“WE UNDERSTAND YOUR WORLD”

BYAMRITHAVARSHINI .BBBA 3RD YEAR

ContentsABOUT HDFC...............................................................................................................................................5

COMPANY HISTORY – HDFC BANK Ltd.........................................................................................................6

HDFC – BUSINESS STRATEGY.................................................................................................................24

HDFC VALUES AND VISION....................................................................................................................25

ANALYSIS ON HDFC BANK..........................................................................................................................27

FINANCIAL ANALYSIS ON HDFC FROM 2011 – 2015..............................................................................27

FINANCIAL GROWTH OF HDFC OVER THE YEARS...................................................................................28

PROFIT & LOSS – HDFC BANK Ltd..............................................................................................................29

ANNUAL REPORT OF HDFC........................................................................................................................31

CAPITAL STRUCTURE – HDFC BANK Ltd.....................................................................................................33

HDFC BANK Ltd – SHAREHOLDING PATTERN.............................................................................................35

LISTING INFORMATION.............................................................................................................................36

YEARLY RESULTS OF HDFC BANK Ltd.........................................................................................................38

HDFC BANK – SECTOR, SEGEMENTATION , TARGETING AND POSITIONING ANALYSIS..............................41

HDFC – SWOT ANALYSIS............................................................................................................................42

(STRENGTHS, WEAKNESS, OPPORTUNITIES AND THREATS)......................................................................42

COMPETITORS.......................................................................................................................................43

BUSINESS PROFILE.....................................................................................................................................44

CREDIT RATING......................................................................................................................................45

Corporate Governance Rating:..............................................................................................................46

INVESTMENT BANKING.............................................................................................................................47

Investment Avenues..............................................................................................................................48

INVESTMENT OPTIONS..............................................................................................................................49

MUTUAL FUNDS........................................................................................................................................51

TYPES OF MUTUAL FUNDS.....................................................................................................................51

BENEFITS OF MUTUAL FUNDS...................................................................................................................54

DEMAT ACCOUNT (DEMATERIALIZATION ACCOUNT)...............................................................................57

FIXED DEPOSIT...........................................................................................................................................58

Domestic / NRO / NRE TERM DEPOSITS...........................................................................................59

RECURRING DEPOSIT.................................................................................................................................62

INVESTMENT BANKER...............................................................................................................................65

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INVESTMENT BANK................................................................................................................................65

INVESTMENT PRODUCTS...........................................................................................................................66

EQUITY AND DERIVATIVES.....................................................................................................................66

IPO APPLICATION THROUGH ASBA........................................................................................................69

INVEST IN GOLD ( MUDRA PURE GOLD BAR )........................................................................................70

INVEST IN SILVER (SILVER MADURA BAR)..............................................................................................71

8% SAVING BONDS................................................................................................................................72

Sec 54 EC - Capital Gains Bonds.............................................................................................................73

Inflation Indexed National Savings Securities-Cumulative(IINSS-C).......................................................75

RETAIL BANKING PRODUCTS AND SERVICES.............................................................................................76

Accounts & Deposits..............................................................................................................................76

Loans.....................................................................................................................................................76

Cards......................................................................................................................................................77

Demat....................................................................................................................................................77

Investments...........................................................................................................................................77

Insurance...............................................................................................................................................77

Forex......................................................................................................................................................78

Premium Banking..................................................................................................................................78

Private Banking......................................................................................................................................78

INSURANCE................................................................................................................................................79

LIFE INSURANCE....................................................................................................................................79

HEALTH INSURANCE..............................................................................................................................81

HOME INSURANCE.................................................................................................................................82

Motor Insurance....................................................................................................................................82

LOANS........................................................................................................................................................83

HDFC AWARDS AND ACCOLADES..............................................................................................................85

1. HDFC Life listed in India's 100 Best Companies to Work For 2015.............................................85

2. HDFC Life swept the Indian Insurance Awards 2015 by winning in five different categories, including:...........................................................................................................................................85

3. PCQuest Best IT Implementation Award 2015..............................................................................85

5. ICAI Award for Excellence in Financial Reporting 2013-14.........................................................85

7. Finnoviti 2015 Award for innovations in BFSI..............................................................................86

8. 8th Loyalty Awards, 2015.............................................................................................................86

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9. CIO 100 2015................................................................................................................................86

BOMBAY STOCK EXCHANGE......................................................................................................................87

List of BSE SENSEX companies as of April 2015.....................................................................................87

CNX NIFTY..................................................................................................................................................89

CONCLUSION.............................................................................................................................................94

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ACKNOWLEDGEMENT:

It is really a matter of pleasure for me to get an opportunity to thank all the people who contributed directly or indirectly for the successful completion of the project report, INVESTMENT BANKING of HDFC BANK

I take this opportunity to express my profound gratitude and deep regards to my faculty for his exemplary guidance, monitoring and constant encouragement throughout the project.

I extend my gratitude to AMITY GLOBAL BUSINESS SCHOOL for giving me this opportunity.

I also like to thank our Dean Dr.Vengadamani Muthukumar for giving us such an opportunity to make this project

I wish to express my gratitude to the branch manager Mr. KARUNAKARAN of HDFC BANK - KILPAUK, CHENNAI for giving mean opportunity to be a part of their esteem organization and enhance our knowledge by granting permission to do a summer training project. They provided me with their assistance and support whenever needed, which has been instrumental in completion of this project. Also I am thankful and grateful to all the staff members of HDFC Bank for their kind cooperation and help during the course of our project.

I convey my heart full thanks to my parents who has always supported me. Further I wish to express my gratitude to all of my friends who directly or indirectly helped me to complete this project report.

Thanking you,

AMRITHAVARSHINI. B

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ABSTRACT:

The purpose of my project is to make a report of the investment banking strategy of HDFC BANK. The main purpose of HDFC bank is to provide financial services and enhance customer relationship through creating awareness about the services and opportunities provided by the bank for the benefit of their customers. I have done my internship based on the INVESTMENT BANKING TECHNIQUES of HDFC BANK.

I have done my work based on certain investment banking topics such as – INVESTMENT AVENUES, MUTUAL FUNDS, DEMAT ACCOUNT, RECURRING DEPOSITS AND FIXED DEPOSITS which showcases the financial services of HDFC BANK and their different initiatives and effort taken by the organization for creating a better customer relationship.

Further, I have also illustrated about the HDFC bank, its growth, position in BSE and NIFTY and benefits of investment banking.

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REVIEW OF LITERATURE:

The research has been done on the basis of both the primary data and secondary data. The primary data has been collected through working in bank for 8 weeks and gaining knowledge through working experiences. The secondary data is from various sources such as internet, articles, magazines, newspaper articles, interviews, textbooks found online done by researchers and information from the organization website.

OBJECTIVE:

The objective of this project is to understand the financial services implemented HDFC BANK for creating consciousness among the public of their products and services.

“WE UNDERSTAND YOUR WORLD” – HDFC Bank

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ABOUT HDFC

"We understand your world"

Type Public company

Traded as BSE: 500180

NSE: HDFCBANK

NYSE: HDB

BSE SENSEX Constituent

CNX Nifty Constituent

Industry Banking, Financial services

Founded August 1994

Headquarters Mumbai, Maharashtra,India

Area served Worldwide

Key people Aditya Puri (MD)[1]

Products Investment Banking

Investment Management

Wealth Management

Private Banking

Corporate Banking

Private Equity

Finance and Insurance

Consumer Banking

Mortgages

Credit Cards[2]

Revenue  US$ 6.5 billion (March 2013)[1][3]

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Operating income  US$ 1.87 billion (March 2013)[3][4]

Profit  US$ 1.1 billion (March 2013)[3][4]

Total assets  US$ 66.7 billion (May 2013)[3]

Total equity  US$ 8.6 billion (March 2013)[5]

Number of employees 69,065 (March 2013)[1

][6]

Website HDFCBank.com

COMPANY HISTORY – HDFC BANK Ltd.1994

- The Bank was incorporated on 30th August. A new private sector Bank promoted by housing Development Corporation Ltd. (HDFC), a premier housing finance company. The bank is the first of its kind to receive an in-principle approval from the RBI for establishment of a bank in the private sector. Certificate of Commencement of Business was received on 10th October 1994 from RBI.

- The Bank transacts both traditional commercial banking as well as investment banking. HDFC, the promoter of the bank has entered into an agreement with National Westminster Bank Pc. and its subsidiaries (NatWest Group) for subscribing 20% of the banks issued capital and providing technical assistance in relation to the banks proposed banking business.

1995

- 70 No. of equity shares issued to subscribers to the Memorandum & Articles of Association on 30th August 1994. On the same date 500,00,000 equity shares were allotted to HDFC promoters. 509,20,000 shares were allotted to HDFC Employees Welfare Trust and HDFC Bank Employees Welfare Trust on 22nd December, 1994.

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- On 16.1.1995, 90, 79,930 No. of equity shares were allotted to Jarrington Pte. Ltd. Another 400, 00,000 equity shares were allotted on private placement basis to Natwest Group on 9.5.1995. 500, 00,000 shares were allotted to the public on 9.5.95 (all were taken up).

- The Bank opened its first branch in Ramon House at Churchgate, Mumbai on January 16th.

- The Bank has created an efficient operating system using well tested state-of-the-art software.

1996

- HDFC Bank has entered the banking consortia of over 50 corporates, including some leading multinational companies, flagship companies of local business houses and strong public sector companies.

- HDFC Bank has set up a state-of-the-art dealing room to handle all transactions possible in Indian financial markets.

- The Certificates of Deposits were awarded a PP1+ rating which is the highest rating for short term instruments indicating superior capacity for repayment.

1997

- The bank is one of the largest mobilisers of retail deposits through its network of 20 branches. Its credit deposits ratio was 53.8%.

- The bank has set up a ultra-modern hub at Powai in Mumbai where the bank's central computer is housed. This hub housed in 35,000 square feet of space, houses data of all the branches and facilitates the introduction of new products and services.

- HDFC has installed state-of-the-art systems to facilitate inter-connectivity between branches and link up with on line system.

- The bank has also recently signed up as a depository participant, under the newly set

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up NSDL, wherein the members clearing accounts settlement for dematerialized shares can be done through the bank.

- HDFC Bank, one of the nine new-generation private sector banks, has planned to set up an all-India on-line automated teller machine (ATM) network.

- HDFC Bank proposed to launch tele-banking for the first time in June in Mumbai at its Chandiveli branch.

- HDFC Bank has drawn up plans to become a niche player in corporate banking by sticking to top-rung corporates.

- HDFC Bank has become the first private sector bank to conclude a structured interest rate option deal.

- HDFC Bank has launched its Versova branch, the 11th branch in Mumbai.

- HDFC Bank, as part of its expansion plans in the South, has opened another branch in Chennai.

- HDFC Bank has entered into strategic alliances with 10 overseas banks to provide customers with a wide range of derivatives including interest rate and foreign currency swaps.

- HDFC Bank on October 14 introduced ATMs that converse in a regional language.

- HDFC Bank has introduced the Freedom Account for the average retail customer located in the major metros as a means to wean away the middle-income market from nationalised banks.

- HDFC Bank has launched an account in all its 28 branches across India that seeks to free depositors from minimum balance requirement, for the first time in the country.

- HDFC has introduced a new loan product for the payment of betterment fees announced by the Bangalore Mahanagar Palike. - HDFC Bank is all set to launch its debit card by April 1998.

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1998

- HDFC Bank has tied up with the Ahmedabad Stock Exchange (ASE) to act as its clearing bank.

- HDFC Bank proposes to strengthen its branch network in Calcutta with the addition of two new branches in the first quarter of the next fiscal.

- HDFC Bank has signed an agreement with the National Stock Exchange (NSE) which will give it a second charge over the brokers deposit for providing loan against share facility to NSE brokers.

- The bank has also entered into a similar understanding with the Bombay Stock Exchange (BSE) whereby the bourse will provide support for recovery of money against the card for loan against share facility.

- The bank has also entered into `Cirrus' arrangements by which all master card holders across the globe will be able to transact at HDFC Bank in India.

- The bank will also provide phone-banking facility in Bangalore. HDFC has tied up with Visa International to offer its Debit Card. - HDFC Bank Ltd has entered into a memorandum of understanding for a strategic business collaboration with Chase Manhattan Bank.

- HDFC Bank has become the first bank in India to link up its automated teller machine (ATM) network with all the three major payment systems world-wide.

- HDFC Bank will be the first bank in the Asia-Pacific region to connect the American Express (Amex) payment system.

- The HDFC Bank is expanding its ATM network to connect to American Express Interchange based in Phoenix, Arizona, USA. With this connectivity, HDFC Bank has become the first bank in the Asia-pacific region to connect to the Amex Interchange.

- HDFC Bank was the first to sign up with AMEX in December of 1998.

- The Bank has tied up with ITC Thread needle Mutual Fund to provide its investors with

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the High Interest Fund (HIF), a facility to encash their units through the bank's Automated Teller Machines in addition to a cheque book facility also to be provided by the bank.

- Sony India Ltd (SIL) has joined hands with HDFC Bank to work out an innovative car finance package under which a sony car audio system would be installed to a new car for no additional upfront cash outflow.

- The bank has decided to issue 1,33,10,000 equity shares of Rs. 10 each to HDFC and a wholly-owned subsidiary of it at a price of Rs. 94 per share.

- The bank will also issue 13,70,000 equity shares to India Private Equity Fund and 51,20,000 shares to Indocean Financial Holding, the two equity funds controlled by Chase Manhattan Bank.

- HDFC Bank, has tied up with BPL Ltd to offer Internet-enabled supply-chain management and business-to-consumer (B2C) e-commerce services to corporates.

- Hutchison Max Telecom and HDFC Bank introduced the country's first-ever mobile-banking services in the city.

2000

- HDFC Bank also signed a memorandum of understanding with Singapore Telecom's e-commerce arm Sesami.Com Pvt Ltd. - The Bank latter also entered into a partnership agreement with National Computer Systems, the e-commerce unit of Singtel.

- A new company called SESAMi.com (India) has been formed by a strategic alliance between HDFC Bank and Singapore Telecom's e-commerce company SESAMi.com, to offer e-commerce solutions for the Indian market.

- HDFC Bank has a tie-up with Maxtouch for giving the facility to the latter's customers in Mumbai. This is the first and only service of this sort in the country, he said.

- HDFC Bank is also launching an online electronic banking solution called Enet which will allow corporates to access their accounts over the net and carry out trade related transactions and cash management functions.

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- HDFC Bank entered into a tie-up with Telco by which the bank would provide preferential financing options for Tata's range of passenger cars including the Indica, Sumo, Safari, Estate and Sierra.

- HDFC Bank allotted 1.98 crore shares of Rs 10 each at an issue price of Rs 94 per share to promoters and strategic investors on March 29.

- HDFC Bank is also set to become the first bank in the country to offer wireless application protocol (WAP) services to customers.

- SkyCell Communications Ltd, one of the two cellular service providers in Chennai, has launched `Sky Banking', for which the company has tied up with ICICI Bank and HDFC Bank.

- The bank has tied up with 12 utility companies nationwide including BSES, MSEB, BEST, Orange, BPL and MTNL.

- The Bank has tied up with financial portals, e-brokerages and the National Stock Exchange to enable broker payments for e-broking ventures. - The Bank has set up 100 new electronic data capture (EDC) terminals in Mumbai. - HDFC Bank has launched its first B2C payment gateway which allows Visa and MasterCard credit card-holders to do transaction online and realtime. - CYBERITMALL.COM has joined hands with HDFC Bank to provide VISA/MasterCard users with an online payment gateway solution to enable them to have a secure eshopping experience. - HDFC Bank plans to extend its mobilephone banking services introduced in select metros to mobilephone broking when it introduces its Internet on-line trading in July. - HDFC Bank and portal clickforsteel.com have signed a memorandum of understanding for offering online credit and services to facilitate `post transaction' activities through the portal's `allied services providers' programme. - Indianfoline.com signed an agreement with HDFC bank for the use of payment gateway to enable online financial transactions.

- HDFC Bank, in association with cellular service provider Orange, has launched the entire range of mobile banking services and mobile commerce services using wireless application protocol (WAP) technology.

- The Company has introduced a new scheme whereby it will provide loans to

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individuals for payment of self assessment tax on their properties in Bangalore.

- The Foreign Investment Promotion Board has cleared the proposal of the HDFC Group to enter into a joint venture with Singapore Telecom's e-commerce company for providing a comprehensive range of business-to-business e-commerce solutions to companies in India.

- The Company proposes to pick up an equity stake in Softcell Trade and Technologies Ltd., a Mumbai-based software company.

- BPL Mobile has tied up with HDFC Bank to offer Internet banking through the mobile phone.

- HDFC Bank launched `eInstant Car Loans' a new scheme for offering customers a range of net-enabled loan products.

- HDFC Bank launched depository services on the net.

- HDFC Bank tied up with NSE.IT, a wholly owned subsidiary of the National Stock Exchange, for providing payment gateway services for the latter's Internet trading operations.

- HDFC Bank has been identified as the best domestic commercial bank for the second consecutive year by FinanceAsia.com, which provides a network for financial decision makers.

- The Mumbai-based Geojit Securities Ltd. has tied up with HDFC Bank for Internet trading of shares.

- Calcutta's cellular services provider Modi Telstra, and HDFC Bank have entered into a collaboration to provide mobile commerce in Calcutta.

- HDFC Bank has got the Kerala-based Nedungadi Bank as its first customer for its new joint venture company with I-Flex Solutions.

- HDFC Bank has set a target of attaining a business of over Rs 15,000 crore this fiscal mainly through expansion and new product launches, including a credit card.

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- HDFC Bank, in association with Tata Cellular, has launched Mobile Commerce Service, for customers in Hyderabad and Vishakaptnam.

- HDFC Bank has tied up with about 25 equity brokerages for enabling third party transfer of funds and securities through its business-to-business portal -- `e-Net'.

- The Bank has entered into an alliance with Deloitte Haskins and Sells, a member firm of Deloitte and Touch, to offer banking services to its non-resident Indian customers.

- HDFC Bank has launched its 123rd outlet at Delhi Stock Exchange building at Asaf Ali Road.

- The Bank proposes to acquire up to 24.5 per cent stake in the MIEL e-Security Pvt. Ltd., which is engaged in the business of developing and marketing of security products and services for a range of e-commerce and enterprises security applications.

- The Bank has tied up with Rajan Raheja-owned Hathway for providing banking at home as part of the Net-over-cable initiative of the latter in Mumbai. - HDFC Bank launched its on-line bill payment facility in alliance with the Maharashtra State Electricity Board has also begun to offer bridge loans against fixed deposits of parent Housing Development Finance Corporation the financial institution.

- HDFC Bank has tied up with portal brainvisa.com to retail education loans to students. - The Gujarat Cellular operator Fascel, has signed up with the HDFC Bank to introduce mobile commerce for the first time in the State.

- HDFC Bank has tied up with BPL Mobile for mobile commerce facility.

- CricketNext.com, a sports e-commerce site has tied up with HDFC Bank to provide an on-line payment gateways and marketing opportunities for a wide range of cricket sports gear on its on-line shop BatNext.

- Singapore-based Growasia.com has entered into an understanding with HDFC Bank and credit rating agency Icra, for picking up equity in the company's Indian subsidiary Gasia.com.

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- The Bank has launched `Freedom - The e-Age Savings Account' for cellular phone users.

- Spice Cell has tied up with Citibank N A, HDFC Bank and ICICI Bank for mobile bill settlements.

- HDFC Bank and Cosmos Bank launched a co-branded ATM card.

- The Chatterjee Group-promoted Captech Online Ltd. has signed memorandum of understanding with HDFC Bank and UTI Bank for setting up a payment gateway for its debt negotiation platform, Riskxpress.com.

- HDFC Securities Ltd., promoted by the HDFC group with equity participation from the Housing Development Finance Corporation Ltd., HDFC Bank and Chase Capital Partners, has launched its brokerage services for retail investors in the Capital.

- The HDFC Bank and Airtel launched their mobile-banking service through WAP in Delhi.

- HDFC Bank has launched wireless application protocol-based mobile-banking in Coimbatore and Trichy in association with Aircel.

2001

- The Bank has opened its first branch in Aurangabad.

- HDFC Standard Life Insurance has entered into a memorandum of understanding with the Chennai-based Indian Bank.

- The Bank has launched the international Maestro debit card in association with Master Card.

- HDFC Bank will launch its credit card in June through link-ups with MasterCard and Visa.

- LTtrade.com has entered into a strategic tie-up with HDFC Bank to provide Net banking services to online investors.

- Standard Chartered Bank, HDFC Bank and Bharat Petroleum Corporation have joined

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the eCash Forum which has been set up by the Smart Card Forum of India.

- HDFC Bank has launched a new campaign for its eage savings account.

- HDFC Bank entered into a strategic tie-up with Tally Solutions Pvt. Ltd. to offer online real time accounting services to small and medium enterprises.

- The Bank has opened four ATMs outlets in Bangalore at Coles Road, RT Nagar, Rajaji Nagar and Jaya Nagar on March 26.

- HDFC Standard Life Insurance has launched a `Development Insurance Plan' a low cost life insurance product developed specifically to meet the needs of economically weaker sections.

- Two Directors, Mr. S.S. Thakur and Mr. Amit Judge, have resigned from the board of the bank effective from March 30.

- HDFC Bank files with US regulators to list more than 11 million American Depositary Shares on the New York Stock Exchange.

2002

- HDFC Bank unveiled a new online account aggregation service `OneView'.

- HDFC launched 'One View' service to customers

- HDFC Bank launched its 9th branch in Karnataka.

- HDFC opens its branch in Mangalore.

- HDFC Bank unveils Silver card in Hyderabad.

- HDFC Bank opens first overseas representative office.

- HDFC Bank unveils gold card

- Mediclaim facilities to HDFC Bank gold cardholders.

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- HDFC Bank Ltd has informed BSE that Mr Deepak Satwalekar has submitted his resignation as Director of the Bank. The Board of Directors has accepted the same. The Board of Directors has co-opted Mrs Renu Karnad as Additional Director of the Bank.

- Mrs. Renu Karnad has been co-opted as an Additional Director of the Bank. Mrs Karnad shall represent the promoters of the bank i.e. HDFC Ltd. Also Mr. Deepak Satwalekar, Managing Director of HDFC Standard Life Insurance Company Ltd, has been on the Board of the Bank as nominee of HDFC Ltd since September 12, 1994 and shall complete the period of 8 yrs before the next scheduled board meeting. In view of the provisions of the Banking Regulation Act, 1949, Mr. Satwalekar has submitted his resignation as Director of the Bank and the Board has accepted the same.

- HDFC Bank launched new products to its wealth management programme to increase its customer base. The bank introduced a non-interactive product named "Financial Planner", which would be available for all its customers for an annual fee starting from Rs 10,000. The bank is offering fee based advisory programme to the "mass affluent" segment, which was earlier offered to high net worth customers. The wealth management programme would cater to individual needs taking into account various factors such as customer's age, financial goals and risk profile, which includes equity, MFs and debt instruments such as RBI Relief Bonds.

- Orange JV with HDFC Bank.

2003

- HDFC Bank unveils resident foreign currency account.

- HDFC Bank unveils co-branded credit card with e-Seva.

- The Board of Directors of HDFC Bank Ltd at their meeting held on January 15, 2003 approved the appointment of Mr. Arvind Pande as an Additional Director pursuant to section 260 of the Companies Act, 1956.

- EPFO JV with HDFC Bank for its pension distribution.

- HDFC enters into agreement with HDFC Bank to source housing loans.

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- HDFC Bank, IRCTC in tie up for online railway booking.

- HDFC Bank inks pact with ANB for remittance service

- HDFC Bank introduces 'HDFC Bank Health Plus Credit Card'.

- Uma Krishnan resigns HDFC Bank as country head.

- Escotel ties up with HDFC Bank for Global Debit Card.

- HDFC Bank launches India's first mobile payment solution.

- HDFC Bank's debt programme of Rs 400-crore has received triple A (ind) rating from CREDIT rating agency FITCH.

-Mumbai - HDFC Bank in collaboration with Tally Solutions is planning to launch electronic data interchange (EDI) system for small and medium enterprises (SMEs).

-Warburg Pincus sells 2% stake in HDFC for Rs 235 cr

- HDFC Bank began selling home loans of its promoter Housing Development Finance Corporation (HDFC).

-Board approved to allot 4,16,400 equity shares to the employees of the Bank under the Employee Stock Option Scheme

2004

-Mr Ranjan Kapur & Mr Bobby Parikh appointed as Additional Directors

-NMCE inks pact with HDFC Bank for warehouse receipts

- HDFC Bank has entered into an alliance with Clearing Corporation of India Ltd (CCIL). The tie-up offers the latter's collateral borrowing and lending obligation (CBLO) product to cooperative banks that are not direct members of the negotiated dealing system (NDS).

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-HDFC Bank repurchases HDFC loans worth Rs 208 cr

-Launches Quickremit, a unique online service that enables NRIs in the US to send money to their relatives in India from the comfort of their homes.

-Andhra Bank has entered into an alliance with HDFC Bank for sharing its network of automated teller machines (ATMs). On March 29, 2004

- HDFC Bank and Bahraini Saudi Bank (BSB) have announced an alliance to cater to service the needs of the non-resident Indians (NRIs) in Bahrain.

- HDFC bank Ltd has informed that Dr (Mrs) Amla Samanta has ceased to be a director of the Bank wef April 25, 2004.

- HDFC Bank launches new scheme for Maruti 800 buyers, providing 85 per cent finance on the on-road price of the car for seven years.

-HDFC Bank wins Asiamoney award for Best Domestic Bank

-HDFC Bank managing director Aditya Puri has been awarded the management man of the year by the Bombay Management Association (BMA)

-HDFC Bank has entered into an agreement with Shrachi Securities Ltd, the flagship company of the Kolkata-based Rs 300-crore Shrachi Group, for financing of multi-utility vehicles all over India

-HDFC Bank has launched an online bill payment facility for its customers who are also subscribers to Tata Teleservices

-HDFC Bank join hands with NCR Corporation to offer managed ATM services

- IKF Finance Ltd has entered in to a Joint Lending Arrangement with HDFC Bank Ltd

2005

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-TMB forges alliance with HDFC Bank

-HDFC Bank inaugurates first ATM in Hotel

- HDFC Bank ties up with the International Bank of Qatar (IBQ) to launch banking services in Qatar.

- HDFC Bank launches loyalty rewards programme for its debit and credit cardholders under the name InstaWonderz.

-HDFC Bank along with MasterCard International launched credit card targeted at small and medium-sized enterprises

-HDFC Bank has tied up with US-based WL Ross and company LLC for investing in corporate restructuring

-HDFC Bank unveils credit card for farmers

2006

-HDFC sets up two more branches in AP

- Osim to join hands with HDFC Bank for consumer loans

- HDFC Bank inaugurates VbV facility for online shopping

- HDFC sets up two more branches in AP

2007

-HDFC Bank has signed an agreement with Tata Pipes to offer credit facilities to farmers across the country.

-Hdfc Bank Ltd has appointed Mr. Pandit Palande as an additional Director of the Bank at the Board Meeting held today i.e. on 24th April 2007.

- HDFC Bank Ltd has informed that the Board of Directors of the Bank at its meeting held

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on October 12, 2007, has been appointed Mr. Paresh Sukthankar & Mr. Harish Engineer as Executive Directors on the Board of Directors of the bank. Mr. Sukthankar & Mr. Engineer have been senior employees of the Bank since 1994 and have held various positions of responsibility.

The above appointments as Executive Directors of the Bank are subject to approval of Reserve Bank of India and of the Bank's shareholders.

2008

- HDFC Bank Ties Up With Postal Department, Extends Rural Reach

- HDFC Bank Wins ‘Nasscom IT User Award The Year'

- HDFC Bank Opens Its First Overseas Branch In Bahrain

- HDFC Bank and Centurion Bank of Punjab merger at share swap ratio of 1:29

- HDFC Bank Launches India’s First Rural Banking BPO At Tirupathi

- HDFC Bank Launches India’s First "Online Market Linkage Programme" For Self Help Groups

2009

- HDFC Bank Bags Asiamoney Award for the "Best Domestic Bank" - HDFC Bank offers electronic payment collection facility to Guruvayoor Devaswom. - HDFC Bank launches ‘Meritus’ Scholarship Programme. - The Asian Banker declares HDFC Bank the Best Retail Bank

2010

- With a view to attract long term deposits and prevent premature withdrawal when the interest rates peak, HDFC, the housing finance major, has decided to pay variable interest rate on recurring deposits.

- HDFC Bank on Feb 19 increased the fixed deposit rates by up to 150 basis points across maturities, a move that follows the Cash Reserve Ratio hike of 75 basis points by the Reserve Bank of India last month.

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- HDFC rolls out systematic savings plan with variable interest rates

- HDFC Bank replaces ICICI as Number 1 private retail bank in India

- HDFC ties up with UAE bank for online remittances

-HDFC Bank approved the appointment of Mr. C. M. Vasudev, who is a Director of the Bank, as Non Executive Chairman of the Bank on a part time basis for a period of three years effective July 06, 2010 in replace of Mr. Jagdish Capoor retires from his services on the same date.

- HDFC Bank plan to add 250 new branches to its network over next 2 years.

2011

- HDFC Bank looking at 3G services to boost mobile banking share.

- The Housing Development Finance Corporation Limited (HDFC), one of the largest private sector banks in India, which had a network of 1,725 branches as at March 2010, opened 275 new branches in the current fiscal. The bank now has a total network of 2,000 branches spread across 1,000 cities. The bank also acquired Centurion Bank of Punjab in 2008, which adds around 404 branches to its network.

- The Asian Banker magazine has declared that the strongest bank in Asia Pacific region is HDFC

- India's private banking major ,HDFC Bank has launched its new credit card offering called Infinia in direct competition with global credit card major ,American Express(Amex) .The new HDFC product is exclusively for the bank's high net worth and super rich clients in the country.

-Company has splits its Face value of Shares from Rs 10 to Rs 2

2012

- The third-largest US lender by assets, Citigroup Inc has sold its complete 9.85 per cent

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stake in Housing Development Finance Corporation Ltd (HDFC) for USD 1.9 billion.

- HDFC Bank which is a major Indian financial services company based in Mumbai stated that they have collaborated with Punjab Grains Procurement Corporation Ltd (PUNGRAIN) with an aim to make easy and faster payment to its agents who are dealing in agricultural products in about 350 mandis in Punjab.

- HDFC Bank ties up with IOC to offer banking services in rural areas

- Carlyle offloads entire stake in HDFC for $841 mn through bulk deals

- HDFC Bank opens office in Abu Dhabi

- HDFC Bank has launched its mobile banking application in Hindi on targeting about 560-million Hindi-speaking population of India.

- HDFC Bank opens 87 branches in Punjab, Haryana in a single-day.

2013

-HDFC Bank named Organisation of the Year at Skoch Financial Inclusion Awards -Times Card launched in association with HDFC Bank -Jet Airways and HDFC Bank join hands to launch 'JetPrivilege-HDFC Bank World Debit Card' -Analysts vote HDFC Bank as Best Bank in Asia, Mr Aditya Puri, Best CEO -HDFC Bank launches rural Financial Literacy Initiative in Goa -HDFC Bank launches 11 mini branches in rural locations in Andhra Pradesh -HDFC Bank opens 18 rural branches to achieve 200th branch milestone in Haryana -HDFC Bank launches rural Financial Literacy Initiative in Gujarat -HDFC Bank in Forbes Asia's 'Fab 50' List for 7th year -HDFC Bank opens rural mini-branch in Alampur, achieves 250th branch milestone in Uttar Pradesh -HDFC Bank launches rural Financial Literacy Initiative in Maharashtra -HDFC Bank's Sustainable Livelihood Initiative crosses milestone of 20 lakh households -HDFC Bank organises free Live Healthy camp in Uttar Pradesh -HDFC Bank opens 2 rural mini-branches in Madhya Pradesh -HDFC Bank opens 7 rural mini-branches in Uttar Pradesh -HDFC Bank to hold national 'Blood Donation Drive' on December 6, 2013 -HDFC Bank achieves 300th branch milestone in Gujarat -Timespro launches training programme for graduates

2014

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-HDFC Bank reaches 50th branch milestone in Himachal Pradesh -HDFC Bank Launches Rural Financial Literacy Initiative in Kanpur -HDFC Bank launches MoU with IIM Lucknow for online payment gateway -HDFC Bank organises Secure Banking workshop in Vishakapatnam -HDFC Bank opens 12 rural branches to achieve 50th branch milestone in Chhattisgarh -HDFC Bank launches cybercrime training programme for Delhi police under Secure Banking Initiative -HDFC Bank sets GUINNESS WORLD RECORD -HDFC Bank achieves 200th branch milestone in Tamil Nadu -HDFC Bank launches 'Secure Banking' programme in Kerala -HDFC Bank opens branch at Dubai -HDFC Bank launches e-payment gateway for Ghaziabad Nagar Nigam -HDFC Bank launches cybercrime first responder training programme for Bangalore police under Secure Banking Initiative -HDFC Bank launches ForexPlus card for Haj & Umrah pilgrims -HDFC Bank opens 400th branch in Maharashtra -HDFC Bank opens first SLI branch in Varanasi -HDFC Bank to hold national 'Blood Donation Drive' -HDFC Bank launches 'Bank Aapki Muththi Mein'

Background - The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India.

Promoter - HDFC has developed significant expertise in different market segments and also has a large corporate client base with its experience in the financial markets, strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment.

It is the fifth largest bank in India as measured by assets. It is the largest private sector bank in India by market capitalization as of

February 2014. According to the Brand Trust Report 2014, HDFC was ranked 32nd among

India's most trusted brands. HDFC was ranked 45th on the list of top 50 Banks in the world in terms of

their market capitalization. As of 31 March 2013, the bank had assets of INR 4.08 trillion. For the fiscal

year 2012-13, the bank has reported net profit of INR 69 billion, up 31% from the previous fiscal year. Its customer base stood at 28.7 million customers on 31 March 2013

Distribution Network - the Bank’s distribution network was at 4,014 branches in 2,464 cities. All branches are linked on an online real-time basis. Customers

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across India are also serviced through multiple delivery channels such as Phone Banking, Net Banking, Mobile Banking and SMS based banking.

The Bank also has a network of 11,766 ATMs across India. HDFC Bank’s ATM network can be accessed by all domestic and international Visa / MasterCard, Visa Electron / Maestro, Plus / Cirrus and American Express Credit / Charge cardholders.

HDFC bank- Business Philosophy is based on 5 core elements –

1. Operational excellence

2. Customer focus

3. Product leadership

4. People

5. Sustainability

HDFC – BUSINESS STRATEGY Increasing market share in India’s expanding Banking. Delivering high quality customer service Delivering more products to more customers Maintaining current high standards for assets quality through disciplined credit

risk management. Develop innovative products and services that attract targeted customers and

address inefficiencies in the Indian financial sector

Vision Statement

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The most successful and admired life insurance company, which means that we are the most trusted company, the easiest to deal with, offer the best value for money and set the standards in the industry.

'The most obvious choice for all'.

Mission Statement

To our Shareholders, our mission is to optimize returns.

To our Customers, our mission is to provide a caring service by anticipating their requirements and innovatively satisfying them beyond their expectations.

To our staff, our mission is to identify their multi-faceted talents, develop, motivate, recognize and reward them towards fulfilment of the institutional and national housing vision.

To the National Economy and the Industry Regulator, we are the key driver and thought leader, shaping and financing the national housing policy.

To our Natural Environment, we enforce sustainable practices across all our activities.

HDFC BELIEVES THAT VALUES ARE THE MOST CRITICAL ELEMENTS THAT REFLECT THE CONDUCT OF AN ORGANISATION.

HDFC VALUES AND VISION

Values are the most critical elements that reflect the conduct of an organisation. Below is the vision and the values, the pillars that support the success of HDFC Life.

VISION

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The most successful and admired life insurance company, which means that we are the most trusted company, the easiest to deal with, offer the best value for money and set the standards in the industry.'The most obvious choice for all'.

VALUESOur vision and values that we observe at work

1. Excellence2. People Engagement3. Integrity4. Customer Centricity5. Collaboration

Investment Valuation Ratios 2015 2014 2013 2012 2011

Face Value 2.00 2.00 2.00 2.00 10.00

Dividend Per Share 8.00 6.85 5.50 4.30 16.50

Operating Profit Per Share (Rs) 36.16 29.65 21.97 18.11 83.56

Net Operating Profit Per Share (Rs) 193.38 171.47 147.37 116.28 428.36

Current Ratio 0.04 0.06 0.06 0.08 0.06

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Quick Ratio 12.69 8.55 7.84 6.20 6.89

Cash Flow Indicator Ratios

Dividend Payout Ratio Net Profit 19.62 19.38 19.46 19.52 19.55

Dividend Payout Ratio Cash Profit 18.44 17.96 17.74 17.67 17.35

Earning Retention Ratio 80.38 80.62 80.54 80.48 80.45

Cash Earning Retention Ratio 81.56 82.04 82.26 82.33 82.65

Earnings Per Share 40.76 35.34 28.27 22.02 84.40

ANALYSIS ON HDFC BANK

FINANCIAL ANALYSIS ON HDFC FROM 2011 – 2015 IN TERMS OF RATIOS

From the above chart it is evident that there has been an drastic increase in the earnings per share as well the dividend per share over the years

The net operating profit being at its highest at 193.38 in the year 2015. There seems to be a constant stability in the earning retention ratio.

Uncertainties are well tackled and resolved.

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FINANCIAL GROWTH OF HDFC OVER THE YEARS

HDFC BANK HAS DEVELOPED AND HAS WELL ESTABLISHED ITSELF AS A ICONIC BANK GROWING IMMENSELY OVER THE YEARS PROVIDING BETTER FACILITIES REACHING UNTAPPED MARKETS AND INCREASING ITS CUSTOMER BASE BY PROVIDING ITS VALUABLE CUSTOMERS SATISFACTION AND PLEASURE OF BANKING WITH THEM.

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PROFIT & LOSS – HDFC BANK Ltd.The P&L A/C page of HDFC Bank Ltd. presents the key P&L A/c Ratios, its comparison with the sector peers and 5 years of Profit & Loss Account Statement.

Profit & Loss - HDFC Bank Ltd. Rs (in Crores)

  Mar'15 Mar'14 Mar'13 Mar'12 Mar'11

  12Months 12Months 12Months 12Months 12Months

INCOME:

Sales Turnover 48469.90 41135.53 35064.87 27286.35 19928.21

Excise Duty .00 .00 .00 .00 .00

NET SALES 48469.90 41135.53 35064.87 27286.35 19928.21

Other Income 0 0 0 0 0

TOTAL INCOME 57466.26 49055.18 41917.50 32530.05 24263.36

EXPENDITURE:

Manufacturing Expenses .00 .00 .00 .00 .00

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Material Consumed .00 .00 .00 .00 .00

Personal Expenses 4750.96 4178.98 3965.38 3399.91 2836.04

Selling Expenses .00 .00 .00 .00 .00

Administrative Expenses 8580.29 7191.61 6619.07 4647.64 3819.46

Expenses Capitalised .00 .00 .00 .00 .00

Provisions Made 2075.01 1587.27 1676.40 1436.70 1906.11

TOTAL EXPENDITURE 15406.26 12957.86 12260.85 9484.24 8561.61

Operating Profit 9064.42 7112.04 5226.67 4249.23 3887.62

EBITDA 18060.78 15031.68 12079.29 9492.93 8222.77

Depreciation 656.30 671.61 651.67 542.51 497.41

Other Write-offs .00 .00 .00 .00 .00

EBIT 17404.48 14360.08 11427.63 8950.41 7725.37

Interest 26074.24 22652.90 19253.75 14989.58 9385.08

EBT 15329.47 12772.81 9751.22 7513.71 5819.26

Taxes 5113.55 4294.43 3024.94 2346.62 1892.86

Profit and Loss for the Year 10215.92 8478.38 6726.28 5167.09 3926.40

Non Recurring Items .00 .00 .00 .00 .00

Other Non Cash Adjustments .00 .00 .00 .00 .00

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Other Adjustments .00 .00 .00 .00 .00

REPORTED PAT 10215.92 8478.38 6726.28 5167.09 3926.40

KEY ITEMS

Preference Dividend .00 .00 .00 .00 .00

Equity Dividend 1596.99 1364.06 1086.60 845.38 643.09

Equity Dividend (%) 318.56 284.29 228.33 180.12 138.23

Shares in Issue (Lakhs) 25064.95 23990.50 23794.19 23466.88 4652.26

EPS - Annualised (Rs) 40.76 35.34 28.27 22.02 84.40

ANNUAL REPORT OF HDFC Annual report on the business and operations of the Bank together with the audited accounts for the year ended March 31, 2015.

SUMMARY OF FINANCIAL PERFORMANCE

(Rs. crore)

For the year ended March 31, 2015 March 31, 2014

Deposits and Other Borrowings 496,009.2 406,776.5

Advances 365,495.0 303,000.3

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Total Income 57,466.3 49,055.2

Profit before Depreciation and Tax 15,985.0 13,443.7

Net Profit 10,215.9 8,478.4

Profit brought forward 14,654.2 11,132.2

Total Profit available for Appropriation 24,870.1 19,610.6

Appropriations:

Transfer to Statutory Reserve 2,554.0 2,119.6

Transfer to General Reserve 1,021.6 847.8

Transfer to Capital Reserve 224.9 58.3

Transfer to Investment Reserve 27.5 3.2

Proposed Dividend 2,005.2 1,643.4

Tax including Surcharge and Education cess on Dividend 408.2 279.3

Dividend (including tax / cess thereon) Pertaining to previous yearPaid during the year 0.8 4.8

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Balance carried over to Balance Sheet 18,627.9 14,654.2

The Bank posted total income and net profit of Rs. 57,466.3 crore and Rs.10,215.9 crore respectively for the financial year ended March 31, 2015As against Rs. 49,055.2 crore and Rs. 8,478.4 crore respectively in thePrevious year.

Appropriations from net profit have been effected as per the tableGiven above.

CAPITAL STRUCTURE – HDFC BANK Ltd.

Period InstrumentAuthorized

CapitalIssued Capital - P A I D U P -

From To (Rs. cr) (Rs. cr) Shares (nos)Face

ValueCapital (Rs. Cr)

2014 2015Equity Share 550.0 501.3 2506495317 2.0 501.3

2013 2014Equity Share 550.0 479.8 2399050435 2.0 479.8

2012 2013Equity Share 550.0 475.9 2379419030 2.0 475.9

2011 2012Equity Share 550.0 469.3 2346688270 2.0 469.3

2010 2011Equity Share 550.0 465.2 465225684 10.0 465.2

2009 2010Equity Share 550.0 457.7 457743272 10.0 457.7

2008 2009Equity Share 550.0 425.4 425384109 10.0 425.4

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2007 2008Equity Share 550.0 354.4 354432920 10.0 354.4

2006 2007Equity Share 450.0 319.4 319389608 10.0 319.4

2005 2006Equity Share 450.0 313.1 313142408 10.0 313.1

2004 2005Equity Share 450.0 309.9 309875308 10.0 309.9

2003 2004Equity Share 450.0 284.8 284791713 10.0 284.8

2002 2003Equity Share 450.0 282.0 282045713 10.0 282.0

2001 2002Equity Share 450.0 281.4 281374613 10.0 281.4

2000 2001Equity Share 300.0 243.6 243596261 10.0 243.6

1999 2000Equity Share 300.0 243.3 243278261 10.0 243.3

1995 1999Equity Share 300.0 200.0 200000000 10.0 200.0

1994 1995Equity Share 300.0 110.0 110000000 10.0 110.0

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HDFC BANK Ltd – SHAREHOLDING PATTERN

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LISTING INFORMATIONThe Listing Page of HDFC Bank Ltd. presents the Incorporation Date, Public Issue Date, Book Closure dates, Face Value, Key Listing information, Indices it is a part of, and the Exchanges where the company is listed.

Key DatesIncorporation Date30/08/1994Public Issue Date31/12/1995Year Ending MonthMarchAGM MonthJulyBook Closure Start Date04/07/2015Book Closure End Date21/07/2015

Listing InformationFace Value2.0Market Lot Of Equity Shares1BSE Code500180BSE GroupA

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The company forms a part of following indices -CNX 100 Index

CNX 200 Index

CNX 500 Index

CNX Bank Index

CNX Defty Index

CNX Finance Index

CNX Low Volatility Index

CNX Nifty Index

CNX Service Sector Index

MCX-SX 40 Index

MCX-SX Bank Index

S&P BSE 100

S&P BSE 200

S&P BSE 500

S&P BSE AllCap

S&P BSE Bankex

S&P BSE Carbonex

S&P BSE Dollex - 100

S&P BSE Dollex - 200

S&P BSE Dollex - 30

S&P BSE Finance

S&P BSE LargeCap

S&P BSE LargeMidCap

S&P BSE Sensex

Listed OnBangalore Stock Exchange Ltd.

Calcutta Stock Exchange Association Ltd.

Cochin Stock Exchange Ltd.

Delhi Stock Exchange Assoc. Ltd.

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Hyderabad Stock Exchange Ltd

Inter-connected Stock Exchange of India

Jaipur Stock Exchange Ltd

Ludhiana Stock Exchange Assoc. Ltd.

Madras Stock Exchange Ltd.,

MCX Stock Exchange

National Stock Exchange of India Ltd.

Over The Counter Exchange of India Ltd.

The Stock Exchange, Mumbai

Uttar Pradesh Exchange Association Ltd.

YEARLY RESULTS OF HDFC BANK Ltd. The Yearly Results page of HDFC Bank Ltd. presents the key annual result items, its comparison with the sector peers and its Annual Results for the last five years.

Rs (in Crores)

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Mar'15 Mar'14 Mar'13 Mar'12 Mar'11

INCOME

Net Sales Turnover 48469.91 41135.54 35064.87 27286.35 19928.21

Other Income 8996.34 7919.64 6852.62 5243.69 4335.15

Total Income 57466.25 49055.18 41917.49 32530.04 24263.36

EXPENSES

Stock Adjustments .00 .00 .00 .00 .00

Raw Material Consumed .00 .00 .00 .00 .00

Power and Fuel .00 .00 .00 .00 .00

Employee Expenses 4750.96 4178.98 3965.38 3399.91 2836.04

Administration and Selling Expenses .00 .00 .00 .00 .00

Research and Development Expenses .00 .00 .00 .00 .00

Expenses Capitalised .00 .00 .00 .00 .00

Other Expenses 9236.59 7863.21 7270.74 5190.15 4316.88

Provisions Made 2075.75 1588.02 1677.00 1437.25 1906.71

TOTAL EXPENSES 16063.30 13630.21 12913.12 10027.31 9059.63

Operating Profit 32406.61 27505.33 22151.75 17259.04 10868.58

EBITDA 41402.95 35424.97 29004.37 22502.73 15203.73

Depreciation .00 .00 .00 .00 .00

EBIT 43478.70 37012.99 30681.37 23939.98 17110.44

Interest 26074.23 22652.90 19253.75 14989.58 9385.08

EBT 17404.47 14360.09 11427.62 8950.40 7725.36

Taxes 5112.80 4293.67 3024.34 2346.08 1892.26

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Profit and Loss for the Year 12291.67 10066.42 8403.28 6604.32 5833.10

Extraordinary Items .00 .00 .00 .00 .00

Prior Year Adjustment .00 .00 .00 .00 .00

Other Adjustment -2075.75 -1588.02 -1677.00 -1437.25 -1906.71

Reported PAT 10215.92 8478.40 6726.28 5167.07 3926.39

KEY ITEMS

Reserves Written Back .00 .00 .00 .00 .00

Equity Capital 501.30 479.81 475.88 469.34 465.23

Reserves and Surplus 61508.13 42998.82 35738.26 29455.04 24911.13

Equity Dividend Rate 400.00 342.50 .00 .00 .00

Agg. Non-Promoter Share(Lakhs) 14902.75 14488.30 14297.67 13978.42 2754.40

Agg. Non-Promoter Holding(%) 59.40 60.40 60.10 59.60 59.20

Government Share .00 .00 .00 .00 .00

Capital Adequacy Ratio .00 .00 .00 16.50 16.20

EPS(Rs.) 40.72 35.35 28.27 22.03 84.39

Rs (in Crores)

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HDFC

Parent CompanyHDFC

Category Banking, Financial Services

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Sector Banking

Tagline/ Slogan We understand your world

USP One of the Big four banks in India

STP

Segment For people who wish to invest their money in banks

Target Group Corporates, HINs, Middle income group etc

Positioning A bank that puts the customer first

HDFC BANK – SECTOR, SEGEMENTATION , TARGETING AND POSITIONING ANALYSIS

HDFC – SWOT ANALYSIS.

(STRENGTHS, WEAKNESS, OPPORTUNITIES AND THREATS)

STRENGTHS

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HDFC bank is the second largest private banking sector in India having 2,201 branches and 7,110 ATM’s

HDFC bank is located in 1,174 cities in India and has more than 800 locations to serve customers through Telephone banking

The bank’s ATM card is compatible with all domestic and international Visa/Master card, Visa Electron/ Maestro, Plus/cirus and American Express. This is one reason for HDFC cards to be the most preferred card for shopping and online transactions

HDFC bank has the high degree of customer satisfaction when compared to other private banks

The attrition rate in HDFC is low and it is one of the best places to work in private banking sector

HDFC has lots of awards and recognition, it has received ‘Best Bank’ award from various financial rating institutions like Dun and Bradstreet, Financial express, Euromoney awards for excellence, Finance Asia country awards etc

HDFC has good financial advisors in terms of guiding customers towards right investments

WEAKNESS

HDFC bank doesn’t have strong presence in Rural areas, where as ICICI bank its direct competitor is expanding in rural market

HDFC cannot enjoy first mover advantage in rural areas. Rural people are hard core loyals in terms of banking services.

HDFC lacks in aggressive marketing strategies like ICICI The bank focuses mostly on high end clients Some of the bank’s product categories lack in performance and doesn’t have reach

in the market The share prices of HDFC are often fluctuating causing uncertainty for the investors

OPPORTUNITIES

HDFC bank has better asset quality parameters over government banks, hence the profit growth is likely to increase

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The companies in large and SME are growing at very fast pace. HDFC has good reputation in terms of maintaining corporate salary accounts

HDFC bank has improved it’s bad debts portfolio and the recovery of bad debts are high when compared to government banks

HDFC has very good opportunities in abroad Greater scope for acquisitions and strategic alliances due to strong financial

position

THREATS

HDFC’s nonperforming assets (NPA) increased from 0.18 % to 0.20%. Though it is a slight variation it’s not a good sign for the financial health of the bank

The non-banking financial companies and new age banks are increasing in India The HDFC is not able to expand its market share as ICICI imposes major threat The government banks are trying to modernize to compete with private banks RBI has opened up to 74% for foreign banks to invest in Indian market

COMPETITORS

STATE BANK OF INDIA ICICI BANK OF BARODA NATIONAL PUNJAB BANK

BUSINESS PROFILEHDFC Bank caters to a wide range of banking services covering commercial and investment banking on the wholesale side and transactional / branch banking on the retail side. The bank has three key business segments:

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Wholesale Banking

The Bank’s target market is primarily large, blue-chip manufacturing companies in the Indian corporate sector and to a lesser extent, small & mid-sized corporates and agri-based businesses. For these customers, the Bank provides a wide range of commercial and transactional banking services, including working capital finance, trade services, transactional services, cash management, etc. The bank is also a leading provider of structured solutions, which combine cash management services with vendor and distributor finance for facilitating superior supply chain management for its corporate customers. Based on its superior product delivery / service levels and strong customer orientation, the Bank has made significant inroads into the banking consortia of a number of leading Indian corporates including multinationals, companies from the domestic business houses and prime public sector companies. It is recognised as a leading provider of cash management and transactional banking solutions to corporate customers, mutual funds, stock exchange members and banks.

Treasury

Within this business, the bank has three main product areas - Foreign Exchange and Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the liberalisation of the financial markets in India, corporates need more sophisticated risk management information, advice and product structures. These and fine pricing on various treasury products are provided through the bank’s Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25% of its deposits in government securities. The Treasury business is responsible for managing the returns and market risk on this investment portfolio.

Retail Banking

The objective of the Retail Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one-stop window for all his/her banking requirements. The products are backed by world-class service and delivered to customers through the growing branch network, as well as through alternative delivery channels like ATMs, Phone Banking, NetBanking and Mobile Banking.The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus and the Investment Advisory Services programs have been designed keeping in mind needs of customers who seek distinct financial solutions, information and advice on

48

various investment avenues. The Bank also has a wide array of retail loan products including Auto Loans, Loans against marketable securities, Personal Loans and Loans for Two-wheelers. It is also a leading provider of Depository Participant (DP) services for retail customers, providing customers the facility to hold their investments in electronic form.HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the MasterCard Maestro debit card as well. The Bank launched its credit card business in late 2001. By March 2015, the bank had a total card base (debit and credit cards) of over 25 million. The Bank is also one of the leading players in the “merchant acquiring” business with over 235,000 Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant establishments. The Bank is well positioned as a leader in various net based B2C opportunities including a wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc.

CREDIT RATING HDFC Bank has its deposit programmes rated by two rating agencies - Credit Analysis & Research Limited. (CARE) and Fitch Ratings India Private Limited. The bank's Fixed Deposit programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents instruments considered to be "of the best quality, carrying negligible investment risk".

CARE has also rated the bank's Certificate of Deposit (CD) programme "PR 1+" which represents "superior capacity for repayment of short term promissory obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "tAAA (ind)" rating to the bank's deposit programme, with the outlook on the rating as "stable". This rating indicates "highest credit quality" where "protection factors are very high".

HDFC Bank also has its long term unsecured, subordinated (Tier II) Bonds of Rs.4 billion rated by CARE and Fitch Ratings India Private Limited. CARE has assigned the rating of "CARE AAA" for the Tier II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA (ind)" with the outlook on the rating as "stable". In each of the cases referred to above, the ratings awarded were the highest assigned by the rating agency for those instruments.

Corporate Governance Rating:The bank was one of the first four companies, which subjected itself to a Corporate Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating

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Information Services of India Limited (CRISIL). The rating provides an independent assessment of an entity's current performance and an expectation on its "balanced value creation and corporate governance practices" in future. The bank was assigned a 'CRISIL GVC Level 1' rating in January 2007 which indicates that the bank's capability with respect to wealth creation for all its stakeholders while adopting sound corporate governance practices is the highest.

INVESTMENT BANKING Investment bank

An investment bank is a financial institution that assists individuals, corporations, and governments in raising financial capital by underwriting or

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acting as the client's agent in the issuance of securities (or both). An investment bank may also assist companies involved in mergers and acquisitions (M&A) and provide ancillary services such as market making, trading of derivatives and equity securities, and FICC services (fixed income instruments, currencies, and commodities).

Investment bankerAn individual who works in a financial institution that is in the business primarily of raising capital for companies, governments and other entities, or who works in a large bank's division that is involved with these activities. Investment bankers may also provide other services to their clients such as mergers and acquisition advice, or advice on specific transactions.

Role of an Investment Bank1. Role as an adviser –

Deciding how to raise capital is a major decision for any company or government. In most cases, they lean on an investment bank.

2. Underwriting stocks and bonds If an entity decides to raise funds through an equity or debt offering, one or more investment banks will also underwrite the securities. This means the institution buys a certain number of shares – or bonds – at a predetermined price and re-sells them through an exchange.

3. Research Large investment banks have large teams that gather information about companies and offer recommendations on whether to buy or sell their stock.

4. Trading and sales - trading department that can execute stock and bond transactions on behalf of their clients.

5. Asset ManagementManage huge portfolios for pension funds, foundations and insurance companies through their asset management department. Their experts help select the right mix of stocks, debt instruments, real estate trusts and

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other investment vehicles to achieve their clients’ unique goals.

6. Wealth ManagementThrough a team of financial advisors, they help individuals and families save for retirement and other long-term needs.

7. Securitized ProductsAn investment bank will recommend opportunities to “securitize” income streams, assemble the assets and market them to institutional investors.

Investment AvenuesFinancial assets

1. Bank deposits2. Fixed deposits3. Office schemes4. Debentures 5. Bond6. Debt7. Mutual funds8. Equity shares9. Equity mutual funds

Non- Financial assets

1. Real estate2. Gold

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INVESTMENT OPTIONSApart from illiquid avenues like real estate, jewelry there are four major investment avenues available, namely:

Debt Instruments Equity Money Market Instruments Mutual Funds

Debt Instruments

Traditionally debt instruments are known for generating a predetermined income for a given period of time, other than in cases of default. Hence they are also known as fixed income instruments. Some examples include:

NBFC Deposits Company Deposits Bonds Debentures Bank Deposits (FDs and savings accounts) Government Small Savings Schemes (E.g. PPF)

The introduction of Floating Rate securities moves away from the concept of receiving a fixed rate of interest but suggests a variable rate of interest based on an underlying factor such as London Interbank Offer Rate (“LIBOR”) or Mumbai Interbank Offer Rate (“MIBOR”). An example of such a security is a Floating Rate Bond whose interest rate is MIBOR plus 50 basis points, where MIBOR is variable.

A preference share is a hybrid instrument, which can be categorized as a fixed income instrument since the investors receive a fixed dividend before the regular equity holders receive their dividend.

Equity

Is a share in the ownership of a company’s assets and earnings. Companies usually issue equity when they require addition capital to fund their existing business or expand. At this point of time the company sells part of the ownership of the company to the public. Listed equities are generally highly liquid since they are traded in the stock exchange. An investor makes money from equity through dividends paid out by the company (from its profits) on a periodic basis as well as capital appreciation as reflected in the stock price, which fluctuates in the market. Hence an investors returns are directly related to the

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performance of the company’s business. Equities do not offer any assured returns, but historically promise the highest return in the long run, as depicted by the graph below.

Investment Returns (CAGR 1980 – 1998)

Money Market Instruments

These are the short-term version of debt instruments, which typically have a maturity of less than one year. Yields are slightly above that of the savings account rate in the Banks. These usually tend to preserve the investor’s initial investment and are usually the least risky asset class from the four described here.

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MUTUAL FUNDSA mutual fund is a common pool of money in to which investors with common investment objective place their contributions that are to be invested in accordance with the stated investment objective of the scheme. The investment manager would invest the money collected from the investor in to assets that are defined/ permitted by the stated objective of the scheme. For example, an equity fund would invest equity and equity related instruments and a debt fund would invest in bonds, debentures, gilts etc.

TYPES OF MUTUAL FUNDS:

ACCORDING TO THE TYPE OF INVESTMENT,

While launching a new scheme, every Mutual fund is supposed to declare in the prospectus the kind of instrument in which it will make instruments used to collect funds for the investments under that scheme.

(a) Equity funds/ schemes: A mutual fund that invests principally in stocks. It can be actively or

passively managed. They are categorized according to the company size, the investment style

of the holdings in the portfolio and geography Stock funds can be contrasted with bond funds, money funds (cash) and

other securities.(b) Debt funds/ schemes (also called Income funds):

This term denote the funds that invest primarily in government and corporate debt

While funds holdings may appreciate in value, the primary objective of these funds is to provide a steady cash flow to investors.

Ex. Conservative investors, retirees (c) Diversified funds/ schemes (also called balanced funds):

The objective of these funds is to provide a balanced mixture of safety, income and capital appreciation

The strategy of balanced funds is to invest in a combination of fixed income and equities

A typical balanced fund might have a weighting of 60% equity and 40% fixed income

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The weighting might also be restricted to a specified maximum or minimum for each asset class

(d) GILT funds/ schemes: These schemes invest in securities issued by the government. The

securities in which these funds invest are called sovereign securities and they are assigned the highest credit rating

These securities usually doesn’t carry credit risk They carry interest rate risk due to fluctuations of their trading prices

based on current interest rate environment in the economy and economic conditions.

GILT – government invested long term securitiesEx. GOLD

(e) Money market funds/ schemes: A money market funds portfolio is comprised of short term securities

representing high quality liquid debt and monetary instruments. A money market fund’s purpose is to provide investors with a safe place to

invest easily accessible, cash – equivalent assets. It is a type of mutual funds characterized as a low- risk, low – return

investment.(f) Sector specific funds:

Sector funds are targeted at specific sectors of the economy such as financial, technology, health etc.

Sector funds are extremely volatile. There is a greater possibility of big gains or major loss.

(g) Index fund: An index fund merely replicates the market return and benefits investors

in the form of low fees.

ACCORDING TO TAX INCENTIVES,

(a) Tax saving funds – equity funds(b) Non tax saving funds – other funds

ACCORDING TO THE TIME OF PAYOUT,

(a) Dividend paying schemes:

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You should choose a scheme as per your risk capacity and the regularity at which you wish to have the dividends from such schemes.

(b) Reinvestment scheme:Before you invest, you must find out what kind of the scheme you are being asked to invest

ACCORDING TO THE TIME OF CLOSURE OF THE SCHEME,

(a) Open ended scheme

There is no specific date when the scheme will be closed

Funds are issued and redeemed at any point during scheme’s life

Units of capital of open ended funds can fluctuate on daily basis

New investors can join the scheme by directly applying to the mutual fund at applicable net asset value related prices

(b) Close ended scheme

The wind up date of the scheme is specified

New units are issued only in case of bonus or rights issued

They don’t fluctuate on a daily basis

New investors can buy units only from secondary markets

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BENEFITS OF MUTUAL FUNDS

There are numerous benefits of investing in mutual funds and one of the key reasons for its phenomenal success in the developed markets like US and UK is the range of benefits they offer, which are unmatched by most other investment avenues. We have explained the key benefits in this section. The benefits have been broadly split into universal benefits, applicable to all schemes, and benefits applicable specifically to open-ended schemes.

Universal Benefits

Affordability

A mutual fund invests in a portfolio of assets, i.e. bonds, shares, etc. depending upon the investment objective of the scheme. An investor can buy in to a portfolio of equities, which would otherwise be extremely expensive. Each unit holder thus gets an exposure to such portfolios with an investment as modest as Rs.500/-. This amount today would get you less than quarter of an Infosys share! Thus it would be affordable for an investor to build a portfolio of investments through a mutual fund rather than investing directly in the stock market.

Diversification

The nuclear weapon in your arsenal for your fight against Risk. It simply means that you must spread your investment across different securities (stocks, bonds, money market instruments, real estate, fixed deposits etc.) and different sectors (auto, textile, information technology etc.). This kind of a diversification may add to the stability of your returns, for example during one period of time equities might underperform but bonds and money market instruments might do well enough to offset the effect of a slump in the equity markets. Similarly the information technology sector might be faring

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poorly but the auto and textile sectors might do well and may protect your principal investment as well as help you meet your return objectives.

Variety

Mutual funds offer a tremendous variety of schemes. This variety is beneficial in two ways: first, it offers different types of schemes to investors with different needs and risk appetites; secondly, it offers an opportunity to an investor to invest sums across a variety of schemes, both debt and equity. For example, an investor can invest his money in a Growth Fund (equity scheme) and Income Fund (debt scheme) depending on his risk appetite and thus create a balanced portfolio easily or simply just buy a Balanced Scheme.

Professional Management

Qualified investment professionals who seek to maximize returns and minimize risk monitor investor's money. When you buy in to a mutual fund, you are handing your money to an investment professional who has experience in making investment decisions. It is the Fund Manager's job to (a) find the best securities for the fund, given the fund's stated investment objectives; and (b) keep track of investments and changes in market conditions and adjust the mix of the portfolio, as and when required.

Tax Benefits

Any income distributed after March 31, 2002 will be subject to tax in the assessment of all Unit holders. However, as a measure of concession to Unit holders of open-ended equity-oriented funds, income distributions for the year ending March 31, 2003, will be taxed at a concessional rate of 10.5%.

In case of Individuals and Hindu Undivided Families a deduction up to Rs. 9,000 from the Total Income will be admissible in respect of income from investments specified in Section 80L, including income from Units of the Mutual Fund. Units of the schemes are not subject to Wealth-Tax and Gift-Tax.

Regulations

Securities Exchange Board of India (“SEBI”), the mutual funds regulator has clearly defined rules, which govern mutual funds. These rules relate to the formation, administration and management of mutual funds and also prescribe disclosure and accounting requirements. Such a high level of regulation seeks to protect the interest of investors

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Benefits of Open-ended Schemes

Liquidity

In open-ended mutual funds, you can redeem all or part of your units any time you wish. Some schemes do have a lock-in period where an investor cannot return the units until the completion of such a lock-in period.

Convenience

An investor can purchase or sell fund units directly from a fund, through a broker or a financial planner. The investor may opt for a Systematic Investment Plan (“SIP”) or a Systematic Withdrawal Advantage Plan (“SWAP”). In addition to this an investor receives account statements and portfolios of the schemes.

Flexibility

Mutual Funds offering multiple schemes allow investors to switch easily between various schemes. This flexibility gives the investor a convenient way to change the mix of his portfolio over time.

Transparency

Open-ended mutual funds disclose their Net Asset Value (“NAV”) daily and the entire portfolio monthly. This level of transparency, where the investor himself sees the underlying assets bought with his money, is unmatched by any other financial instrument. Thus the investor is in the know of the quality of the portfolio and can invest further or redeem depending on the kind of the portfolio that has been constructed by the investment manager.

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DEMAT ACCOUNT (DEMATERIALIZATION ACCOUNT)With the age of computers and the depository trust company, securities no longer need to be in certificate form. They can be registered and transferred electronically.

Role of HDFC in DEMAT ACCOUNTS:

HDFC Bank Demat Services offers you a Safe, Online and Seamless mode to keep track of your investments.Equity, Mutual Funds, Initial Public Offer (IPO), Exchange Traded Funds (ETF) - Index & Gold, Bonds, Non-Convertible Debentures (NCD)FEATURES:

Transaction linked Annual Maintenance charges (AMC). From the 2nd year onwards. (the higher you transact, the lesser you pay)

No account opening charges Waiver on the 1st year AMC Preferential pricing for the Imperia, Preferred & Classic customers. AMC of Rs 250/- only and discounted charges on transactions exclusively for

senior citizens. No stamp duty on transfer of securities held in Demat form. Auto credit of rights / bonus / public issues in your Demat Account through ECS Easy access to your investments, statements through the Demat Tab on Net

Banking (DP on Net)DP – DEPOSITORY PARTICIPANT

DP ON NET – depository service information on net service:Account holders are able to,

View statuses View transactions for the last one year only. However the date range should not

exceed 10 days View the status of Demat requests Check customers account with a client master list Get ISIN details with market rate View their settlement calendar View holding statements

DEMATERIALIZATION = CERTIFICATE + DEMAT REQUEST Rs. 5 per certificate + Rs. 35 per request = Rs. 40 (min)

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REMATERIALIZATION = Minimum Rs. 40 Maximum Rs. 5, 00,000

FIXED DEPOSITA fixed deposit (FD) is a financial instrument provided by banks which provides investors with a higher rate of interest than a regular savings account, until the given maturity date. It may or may not require the creation of a separate account.

Eligibility criteria & documents required for HDFC Bank Regular Fixed Deposit:Below are the individuals and groups eligible for a Regular Fixed Deposit:

Residents Hindu undivided families Sole proprietorship firms Partnership firms Limited companies Trust accounts

A few things to note: An initial deposit of Rs. 5,000/- is required to open a Fixed Deposit. Effective 01st April

2010, PAN is mandatory to book Fixed Deposits if the total Fixed Deposit holding per customer id per branch exceeds 50,000/-

Tax deduction for Re – investment fixed deposits:The following will be applicable for a Regular Fixed Deposit

TDS will be deducted when interest payable or reinvested on RD and FD per customer across all branches, exceed Rs.10000 in a financial year

A TDS Certificate will be mailed to you after end of every quarter during the financial Year providing the details of TDS deducted during the quarter.W.e.f Aug 09, applicable TDS rates are:

Tax Rate SurchargeEducation

CessTOTAL

Resident Individuals & HUF

10% ---- ---- 10%

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Corporate Entity

10% ---- ---- 10%

NRO 30% ---- 3% 30.90%

Firms 10% ---- ---- 10%

Co-operative Societies & Local Authority

10% ---- ---- 10%

FIXED DEPOSIT INTEREST RATES AND CHARGES: Your interest will be calculated on a quarterly basis. The interest for re-investment is

calculated every quarter, and the Principal is increased to include interest earned during the previous quarter. Tax at source is deducted as per the Income Tax regulations prevalent from time to time.

Something else to note – Tax at Source will be deducted according to Income Tax Regulations prevalent from time to time.Rate of interest will be applicable as per prevailing 5 yrs. deposit rate.

Domestic / NRO / NRE TERM DEPOSITS(Senior Citizen Rates do not apply to NRIs | Minimum tenor for NRE Deposit is 1 Year)

Period

< 1 Crore >=1 Crore to < 5 Crores

Interest Rate

(per annum)

**Senior Citizen Rates (per annum)

Interest Rate (per annum)

**Senior Citizen Rates (per annum)

7 - 14 days 3.50% 4.00% 6.25% 6.75%

15 - 29 days 5.00% 5.50% 6.25% 6.75%

30 - 45 days 6.00% 6.50% 6.50% 7.00%

46 - 60 days 6.50% 7.00% 6.50% 7.00%

61 - 90 days 7.00% 7.50% 7.00% 7.50%

91 days - 6 7.00% 7.50% 7.00% 7.50%

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months

6 months 1 day- 6 months 3 days

7.25% 7.75% 7.25% 7.75%

6 months 4 days

7.25% 7.75% 7.25% 7.75%

6 months 5 days- 9 months

7.25% 7.75% 7.25% 7.75%

9 months 1 day- 9 months 3 days

7.25% 7.75% 7.90% 8.40%

9 months 4 days

7.25% 7.75% 7.90% 8.40%

9 months 5 days - 9 months 15 days

7.25% 7.75% 7.90% 8.40%

9 months 16 days

7.90% 8.40% 7.90% 8.40%

9 months 17 days < 1 Year

7.90% 8.40% 7.90% 8.40%

1 Year 8.20% 8.70% 7.90% 8.40%

1 year 1 day - 1 year 3 days

8.20% 8.70% 7.90% 8.40%

1 year 4 days 8.20% 8.70% 7.90% 8.40%

1 year 5 days - 1 Year 15 Days

8.20% 8.70% 7.90% 8.40%

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1 Year 16 days

8.20% 8.70% 7.90% 8.40%

1 year 17 days - 2 Years

8.20% 8.70% 7.90% 8.40%

2 years 1day - 2 Years 3 days

8.20% 8.70% 7.90% 8.40%

2 Years 4 days

8.20% 8.70% 7.90% 8.40%

2 years 5 days - 3 Years

8.20% 8.70% 7.90% 8.40%

3 years 1days - 5 years

8.00% 8.50% 7.90% 8.40%

5 Year 1 Day - 8 Years

8.00% 8.50% 7.75% 8.25%

8 Year 1 Day - 10 Years

7.75% 8.25% 7.75% 8.25%

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RECURRING DEPOSITRecurring Deposit is a special kind of Term Deposit offered by banks in India which help people with regular incomes to deposit a fixed amount every month into their Recurring Deposit account and earn interest at the rate applicable to Fixed Deposits. It is similar to making FDs of a certain amount in monthly instalments, for example Rs 1000 every month. This deposit matures on a specific date in the future along with all the deposits made every month. Thus, Recurring Deposit schemes allow customers with an opportunity to build up their savings through regular monthly deposits of fixed sum over a fixed period of time. Minimum Period of RD is 6 months and maximum is 10 years.

FEATURES OF HDFC RECURRING DEPOSIT:

An investment as small as Rs. 1000 (and in multiplies of Rs. 100 thereafter) or large as Rs. 14,99,900 per month

A minimum tenure of 6 months (and in multiplies of 3 months thereafter) up to a maximum tenure of 10 years. For NRI customers, the minimum tenure of RD is 12 months

For a much smaller investment per month, get interest rates equal to that of regular Fixed deposits

Availing nomination facilities while booking deposit online

ELIGIBILITY:

o Resident individuals o Hindu undivided families o Private and public limited companieso Trust & societies

Payment of interest on Recurring Deposits TDS will be deducted when interest payable or reinvested on RD and FD per

customer across all branches, exceed Rs.10000 in a financial year The interest on Recurring Deposits will be calculated by the bank in accordance

with the directions advised by the Indian Banks' Association. The interest rates for recurring deposits will be the same as the rate applicable

for a simple Fixed Deposit. The interest on Deposits is compounded quarterly, at the applicable rates.

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Payment of Installment The installment amount once fixed cannot be altered at any later date. If more than one installment is overdue at the time of payment, the paid installment,

if sufficient to cover only that one installment will be appropriated towards the first or earliest installment overdue.

Partial payment of installments will not be permitted.

Lock in Period The Recurring Deposit account has a minimum lock-in period of one month. In the case of premature closure within a month, no interest shall be paid to the

depositor and only his principal amount shall be returned.

Maturity Interest is paid only on maturity. The Deposit shall be due for repayment and shall mature on completion of the

contracted tenure, even if there are installments still to be paid. The maturity amount mentioned on the Recurring deposit confirmation advice is

subject to the payment of all installments on time In case of any delay in the payment of scheduled installments, the maturity amount

shall changeOverdue Installments

If frequent defaults (non-payments) are observed in monthly installments, and six installments fall in arrears, the Bank reserves the right to close the RD account. The interest rate applicable on such closed accounts will be as per the premature withdrawal policy of the Bank.

RECURRING DEPOSIT INTEREST RATES & CHARGES:

Rates for some key tenures:

PeriodInterest Rate (per annum)

**Senior Citizen Rates (per annum)

Interest Rates p.a. for NRIs

Effective From

6 Months 7.00% 7.50% N.A. August 13, 2015

9 Months 7.25% 7.75% N.A. August 13, 2015

12 Months 8.20% 8.70% 8.20% July 09, 2015

15 Months 8.20% 8.70% 8.20% July 09, 2015

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24 Months 8.20% 8.70% 8.20% July 09, 2015

27 Months 8.20% 8.70% 8.20% July 09, 2015

36 Months 8.20% 8.70% 8.20% July 09, 2015

39 Months 8.00% 8.50% 8.00% August 13, 2015

48 Months 8.00% 8.50% 8.00% August 13,2015

60 Months 8.00% 8.50% 8.00% August 13, 2015

90 Months 8.00% 8.50% 8.00% August 13, 2015

120 Months 7.75% 8.25% 7.75% August 13, 2015

**Only Senior Citizens are eligible for higher rates of interest.

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INVESTMENT BANKER

An investment banker is an individual who works in a financial institution that is in the business primarily of raising capital for companies, governments and other entities, or who works in a large bank's division that is involved with these activities, often called an investment bank. Investment bankers may also provide other services to their clients such as mergers and acquisition advice, or advice on specific transactions, such as a spin-off or reorganization. In smaller organizations that do not have a specific investment banking arm, corporate finance staff may fulfill the duties of investment bankers.

INVESTMENT BANK

An investment bank is a financial institution that assists individuals, corporations, and governments in raising financial capital by underwriting or acting as the client's agent in the issuance of securities (or both).

An investment bank may also assist companies involved in mergers and acquisitions (M&A) and provide ancillary services such as market making, trading of derivatives and equity securities, and FICC services (fixed income instruments, currencies, and commodities).

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INVESTMENT PRODUCTS

EQUITY AND DERIVATIVES

WHAT IS THE PRODUCT ABOUT?

Unique 4 in 1 Investment A/c Fast & Seamless trading with transparency of transactions. Multiple trading platforms Powerful Tools Trusted Research

WHAT ALL CAN BE DONE

Instantly trade & monitor the real-time price movement of your favorite stocks through a single window

Create & manage multiple portfolios of all Asset classes. Accumulate Stocks/ETFs of your choice systematically, through DIYSIP in equities. Avail innovative tools that help you in your investment decision making process.

FEATURES AND BENEFITS OF EQUITY AND DERIVATIVES

Investment Account is linked to your HDFC Bank Demat and Savings/Current/Loan account, allows you to seamlessly trade/invest in Equity, Derivatives, Bonds, IPO/FPOs, Gold ETFs, NCDs etc. through multiple channels like Internet, Mobile, Branch, Telebroking etc.

When you buy, you don’t have to give a cheque, when you sell you don’t have to give a delivery instruction.

What’s more, is we also accept off-market orders, so in case you are an NRI in a different time zone or find it difficult to trade during the market open time, you can just leave your order with us anytime of the day and we will execute the order into the market as soon as it opens.

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Benefits:

Seamless Transactions: With an integrated 4:1 account there is seamless movement of funds and shares, thereby giving a client ability to take prompt action

Multiple trading platforms: Transact with utmost convenience using a choice of platforms - Internet, Mobile, LITS (Low bandwidth site), Branches or Call N trade in regional languages.

Powerful Tools: Based on Web 2.0 and Ajax based technology, the portal offers the ability to Personalise, Manage, Customise and Share. Ingenious tools like Advanced Portfolio Tracker, Watchlists, Stock Alerts, Calculators, Stock Screeners, Interactive charting, Technical Analysis etc and much more are a popular draw with our discerning clients.

Trusted Research: Insightful research assistance & technical views facilitates one’s ability to take an informed trading decision. Independent Retail Research team provides a host of reports that a client could avail of in his/her course of transactions.

Safety and Security: HDFC securities offer the highest level of security with a 128-bit encryption technology.

WHAT ALL CAN BE DONE WITH A HDFC SECURITIES TRADING ACCOUNT

Investment Account, you can trade seamlessly through:

Online Trading Portal:

Simplified trading is just a few clicks away. To trade online,

Log on to www.hdfcsec.com

Place order by entering the stock, quantity & price.

Track your order status through the Order book

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Once you have completed these simple steps, you can sit back and watch your shares and money being credited and debited online. You can also apply to the latest public offerings IPO’s & NCD’s without moving an inch using online or phone quickly and seamlessly.

Trade on Mobile:

Buy/Sell & track your shares using the Mobile Trading Application.

Access market information, latest quotes & Mutual fund NAV

Company information – Financials & Key ratios

Stock charts and Market map

LITS (Low Bandwidth site):

Even with a slower net connection, you could trade unhindered. Access the trading site conveniently from anywhere anytime through https://mtrade.hdfcsec.com/ This could also be accessed using GPRS and WAP connection on the move.

Call’N Trade:

This facility gives you the convenience to trade in shares over the telephone if you’re unable to access the Internet.

Product & Service offerings:

Trade/Invest in multiple products

Equity & Derivatives

Online IPO/ FPOs & NCDs

Exchange trade Funds (ETFs)

DIY SIP

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IPO APPLICATION THROUGH ASBA

WHY CHOOSE THIS PRODUCT?

The amount remains blocked in your bank account for the IPO application. Earn interest on the earmarked funds. The amount is debited only when the shares are allotted to you.

WHAT IS THE PROCESS TO APPLY FOR AN IPO HROUGH ASBA ONLINE? Login to your NetBanking Account Click on the link named "IPO Application" under Request on the left side menu. Select one of the IPOs you want to apply for and mention up to 3 bids. Enter your depository details. Place and confirm your Order. You would then be required to accept the "Terms & Conditions" before

submitting the bid.

BENEFITS AND FEATURES OF AN IPO APPLICATION THROUGH ASBA

To keep up with India’s growth story, a large number of companies look to tap the primary markets to raise capital through Initial Public Offerings (IPO's). As most IPO's are oversubscribed, the shares allotted to you are far less than what you apply for. In the process, not only you run out of cheque leaves but the balance in your bank account also takes a dip.

However, the IPO Application through ASBA is an investor-friendly way to apply for any IPO. The ASBA (Application Supported by Blocked Amount) is an interface which ensures that your funds leave your bank account only when you are allotted shares in public issues. Within this period, you will continue to earn interest on your savings account.

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INVEST IN GOLD ( MUDRA PURE GOLD BAR )

WHY CHOOSE THIS PRODUCT

1. Assay Certification22. Tamper-proof certicard packs3. 24 Carat pure gold bars4. Imported from Switzerland

DENOMINATIONS AVAILABLE

5g gold bars 8g gold bar 10g gold bars 20g gold bar 50g gold bars 100g gold bar

FEATURES AND BENEFITS OF INVESTING IN GOLD

24 Carat, 99.99% pure gold bars Assay Certification Convenience: 5g, 8g, 10g, 20g ,50g & 100g Tamper-proof certicard packs. Competitively priced based on the daily gold prices Available at over 516 HDFC Bank branches across 300 cities.

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INVEST IN SILVER (SILVER MADURA BAR)

Features and Benefits of Invest in Silver (Mudra Silver Bar)

24 Carat pure silver bars Assay Certification Convenient tamper-proof certicard packs Available at over 170 HDFC Bank branches across 97 cities.

DENOMINATIONS

50g silver bars 100g silver bar

FEATURES AND BENEFITS OF INVESTING IN SILVER

24 Carat pure silver bars Assay Certification Convenient 50g and 100g denominations Tamper-proof certicard packs. Competitively priced based on the daily silver prices Available at over 170 HDFC Bank branches across 97 cities.

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8% SAVING BONDS

WHY CHOOSE THIS PRODUCT?

Minimum investment of Rs.1,000 No maximum limit on investment 8%p.a. rate of interest 100% risk free investment option

WHO CAN INVEST IN IT?

An Individual, not being a Non Resident Indian A Hindu Undivided Family A Charitable Institution A University

FEATURES AND BENEFITS OF 8% SAVING BONDS

Minimum investment of Rs.1,000 and no maximum limit on investment 6 years tenure of the bond from the date of issue Choose from Half Yearly Payable interestIt is the interest that is payable every six

months. and Cumulative interest 8%p.a. rate of interest No income tax exemption available However, the bonds will be exempt from Wealth-Tax under the Wealth-Tax Act,

1957.

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Sec 54 EC - Capital Gains Bonds

Get tax exemption on capital gain Maximum investment limit of up to Rs. 50 Lakhs

WHY CHOOSE THIS PRODUCT?

Get tax exemption on capital gain Maximum investment limit of up to Rs. 50 Lakhs in a Financial Year across the

two available Bonds 6% interest per annum 100% risk free payment

Which bonds are eligible under the Section 54 EC? The eligible bonds are: RECL (Rural Electrification Corporation Ltd) NHAI (National Highways Authority of India)

"The new issue would close in March 2014"

Bond RECL NHAI

Coupon/Interest rate/Yield 6% 6%

Rating AAA / Stable (CRISIL) AAA / Stable (CRISIL)

Tax Status Tax Status Taxable

Tax Benefit SEC 54 EC SEC 54 EC

Minimum (Rs.) 10,000 10,000

Maximum (Rs.) 50 Lakhs in a Financial Year across RECL & NHAI

50 Lakhs in a Financial Year across RECL & NHAI

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Tenor 3 Years 3 Years

Interest Date 30th June 1st April

Put/Call/Premature Encashment

Bullet repayment at the time of Maturity

Bullet repayment at the time of Maturity

Mode Of Interest Annual Annual

WHAT ARE THE PROVISIONS OF SECTION 54EC ?

As per provisions of Income Tax Act, 1961, any long term capital gains arising from transfer of any capital asset would be exempt from tax under section 54EC of the Act if:

The entire capital gain realized is invested within 6 months of the date of transfer in eligible bonds

Such investment is held for 3 years To avail of capital gain exemption, the bonds so acquired cannot be transferred

or converted into money or any loan or advance can be taken on security of such bond within 3 years from date of acquisition else, the benefit would be withdrawn

If the amount invested in bonds is less than the capital gains realized, only proportionate capital gains would be exempt from tax.

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Inflation Indexed National Savings Securities-Cumulative(IINSS-C)

The Inflation Indexed National Savings Securities-Cumulative (IINSS-C) bonds will offer investors a return that's 1.5% more than inflation based on the consumer-price-index.Interest will be compounded half yearly, enhancing effective yield on investments.

The minimum investment limit is Rs. 5,000/-. The maximum limit is Rs. 500,000/- per applicant per annum.

WHAT IS THE PRODUCT ALL ABOUT?

The Inflation Indexed National Savings Securities-Cumulative (IINSS-C) bonds will offer investors a return that's 1.5% more than inflation based on the consumer-price-index.Interest will be compounded half yearly, enhancing effective yield on investments.

The minimum investment limit is Rs. 5,000/- (five thousand). The maximum limit is Rs. 500,000/- (five lakh) per applicant per annum.

How to Invest?

Only retail investors would be eligible to invest in these securities. The retail investors would include individuals, Hindu Undivided Family (HUF), charitable institutions registered under section 25 of the Indian Companies Act and Universities incorporated by Central, State or Provincial Act or declared to be a university under section 3 of the University Grants Commission Act, 1956 (3 of 1956).

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RETAIL BANKING PRODUCTS AND SERVICES

Presenting, retail banking solutions for everybody!

HDFC Bank is a leading Indian retail bank. Innovative products and smart banking solutions make us the banker of choice for millions of users each day. With a nationwide network of 3250+ branches, 11,000+ ATMs and 240,000+ merchants (point-of-sale) accepting HDFC Bank credit and debit cards, we continue to redefine banking convenience.

Personal banking solutions from HDFC Bank offer smart features and benefits to ensure that you make the most of your relationship with us. Our retail banking products and services are designed to meet the end-to-end needs of all types of users. From zero balance savings accounts to customized salary accounts, flexible home and personal loans to 360 NRI Banking services, HDFC Bank is for everybody.

HDFC Bank is preferred because it offers the entire banking experience under one roof. Amazing offers, customized solutions, minimum paperwork and quick turnaround times are some of the hallmarks of HDFC Bank that has made it the banker of choice in India.

Browse through the exhaustive list of our retail banking products, compare the features and benefits, check the eligibility criteria and apply online.

Accounts & Deposits

Experience banking of the future with a bank account from HDFC Bank. A world of smart features, multiple banking channels and prompt customer service awaits you.

Loans

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Whatever be your need, we have a loan for you. Choose HDFC Bank for quick check on eligibility, competitive interest rates, flexible terms, minimum paperwork and fast disbursal.

Cards

Explore a world of convenience, customized benefits, rewards and Smartbuy cashback offers with credit and debit cards from HDFC Bank.

Demat

Presenting flexible demat accounts. From simple demat accounts to 3 in 1 accounts offering a combination of demat, trading and savings accounts making investing easy!

Investments

Ensure your hard-earned money is working hard for you. Explore investment opportunities with HDFC Bank. Choose from an array of financial products like mutual funds, stocks, etc.

Insurance

Get comprehensive assistance in identifying and investing in insurance policies. We help you choose from a host of life and non-life insurance products under one roof.

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Forex

Benefit from HDFC Bank's wide network of correspondent banks and representatives across the globe. Organise all your foreign exchange when travelling abroad through us - from cash to a multicurrency Forex card, you can get it all from any HDFC Bank branch.

Premium Banking

Experience personalised banking like never before. HDFC Bank extends the services of a dedicated relationship manager for delivering customized banking and investments solutions to meet your needs.

Private Banking

Bespoke banking and advisory services for the truly discerning. Make the much awarded Private Banking service from HDFC Bank your preferred choice.

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INSURANCE Safeguard what you cherish with HDFC insurance policies!

Protecting your assets, health and life in today's capricious times is a priority on everyone's list. HDFC's vision to protect, support and preserve helps creates a world-class portfolio of insurance policies and services that not only safeguard your interest, but grant you complete peace of mind.

With our dedicated insurance solutions, you can confidently step into tomorrow's challenges. Buy our insurance policy today!

LIFE INSURANCE

HDFC Life Health Assure Plan Health Plan with unique benefit of 3 years premium guarantee i.e no change

despite claims in any given year

HDFC Life Cancer Care Comprehensive Cancer Care plan that offers benefit on diagnosis of Early Stage or

Carcinoma-in-situ (CIS) and Major Cancer

HDFC Life Pension Super Plus A Unit Linked Pension Plan designed to build corpus during policy term so that

you can enjoy post retirement income for life

HDFC SL YoungStar Super Premium A Unit Linked Insurance Product that secures your child's dream even when you

are not around!

HDFC SL ProGrowth Super II

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A Unit Linked Insurance Plan that provides valuable financial protection to your family even when you are not around

HDFC Life ClassicAssure Plus A life insurance plan that offers higher protection for your family (Higher of Sum

Assured/10 times of annualised premium or 105% of premiums +accrued bonuses)

HDFC Life Progrowth Plus Valuable financial protection to your family when you are not around.

HDFC Life ClassicAssure Plus A life insurance plan that offers higher protection for your family (Higher of Sum

Assured/10 times of annualised premium or 105% of premiums +accrued bonuses)

HDFC Life Smart Woman Plan An award winning unique insurance cum investment plan designed specifically

for women

HDFC Life New Immediate Annuity Plan Non linked traditional annuity plan that offers you various annuity options and

secures your financial dependence after retirement

HDFC Life Single Premium Pension Super Plan A unit linked single pay pension plan which will create corpus during the policy

term so that you can enjoy post retirement income for life

HDFC Life YoungStar Udaan Option to take guaranteed1 payouts during the last 5 policy years or lump sum

benefit at the end of policy term

HDFC Life Invest Wise Plan

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A Single Premium Unit Linked Plan aiming to build corpus for meeting your financial goals

HDFC SL Progrowth Flexi A smart savings-cum-insurance unit linked plan that will let you enjoy life

insurance coverage so that you're loved ones financial future is secured even in your absence

HEALTH INSURANCE

Insurance policies for protection against personal accident, critical illness, and hospitalization available

Flexible insurance plans to cover your expenses due to hospitalization, post-hospitalization treatment, disability, injuries, surgical procedures, domiciliary treatment, etc.

Renewal bonus for claim-free renewal of insurance policies

CRITICAL ILLNESS PLATINUM PLAN Your companion in critical Illness and protects you against 15 Critical Illness

INDIVIDUAL ACCIDENT PLAN 2 Get accident cover for yourself and your family under one insurance policy

CRITICAL ILLNESS SILVER PLAN

Your companion in critical Illness and protects you against 8 Critical Illness

HEALTH SURAKSHA

Comprehensive coverage for you and your family with 4800+ network hospitals Health Suraksha covers not only hospitalisation in the event of an accident or

sickness but extends to cover pre and post hospitalisation expenses, day care procedures, domiciliary treatment, organ donor expenses. Moreover, you get a renewal bonus for each claim-free year.

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HOME INSURANCE

Features Policy protects home structure as well as household contents Covers risk against Fire, Lighting, Explosion Flood, Inundation, Storm, Riot, Strike,

Earthquake, Terrorism (optional), Burglary, Theft, etc Coverage for 1,3,4,5 years

Benefits You can avail discounts on premium upto 25% on fire section and 15% on

burglary section basis policy tenure and security features Safeguards your priceless property and possession with this policy No documentation, get instant online policy

FEATURES AND BENEFITS OF HOME INSURANCE

Complete Protection: Avail of protection for both your home and its contents Optional cover: Along with extensive coverage, a low cost optional cover for

burglary, including theft and larceny is also offered. Premium discounts: You can avail of a premium discount 15% for security

features at your home Minimum Documentations: Minimum & uncomplicated documentation required

for this policy.

Motor Insurance

Cashless claim service over 1600+ authorised network of garages across India HDFC ERGO has been recognized as one of the fastest claims settling Insurance

Companies among private insurers Comprehensive coverage options such as personal accident cover for owner and

driver, third party liability, and protection against loss or damage of vehicle due to accident, theft, terrorism, riots, strikes, malicious acts, etc.

Insurance policies for all kinds of commercialised and private vehicles available

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LOANS

HDFC Bank offers a wide range of loan products to meet diverse needs. HDFC Bank offers many types of loans that make it possible for you to realize

your dreams. Want a buy your dream home or that great car? Want to go on a world trip with your family or buy a flat panel TV? No matter what you desire, a bank loan will help you realize it. HDFC Bank offers some of the best loans in India, at attractive interest rates and with flexible pay back options. Our bank loans are designed to meet the needs of diverse individuals.

PERSONAL LOAN Personal Loan eligibility in 1 minute available online & across all branches Loan in your account in 2 days* Special loan offers* for women employees

BUSINESS LOAN

Check eligibility in just 1 minute online & across all branches

Simple documentation

Speedy approvals

HOME LOAN Pioneer in the Home Loan industry Million satisfied home owners Faster processing of loan with door step service

CAR LOANS Faster approvals and doorstep services Widest range of authorized dealers Pre-approved cash loan for existing Car Loan customers

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TWO WHEELER LOANS

2% lower rate and 50% discount on processing fees for account holders

Savings up to Rs. 2375/-*

Loan approval in 4 hours**

GOLD LOAN Safe: Unique triple layered security for your gold Quick: spot sanction and disbursal Easy: One page documentation

LOAN AGAINST ASSETS The smart way to meet all your financial needs; be it business or personal needs. Best in class product offering Flexibility in repayment

EDUCATION LOAN Get loans up to Rs. 10 lacs for education in India Get our service at your doorstep!

GOVERNMENT SPONSERD LOANS HDFC Bank participates in a variety of Government Sponsored Programs to

support the lesser privileged strata of the society These schemes assist socially backward classes and help increase employment

generation

RURAL LOANS

Easy documentation and speedy approvals, getting a loan couldn’t get any easier. Tractor Loans available for farmers and non farmers to buy new or pre-owned

tractors!

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HDFC AWARDS AND ACCOLADES1. HDFC Life listed in India's 100 Best Companies to Work For 2015HDFC Life ranked 38th in the list of ‘India's Best Companies to Work For’ in a study conducted by Great Place To Work® institute, India in partnership with Economic Times. HDFC Life has also been ranked No. 1 in the Industry Wise section under Insurance.

2. HDFC Life swept the Indian Insurance Awards 2015 by winning in five different categories, including:

1. Life Insurance Company of the Year (Large Companies Category)2. Agency Efficiency, Life Insurance (Large Companies Category) for highest

premium generated per policy sold by individual agents.3. Marketing Initiative of the Year, Life Insurance for the revamped masterbrand

campaign4. E-business Leader, Life Insurance (Large Companies Category)5. Innovative Social Media Campaign, Life Insurance for the Twitter campaing

#StandUpOnTwitter

3. PCQuest Best IT Implementation Award 2015‘Qlik Insights @ HDFC Life’ was awarded the the prestigious PCQuest Best IT Implementation Award 2015 in the category ‘Project with Maximum Business Impact’. The award honours IT heads and such IT initiatives that leverage the power of IT and emerging technologies to add business or social value that benefits the organisation.

4. Golden Peacock Innovative Product Award for Click2Invest

HDFC Life won the prestigious Golden Peacock Award for the most Innovative Product for Click2Invest. The award was presented at a special presentation ceremony “Golden Peacock Awards Nite", during this year's annual "25th World Congress on Leadership for Business Excellence & Innovation

5. ICAI Award for Excellence in Financial Reporting 2013-14HDFC Life was awarded the highly prestigious and professional award from The Institute of Chartered Accountants of India (ICAI) for Excellence in Financial Reporting for the annual report of FY 2013-14. ICAI is recognised as a premier accounting body not only in the country but also globally, for its contribution in the

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fields of education, professional development, maintenance of high accounting, auditing and ethical standards.

6. CNBC Asia’s India Business Leader Award 2014Mr. Amitabh Chaudhry, MD & CEO - received the award for Corporate Social Responsibility at the 10th edition of the CNBC-TV18 India Business Leader Awards 2014 ceremony held in Mumbai. CNBC with the Asia Business Leader Awards pioneered the business leadership awards to recognize leaders who create and sustain entrepreneurial initiatives, develop best practices and carve out powerful businesses in the global economy.

7. Finnoviti 2015 Award for innovations in BFSIHDFC Life's MYmix was awarded the prestigious Finnoviti 2015, an award that salutes the spirit of innovation. Finnoviti 2015 Conference and Awards recognize and reward innovations in BFSI sector and honour the innovators. MYmix was selected amongst more than 175 nominations across 85 organizations.

8. 8th Loyalty Awards, 2015HDFC Life won the Loyalty Award for Financial - Non Banking Financial Service Sector at the 8th Loyalty Awards and Summit, 2015. The 8th Loyalty Awards recognize the efforts undertaken by an organisation in the area of customer loyalty to improve customer relationships and building long term profitability.

9. CIO 100 2015HDFC Life won the CIO 100 Award for the sales enabler software application MyMix. The award identifies and honors 100 organizations that have distinguished themselves by creating business value through the effective and innovative use of IT.

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BOMBAY STOCK EXCHANGEThe Bombay Stock Exchange (BSE) is an Indian stock exchange located at Dalal Street, Kala Ghoda, Mumbai, Maharashtra, India. Established in 1875 the BSE is considered to be one of Asia’s fastest stock exchanges, with a speed of 200 microseconds and one of India’s leading exchange groups and the oldest stock exchange in the South Asia region. Bombay Stock Exchange is the world's10th largest stock market by market capitalization at $1.7 trillion as of 23 January 2015.[3] More than 5,000 companies are listed on BSE.

List of BSE SENSEX companies as of April 2015

1. AXIS Bank

2. Bajaj Auto Ltd

3. Bharat Heavy Electricals Ltd

4. Bharti Airtel Ltd

5. Cipla Ltd

6. Coal India Ltd

7. Dr. Reddy's Laboratories Ltd

8. GAIL

9. HDFC

10. HDFC Bank

11. Hero Motocorp.

12. Hindalco

13. HUL

14. ICICI Bank

15. Infosys

16. ITC

17. Larsen

18. Lupin

19. M&M

20. NTPC Ltd

21. Oil and Natural Gas Corporation Ltd

22. Reliance Industries Ltd

23. Sesa Goa Ltd

24. State Bank of India

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25. Sun Pharmaceutical Industries Ltd

26. Tata Consultancy Services Ltd

27. Tata Motors Ltd

28. Maruti Suzuki Ltd

29. Tata Steel Ltd

30. Wipro Ltd

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CNX NIFTYThe CNX Nifty, also called the Nifty 50 or simply the Nifty, is National Stock Exchange of India's benchmark stock market index for Indian equity market. Nifty is owned and managed by India Index Services and Products (IISL), which is a wholly owned subsidiary of the NSE Strategic Investment Corporation Limited. IISL had a marketing and licensing agreement with Standard & Poor's for co-branding equity indices until 2013. The 'CNX' in the name stands for 'CRISIL NSE Index'.

CNX Nifty has shaped up as a largest single financial product in India, with an ecosystem comprising: exchange traded funds (onshore and offshore), exchange-traded futures and options (at NSE in India and at SGX and CME abroad), other index funds and OTC derivatives (mostly offshore).

The CNX Nifty covers 22 sectors of the Indian economy and offers investment managers exposure to the Indian market in one portfolio. During 2008-12, CNX Nifty 50 Index share of NSE market capitalization fell from 65% to 29% due to the rise of sectorial indices like CNX Bank, CNX IT, CNX Mid Cap, etc. The CNX Nifty 50 Index gives 29.70% weightage to financial services, 0.73% weightage to industrial manufacturing and nil weightage to agricultural sector.

List of 50 companies that form part of CNX Nifty Index as on 3 March 2014:

Company Name Ticket

ACC Limited 500410

Ambuja Cements Ltd. 500425

Asian Paints Ltd. 500820

Axis Bank Ltd. 532215

Bajaj Auto Ltd. 532977

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Company Name Ticket

Bank of Baroda BOB

Bharat Heavy Electricals Limited 500103

Bharat Petroleum Corporation 500547

Bharti Airtel Ltd. 532454

Cairn India Ltd. 532792

Cipla Ltd. CIPLA

Coal India Ltd. 533278

Dr. Reddy's Laboratories Ltd. 500124

GAIL (India) Ltd. 532155

Grasim Industries Ltd. 500300

HCL Technologies Ltd. 532281

HDFC Bank Ltd. HDFCBANK

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Company Name Ticket

Hero MotoCorp Ltd. 500182

Hindalco Industries Ltd. 500440

Hindustan Unilever Ltd. 500696

Housing Development Finance Corporation Ltd. 500010

ITC Limited ITCTY

ICICI Bank Ltd. 532174

Idea Cellular Ltd. 532822

IDFC Ltd. 532659

IndusInd Bank Ltd. 532187

Infosys Ltd. 500209

Kotak Mahindra Bank Ltd. 500247

Larsen & Toubro Ltd. LTORY

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Company Name Ticket

Lupin Limited LUPIN

Mahindra & Mahindra Ltd. MM

Maruti Suzuki India Ltd. 532500

NMDC Limited 526371

NTPC Limited 532555

Oil & Natural Gas Corporation Ltd. 500312

PowerGrid Corporation of India Ltd. 532898

Punjab National Bank PNB

Reliance Industries Ltd. 500325

Sesa Sterlite Limited SSLT

State Bank of India SBKFF

Sun Pharmaceutical Industries Ltd. 524715

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Company Name Ticket

Tata Consultancy Services Ltd. 524715

Tata Motors Ltd. 500570

Tata Power Co. Ltd. 500400

Tech Mahindra Ltd. 532755

UltraTech Cement Ltd. 532538

Wipro WPRO

Yes Bank Ltd. 532648

Zee Entertainment Enterprises Ltd.

505537

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CONCLUSION

HDFC BANK plays an efficient role in developing and maintaining the customer relationship.

HDFC Bank is uniquely positioned to offer the entire spectrum of Investment Banking services to its clients.

It has a broad range of clients across sector and size, to provide comprehensive strategic advisory services and capital raising solutions.

The team comprises of dedicated and experienced professionals with varied backgrounds who work synergistically to provide optimal and often customized solutions in timely manner.

The bank also provides various investment banking options for customers and explains about their product information in a very précised and informative way.

They provide all the opportunities for the customer to enhance their relationship efficiently ad effectively

The bank also put forwards various schemes that benefits their customers and keep them updated

HDFC Bank realizes the need for a well-defined customer acceptance, customer care and customer severance policy to ensure prompt and inclusive services to all customers within the prescribed regulatory framework as well as defined processes of the Bank

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REFERENCE:

Internship in HDFC for 8 weeks

http://www.hdfcbank.com/personal/faq/faq-inner/gts8mint-gts8miou

http://www.hdfcbank.com/personal/products/demat/demat-account

http://www.moneyworks4me.com/best-index/bse-stocks/top-bse30-companies-list/

http://www.hdfcfund.com/KC/ContentDisplay.aspx?ReportID=1D6A68B5-ACF7-4BC3-9EFE-EA18B1D88EE3

http://www.hdfcbank.com/assets/pdf/privatebanking/Research-Presentaion.pdf

http://www.hdfcbank.com/personal/interest-rates?accordname=accordian6

http://www.hdfcbank.com/personal/products/accounts-and-deposits/deposits/recurring-deposit

http://www.hdfcbank.com/personal/interest-rates?accordname=accordian2

http://www.hdfcfund.com/investor-education/investment-options

http://www.hdfcfund.com/KC/ContentDisplay.aspx?ReportID=1D6A68B5-ACF7-4BC3-9EFE-EA18B1D88EE3

http://economictimes.indiatimes.com/hdfc-bank-ltd/infocompanyhistory/companyid-9195.cms

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