ATR SNACKS PVT.LTD.

A

Project Report

On

ATR SNACKS PVT. LTD.

Under the Guidance of: Submitted by :

HOD Name Student Name

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Certificate from the Company/Organization

(On Company Letter head)

This is to certify that (Name of the student) son/daughter of (name of the father) pursuing

MBA from Bharati Vidyapeeth University Institute of Management & Research,

New Delhi has successfully completed Project Report in our organization on the topic

titled, “Title of the Project” from ________to _______ 20xx. During his/ her project

tenure in the organization/ company, we found him/ her hard working, sincere and

diligent person and his/ her behavior and conduct was good during the project. We wish

him/her all the best for his/ her future endeavors.

Signature:

Name and Designation of the industry mentor

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Certificate of Originality

This is to certify that the project report entitled “……………………………” Submitted

to Bharati Vidyapeeth Deemed University,Pune in partial fulfillment of the

requirement for the award of the degree of <Course> is an original work carried out

by me under the guidance of Mr./ Ms.______________. The matter embodied in this

project is a genuine work done by <name of student> to the best of my knowledge and

belief and has been submitted neither to this University nor to any other University for

the fulfillment of the requirement of the course of study.

Signature of the student

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Certificate

This is to certify that the Project titled “________________” is an academic work done

by “________________________” submitted in the partial fulfillment of the requirement

for the award of the Degree of Course from Bharati Vidyapeeth Deemed University,

Pune.  It has been completed under the guidance of Mr. /Ms. _______________

(Faculty Guide) and Mr. / Ms. _______________ (Corporate Mentor). We are thankful

to (Name of the Company) for having allowed our student to undergo project work

training. The authenticity of the project work will be examined by the viva examiner

which includes data verification, checking duplicity of information etc. and it may be

rejected due to non fulfillment of quality standards set by the Institute.

Signature of the Faculty Guide Dr. Vikas Nath

Director

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ACKNOWLEDGEMENT

I would like to thank people who were part of this work in numerous ways. In particular,

I wish to thank <Mr./Ms.X>(External Guide Information), my project guides for their

suggestions and improvements in this project and providing continuous guidance at each

and every stage of the project.

Thanks are extended especially to my guide <Mr./Ms. X> (Bharati Vidyapeeth

Deemed University, Pune) and to Prof.(Dr.)S. Srinivasan(HOD Name).I also thank

Director Sirof Bharati Vidyapeeth Deemed University, Pune for his valuable support.

I must also be thankful to my classmates and friends for their continuous co-operations

and help in completing this project.

Last but not the least; I want to express my thanks to my parents and family members for

their support at every step of life.

Student Name

<Signature>

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Table of ContentsCertificate from the Company/Organization..................................................................................2

Certificate of Originality.................................................................................................................3

Certificate.......................................................................................................................................4

ACKNOWLEDGEMENT..............................................................................................................5

Executive Summary........................................................................................................................7

CHAPTER 1: INTRODUCTION...................................................................................................8

Overview of industry as a whole.................................................................................................8

Problems of the Industry.............................................................................................................8

Total employees..........................................................................................................................9

Statistical facts and information..................................................................................................9

Competition information.............................................................................................................9

SWOT analysis of the organization..........................................................................................10

Profile of the company..............................................................................................................11

VISION....................................................................................................................................12

MISSION..................................................................................................................................12

Details of Product.....................................................................................................................13

Chapter 2: Literature Review........................................................................................................19

Chapter 3: Research Methodology................................................................................................26

Statement of the Problem...............................................................................................26

OBJECTIVES OF THE STUDY.......................................................................................................26

Managerial usefulness of study.................................................................................................27

Type of Research and Research Design....................................................................................28

Data Collection Method............................................................................................................29

Chapter 4: Research Findings & Analysis....................................................................................31

SUMMARY OF OTHER FINDINGS....................................................................................36

Chapter 5: Findings, Conclusion and Suggestions..................................................................37

RECOMMENDATIONS..........................................................................................................37

CONCLUSION........................................................................................................................38

BIBLIOGRAPHY........................................................................................................................39

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Executive Summary

ATR SNACKS Pvt. Ltd. Snacks in India industry profile provides top-line qualitative and

quantitative summary information including: MARKET size (value 2008-15, and forecast

to 2017). The profile also contains descriptions of the leading players including key

FINANCIAL metrics and analysis of competitive pressures within the market. Essential

resource for top-line data and analysis covering the India ATR SNACKS Pvt. Ltd. snacks

market. Includes market size data, textual and graphical analysis of market growth trends,

leading companies and macroeconomic information.

Features

Save time carrying out entry-level research by identifying the size, growth, and

leading players in the ATR SNACKS Pvt. Ltd. snacks market in India

Use the Five Forces analysis to determine the competitive intensity and therefore

attractiveness of the ATR SNACKS Pvt. Ltd. snacks market in India

Leading company profiles reveal details of key ATR SNACKS Pvt. Ltd. snacks

market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth

prospects of the India ATR SNACKS Pvt. Ltd. snacks market with five year

forecasts

Macroeconomic indicators provide insight into general trends within the India

economy

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CHAPTER 1: INTRODUCTION

Overview of industry as a wholeThe Indian snacks market is worth around US$ 3 billion .The “unorganized snacks

market” is worth US$ 1.56 billion .Potato chips and potato-based items from 85 per cent

of the Market. Haldirams and ITC are some of the leading players. Frito Lay, with a

market share of 45 percent (US $550 million) dominates the market.

Problems of the IndustryThe Snack Food Production industry has experienced resurgence over the past five years,

benefiting from the introduction of more healthy snacks and favorable product pricing.

Industry operators have successfully responded to shifting consumer tastes by introducing

a variety of reduced-fat and low-calorie alternatives.

The ATR SNACKS Pvt. Ltd. snacks market consists of the retail sale of

processed snacks, Tomato, Masala, Pudina, Khatta Meetha , Mocktail and other

ATR SNACKS Pvt. Ltd. snacks.

The Indian ATR SNACKS Pvt. Ltd. snacks market had total revenues of

$1,178.0m in 2015, representing a compound annual growth rate (CAGR) of

19.8% between 2011 and 2015.

Market consumption volumes increased with a CAGR of 18.2% between 2011

and 2015, to reach a total of 341.8 million kilograms in 2015.

The performance of the market is forecast to decelerate, with an anticipated CAGR of

16.6% for the five-year period 2012 - 2017, which is expected to drive the market to a

value of $2,535.1m by the end of 2017.

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Total employees11 to 25 People

Statistical facts and information

Value sales in east and north east India are expected to grow at a constant 2014 price

value CAGR of 7% over the forecast period. Growth will be fuelled by pasta sauces,

olive oil and nut and seed based spreads. These packaged foods continue to have a

niche presence in east and northeast regions, with sales being limited to cities and

growth opportunities thus being quite high.

Competition information

Following are the competitors

Demand driven by consumer tastes and health considerations

Profitability depends on efficient operations, effective marketing and strong sales

force

Industry is highly concentrated

Top 50 companies account for 90% of industry revenue.

1) ZEE FOODEX INDIA PRIVATE LIMITED

2) FreshFry - Jainbros Snacks

3) Red Star Snacks

4) Fun Diets Pvt Ltd

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SWOT analysis of the organization

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Profile of the company Atr Snacks Private Limited was established in the year 2011. We are leading

Manufacturer, Exporter, TRADER & Supplier of Masala Snack Foods, Salted Snack

Foods, Stik Snack Foods , Cream Onion Snack Foods, Puffs Snack Foods, Tomato Snack

Foods. Our Company Is Manufacturing 19 Sku's For Stix Puff & Ring With Exclusive

Taste Followed By Best Quality Of Ingredients To Make The Product More Delicious &

Hygienic. Company Is Certified By food Ministry Of India Under Rule 2011 Which

Ensure The Quality Of Product Served In The MARKET.

ATR SNACKS PVT LTD. Brand "JUDOS" is professionally engaged in manufacturing

& MARKETING of snacks products "FUN SNAX" all over India. Company commenced

its production & marketing in December 2011. Company is manufacturing 19 sku's for

stix puff & ring with exclusive taste followed by best quality of ingredients to make the

product more delicious & hygienic. Company is certified by "FOOD MINISTRY OF

INDIA" under rule 2011 which ensure the quality of product served in the MARKET.

It's a director formed company running business of manufacturing & marketing of

processing & packaging machines from last 3 decades on the name of "TECHNO FLEX

PVT LTD." Situated in Faridabad. The brand TECHNO FLEX is appreciated for best

quality products, excellent services & fantastic relation with customers.

Highly automated machines &equipments are installed for manufacturing of "FUN

SNAX" considering hygiene, product supported environment & cleanliness. "FUN

SNAX" is genuinely vegetarian food with ingredients like Rice, Corn, Gram, Palm

OIL & Onion/Tomato based flavors which includes more than 50 nutritional ingredients

Which are essential for human body in required grammage.

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VISION

To develop ATR SNACKS PVT.LTD into a well known global snack food

manufacturer by year 2020.

MISSION

Continuous product improvement with research development in manufacturing &

distributing good quality snack food under ATR SNACKS PVT.LTD brand to all over

the Indian Market.

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Details of Product1) RING

Ingredient: Corn Meal, Rice Meal, Edible Vegetable OIL, Spices & Condiments.

2) PUFFS

3) STICK

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4) CREAM & ONION

5) MASALA

6) TOMATO

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7) SALTED

Pricing

Competitive pricing Strategy was adopted by the company in order to establish the

brand in Indian markets. Introduction of smaller packs targeted towards small

quantity consumers and middle/ low income customers.

Price Range

Small Rs 2/-

Small Rs 5/-

Medium Rs 10/-

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Large Rs 15/-

Quality Standards

Judos are made in automated plants in N.I.T, Faridabad.. These certifications include

HACCP (Hazard analysis and critical control point) certification by TQCSI , which

confirms that products are manufactured in Food safety environment and manufacturing

has adequate controls to ensure product tracking, American Institute of Baking (USA),

one of the best auditing body which confirms process and product safety. Our Plants are

ISO 14000 certified which confirms that the manufacturing process ensures

environmental safety. The plants are also certified to ensure that the product, process,

environment and people safety have been maintained at very high level and this

certification is issued by OHSAS 18001-(Occupational Health and safety assessment

series) - (USA).

Ingredients

While concerning the ingredients, it contains major mixture of Rice Meal, Edible Oil,

Corn Meal, Gram Meal, Salt, Spices and Condiments and converted them to snack like

eating crisp sticks that has never introduced before.

Usage

Judos is also positioning itself on the basis of its usage. Its promotional campaigns urge

consumers to use it on.

Daily basis

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At lunch

Dinner

Anytime, anywhere

Servings

With Chaat

With tea

With Raita

With drinks

Occasions

Parties and celebrations

USP

Desi brand name. Easy to identify with. Judos are a synonym of crunchy food

stuff. In fact a brand by the name Masala tried to imitate it but failed miserably.

Launching its product in Indian flavors, which differentiated it from their

competitor

Innovative flavor, affordable price and continuous communication to consumers.

PACKAGING

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Style and design matter a lot on the outcome and response of the product. ‘Judos’ as the

product (inside the pack and outside wrapper) has much attractive and catchy colors style

and design which attracts the customers alot.

Judos are available in the market in 3 different packing. Judos comes in the air tight

packing and packing material of Judos is of high quality so that product will remain fresh

and its taste keeps secure up to more than four months. Judos has different flavors in the

market so the each flavor has its own unique packaging color combination according to

its taste. Basic color combinations are in green and red colors which all are eye catching.

Judos are available to the consumer only in primary packing. No secondary packing is

using. However they are delivered in container packing from production plant to

shopkeepers or retailers, which carries 48 packs.

Judos is available in three different sizes

19 gm

38 gm

75 gm

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Chapter 2: Literature Review India is world’s second largest producer of food next to china and has the prospective to

grow further and being the biggest in the food sector. In addition of the world’s leading

producers of various food grains, India ranks 2ndin the production of fruits and

vegetables and first in milk production in the world.

NishaHarchekar (2008): The size of the processed food industry in world is projected

around US $ 3.6 Trillion and which accounts for three forth of the global food sales (US

$4.8 Trillion). MFPI in its VISION 2015 set target to increase the processing level of

perishable commodities from 6% to 20%, increase value addition from 20% to 35% and

increase the India’s share in world food trade from 1.5% to 3%. With robust scope for

value addition and investment food processing industries have great future. Government

make a compiled focus on the food processing industry by providing it the status of

priority sector. This will make sure that different policies should be launched to sustain

investment in food processing sector and attract more Foreign Direct Investment. India

with its major strength of abundantly available natural resources like raw material and

growing technical knowledge base has strong relative advantages over other nations in

the food sector for the future. Carlos A. Monteiro (2012) defines food processing is a

series of operations by which unprocessed foods are converted into foodstuffs to prolong

their duration, i.e. shelf life, enable storage, and reduce time or effort spent in culinary

procedures required for it. It also explains that most of the unprocessed food are highly

perishable and cannot be stored for a long time and also require strong culinary

processing to make food palpable, safe and secure for consumption, so processing of the

perishable commodities is of prime important. Surendra P. Singh, FissehaTegegne and et

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al., (2012): India is world’s second largest producer of food grains next to china and has

the prospective to grow further. The Food 3 processing is a large scale sector in India that

covers up integrated activities like agriculture, horticulture, plantation, animal husbandry,

fisheries and other allied activities. It also includes other industries that use agricultural

inputs for manufacturing of edible products i.e. final produce of industry. Further, the

study confirms about the different factors which affect directly or indirectly on the food

processing industry, includes skill, technology, regulation, capital and structure of the

organization make significant impact on the food industry. Ministry of Statistics and

Programme Implementation (2010): Development in the field of agriculture considered as

a true indicator as a quality of life at grassroots level for the people who lives at the

bottom of the pyramid. To promote with the different assistance programme to the

agriculture is the important by means of the financial help, schemes and programmes by

the government. Chadralekha Ghosh, Ajitava Raychaudhari: States that India is

generating an increasing domestic demand for rice due to new openings and increase in

income level. Andhra Pradesh and West Bengal are major rice producer’s state in India;

also rice has the more contribution to the consumption than any other food stuffs. Data

collected form NSSO survey, presents household level consumption expenditure for a

variety of commodities. Approximately ideal demand system has been used for

assessment of price and expenditure elasticity of rice along with other important food

items and finally that comprises with the basic items of consumption requirement.

Norman W. Desrosier, James N. Desrosier (2004) states that the successful application of

the modern technique permits conservation of the desirable qualities in stabilized food

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products. Such stabilized foods permit their widespread distribution to fulfill the needs of

the people.

Alastair Hicks (2001): The rural economy cannot be developed by improving the

productivity of the agriculture only, but by means of rural industries and particularly food

processing industry having the significant for the rapid transformation of the rural 4

economy. Rural food processing industries are important to establish the linkage between

agriculture and industry, creating employment opportunities and improve the economic

well-being of the rural India. GoI has recognized the importance of infrastructure

development and have started the cold storage units, warehouse schemes for the storage

of onions, potato and other horticultural produce and to fasten the pace of growth of food

industry in India. Food processing sector is included in the priority sector where foreign

investment is concerned and automatic approval route for entry of the foreign investment

is made available for greater number of the processed food commodity. Barry Popkin,

Shu Wen Ng (2006):Express that today world is undergoing with speedy shift in structure

of diet and body structure with subsequent changes in the health aspects. The patterns of

diets in the developing worlds are fluctuating quickly with mainly concern to caloric

sweetener, fats and animal food source. The outcome of price policies and many other

regulations require much more careful examination before to undertake enormous shifts

of a healthy nature in the structure of diet in the consumption.

Targeting towards the consumer behaviour K. Aswathappa (2012), states that certain

factors made an impact on the individual behaviour. These factors include personal

factors (age, sex, education, occupation, Innovativeness etc.), psychological factors

(learning, motivation, personality, perception, values, attitudes etc.), environmental

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factors (economic, political, technological, legal, social, cultural and others) and

organizational factors (work life balance, organizational structure and design, leadership,

accountability, physical facilities etc.) Maharashtra Food and Agro Sector (2012-13)

report on the Economic survey of Maharashtra expresses that Maharashtra provides

employment of about 14.58% to India and contributes 21.4% from the total of India.

Maharashtra has total 20 AEZ which is the highest in the country. The state is the bio-

diverse with 9 agro climatic zones and varying soil types suitable for agricultural

development. Foreign Direct Investment (FDI) inflow in the state form August 1991 to

March 2012 is 1039 crores. 5 The study further explains that Maharashtra is the diverse

state with 9 agro climatic zones and varying soil types which is suitable for the

development of the agriculture sector in the region. Mumbai port and Jawaharlal Nehru

Port are the major destinations for the exporting of the processed food products.

Maharashtra has the 20 Agri Export Zones, which is the highest in the country.

Expressing about the importance of fruits and vegetable Giridhari Lal, G.S. Siddappa

(2009) write that fruits and vegetables are among the utmost significant foods of mankind

as they are nutritive as well as indispensable for the continual maintenance of health. So

with the increase in the processing of the fruits and vegetables the nutritive value of the

products also increasing. Jabir Ali, Surendra P. Singh and et al., (2009): According to the

article consumers have reacting to the qualitative changes of food intake and are now

more sensible with concern to nutrition, health, food safety and other issues. The

important change in consumption patterns on the way to high value emerging products

provides more chance to food processing units for their progress and expansion. The data

and methodology adopted is on the basis of input and output related to registered or

organized food manufacturing units, that has been accumulated for the period of 1980-

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1981 to 2001-2002 from the Annual Survey of Industries published by the Central

Statistical Organization (CSO), Ministry of Statistics and Programme Implementation,

GoI. Data Envelopment Analysis (DEA) Approach is applied for measurement of change

in productivity and effectiveness in the Indian food processing industry sector over the

period of 1980-1981 to 2001-2002,with data is categorized into two reforms i.e. pre

reform period (1980-80 to 1990-91) and post reform period (1991-92 to 2001-02)

respectively.

Berhane Ghebremicahel (2013), states that co-operatives are the best rendering fruitful

services to the society concerned especially to women development. It is also helpful to

encourage the social and economic integration of women needed for the entrepreneurship

6 and empowering of the small scale industry. Women should play a significant role in

the development process of the nation and unquestionably acted as a part of the nation

building and development for the future. According to the Tom Vierhile (2010)in current

scenario people are getting more health conscious than ever and tremendous change for

the demand of the packaged food industry. Now the consumers are more cautious about

the eating habits and distribution and handling of foods before reaching to their hands. It

further pave the way for the new rends which influencing the food market with new

prospective options like development of new food flavours, launching new products or

the packaging way for the processed food products. Highlights of Economic Survey

(2011-12): It focuses on the certain options which ensure the price stability of the food

items. It includes certain extension programme which provides necessary use of the

alternate cropping pattern based on the analysis of soil, setting up of the special markets

for special crops in areas or regions where competitive advantage undertaken for the

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cultivation of food commodities. Also government should come up with the creation of

modern facilities like infrastructure, cold storage, warehouse and others. Improved

governance in the mandi or market place is an necessary aspect where anybody who

offers better price for the commodities but from outside of the APMC framework should

be allowed to do, so producer can get more prices for their produce. The report of FAO-

Food Outlook: Global Market Analysis (2011) states that despite of enhanced supply

projection and declining demand the market conditions for agricultural commodity

remain comparatively rigid is the major aspect which reinforces prices of the commodity.

In addition report make a systematic way for necessary findings and to make progress in

the accuracy and precision of supply and demand forecasts for the foremost food crops

are the essential primary step for food markets with stable and transparent market

structure and conditions.

7 Meijerink G. and P. Roza (2007) explained in the report of role of agriculture in

economic development, that the subsequent consequences of new trend in agriculture that

includes high value crops and quality foods required by urban distribution channels and

exports with specific health standards, harmonized delivery in contracts with

supermarkets, demands of agro-industry for non-traditional exports, labelling and

certification, vertical coordinated chains and others. Deepachandran, Philo Francis

(2014): The paper presented conciselyreviews the status and performance of Indian

agriculture, particularly during the last two decades, relative importance and contribution

to the Indian economy. It also make an attempt to collect and presents the various driving

forces of agricultural growth and provide suggestions concerning what could be the way

forward, given our objectives of accelerated growth, and the reducing of poverty and

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hunger problems. The main objective is to analyse the role of agriculture for the

development of India economy and identification of major drivers of agricultural growth.

However, the study depends on secondary data collected via various journals, booklets

periodicals, reports published by different government institutions like Agricultural

Census in India, Directorate of Economics and Statistics, Department of Agriculture and

Cooperation of Ministry of Agriculture, National Sample Survey office (NSSO) of

Ministry of Statistics and Program Implementation, Ministry of Rural Development,

Planning Commission, International Food Policy Research Institute and other published

online sources and other related materials.

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Chapter 3: Research Methodology

Statement of the Problem

A problem statement is a concise description of the issues that need to be

addressed by a problem solving team and should be presented to them before they

try to solve the problem. On the other hand, a statement of the problem is a claim

of one or two sentences in length that outlines the problem addressed by the study.

The statement of the problem should briefly address the question: What is the

problem that the research will address?

The primary purpose of a problem statement is to focus the attention of the

problem solving team. However, if the focus of the problem is too narrow or the

scope of the solution too limited the creativity and innovation of the solution can

be stifling.

In project management, the problem statement is part of the project charter. It lists

what's essential about the project and enables the project manager to identify the

project scope as well as the project stakeholders.

OBJECTIVES OF THE STUDY

1. To study the snacks industry as a part of food processing industry.

2. To study the company profiles of art snacks pvt ltd.

3. To study the trends in snacks industry.

4. To analyze and interpret the results of sample collected.

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5. To determine the future course of action by atr snacks pvt ltd.

6. To find conclusions to our project.

Managerial usefulness of study

It helps in Achieving Group Goals - It arranges the factors of production, assembles and

organizes the resources, integrates the resources in effective manner to achieve goals. It directs

group efforts towards achievement of pre-determined goals. By defining objective of

organization clearly there would be no wastage of time, MONEY and effort. Management

converts disorganized resources of men, machines, money etc. into useful enterprise. These

resources are coordinated, directed and controlled in such a manner that enterprise work

towards attainment of goals.

Optimum Utilization of Resources - Management utilizes all the physical & human resources

productively. This leads to efficacy in management. Management provides maximum

utilization of scarce resources by selecting its best possible alternate use in industry from out of

various uses. It makes use of experts, professional and these services leads to use of their skills,

knowledge, and proper utilization and avoids wastage. If employees and machines are

producing its maximum there is no under employment of any resources.

Reduces Costs - It gets maximum results through minimum input by proper planning and by

using minimum input & getting maximum output. Management uses physical, human and

FINANCIAL resources in such a manner which results in best combination. This helps in cost

reduction.

Establishes Sound Organization - No overlapping of efforts (smooth and coordinated

functions). To establish sound organizational structure is one of the objective of management

which is in tune with objective of organization and for fulfillment of this, it establishes

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effective authority & responsibility relationship i.e. who is accountable to whom, who can give

instructions to whom, who are superiors & who are subordinates. Management fills up various

positions with right persons, having right skills, training and qualification. All jobs should be

cleared to everyone.

Establishes Equilibrium - It enables the organization to survive in changing environment. It

keeps in touch with the changing environment. With the change is external environment, the

initial co-ordination of organization must be changed. So it adapts organization to changing

demand of MARKET / changing needs of societies. It is responsible for growth and survival of

organization.

Essentials for Prosperity of Society - Efficient management leads to better economical

production which helps in turn to increase the welfare of people. Good management makes a

difficult task easier by avoiding wastage of scarce resource. It improves standard of living. It

increases the profit which is beneficial to business and society will get maximum output at

minimum cost by creating employment opportunities which generate income in hands.

Organization comes with new products and researches beneficial for society.

Type of Research and Research DesignThere are many ways to classify research designs, but sometimes the distinction is artificial

and other times different designs are combined. Nonetheless, the list below offers a number

of useful distinctions between possible research designs.

Descriptive (e.g., case-study, naturalistic observation, Survey)

Correlational (e.g., case-control study, observational study)

Semi-experimental (e.g., field experiment, quasi-experiment)

Experimental (Experiment with random assignment)

Review (Literature review, Systematic review

Meta-analytic (Meta-analysis)

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Sometimes a distinction is made between "fixed" and "flexible" or, synonymously, "quantitative"

and "qualitative" research designs. However, fixed designs need not be quantitative, and flexible

design need not be qualitative. In fixed designs, the design of the study is fixed before the main

stage of data collection takes place. Fixed designs are normally theory driven; otherwise it is

impossible to know in advance which variables need to be controlled and measured. Often, these

variables are measured quantitatively. Flexible designs allow for more freedom during the data

collection process. One reason for using a flexible research design can be that the variable of

interest is not quantitatively measurable, such as culture. In other cases, theory might not be

available before one starts the research. However, these distinctions are not recognized by many

researchers, such as Stephen Gorard who presents a simpler and cleaner definition of research

design.

Data Collection Method

Data collection is the process of gathering and measuring information on variables of interest,

in an established systematic fashion that enables one to answer stated research questions, test

hypotheses, and evaluate outcomes. The data collection component of research is common to

all fields of study including physical and social sciences, humanities, business, etc. While

methods vary by discipline, the emphasis on ensuring accurate and honest collection remains

the same. The goal for all data collection is to capture quality evidence that then translates to

rich data analysis and allows the building of a convincing and credible answer to questions that

have been posed.

Regardless of the field of study or preference for defining data (quantitative, qualitative),

accurate data collection is essential to maintaining the integrity of research. Both the selection

of appropriate data collection instruments (existing, modified, or newly developed) and clearly

delineated instructions for their correct use reduce the likelihood of errors occurring.

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A formal data collection process is necessary as it ensures that data gathered are both defined

and accurate and that subsequent decisions based on arguments embodied in the findings are

valid. The process provides both a baseline from which to measure and in certain cases a target

on what to improve.

Generally there are three types of data collection and they are

1. Surveys: Standardized paper-and-pencil or phone questionnaires that ask predetermined

questions.

2. Interviews: Structured or unstructured one-on-one directed conversations with key

individuals or leaders in a community.

3. Focus groups: Structured interviews with small groups of like individuals using standardized

questions, follow-up questions, and exploration of other topics that arise to better understand

participants

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ATR SNACKS PVT.LTD.

Chapter 4: Research Findings & Analysis

In order to extract the meaningful information from the data collected an analysis of data is done

using pie charts, bar graphs etc.

The first objective of the research project is concerned with finding out what

percentage of people likes to eat snacks. The pie chart given below is clear on the

percentage of people who like to eat snacks. Out of 50 respondents 36 like to eat

snacks while 14 don’t.

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yes; 36; 72%

no; 14; 28%

ATR SNACKS PVT.LTD.

Our second objective is concerned with finding out which flavor of Judos is most

preferred.

Flavours Respondents(value)

Respondents(percentage)

Tomato 3 20%Masala 1 20%Pudina 3 20%Khatta Meetha 1 20%Mocktail 22 20%

20%

20%

20%

20%

20%

TomatoMasalaPudinaKhatta MeethaMocktail

The above table and pie chart shows the responses of the people.

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ATR SNACKS PVT.LTD.

The third objective was to analyze the reasons for the popularity of the most

preferred flavor. For this the respondents were asked what do they like most about

judos. Following pie chart shows their responses.

47%

11%

16%

8%

13%

5%Taste

Variety

Quality

Price

Quantity

Packaging

From the above pie chart we can see that peoples like the taste of Judos the most i.e. they like to

eat Judos Because of its unique format and flavor.

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ATR SNACKS PVT.LTD.

Fourth objective was to find out how much people are satisfied with Judos. Following

pie chart shows the satisfaction level of people:

very satisfied44%

somewhat satisfied

39%

unsatisfied17%

The fifth objective was to find out how much people spend weekly on snacks.

0

5

10

15

20

25

20

11

5

Below 50

50-100

Above 100

Money Spent

No.of people

From the above diagram it is clear that most people spend below Rs.50 on Snacks. And very

small part of the sample spends more than Rs.100 on snacks weekly.

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ATR SNACKS PVT.LTD.

Our sixth and last objective was to find out the preferences of people for different

brands. Here, we aim to find out the most popular brand of snacks excluding Judos.

0

2

4

6

8

10

12

14 13

7

9

2

5

Lays

Kurkure

Uncle chips

Pringles

Haldirams namkeens

Snacks Brands

No. of people

In the above graph we can see that Frito Lays is the most popular brand among people followed

by Uncle Chips and Kurkure. Next is Haldiram’s Namkeens. The least popular brand appears to

be Pringles. It may be because Pringle is based on American recepies and tastes and the Indian

public has not been able to warm up to the American tastes. Also, Pringles is imported which

makes it a little more expensive than Indian snacks.

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ATR SNACKS PVT.LTD.

SUMMARY OF OTHER FINDINGS

16 people out of 36 people who like to eat snacks feel that as compared to other brands Judos is

much better. Other 12 feel that Judos is somewhat better and 8 feel that Judos is about the same

as other brands. None feel that Judos is somewhat worse or much worse than other brands.

When asked how often they eat Judos 22 people said once a week or more often, 11 people

said everyday and 3 people said 2-3 times a month.

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ATR SNACKS PVT.LTD.

Chapter 5: Findings, Conclusion and Suggestions

RECOMMENDATIONS

Here are some recommendations & suggestions which may open the new horizons of the growth

and progress of the company.

The company can occupy a huge number of customers by keeping in mind about the

preferences and needs of customers regarding tastes and flavors,

By introducing new tastes, flavors and retaining the quality standards can attract consumers

of other brands and pull them towards itself by leaving other competitors far behind and get

advantage over them.

By delivering valued trade promotions to wholesalers and retailers, company can capture

this huge segment. This will allow Judos to stay in market effectively and people will order

more quantity due to its increased demand by customers

The company should try to expand its wings to cover towns, villages, cities; making it

available to everybody.

It has huge competition from well established brands like ITC bingo. It must work on

innovative marketing strategies to improve its brand equity.

The Indian snack food segment is a huge unorganized market. It has to ward off a lot of

competition to sustain its premier position.

Since the sector offers a low barrier to entry, so there always remains the possibility for the

new entrants to enter the market.

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ATR SNACKS PVT.LTD.

CONCLUSIONJudos has become the perfect Namkeen snack of the nation. Embodying the spirit of our

lovable country, this tedha shaped snack has found a home in the hearts and minds of all. Inimitable

taste coupled with superior quality has made it the choice of millions and an inevitable part of their

families. Little wonder that it is one of India’s most loved snack food brands.

The food market can enjoy with this generation those really do not know about the product.

But, Judos come different approach to consumers of this generation from the older generation.

From that we can prove for every product, understanding the consumer behavior and develop the

product are major reasons for its success. It maintains the balance between children and parents.

Because of no of flavors it can with stand as leading food product than the other competitors.

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ATR SNACKS PVT.LTD.

BIBLIOGRAPHYwww.google.com

http://timesofindia.indiatimes.com/business/india-business/Frito-Lay-adds-spice-to-Judos/

www.Judos.com

http://www.ibisworld.com/industry/default.aspx?indid=271

http://www.atrsnax.com/index.html

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