Final Reliance

7/29/2019 Final Reliance

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PROJECT REPORTON

MARKET ANALYSIS ONCUSTOMERS CHOICE FOR

RELIANCE MOBILES

Submitted by:
http://www.reliancecommunications.co.in/


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DECLARATION

And all the employees of Reliance Communications Ltd. Ihereby

declare that the Research Project titled Market Analysis on

Customers Choice for Reliance Mobiles an original work of

mine carried out under the guidance of Mr. Rajeev Sharma ;

Manager Prepaid Sales of Reliance Web store Ltd., Meerut.


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ACKNOWLEDGEMENT

I would like to take this opportunity to thank the project guide, Mr. Rajeev

SharmaManager Prepaid Sales for their valuable support to guide me

throughout this project. I would also like to thank Mr. Prannath Pranu sir

Mr. Satyakant sir, and Mr.Ranjan sir and other staff members of the

Reliance family directly and indirectly.

I hope this effort would be much useful to the reliance communications as

this experience has been invaluable for me to start my career and in

understanding the actual working situations and reasons for occurrence of

any problem among staff members and how by defining anybodys job it

can be solved .

I also feel highly privileged to express my sincere thanks to Dr. P.K.

Ghoesh (Director ) and all the faculty members; who have forwarded their

valuable support and guidance in carrying out the project.

I wish the reliance family all the best for their future and hope to keep up the

association with them in future.


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CONTENTS

Chapter No. TOPIC PAGE

NO.

1.1 Introduction

1.1.1

1.1.2

1.1.3

1.1.4

1.1.5

1.1.6

Company Profile

VISION

OBJECTIVE

ABOUT RELIANCE

MILESTONES

RELIANCE COMMUNICATIONS

2.1

2.1.1

2.1.2

2.1.3

2.1.4

2.1.5

PRODUCT, SERVICES AND PROCESS

BRIEF DESCRIPTION ABOUT HANDSETS

RELIANCE SERVICES

PROCESS

TECHNICAL TERMINOLOGIES

NETWORK

3.1 MARKETING MIX

4.1 MARKET SEGMENTATION

5.1 SWOT ANALYSIS


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6.1

6.1.1

6.1.2

6.1.3

6.1.4

6.1.5

RESEARCH METHODOLOGY

RESEARCH OBJECTIVE

METODOLOGY USED

RESEARCH DESIGN

SAMPLE DESIGN

TOOLS FOR DATA COLLECTION

7.1 ANALYSIS OF GRAPH

8.1 LIMITATIONS, FINDINGS AND

SUGGESTIONS

9. 1 RECOMMENDATIONS

10.1 CONCLUSION

11.1 BIBLIOGRAPHY

12.1 ANNEXURE


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CHAPTER.1

INTRODUCTION


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Customers First

Huawei exists to serve customers, whose demands are the driving forces behind

our development. We continuously create long-term value for customers by

being responsive to their needs and requirements. We measure our work against

how much value we bring to customers, because we can only succeed through

our customers' success.

Dedication

We win customers' respect and trust primarily through dedication. This includes

every effort we make to create value for customers and to improve our

capabilities. We value employees' contributions and reward them accordingly.


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Continuous Improvement

Continuous improvement is required for us to become better partners for our

customers, improve our company and grow as individuals. This process requires

that we actively listen and learn in order to improve.

Openness & Initiative

Driven by customer needs, we passionately pursue customer-centric innovations

in an open manner. We believe that business success is the ultimate measure of

the value of any technology, product, solution or process improvement.

Integrity

Integrity is our most valuable asset. It drives us to behave honestly and keep our

promises, ultimately winning our customers' trust and respect.

Teamwork

We can only succeed through teamwork. By working closely in both good times

and bad, we lay the foundation for successful cross-cultural collaboration,

streamlined inter-departmental cooperation and efficient processes.


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COMPANY PROFILE

Huawei Devices is a subsidiary of Huawei Technologies, a global leader in providing next-generation telecommunications solutions for operators around the world. Serving 45 out ofthe worlds top 50 telecom operators and revenues exceeding US$ 28 bn, Huaweis productsand solutions have been deployed in over 140 countries and support the communicationsneeds of one third of the worlds population. In India, Huawei Devices has been offering arange of high-quality products for the past several years satisfying the needs of nearly 25

million Indian households and enterprises in multiple categories, like Mobile Broadband,Home Convergence products and smart-phones. In 2010, Huawei was selected amongst theWorlds Top 10 most innovative companies by Fast Company.Huawei's marketing and service arm, Huawei Telecommunications India, located inGurgaon, Haryana, was established in 2001- 02. Within a short span of time, HuaweiTelecommunications India has gained recognition as a prominent vendor of high quality andcustomized telecom solutions, with quicker response to customer needs. In line with the corevalues of Huawei globallyTo reduce its time-to-market and be more responsive to customer needs, Huaweiestablished its largest overseas R&D center, Huawei Technologies India, in Bangalore, in1998. Employing 2000 Indian software engineers (98% manpower localisation), the IndianR&D center develops components, platforms and products in the areas of Next Generation

Networks, Intelligent Network, Network Management, Data communication, OpticalTransmission, and Mobile Handset applications for leading telecom operators around theworld including India.Over the last 10 years, Huawei has reinforced its leadership position in India by providingend-to-end network solutions to all the India based top-10 telecom operators. The growthopportunity in India is quite robust as high tele-density will be achieved from tier II towns andrural cities. As Indian consumers evolve to the next level of quality services, 3G, Wimax andLTE are the new technologies to look for in the future. Huawei is upbeat about this significantopportunity and is actively partnering with all the leading Indian telecom operators to achievetheir India vision. Huawei is playing a contributory development role in the Indian telecomindustry with emerging markets like India which need innovative cost-effective solutions. TheCompany constantly works on providing its customers with the latest innovative technology

while reducing the operating and capital cost of the equipment. Huawei helps Indianoperators achieve approximately 30 percent precious savings in overall TCO.Huawei India is constantly involved in community development in partnerships with NGOs inIndia encouraging our employees as well, in contributing to the betterment and education ofunder privileged children and the handicapped.Huawei India has been at the forefront in lending a helping hand during natural calamitiessuch as the earthquake in Bhuj (Gujarat) in 2001, and the tsunami, donating over Rupees


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2.5 crores in cash to Prime Minister's Relief Fund, and Emergency Wireless AccessCommunication equipment worth Rupees 2.5 crores.

About huawei devices

In the era of ALL IP and network integration, people can use any terminal to enjoy

undifferentiated communications experiences. Keeping the integration trend of mobile andbroadband networks in mind, Huawei Device is committed to helping operators meet theirsubscribers' diversified needs for terminals and thus creates business potentials foroperators by providing a rich variety of network terminals.Huawei Device is affiliated with Huawei Technologies Co. Ltd. and is one of Huawei's fourbusiness units. The research and development of Huawei's terminal products started in1993. Huawei Device has accumulated rich experience in multiple terminal technologiessuch as WCDMA, CDMA, GSM, PHS, video conferencing, and access and applicationterminals.Huawei Device products cover a wide range of series, including mobile phones, MobileBroadband, Convergence Terminal, Fixed Network CPE, and Video Products.

Huawei Device has established its R&D centers in the U.S., Sweden, Russia, India, Beijing,Shanghai and Shenzhen. Its sales and service operations have spread across more than 70countries. Besides, Huawei Device has set up a worldwide logistics network centered in Ufa,

Amsterdam, Cairo, Dubai, and Rio de Janeiro, to deliver fast and high-quality services to itscustomers all over the world.Huawei Device now serves 48 of the world's top 50 telecom operators, and it hasestablished strategic partner relationship with world-leading operators such as BT,Vodafone, and Telefonica.Through customized terminal products and new additional functions, Huawei Device iscommitted to providing high-quality and cost-effective services for operators and thus helpsthem reduce operational costs and quickly win new subscribers.

HISTORY

Over the last 10 years, Huawei has reinforced its leadership position in India by providingend-to-end network solutions to all the India based top-10 telecom operators. The growthopportunity in India is quite robust as high tele-density will be achieved from tier II towns andrural cities. As Indian consumers evolve to the next level of quality services, 3G, Wimax andLTE are the new technologies to look for in the future. Huawei is upbeat about this significantopportunity and is actively partnering with all the leading Indian telecom operators to achieve

their India vision.Huawei is playing a contributory development role in the Indian telecom industry withemerging markets like India which need innovative cost-effective solutions. The Companyconstantly works on providing its customers with the latest innovative technology whilereducing the operating and capital cost of the equipment. Huawei helps Indian operatorsachieve approximately 30 percent precious savings in overall TCO.


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MILESTONES

20051st CDMA Handset GEM launched with TATA.ETS 2288 with BSNL launched, 650K shipped in the first year.

2006Launched ADSL modem with BSNL

2007Launched Huawei FWT with BSNL.

2008Huawei takes a leap in MBB with high speed EVDO Datacards

2009Launched Television STB with Airtel, 1.5 million units sold in a months time.Launched Indias 1st HSDPA data card with BSNL Airtel & Idea.More than 4 million homes powered by Huawei FWPs.Launched Indias 1st Wimax CPEs with BSNL to strengthen.Launched Indias 1st Operator FWP bundled 3G feature rich H/S BSNL.

2010

Indias 1st Wireless internet phone launched with Aircel.More than 4 million houses powered by Huawei FWP since 2005.First product ETS2288 changed innovated fixed wireline to fixed wireless.

About 50% datacards in India are from Huawei, the manufacturing leader in this segment.Huawei introduced first HSDPA datacard in India.Huawei supported the digitization inception and sprint in Indian television segment throughaffordable Airtel DTH fully featured Set Top Box.

PhilosophyWhy Wait? What it means to us and whats in it for you.

People today want the world and that too, yesterday. Technology, far more than anythingelse, has speeded up human expectation, broadened desire and stretched the realm ofpossibility. If it can be dreamed, it can be done. No time like now. These are the ideaspervading every mind, because there are enablers in the world who allow humankind toseize the day, day in and day out.Enablers such as ourselves at Huawei. Through continuous people-centric innovations, weare today a leading telecom solutions provider, serving forty-five of the top fifty mobileoperators in the world and a third of the planets people. With the largest number of


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technology patent applications, more than a third of our revenues and almost half of ourworkforce devoted to R&D, weve helped hurry up the future of telecommunications.Both our knack for leapfrogging toward the new and the impatience of the people whoselives we help better is reflected in the words, Why Wait? Its our motto, our lifes work, anoperating principle, if you will. Its a phrase that resonates in every product that we bring tomarket, every offering in our pipeline, everything we do and are likely to, in the future.

PRESIDENT'S PROFILE


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iv. Reliances network would also cover 4,00,000 villages by December

to soak up demand or connectivity from vast tracts of rural areas

where fixed-line networks havent reached.


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XLRI's Post-Graduate Certificate programme in Logistics Supply Chain

Management (PGCLSCM) launched on Reliance WebWorld's virtual

classroom platform. first of its kind e-learning programme in India. August 18

Reliance communications rolls out international roaming facility across

several countries to become the first Indian CDMA operator to offer its

customers such a service.September 06

Reliance communications tied-up with the Bombay Stock Exchange to

make available live stock quotes on its mobile phones.September 15

Reliance Communications, UK launched Reliance IndiaCallservice in

England and Wales enabling callers to make high-quality calls to India

from any landline or mobile phone at economical rates.September 21

Apollo Hospital and Reliance communications join hands to provide

top class healthcare service to millions of Indians in over a hundred Indian

cities. October 13

Reliance WebWorld wins Frost & Sullivan Market Leadership Award for

Video Conferencing services.November 12

Reliance communications hosts the 4th global CDMA Operators Summit.November 22

Reliance communications joins hands with Indian Airlines to offer India's

first mobile booking of domestic airline ticket. November 30

Reliance communications introduces MOREbile, redefines customer

rewarding with 33 % more talk time on prepaid recharges of Rs 315

denomination and above and much more. December 12

Reliance communications and China Telecom sign agreement for telecom

services to provide direct telecommunication service, including a global

hubbing service, to subscribers in the two countries.


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Mukesh D. Ambani, Chairman, Reliance communications, receives Voice

& Data "Telecom Man of the Year" award September 9

Introduces Railway Ticket booking from R World data applications suite

of Reliance IndiaMobile October 12

Mukesh Ambani voted the worlds most infuential telecom person by UK-

based publication Total Telecom. October 19

Reliance communications bags the CDMA Development Group's 3G

CDMA Industry Achievement Award for International Leadership.2011 January 15

Introduces Dhirubhai Ambani Pioneer Offer for Reliance IndiaMobileservice

February 14

Launches Reliance WebWorld in top 16 cities March 31

Launches International Long Distance Services April 3

Commissions all backbone rings April 25

Introduces colour handsets May 1

Launches Reliance IndiaMobile Service commercially in top 92 cities

with one million customers. June 10

Launches India's first wireless Point of Sale (POS) July 1

Introduces "Monsoon Hungama" Offer: Instant multimedia mobile phone

and connection for just Rs 501.

Sets world record - acquires one million customers in 10 days July 3

Launches R Connect Internet connection cable Aug 26


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Introduces Reliance IndiaPhone Fixed Wireless Phone and Terminal September 20

"Navratri" a data service in R-World posts a world record of 10 million

downloads on the first day of the launch.

September 30R World clocks a phenomenal 1 billion hits in 1 month

October 6

Launches integrated broadband centre at Reliance WebWorld, Bangalore October 24

Deploys pilot of Home Netway in Mumbai October 30

Reliance becomes India's largest mobile service provider within 7 months

of commercial launch

November 3

Customer base touches 5 million November 12

Migrates to Unified License Regime November 16

Launches National Roaming November 21

Launches International SMS to 159 countries launched December 19

Adds 4500th Contact Centre Executive

Contact Centre becomes the largest such facility deployed by any single

Indian Service Provider2011 January 15

First Base Transceiver Station (BTS) made "Ready for Electronics" February 25

Obtains International Long Distance License from Govt. of India December 22

Commissions 1st Optic Fibre Backbone ring December 24

Establishes 1st Point of Interconnect (POI) in New Delhi December 27


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an additional 3,800 towns It is estimated that the mobile market in India will

grow to 140 million subscribers by FY 2008. RIC expects to retain market

leadership in this segment. The second phase of the communications project

will usher a Broadband revolution by providing 100 mbps Ethernet links to

its corporate customers.

This communications revolution will empower the enterprise by making

transactions efficient, functions seamless and new economic opportunities

abundant. The enterprise broadband service is in the process of being rolled

out in 30 towns and would then be extended to cover 200 towns in phases.

The services planned include POTS (Plain Old Telephone Lines), Leased

lines, International Private Leased Circuits, Virtual Private Network, Video

Phone, Audio and Video Conferencing, among others. RIC will also launch

a consumer convergence revolution by providing high speed Ethernet links

to homes. This revolution, called Netway, will provide homes with a

range of television channels, high-speed telephony, audio conferencing,

video conferencing, video on demand, Juke box, time shifted TV, T-

commerce, and Surveillance services. All content and interfaces will by

enabled to cater to Indias diverse languages. These services would be

accessed through a set top box connected to a TV or a PC. The set top box is

a versatile access device with an inbuilt hard disk for storing content of

customers choice.

In January 2004, Reliance communications (RCIL) acquired 100 per cent of

the undersea cable company, FLAG Telecom for US$ 211 million through

Reliance Gateway Net Limited, a wholly owned subsidiary of RC. This

acquisition provides RCIL with an international gateway to global markets.


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2. The company targets the prepaid mobile market in India, primarily

with its CDMA service, which offers both full and (cheaper) limited

mobility services to users.


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VARIENTS

Wireless

New generation technologies that make wireless communication seamless .

Crystal clear voice communication, with is possible and Reliance

communications is bringing such to you through its digital communication

network. Spread across 60,000 km, covering 600 cities and towns in India,

Reliances state of the Art fiber optic infrastructure combines with CDMA

(Code Division Multiple Access) 1X technology platform to bring, before

wireless communication quality, CDMA 2000 I x utilizes the scarce radio

spectrum more efficiently, resulting affordable mobile services. It also offer

improved voice clarity, higher data speeds of up to 144 Kbps and seamless

migration to new generation mobile technologies. Reliance communications

has recently become the first Indian telecom service provider to cross the 10

million subscriber mark.

R-connect .

Need to access the Internet when you are traveling? Reliance Net connect

uninterrupted, anytime, anywhere wireless Internet connectivity, in over

5300 towns villages and along major highways and railway routes in India.

Reliances cuttir CDMA 1 x network can give you high-speed Internetaccess, at speeds up to 144 kbps without tying you down to a landline. A

suite of Reliance wireless products like phones, fixed wireless phones and

data cards can all be used as wireless modems to the internet from PCs,

laptops and other handheld devices.


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Wireless ATMs

The CDMA-based wireless connectivity solutions of Reliance

Communication facilitate banks to deploy ATMs expediently, over andabove its advantages of rolling out a nationwide network of secure and cost

effective-wireless ATMs. Unlike VSAT-based connectivity that banks

traditionally depend upon, CDMA solution eliminates the need of rooftop

rights and consequential delays. Reliance Communications CDMA-based

wireless connectivity stands out compared to other ATM connectivity on

various counts including speed of deployment, mobility and cost. Utilizing

Reliance Communications integrated and durable wireless network, top

banks in India including SBI, ICICI, and HDFC are rolling out hundreds of

ATMs.

Mobile Virtual Private Network (VPN)

Reliance Communications Data VPN offering facilitates access to a users

desktop while he / she may be on the move. Through our reliable CDMA

network, the user will be able access all the office applications, be it

corporate e-mails, Intranet portals, SAP or similar enterprise-specific

application available only within the corporate Intranet, at speeds of up to

144 kbps any time anywhere. Reliance Communications Mobile VPN

offers a truly networked solution by allowing enterprises to connect their

remote office spread across the geographies and integrating them into their

network.


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3- Reliance India Mobile offers a variety of content in the

sphere of entertainment and information with attractive and

exciting range of services through R world.

HANDSETS OFFERED

The Reliance Mobile service is available on a wide range of handsets that

are compatible with Reliance network.

Walk into any mobile shop in your city with an old GSM handset and get

the trendy Classic 231 colour phone or the Classic 202 B/W phone for anunbelievably low exchange price.

And thats not all, you also get

Free talktime*

Free incoming upto 1 year*

Best tariffs on Reliance Mobile

All this put together surely makes this An offer that you cant refuse. Rush

to your retailer now to know more about the offer!!

Conditions apply. Free talktime & incoming depend on the GSC

Purchased.


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VALUABLE SERVICE OF THESE MOBILES

All handsets come with a free recharge voucher that is pre loaded on

the RIM prepaid for customer convenience.

Incoming can be received for 6 months without recharging.

Free roaming and recharging any where in INDIA.

Internet and R-World facilities.

Different handsets whether colored or black & white are offered by

the company.

R-SERVICES:

State-of-the-art

Times have changed. No longer is a telephone merely a device one

uses to talk. Reliance Mobile offers you a host of value-added

services that make your phone experience altogether different,

convenient and so very easy.

Voice mail service:

A 24-hour personal call answering service.

Call waiting:


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Callers on longer have to get irritating engaged tones if you are

talking on your Reliance Mobile phone. Call waiting allows you to

receive an incoming call even while you are already speaking to

another caller.

Call hold:

Allows you to put an ongoing call on hold while you make a second

call.

Call diverts:

Allows you to divert calls within your short-distance calling area

(SDCA).

3-Way call conferencing:

Allows to set up a conference call between three persons from your

mobile handset.

CLIP

CLIP (Caller Line Identification Presentation) enables you to see the

number of the caller when you receive a call.

CLIR

CLIR (Call Line Identification Restriction) enables you to block the

display of your own number on a called persons phone.


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Connections available with reliance mobile phone

Prepaid:

In prepaid connections as offered by the Reliance communications the

customer has to buy the recharge card voucher which is of some value and

the customer have to pay accordingly which also include taxes.

Load it, forget it!

Different Prepaid Schemes offered by the Reliance

communications

These are prepaid plans with the most economical tariff rates.

Whatever your use pattern and your budget, there is plan to suit the

needs of customer.

Chat and Play

Call at 50% reduced tariff.

75 free SMS.

Reliance Mobile World Usage worth Rs. 50.

Pick your color

Pick your color and get talk time worth Rs 2100 free.

Ab har koi mobile!


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Just pay Rs. 90 per month and stay mobile for a lifetime (15 years).

Free Main Three

Free outgoing for 1800 minutes to Local Reliance mobile phones

only.

Free incoming call validity for two years.

Free prepaid connection.

1India

Introducing 1 India recharge options of 1 day, 1 week and 1 month

validity.

Jeevan bhar ka saath

Buy our prepaid re-charge voucher for Rs. 995 and receive incoming

calls free for life.

Prepaid Tariffs

Choose the tariff plan that suits your need.

E-Recharge

Now you can recharge your prepaid with any amount, from Rs. 10 to

Rs 10,000. So dont let your budget stop you. Choose a recharge

value that suits you and stay mobile.


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SMS Top-Up Cards

Just top-up youre prepaid with SMS top-up cards and send free SMS

for as low as 1 paisa.

Postpaid:

In postpaid connections company provides the services for some specified

period and after getting the service customer has to pay accordingly. Its the

billing system; customer has to pay the bill to avail the service anymore.

Different Postpaid Plans offered by the Reliance communications

These are postpaid plans with the most economical tariff rates. Whatever

your use pattern and your budget, there is the plan to suit the needs of

customer.

Pick your color

Pick your color and get talk time worth Rs 2100 free.

1INDIA

Now call any phone, anywhere in India for just ONE RUPEE

per min.

Joy Plans
http://www.rcom.co.in/Communications/Rm/rm_onenation_postpaid.htmlhttp://www.rcom.co.in/Communications/Rm/rm_joyplans.htmlhttp://www.rcom.co.in/Communications/Rm/rm_onenation_postpaid.htmlhttp://www.rcom.co.in/Communications/Rm/rm_joyplans.html


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Reliance Mobile postpaid is a joy to use. Our postpaid plans

help you save on costs. Take your pick from a wide choice of plans

with economical tariff rates, according to your use and budget.

On-net Talktime Pack

Get 1,000 minutes of FREE talktime. Thats right. Now, you can

enjoy the first 1,000 minutes of calling to all Reliance mobiles and

fixed wireless phones and terminals (FWP/T) in your circle,

absolutely free!

Get Started card

Dont be tied down by a particular handset or phone number. Now set

yourself free with the new Get started card from Reliance Mobile.

Bill Payments

Introducing convenient bill payments. Now pay your bills directly

from your credit card or bank account, and save precious time.
http://www.rcom.co.in/Communications/Rm/rm_unlimitedtalk.htmlhttp://www.rcom.co.in/Communications/Rm/rm_billpayoptions.htmlhttp://www.rcom.co.in/Communications/Rm/rm_unlimitedtalk.htmlhttp://www.rcom.co.in/Communications/Rm/rm_billpayoptions.html


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TECHNICAL TERMINOLOGIES

Analog

In telecommunications an analog signal is one in which a base carries

alternating current frequency is modified in some way, such as by

amplifying the strength of the signal or varying the frequency in order to add

information to the signal.

Digital

Digital describes electronic technology that generates stores and processes

data in terms of two states: positive and non-positive. Positive is expressed

or represented by the number 1 and non-positive. by the number 0. Thus

data transmitted or stored with digital technology is expressed as a string of

0s and 1s.

Bandwidth: Bandwidth has a general meaning of how much information

can be carried out in a given time period over a wired or wireless

communications link. In digital systems bandwidth is expressed as bits (of

data) per second (bps). More technically bandwidth is the width of the range

of frequencies that electronic signal occupies on a given transmission

medium. Any digital or analog signal has a bandwidth.

Bit


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A bit (short for binary digit) is the smallest unit of data in a computer. A bit

has a single binary value either 0 or 1. Although computers usually provide

instructions that can test and manipulate bits, generally are designed to store

data and execute instructions in bit multiples called bytes. In most computer

systems there are eight bits in byte.

Byte

A byte is unit of data that is eight binary digits long. A binary is the unit

most computers use to represent a character such as a letter, number or

typographic symbol (for example, g 5 or ?). A byte can also hold a

string of bits that need to be used in some larger unit for application

purposes.

BSC

The BSC works with Base Transceiver Station to act as a link between

wireless devices such as cell phones and the wire line telephone network.

BTS

The Base Transceiver Station transmits and receives link for a mobile

communication system. The BTS connects to a BSC over a T1/E1 line.


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COMPARISON BETWEEN GSM AND CDMA

GSM and CDMA

Before we go on this please take care this in mind that in the current

marketing war between companies, consumer is the end beneficiary. Here

let us discuss on technology only and part to any brand/company names are

for illustration only.

Comparison between GSM based cellular services and CDMA

GSM

The Global System for Mobile communication (GSM) divides the people

by frequency channels and time slot. The available spectrum (4.4 MHZ -0.2

MHZ in India) is first split 200 kHz channel take turn in their allotted time

slot in a round robin fashion, thus only one person utilizing the channel but

he uses it for very short time (about 577 microseconds). Further to optimize

the frequency usage and cover the large areas, the total available channels

(22 for 4.4 MHz) and split into 7 reusable groups. To avoid interference at

the boundaries of cells, adjacent cells share the same frequency channels.

CDMA

Code Division Multiple Access (CDMA) lets everyone transmit at the same

time. CDMA works by giving unique codes to all speech bits and the

encrypted signals are dispersed over a wide frequency spectrum (1.25 MHz).

The signals are picked by the receivers equipment that is tuned/programme


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Digital Cellular

These systems have seen rapid growth and are expected to outpace analog

cellular over the next few years Major world wide digital cellular standards

include global system for mobile communications (GSM), time division

multiple access (TDMA), Hughes enhanced TDMA (ETDMA) and code

division multiple access (CDMA). GSM dominates the digital cellular

market with 710/0 of subscribers.

Digital cellular is expected to play an important role in providing WLL.

Link analog cellular, digital cellular has the benefit of wide availability.

Digital cellular can support higher capacity subscribers than analog cellular,

and it offers functionality that is better suited to emulated capabilities of

advanced wire line network. Its disadvantage is that it is not as scalable as

analog cellular. Is forecasted that approximately one third of the installed

WLLs will use digital cellular technology in coming years.

Definition of WLL

Sometime Called Radio in the Loop (RUTL) or fixed radio access (FRA),

WLL is a system that connects subscribers to the public switched telephone

network (PSTN) using radio signal as a substitute for copper for all or parts

of the connection between the subscriber and the switch. This includes

cordless access system, proprietary fixed radio access, and fixed cellular

system.


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WLL MOBILE

New generation technologies, in the future of communication, make

wireless communications seamless. Crystal clear voice communication,

coupled with high speed data, is now possible. And Reliance

communications is bringing such a communication to everybody through its

digital communication network.

Spread across 60,000 kms, covering over 600 cities and towns in India,

Reliances state of the art fiber optic infrastructure combines with the next

generation CDMA (Code Division Multiple Access) IX Technology

platform to bring you never before wireless communication quality and a

range of services that you could only have imagined till now.


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NETWORK

PAN India network and town coverage.

80,000 kms of optic fibre backbone.

Wireless network covering over 10,300 towns & cities and about

6 lakh villages.

15, 000 Base Transceiver Stations (BTSs) across the country.

Network with superior reliability.

All this managed from our state-of-the-art national network

operations centre in Mumbai.


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CHAPTER.3

Marketing

Mix


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CHAPTER. 3

MARKETING MIX OF RELIANCE INDIAMOBILE

Marketers uses numerous tools to elicit desired responses from there target

markets, these tools constitute marketing mix. McCarthy classified these

tools into four broad groups that he call as the four Ps marketing.

They are as follow

Product

Price

Place

Promotion

According to Bourdon Marketing Mix refers to the apportionment of

effort, the combination, the designing and the integration of the elements of

marketing into a program or mix, which on the analysis of the market forces

achieve the objective at the given time.

Product

It means the goods and services combination the company offers to the

target market. The Reliance India mobile is a product as well as services.


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Its Include

VarietyBlack and White and colored sets

Quality LG, NOKIA and SAMSUNG both colored and black andwhite sets.

Design Light weight smart and small trendy sets.

Feature Voice telephone service offered on a wireless local loop

-R-World

-R-Video

-SMS

-Voice mail service

-Conferencing

Reliance India mobile also provides after sale services as well as flexible

scheme changing scheme. At various locations reliance web stores are there

for meeting the customers complaints.

Price

It is the amount of money customer has to pay to obtain the product.

It includes list price, Discount, Allowances, Payment period andCredit terms.


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CHAPTER.4

MARKETING SEGMENTATION

Reliance India mobile market segmentation:

Market segmentation is an effort to increase a company precision marketing.

A market segment consists of a large identifiable group within a market with

similar want, purchasing power, geographical location, buying attitudes or

buying habbits.

Segmentation is an approach mid way between mass marketing and

individual marketing each segments buyers are assumed to be quite similar

in wants and needs, yet no two buyers are really alike.

Following are the basis on which reliance India mobile has segmented

its consumer market.

1 Geographic Segmentation

Geographic segmentation calls for dividing the market into different

geographical limits such as nations, states, region, countries, cities or

neighborhood etc.

Reliance India mobile had coverage of 673 towns and circles out of

21 specified. The preview of the coverage areas are as follows.


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Religion

Catholic, Protestant, Jewish, Muslim, Hindu and Others

Social Class

Upper, Lower Working Class, Middle Class, Upper Middle Class.

3 Behavioral Segmentation

In behavioral segmentation buyers are divided into groups on the basis of

their knowledge of attitude towards use of or response to a product.

Occasion

Monsoon Hungama

Benefit Quality, Service, Economy, Speed

Readiness Style

Unaware, Aware, Interested, Desirous, Intending to Buy.

Attitude Toward Product

Enthusiastic, Positive, Indifferent, Negative, Hostile.


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CHAPTER.5

SWOTAnalysis


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CHAPTER.5

SWOT Analysis

Strength, Weakness, Opportunities, Threats (SWOT) are four tools for an

individual or group or organization to grow, improve and polish its skills.

SWOT analysis for reliance communications is as following with the

general suggestions:

Strength

A strong brand name with high degree of financial support which is

the backbone of the company.

Systematic planned and quick actions taken up lead to quick reactions

by the company ultimately providing a competitive edge to the

Reliance.

A dedicated technical, marketing and survey team with extra features

of research and development support.

No 1 CDMA players in country.

Crossed 20 lakh subscribers, All India operators.

Strength of Reliance communications

Companys reputation

Reliance communications Limited is the group-the largest faster growing

most valuable business group. Reliance has already demonstrator its ability


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\to create a strong franchisee in completely a new service industry-cellular

operation.

Market Share

Reliance makes significant contributions to the Indian Economy on various

parameters. The Reliance group turnover stands at Rs 62,000 crore with

export of Rs. 9,370 crore. It contribution 3% of Indias total exports and 5%

of indias Tax revenues.

Customer Satisfaction

Customer satisfaction is the major strength of Reliance communications.

The customer is satisfied as the products performance is at par buyers

expectation. To offer client complete flexibility, reliability and redundancy,

interconnected state of art customer interaction centers are being set up at

Chennai, Delhi, Kolkata Mumbai.

Product Quality

Superior Voice Quality and data capabilities over next generation network.

CDMA IX less call drops, reduced background noise.

Weakness

The data collected cannot be considered as 100% accurate but it is

only an estimated figures gathered that is randomly so significance is

low.


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CHAPTER.6

Research

Methodology


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METHODOLOGY USED

The data collected through both by primary and secondary sources. The

primary sources of the data are the user of various mobile services. Thesources of secondary data are the web site and company catalogues.

RESEARCH DESIGN

The research design followed for this research was

1.Problem formulation

This refers to transferring of the management problem into a research

problem. The management was to gauge the behavior and choice of

consumer in respect of mobile market.

2.Research Method

It involves choosing either experimental or non experimental research. Thiswas non experimental.

3.Research Design

It is the specification of the methods and procedures for acquiring the

information needed. it is overall operational pattern or framework of the

project that stimulates what information is to be collected, from which

source and by what procedure.


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Steps in sampling design

1.Type of universe

The first step in developing any sample design is to clearly define the set of

objects, technically called as Universe, to be studied. Universe can be

infinite or finite. In the research the universe taken was finite that is the

users of various mobile companies.

2. Sampling Unit

A decision has to be taken concerning a sampling unit before selecting

sample, sampling unit in case of this research study were the present and

prospective consumers of reliance mobile phones throughout Delhi region.

3.Source List

It is known as sampling frame from which sample has to be drawn. It

contains names of all the items of universe. In this case present clients

database and prospective clients. Database was used as source list to pick

the required sample.

4.Size of Sample

This refers to the number of items to be selected from universe constitute the

sample that is optimum or neither be excessively large not too small.


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5.Parameters of Interest

In determining the sampling design, one must consider the question of

specific population parameters which are of interest. In this research study

the parameters of interest were the behavior of different mobile users with

respect of the facilities provided to them in handset.

6.Time and budgetary constraints

Cost and time considerations from practical point of view have major impact

upon decision relating to not only size but also to the type of sample. In this

research, the time constraint was that it has to be done in 60 days with a

restricted budget.

7.Sample Procedure

Finally the researcher must decide the type of sample he will use that is, he

must decide about the technique to be used in selecting the item for the

sample infect the technique or procedures stands for the sample design itself.

In this research study probability or random sampling is used.


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TOOLS FOR DATA COLLECTION

The task of the data collection begin after research problem has been define

and research design chalked out. While deciding about the method of datacollection to be used for the study, the researcher should keep in mind two

type data, primary and secondary.

Sources of Data

Primary data

We collect primary data through observation, surveys, direct communication

with respondent in one form or other or personal interviews. The survey was

performed through structured questionnaire as it was exploratory and

descriptive type research.

Secondary Data

It means already collected data or available one. The sources of secondary

data in this project were the website of various mobile providers, catalogues

of various mobile, newspapers, magazines.

Method Adopted in Research

The survey method was used for this research project.

Research Tool Used

Questionnaire was used as research tool to collect data.


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Method of Population Selection

The population for this selected with help of cluster and stratified random

techniques. In cluster, we divided Dhanbad area wise then we appliedstratified

Method of Interaction with the Population

Personal visit method is used for this project research project. In interaction

with population we were applying this marketing strategies.

Advertising

Sales

We sale our product by two ways

Direct sale

Whole sale


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CHAPTER.7

AnalysisOf Graph


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CHAPTER.7

GRAPH-1

Consumer Response on Price of Reliance Mobile

62

29

9

0

20

40

60

80

Percentage

Good Average Poor


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GRAPH-2

Consumer Response on Network of Reliance Mobile

45

3025

0

10

20

30

40

50

Percentage

Good Average Poor


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GRAPH 6

consumer response on price of Rim,Airtel,Bsnl and Tata

indicom

50

30

15

5

0

10

20

30

40

50

Rim Airtel Bsnl Tata Ind.


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GRAPH 7

consumer response on networking of Rim, Airtel,Bsnl and

Tata indicom

3540

20

5

0

10

20

30

40


.


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GRAPH 10

consumer response on schemes of Rim,Airtel, Bsnl and Tata

indicom

50

2015 15

0

10

20

3040

50



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ANALYSIS OF GRAPHS

The graph 1 shows that consumer response on price of Reliance India

Mobile. According to consumer response graph 1 explains that 62%

consumers say price of RIM is good,, 29% average and Rest 9%

consumer says poor.

The graph 2 shows consumer response on network of Reliance India

Mobile. 45% consumer thinks that network of RIM is good, 30% says

average and rest 25% consumer think RIM is poor.

The graph 3 shows that consumer response on service of Reliance

India Mobile. According to survey 45% consumer think service of

RIM is good, while 40% think it is average and rest 15% consumer

says that service of RIM is poor.

The graph 4 shows consumer response on After Sale Service of

Reliance India Mobile. 45% consumer voted for Good, 38% for

average and 17% consumer says after sale service Reliance India

Mobile is poor.

The graph 5 shows that consumer response on scheme of Reliance

India Mobile. 64% consumer think it is good, 28% consumer thinks it

is average and rest 8% consumer response about scheme of Reliance

India Mobile is towards poor.

The graphs 6 shows, comparative response on consumer

RIM,AIRTEL, BSNL & TATA INDICOM under the subject of price

50% consumer think that price of Reliance India Mobile is better,

30% says AIRTEL,15% says BSNL is better and 5% says of TATA

INDICOM is better than others.


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CHAPTER.8

LIMITATIONS

The main limitation we found under this project the RIM is not

providing the wide range of networking so the reliance should provide

the wide range of networking and take proper action about it.

They have the broader area coverage so it is quite difficult for them to

maintain good network.

The person who has been purchasing the RIM prepaid there is no

opportunity to change their mobile set.

The respondents do not give the proper answer which is questioned by

the trainee. As a trainee is a fresher who is not aware of the type of

customer he is facing due to less experience. So the questioned

framed may not be up to the ease of the respondent for properresponse.

The another limitation is that in the RIM, there is no facility to send

SMS on the BSNL user so it create problem for the RIM user who

having connections with BSNL user.

The another limitation is that it provides only two type of recharge

voucher so that RIM should expand its recharge voucher lines.

The employees and the staff of the companies were so busy with their

work that it was very difficult to gather all the inputs about the type of

customer and the companys way to track the customer for their

choice and preferences.


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The survey cannot term as 100% accurate due to lack to time and

budget, only 300 users and 50 retailers had been studied, thus scope

of study is limited in term no. of respondent.

As the area was too wide so too wide so the time given for the

research was not sufficient, more time could be given for the totally

biased results.

The lack of candid ness of respondent towards answering of

questionnaire, hence it reduced the accuracy of survey to some extent.

Despite the unbiased opinion and efforts the possibility of technical

exception cannot be ruled out.

FINDINGS

The RIM prepaid is providing the best mobile services in the country

at the low price.

The price of RIM is less than others so customer can purchase the

mobile set and SIM at low price.

Many extra facilities are provided by the RIM these are R-World,

Voicemail, Conferencing etc. so it to make the customer to become

easier to use the mobile.

Reliance provides a better customer care than the others which help

the customer at ever time.

The only main problem is the networking through out the every city

of country, but the country is taking very serious action on it and

about to expand our network in very shortcoming time.


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SUGGESTIONS

Reliance services including mobiles and landline services are in the stage of

growth and expansion Reliance has always been a market explorer by

coming up with new schemes and sales promotion in the market for other to

follow. The survey has also been taken up by its competitors and here some

suggestions with respect to the survey for the future improvement:-

To perform a detail study of the customers choice to be surveyed in

advance. These will now only give a present idea about the market

targeted but also save time.

As been associated with the project, I suggest a close ended

questionnaire to be used for the survey; I have attached a sample of

such questionnaire in the annexure.

The company should take effective and immediate action against the

fraud firms and groups which are diluting the brand name of theReliance by collecting money for providing some services which

are never given.

A team of employees must be made which will accompany the survey

team which will facilitate high degree of proof of authenticity.

The questionnaire must incorporate few more indicators of customer

preferences, awareness and viewpoint about the reliance services.

An awareness campaign about the company, its logo and how anti

social elements are misusing it must be taken up.

A separate team should be made which will handle all the complaints

requests of the customers.


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CHAPTER.9

RECOMMENDATIONS

After the SWOT (Strength, Weakness, Opportunity, Threat) analysis of

company and analysis and interpretation of the response of consumer of

Mobile service. I will like to give following Recommendations.-

Company should provide exchange facility on mobile handsets

because due to the change in fashion and trends in todays

technological world a customer wants to be up-to-date with the

current market.

Company should provide proper and wide range of networking in

Dhanbad region.

Intensive sales promotion techniques should be undertaken by the

company to improve its sales and there by its profitability. Company should take proper action of its advertisement in Urban and

Rural areas both.

Company should increase the Number of dealers. They should have a

declared qualification and reputation in Dhanbad for its better position

in these areas. Company should screen out that is not as. Because it

may affect company negatively.

Regular analysis of market will be way helpful in increasing its

market position.

This is era of competition so price should be some less than the


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CHAPTER.10

Conclusion


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CHAPTER.10

CONCLUSION

The customer is God in the market for every company playing in the market.

They all keep a good track on the path a customer is moving and can move.

Talking about the telecom sector with the cut throat competition in the

market it is very difficult for a single company to survive along with its

competitors and companies providing the substitutes.

In a monopoly scenario, a single supplier supplies the whole market.

Traditional view of the telecommunications sector is that the

telecommunications market was monopolistic in neuter. Telecommunication

industry was traditionally a natural monopoly, where the telecom services

and the collection of products were supplied by one Telecommunication

Company. In a monopolistic market structure, the company and the industry

are identical.

Driven by technological developments, competition has come to dominate a

market that was once a monopoly. The development of wireless technology

has brought in competition in the telephony market, with fixed line

subscribers migrating to cellular markets where there are competitive

services.

Consumers survey indicates that demand of Reliance India Mobile is

increasing day to day. Maximum of those who are availing services of

AIRTEL, BSNL and TATA INDICOM want to use the services of Reliance


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CHAPTER.11

BIBLIOGRAPHY

Books references

Kotler Philip, Marketing management

Kothari C.R., Research methodology

Boyd Harper W.; Westfall Ralph; Stasch Stanly F., Marketing Research

(Text and cases)

Website references

www.relianceinfocom.com

www.google.com

www.askjeeves.com

Business magazines
http://www.relianceinfocom.com/http://www.google.com/http://www.askjeeves.com/http://www.relianceinfocom.com/http://www.google.com/http://www.askjeeves.com/


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CHAPTER.12

ANNEXURE:1

Consumer Questionnaire

Centre Serial No.

Dear Sir/Madam.

We are the summer trainees of RIM carrying out the survey of current

market scenario of mobile. This study is part of our course curriculum and

the information provided by you will be confidential. Kindly spare some

time and answer the following.

Name & Address of Respondent

Mr./Mrs./Miss..

Age

(i) 15-25 (ii) 26-35

(iii) 36-45 (iv) 45-above

Occupation

(i) Government Service (ii) Private Sector

(iii) Business (iv) Student


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Income Level (Monthly)

(i) 2000-5000 (ii) 5001-10000

(iii) 10001-15000 (iv) 15001-20000 (v) Morethan 20000

Educational Qualification

(i) Matric (ii) Intermediate

(iii) Graduate (iv) Post Graduate (v) Others

Do you posses any mobile phone

(i) Yes (ii) No

Have you heard about

(i) RELIANCE (ii) AIRTEL

(iii) BSNL (iv) TATA INDICOM

Which service you are availing



Which type of Service you Prefer

(i) CDMA (ii) GSM


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Which service of Rim you like the best

(i) Voice mail (ii) R-World

(iii) R-Connect (iv) Conferencing (v)All of these

Are you satisfied with after sale service

(i) Yes (ii) No

(iii) Average (iv) Cant say

Are you satisfied with product and services offered by reliance

(i) Yes (ii) No

(iii) Average (iv) Cant say

Which Network according to you is the best?



Name.

Signature of respondent Signature Interviewers

THANKING YOU.


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ANNEXURE:3

STANDARD PREPAID TARIFF PLANS

BIHAR & JHARKHAND :

FREEDOM PLANS

TARIFFS

All Local Bihar & Jharkhand 1.00

STD Reliance Phones 1.79

STD Other Phones 2.50

Local calls while roaming All Phones 1.40

STD calls while roaming All Phones 2.40

Incoming calls whileRoaming

All Reliance 1.75

Recharge Vouchers Freedom Plans

MRP Admin Fee Talktime Validity (Days)

Rs. 151 Rs. 134.53 Rs. 30.00 30

Rs. 175 Rs. 75.92 Rs. 80.00 14

Rs. 205 Rs. 132.64 Rs. 50.00 30

Rs. 250 Rs. 127.74 Rs. 95.00 30

Rs. 350 Rs. 149.83 Rs. 162.00 30

ON NET PLANS

TARIFFS.

Rs. 215/430 Rs.495

Local calls

Reliance Mobile

Reliance Fixed

Other Mobiles

Other Fixed

Night calling*

Rs. 0.40

Rs. 0.40

Rs. 0.80

Rs. 1.20

FREE (10 P.M-8,A.M )

Rs 0.15

Rs. 0.40

Rs. 0.80

Rs. 1.20

FREE ( 10 P.M-8,A.M )

STDReliance phones

Other phones

Rs. 1.79

Rs. 2.49

Rs. 1.79

Rs. 2.49

Local calls while

roaming

Rs. 2.50 Rs. 2.50

STD calls while

roaming.

. Rs. 3.00 Rs. 3.00


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To Recharge dial*347. once you have recharged,enter *345 followed by the

international access code (00)+country code +international number and press the call

or green button.

Date post:	03-Apr-2018
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