 650/- 1 GB Nil Rs. 2 / MB Nationwide Rs. 650/-



Broadband+ 1 GB day, 10 GB Night Rs. 849/- 1 GB 10 GB Rs. 2 / MB Nationwide Rs. 849/-




Broadband+ 10 GB City Rs. 1099/- 10 GB Nil Rs. 2 / MB Citywide Rs. 899/-


Broadband+ 10 GB day, 10 GB Night City

Rs. 1298/- 10 GB 10 GB Rs. 2 / MB Citywide Rs. 1098/-




Day usage - 6 AM to 10 PM ; Night Usage - 10 PM - 6 AM

OBJECTIVE OF THE STUDY

To find potential target customers of the product around Pune.

To increase awareness of the product

To understand the requirements of individual & the corporate clients.

To formulate the plans to satisfy the requirements of the subscribers.

To develop better understanding of the various issues and challenges and working

towards the opportunities.

To know on what basis does the subscriber prefer to any service provider.

To identify the influencing factors of Customers

To explore new ways of attracting Customers.

RESEARCH METHODOLOGYResearch Design Descriptive Research

Sampling Technique Random Sampling

Sources of Data Primary + Secondary

Sample Size 300

Area of Research PUNE

Primary data:

The primary data are those which are collected fresh and for the first time, and thus

happen to be original in character.

Here primary data collection through discussion with the different respondents using

questionnaire and interactions.

Secondary data:

The secondary data are those which have already been collected by someone else and

which have already been passed through the statistical process.

For the secondary data ,made access of the intranet site of the company. Also the regular

website of the company was also used.

Sr. No. Positive Response Negative Response Total

1 195 105 300

Q. Do you know about features Reliance Net Connector? (i ) yes ( ii ) No

Table 3. 1 Response of Customers

Inferences (Chart 3. 1 )1.Out of 300 customers surveyed 195 people were knowing the product & were attracted to see the product. 2.65 % of Customer were interested & admired the products3.Only 35 % people neglected to see it in exhibition.

DATA PROCESSING& ANALYSIS

Sr. no Attributes No .of Customers Percentage

1 Price 90 30

2 Product Feature 57 19

3 Brand 78 26

4 Service 48 16

5 Durability 27 9

Total 300 100

Q.2While purchasing any internet connection which parameter influences you?(i)Price (ii ) Product feature (iii ) Brand ( iv ) Service (v ) Durability

Table No : 3. 2 Influencing Factors Of Customers.

26%

19%29%

9%

16%

Brand product featurepricedurability service

17%

36%

47%

Exhibitionco. shoppeShowroom

Sr. no Preference No .of Customers Percentage

1 Exhibition 51 17

2 Co. Shoppe 108 36

3 Showroom 141 47

Total 300 100

Q3. From where you prefer buying Reliance Net Connector ? •Exhibitions•Co.shoppee•Showroom

Table no: 3.3 Buying preference of customer

Sr. no Attributes No .of Customers Percentage

1 Offers 42 14

2 Attractive Prices 69 23

3 Demonstration 42 14

4 Service 81 27

5 Convenience 66 22

Total 300 100

Q.4.You prefer to buy from the same as you have mentioned in Q.3 because of following reasons•Attractive Price•Service•Demonstrations•Offers

Table No : 3.4 Buying Reasons of Customers

14%

23%

14%28%

22%

Offers Attrective priceDemonstrationServiceConvenience

In Pune itself, people using; ( out of 500 ) Chart 6 WirelineNet connect : 275 (64 % ) 1st quarter WirelessNet connect 175 ( 25 % ) 2nd quarter None 50 (11 % ) 3 rd quarter

1st Qtr64%

2nd Qtr25%

3rd Qtr11%

Sales

Sr. No. Network Respondents Percentage(%)

1 Airtel 115 23

2 Reliance 110 22%

3 Bsnl 150 30%

4 Idea 85 17%

5 Others 40 12%

6 Total 500 100

YERWADA

Others8%

BSNL30%

Idea17%

Airtel23%

Reliance 22%

Reliance Airtel Idea BSNL Others


1 Airtel 55 11

2 Reliance 135 27%

3 Bsnl 155 31%

4 Idea 95 19%

5 Others 60 12

6 Total 500 100

VISHRANTWADI

Others12%

BSNL31%

Idea19%

Airtel11%

Reliance27%



1 Airtel 55 11

2 Reliance 130 26%

3 Bsnl 155 31%

4 Idea 85 17%

5 Others 75 15%

6 Total 500 100

LOHEGOAN

Reliance26%

Airtel11%

Idea17%

BSNL31%

Others15%



1 Airtel 80 16

2 Reliance 125 25%

3 Bsnl 140 28%

4 Idea 100 20%

5 Others 55 11%

6 TOTAL 500 100

VIMANAGAR

Others11%

BSNL28%

Idea20%

Airtel16%

Reliance25%


Sr. No. Age Group Respondents Percentage(%)

1 18-25 75 25%

2 26-35 141 47%

3 36-45 66 22%

5 Above 45 18 6%

Total 300 100%

Table No.3.1Age Group wise distribution of customers:

Interpretation: Above figure shows that, 25% belong to age group 18-25%, 47% belong to age group 26-35, 18% belong to age group 36-45 and 6% above age of 45.


Sr. No. Income Group Respondents Percentage(%)

1 8000 126 42%

2 8000-12000 102 34%

3 12000-20000 54 18%

5 >20000 18 6%

Total 300 100%

Table No.3.2Income Level per month Tabulation:

Interpretation: The above bar graph analysis shows that 42% of the respondents belonged to the 8000/- and below income category, 34% belonged to Rs.8000 to 12000 and 18% belonged to 12000-20000 and 6% above income of 20000/-.


Sr. No. Scale Respondents Percentage(%)

1 Very Good 60 20%

2 Good 75 25%

3 Satisfactory 120 40%

5 Poor 30 10%

6 Can’t Say 15 5%

Total 300 100%

Table No.3.3Scaling About Reliance Netconnect Service:

Interpretation: The above bar graph revealed that 40% of the respondents service RIM as satisfactory. This is a telling comment. However the survey also found out that 20% and 25% of the respondents service RIM as very good and good respectively. There were 5% of the respondents who had nothing to say about the RIM. This is due to low service awareness and low penetration level.



1 Very Good 78 26%

2 Good 204 68%

3 Dissatisfied 18 6%

5 Very Dissatisfied 0 0%

Total 300 100%

Table No.3.4Qn.1. Price of Reliance Netconnect:

Interpretation: The above bar graph revealed that 68% of the customers had told price is good and 26% told very good but 6% of customers are dissatisfied so we can tell that most of the customers are satisfied with the price.



1 Very Satisfied 120 40%

2 Satisfied 165 55%



Total 300 100%

Table No.3.5Qn.2. Speed of the Reliance Netconnect:

Interpretation: From the above chart it is observed that nearly 55% of customers are satisfied with the speed and 40% of them are very satisfied, in Reliance Netconnect speed is the main feature which attracted the customers very well. There are no issues with the speed of the product.




2 Satisfied 168 56%



Total 300 100%

Table No.3.6Qn.3. Billing system of Reliance Communication:

Interpretation: From the above chart it is been observed that 24% of customers are dissatisfied with the billing system. This is because of the misunderstanding in the billing system.




2 Satisfied 183 61%



Total 300 100%

Table No.3.7Qn.4. Tariff plans of Reliance Netconnect:

Interpretation: The above graph shows that there are 61% of customers satisfied with the tariff plans and 14% of customers dissatisfied.




2 Satisfied 120 40%

3 Not Applicable 99 33%

4 Dissatisfied 3 1%


Total 300 100%

Table No.3.8Qn.5. Issue resolution regarding the problems in Netconnect:

0

5

10

15

20

25

30

35

40

very satisfied

satisfied not applicable

dis satisfied very dis satisfied

percentage

percentage

Interpretation: The above bar graph shows that 40% of customers are satisfied with issue resolution and 25% very satisfied and 33% of them told we don’t have any issues with the product.




2 Satisfied 108 35%

3 Not Applicable 8 3%

4 Dissatisfied 3 1%


Total 300 100%

Table No.3.9Qn.6. Services in timely manner:

Interpretation: From the above chart it is revealed that 35% of customers are satisfied with service in timely manner and 61% very satisfied. So most of the customers don’t have any problem with the services in timely manner.

TATA PHOTON VS RELIANCE Net connector

Survey of 50 people was done to calculate the likings of customers. As Tata photon was major competitor at time of survey .

FINDINGS 1. . Potential customers are professionals , business women, students etc

2. All the retailers are providing good services like showing demo to the customer and

checking the availability of the signal and installing the drivers and after sales services to the

customers.

3. Most of the customers are satisfied with the services provided by the retailers. Reliance

Netconnect is giving speed up to 3.1mbps.it is the main thing where customers are satisfied.

4. There are problems like where net connect is disconnecting continuously due to

changing in the CDMA mode to the HSD mode and some customers are facing billing

problems due misunderstanding the tariff plans.

5. Network, service and distributor, its place is very far behind to other competitors viz.

Tata indicom is the competitor for the Reliance Netconnect.

6. Age group of 18 to 30 prefer the product.

7. After sales service can be used as major tool to attract customers.

8. Customers are concern with download rate of product.

CUSTOMER SURVEY FINDINGS

1.Secondary supports play an important role in the customers mind and create awareness among the

customers. The secondary support includes Demonstration, Exhibition & Even Sponsors.

2.From the survey it was found out that the majority of customers prefer to buy from retail outlets. They just

visit the exhibitions to see the co. latest model.

3.They want to buy from the showrooms or from co. showrooms. For them service is important .Beside

convenience and other factors service is key factor.

4.Also majority of customers do want any attractive scheme for purchasing

5.There was heavy rush on weekends so large numbers were appointed that day. Also the live demo calls

helps in selling. Exchange offers also generate sale.

6.Customers are also now very choosy in buying the product and it is important for the company to make

loyal customer of their brand.

7.In survey we found that professionals are ready to pay the price for the product. The desired speed of

3.1mbps is all what they expected.

8.Word of mouth plays a vital role in awareness among customer. This is one factor, which can play a good

role in promotion of products as well as demonstration given by the shopkeeper also plays a vital role.

CONCLUSION

Based on study of reliance net connector & carrying SWOT analysis conclusion can be drawn that the target group for these product would certainly be professionals who are in continuous need of quick information.The professionals are willing to pay if their requirement are satisfied. More detailed information should be provided to them as lack of information is what came into sight. The store should improve it’s after sale service so that more & more customers get attracted to the offerings. The product is well aware and it is on top of mind of young generation so continuos promotional campaign, loyalty program should be conducted so that positive atmosphere is created in their minds. Reviewing in tariff plans is also required as customers were more demanding for unlimited plan which was totally missing. Value added features along with ensured roaming charges can further play big role in increasing popularity of product. In this city where Customer changes are fickle & competition is really on high after sales service can play a major role in dictating the market. For that more strong sales men should be developed by proper training & motivating them continuously. Tata photon is major competitior for reliance net connector as they have better tarrif plans which is a edge of photon. With review of tariff plans reliance can overcome this difficulty. Better pricing strategy is need of an hour to survive in price war.

RECOMMENDATIONSHere are some recommendation and suggestion which may help to market the product

and service more profitability and increase its share .1. Improvement in after sales service

2. More information should be provided to customers regarding schemes

& plans of net connector.

3. Demo training in shop itself should be carried out so customers can be attracted very fast .

Pro motional Activities: The company expand the budget allocation for promotional campaign. It has affected the sale service brand image of Reliance. Low supports in promotion have lead to fluctuation in sale. Advertising: In busy life customer do not remembered any offers and which service we can provided for the customer therefore they should by force showing advertisement in growing market and among customer. Customers wants continuously exposure in Cable and Local newspapers.

Review of Tariff Plans Unlimited Plan should be included

RECOMMENDATIONS

Technical Expertise: The advertisement should show the companies expertise, experience and pride in market the product service sale. Media A combination of print ads and TV commercial do a better job. Local ads and publicity should be giving more stress. Hoardings, banners, wall painting should be promoted, as some expenses are also beard by dealers. Ads on Cable network result greater audience attention. Schemes, gift offers etc. must be highlighted through Radio and Local newspapers. Sales Promotion: Cash discountPremiumsAppointment of sale promoter Financial schemes Occasional Discount: The company may go for occasional discount offers or price off from time to time specially during any festival. Off season discount may also prove helpful to check fluctuating sales.

QUESTIONNAIRE

Name of the respondent: ………………………………………………………………..

Occupation: …………………………………………….

Contact no: …………………………………………….

Age:

E Mail ID: …………………………………………………………………………

Q.1 Price of Reliance Netconnect…………

a)Very good b) Good c) Dissatisfied d) Very dissatisfied

Q.2 Speed of Reliance Netconnect…………


Q.3 Billing system of Reliance Communication for Netconnect………….


Q.4 Tarrif plans of Reliance Netconnect………


Q.5 Issue resolution regarding the problems in Netconnect……….

a)Very good b) Good c) Not applicable d) Dissatisfied

e) Very dissatisfied

Q.6 Services in timely manner

a)Very good b) Good c) Not applicable d) Dissatisfied

e) Very dissatisfied

QUESTIONNAIRE

Name of the respondent: ………………………………………………………………..

Occupation: …………………………………………….

Contact no: …………………………………………….

Age:

E Mail ID: …………………………………………………………………………

Questionnaire during Exhibitions.

Q.1 Do you know about features Reliance Net Connector? (i )Yes (ii) No

Q.2 While purchasing any internet connection which parameter influences you?(i ) Price (ii ) Product feature (iii) Brand (iv ) Service (v ) Durability

Q3. From where you prefer buying Reliance Net Connector ? (i ) Exhibitions (ii ) Co.shoppee (iii ) Showroom Q.4.You prefer to buy from the same as you have mentioned in Q.3 because of following reasons( i ) Attractive Price (ii ) Service ( iii ) Demonstrations (iv ) Offers

Q.5. When will u like to have free demo at your work place ?( i ) 1-3 days (ii ) 3-5 days (iii ) 5-10 days (iv ) More than 10 days

THANK YOU

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Final Reliance Ppt

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