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A
PROJECT REPORT
ON
Mutual-Fund-Valuation-and-Accounting
SUBMITTED TOINDIRA AND!I NATIONA" OPEN UNIVERSIT# $INOU%
IN PARTIA" FU"FI""MENT OF
MBA $OPERATIONS%
UNDER T!E UIDANCE OF
INTERNA" UIDE & PROJECT INC!ARE&
E'TERNA" UIDE &
SUBMITTED B#
NE!A AAR(A"
R)gi*t+ation No,& ./012/3
DOABA CO""EE4 JA"AND!AR
http://www.ignou.ac.in/8/12/2019 Final Report Mutual Fund Valuation and Accounting 1
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STUDENT5S DEC"ARATION
I, the undersigned Neha Aggarwal, declare that the project report titled Mutual-Fund-Valuation-and-Accounting, Submitted by me for the partial fulfillment of M..A is theoriginal record of wor! carried out by me under the guidance of A!shay erry and thesame has not formed the basis for the award of any degree, diploma, association,
fellowship, titles" in or for any other Statutory #ni$ersity or Autonomous Institutionsfunctioning in India or abroad imparting higher education in Management.
%ate & Signature'lace & N()A A**A+A-
MA /'(+A0I/NS1+oll No& 234567248
5
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AC6NO("EDEMENT
At the start, I would li!e to e9press my sincere gratitude to Mr. Nitin ansal I:I:I
Securities and my project guide Mr. A!shay erry from Infosys -imited for his ableguidance.
I am also than!ful to all the respondents and friends who ha$e helped me to conclude thecontents of my wor! in decent and presentable manner.
%ate & Signature'lace & N()A A**A+A-
MA ";th S(M(S0(++oll No& 234567248
S, No, Titl) Pag) No,
4
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INDE'&
I INTRODUCTION 3-77
< Introduction ;
5 (9ecuti$e Summary 6"3
4 +easons for Selection of this 0opic 7"und Industry
= 'erformance e$aluation =8"88
8 Major players in mutual fund industry 8;";4
III R)*)a+c9 :)t9odolog; < "i:itation* 83-17
< About research 3=
5 +esearch methodology 38
4 Sampling 'lan 3;
= Sampling si@e determination 36
8 )ypothesis and %ata collection techniues 36"33 ; +esearch -imitations 37
IV Data anal;*i* 4int)+=+)tation and =+)*)ntation 2-70
< 'ercentage analysis ,data interpretation 7
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C!APTER-7
INTRODUCTION
o (9plaining the topic or title
o (9ecuti$e Summary
o +easons for selection of this topic
o -imitations
8
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INTRODUCTION
In$estment in share mar!ets are influenced by the analysis ? reasoning which help in
predicting the mar!et to some e9tent. /$er the past years a number of technical ?
theories for analysis ha$e e$ol$ed, these combined with modern technology guides the
in$estor. 0he big players in the mar!et, li!e >oreign Institutional In$estors, Mutual
>unds, etc. ha$e the e9pertise for $arious analytical tools ? ma!e use of them. 0he small
in$estors are not in a position to benefit from the mar!et the way Mutual >unds can do.
*enerally a small in$estorCs in$estments are based on mar!et sentiments, inside
information, through grape$ine, tips ? intuition. 0he small in$estors depend on bro!ers
and bro!erage house for his in$estments. 0hey can in$est through the Mutual >unds who
are more e9perienced and e9pert in this field than a small in$estor himself.
In recent years a large number of players ha$e entered into his mar!et. 0he project has
been carried out to ha$e an o$er$iew of Mutual >und Industry and to understand
in$estorCs perception about Mutual >unds in the conte9t of their trading preference,
e9plore in$estorCs ris! perception ? find out their preference o$er 0op Mutual
;
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E'ECUTIVE SUMMAR#
In few years Mutual >und has emerged as a tool for ensuring oneCs financial well being.
Mutual >unds ha$e not only contributed to the IndiaCs growth story but ha$e also helped
families tap into the success of Indian Industry. As information and awareness is rising
more and more people are enjoying the benefits of in$esting in mutual funds. 0he main
reason the number of retail mutual fund in$estors remains small is that nine in ten people
with incomes in India do not !now properly about mutual funds. ut once people are
aware of mutual fund in$estment opportunities, the number who decide to in$est in
mutual funds increases to as many as one in fi$e people. 0he tric! for con$erting a person
with no !nowledge of mutual funds to a new Mutual >und customer is to understand
which of the potential in$estors are more li!ely to buy mutual funds and to use the right
arguments in the sales process that customers will accept as important and rele$ant to
their decision. 0his 'roject ga$e me a great learning e9perience and at the same time it
ga$e me enough scope to implement my analytical ability. 0he analysis and ad$ice
presented in this 'roject +eport is based on mar!et research on the sa$ing and in$estment
practices of the in$estors and preferences of the in$estors for in$estment in Mutual
>unds. 0his +eport will help to !now about the in$estorsC 'erception about Mutual >unds
in the conte9t of their trading preference, e9plore in$estorCs ris! perception ? find out
their preference o$er 0op Mutual funds.
0his 'roject as a whole can be di$ided into two parts. 0he first part gi$es an insight about
Mutual >und and its $arious aspects, the :ompany 'rofile, /bjecti$es of the study,
+esearch Methodology. /ne can ha$e a brief !nowledge about Mutual >und and its
basics through the 'roject.
0he second part of the 'roject consists of data and its analysis collected through sur$ey
done on or the collection of 'rimary data I made a uestionnaire and
sur$eyed of
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REASONS FOR SE"ECTION OF T!IS TOPIC
0he selection of an e9isting mutual funddepends on its performance " past as well as
e9pected. )ow should anin$estorjudge the performance of a mutual fundE hat criteria
should be used to e$aluate and ran! a mutual fundE 0here are a number of mutual funds
in the mar!et. New schemes are hitting the mar!et almost daily, with new names and
targets. So, it becomes difficult for the small in$estor to judge the performance of the
fundaccurately. 0he performance of a mutual fund scheme is reflected in its net asset
$alue NAD1 which is disclosed on a daily basis in case of open"ended schemes and on
wee!ly basis in case of close"ended schemes. 0he balance sheet of mutual fund is
different from the usual balance sheet of other corporate entities such as an!s,
:ompanies or 'artnership firms. All of the fundCs assets belong to in$estors and are held
in fiduciary capacity for them. Mutual fund employees need to be aware of the special
reuirements concerning accounting for the fundCs assets, liabilities and transactions with
in$estors and others li!e ban!s, custodians and registrar. 0his !nowledge will help them
understand their place in the organi@ation, by getting an o$er$iew of the functioning of
the firm. ($en the mutual fund distributors need to understand accounting for the fundCs
transactions with the in$estors and how the fund accounts for its assets and liabilities, as
the !nowledge is essential for them to perform their basic role in e9plaining the mutual
fund performance to their in$estors. If they donCt !now how the NAD is computed, then
they cannot use e$en simple measures such as NAD change to assess the fund
performance.
O?@)cti)*&
0o study the Mutual funds industry in detail
0o study the In$estment procedure in Mutual funds3
http://economictimes.indiatimes.com/Features/Financial_Times/Choosing_a_mutual_fund/articleshow/2929482.cmshttp://economictimes.indiatimes.com/Features/Financial_Times/Choosing_a_mutual_fund/articleshow/2929482.cmshttp://economictimes.indiatimes.com/Features/Financial_Times/Choosing_a_mutual_fund/articleshow/2929482.cmshttp://economictimes.indiatimes.com/Features/Financial_Times/Choosing_a_mutual_fund/articleshow/2929482.cmshttp://economictimes.indiatimes.com/Features/Financial_Times/Choosing_a_mutual_fund/articleshow/2929482.cmshttp://economictimes.indiatimes.com/Features/Financial_Times/Choosing_a_mutual_fund/articleshow/2929482.cmshttp://economictimes.indiatimes.com/Features/Financial_Times/Choosing_a_mutual_fund/articleshow/2929482.cmshttp://economictimes.indiatimes.com/Features/Financial_Times/Choosing_a_mutual_fund/articleshow/2929482.cms8/12/2019 Final Report Mutual Fund Valuation and Accounting 1
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:hapter"5
0heoretical bac!ground
o D)tail)d *tud; o :utual und
o O+ganiation o :utual und
o Adantag) and di*adantag) o :utual und
o P)+o+:anc) )aluation
o Ma@o+ =la;)+* in :utual und indu*t+;
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MUTUA" FUNDS
A Mutual >und is a trust that pools the sa$ings of a number of in$estors who share a
common financial goal. 0he money thus collected is then in$ested in capital mar!et
instruments such as shares, debentures and other securities. 0he income earned through
these in$estments and the capital appreciation reali@ed is shared by its unit holders in
proportion to the number of units owned by them. 0hus a Mutual >und is the most
suitable in$estment for the common man as it offers an opportunity to in$est in a
di$ersified, professionally managed bas!et of securities at a relati$ely low cost. 0he flow
chart below describes broadly the wor!ing of a mutual fund
A
Mutual
>und is a
body
corporate registered with the Securities and (9change oard of India S(I1 that pools
up the money from indi$idualFcorporate in$estors and in$ests the same on behalf of the
in$estorsFunit holders, in (uity shares, *o$ernment securities, onds, :all Money
Mar!ets etc, and distributes the profits. In the other words, a Mutual >und allows
in$estors to indirectly ta!e a position in a bas!et of assets.
Mutual >und is a mechanism for pooling the resources by issuing units to the in$estors
and in$esting funds in securities in accordance with objecti$es as disclosed in offer
document. In$estments in securities are spread among a wide cross"section of industries
and sectors thus the ris! is reduced. %i$ersification reduces the ris! because all stoc!s
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may not mo$e in the same direction in the same proportion at same time. In$estors of
mutual funds are !nown as unit holders.
0he in$estors in proportion to their in$estments share the profits or losses. 0he mutual
funds normally come out with a number of schemes with different in$estment
objecti$es which are launched from time to time. A Mutual >und is reuired to be
registered with Securities (9change oard of India S(I1 which regulates securities
mar!ets before it can collect funds from the public.
ORANISATION OF A MUTUA" FUND&
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0here are many entities in$ol$ed and the diagram below illustrates the organi@ational
set up of a Mutual >und&
0he Mutual >unds are structured in two forms& :ompany form and 0rust form.
Co:=an; Fo+:&0hese forms of mutual funds are more popular in #S.
T+u*t Fo+:& In India, mutual funds are organi@ed as 0rusts. 0he 0rust is either
managed by a oard of 0rustees or by a 0rustee :ompany. 0here must be at
least = members in the oard of 0rustees and at least 5F4 of the members of the
board must be independent. 0rustee of one mutual fund cannot be a trustee of
another mutual fund.
Unit T+u*t* Con*titu)nt*&
A Mutual >und is set up in the form of a 0rust which has the following constituents&"
und Sponsor
5. Mutual >und as 0rust
4. Asset Management :ompany
=. /ther >und :onstituents
=.< :ustodian and %epositors
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=.5 ro!ers
=.4 0ransfer Agent
=.= %istributors
FUND SPONSOR
hat a promoter is to a company, a sponsor is to a mutual fund. 0he sponsor initiates
the idea to set up a mutual fund. It could be a financial ser$ices company, a ban! or a
financial institution. It could be Indian or foreign. It could do it alone or through a joint
$enture. In order to run a mutual fund in India, the sponsor has to obtain a license from
S(I. >or this, it has to satisfy certain conditions, such as on capital and profits, trac!
record at least fi$e years in financial ser$ices1, default"free dealings and a general
reputation for fairness. 0he sponsor must ha$e been profit ma!ing in at least 4 years of
the abo$e 8 years.
0he Sponsor appoints the 0rustees, :ustodian and the AM: with the prior appro$al of
S(I and in accordance with S(I +egulations.
-i!e the company promoter, the sponsor ta!es big"picture decisions related to the
mutual fund, lea$ing money management and other such nitty"gritty to the other
constituents, whom it appoints. 0he sponsor should inspire confidence in you as amoney manager and, preferably, be profitable. >inancial muscle, so long as it is
complemented by good fund management, helps, as money is then not an impediment
for the mutual fund" it can hire the best talent, in$est in technology and continuously
offer high ser$ice standards to the in$estors.
In the days of assured return schemes, sponsors also had to fulfill return promises made
to the unit holders. 0his sometimes meant meeting shortfalls from their own poc!ets, as
the go$ernment did for #0I. Now that assured return schemes are passed, such bailouts
wonCt be reuired. All things considered, choose sponsors who are good money
managers, who ha$e a reputation for fair business practices and who ha$e deep poc!ets.
TRUST
0he Mutual >und is constituted as a 0rust in accordance with the pro$isions of the
Indian 0rusts Act,
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+egistration Act, und Schemes floated by the AM: ha$e to be appro$ed by the
0rustees.
0rustees can see! information from the AM: regarding the operations andcompliance of the mutual fund.
0rustees can see! remedial actions from AM:, and in cases can dismiss theAM:.
0rustees re$iew and ensure that the net worth of the AM: is according to thestipulated norms, e$ery uarter.
O?ligation* o t9) T+u*t))*&
0rustees must ensure that the transactions of the mutual fund are in accordancewith the trust deed.
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0rustees must ensure that the AM: has systems and procedures in place.
0rustees must ensure due diligence on the part of AM: in the appointment ofconstituents and business associates.
0rustees must furnish to the S(I, on half yearly basis a report on the acti$ities ofthe AM:.
0rustees must ensure compliance with S(I +egulations.
ASSET MANAEMENT COMPAN# $AMC%
An AM: is the legal entity formed by the sponsor to run a mutual fund. 0he AM: is
usually a pri$ate limited company in which the sponsors and their associates or joint
$enture partners are the shareholders. 0he trustees sign an in$estment agreement with
the AM:, which spells out the functions of the AM:. It is the AM: that employs fund
managers and analysts, and other personnel. It is the AM: that handles all operational
matters of a mutual fund G from launching schemes to managing them to interacting
with in$estors.
0he people in the AM: who should matter the most to you are those who ta!e
in$estment decisions. 0here is the head of the fund house, generally referred to as the
:hief (9ecuti$e /fficer :(/1. #nder him comes the :hief In$estment /fficer :I/1,
who shapes the fundCs in$estment philosophy, and fund managers, who manages its
schemes. 0hey are assisted by a team of analysts, who trac! mar!ets, sectors and
companies.
Although these people are employed by the AM:, its you, the unit
holders, who pays their salaries, partly or wholly. (ach scheme pays the AM: an
annual Hfund management feeC, which is lin!ed to the scheme si@e and results in a
corresponding drop in your return. If a schemeCs corpus is up to +s.
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play& a cash"rich sponsor can easily pump in money to meet short falls, while a sponsor
with less financial clout might force the AM: to trim costs, which could well turn into
an e9ercise in cutting corners.
R)gulato+; +)ui+):)nt* o+ t9) AMC&
/nly S(I registered AM: can be appointed as in$estment managers of mutualfunds.
AM: must ha$e a minimum net worth of +s.und.
AM:s cannot indulge in any other business, other than that of asset management
At least half of the members of the oard of an AM: ha$e to be independent.
0he =thschedule of S(I +egulations spells out rights and obligations of bothtrustees and AM:s.
O?ligation* o t9) AMC&
In$estments ha$e to be according to the in$estment management agreement andS(I regulations.
0he actions of its employees and associates ha$e to be as mandated by thetrustees.
AM:s ha$e to submit detailed uarterly reports on the wor!ing and performanceof the mutual fund.
AM:s ha$e to ma!e the necessary statutory disclosures on portfolio, NAD andprice to the in$estors.
R)*t+iction* on t9) AMC&
AM:s cannot launch a scheme without the prior appro$al of the trustees.
AM:s ha$e to pro$ide full details of the in$estments by employees and oardmembers in all cases where the in$estment e9ceeds +s.< la!h.
AM:s cannot ta!e up any acti$ity that is in conflict with the acti$ities of themutual fund.
Condition* und)+ 9ic9 to AMC* can ?) :)+g)d&
S(I +egulations reuire the following&
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S(I and 0rustees of both the funds must appro$e of the merger.
#nit holders should be notified of the merger, and pro$ided the option to e9it atNAD without load.
Condition* und)+ 9ic9 an AMC can ?) taG)n o)+&
S(I appro$al is reuired for the change of ownership and unit holders ha$e to beinformed of the ta!eo$er.
Sc9):) taG) o)+& If an e9isting mutual fund scheme is ta!en o$er by another AM:, itis called as scheme ta!e o$er. 0he two mutual funds continue to e9ist. 0rustee and S(Iappro$al and notification of the unit holders are reuired for scheme ta!e o$er.
CUSTODIAN
A custodian handles the in$estment bac! office of a mutual fund. Its responsibilities
include receipt and deli$ery of securities, collection of income, and distribution of
di$idends and segregation of assets between the schemes. It also trac! corporate actions
li!e bonus issues, right offers, offer for sale, buy bac! and open offers for acuisition.
0he sponsor of a mutual fund cannot act as a custodian to the fund. 0his condition,
formulated in the interest of in$estors, ensures that the assets of a mutual fund are not in
the hands of its sponsor. >or e9ample, %eutsche an! is a custodian, but it cannot
ser$ice %eutsche Mutual >und, its mutual fund arm.
BRO6ERS
Rol) o B+oG)+* in a Mutual Fund&
0hey enable the in$estment managers to buy and sell securities.
ro!ers are the registered members of the stoc! e9change.
0hey charge a commission for their ser$ices.
In some cases, pro$ide in$estment managers with research reports.
Act as an important source of mar!et information.
REISTRAR OR TRANSFER AENTS
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+egistrars, also !nown as the transfer agents, are responsible for the in$estor ser$icing
functions. 0his includes issuing and redeeming units, sending fact sheets and annual
reports. Some fund houses handle such functions in"house. /thers outsource it to the
+egistrarsJ Lar$y and :AMS are the more popular ones. It doesnCt really matter which
model your mutual fund opt for, as longas it is prompt and efficient in ser$icing you.
Most mutual funds, in addition to registrars, also ha$e in$estor ser$ice centers of their
own in some cities.
Some of the in$estor G related ser$ices are&"
'rocessing in$estor applications.
+ecording details of the in$estors.
Sending information to the in$estors.
'rocessing di$idend payout.
Incorporating changes in the in$estor information.
Leeping in$estor information up to date.
DISTRIBUTORS
Rol) o S)lling and Di*t+i?ution Ag)nt*&
Selling agents bring in$estorCs funds for a commission.
%istributors appoint agents and other mechanisms to mobili@e funds from the
in$estors.
an!s and post offices also act as distributors.
0he commission recei$ed by the distributors is split into initial commission which
is paid on mobili@ation of funds and trail commission which is paid depending onthe time the in$estor stays with the fund.
Adantag)* o Mutual Fund
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P+o)**ional Manag):)nt
Mutual >unds pro$ide the ser$ices of e9perienced and s!illed professionals, bac!ed by
a dedicated in$estment research team that analyses the performance and prospects of
companies and selects suitable in$estments to achie$e the objecti$es of the scheme.
Di)+*iication
Mutual >unds in$est in a number of companies across a broad cross"section of
industries and sectors. 0his di$ersification reduces the ris! because seldom do all stoc!s
decline at the same time and in the same proportion. ou achie$e this di$ersification
through a Mutual >und with far less money than you can do on your own.
Con)ni)nt Ad:ini*t+ation
In$esting in a Mutual >und reduces paperwor! and helps you a$oid many problems
such as bad deli$eries, delayed payments and follow up with bro!ers and companies.
Mutual >unds sa$e your time and ma!e in$esting easy and con$enient.
R)tu+n Pot)ntial
/$er a medium to long"term, Mutual >unds ha$e the potential to pro$ide a higher
return as they in$est in a di$ersified bas!et of selected securities.
"o Co*t*
Mutual >unds are a relati$ely less e9pensi$e way to in$est compared to directly
in$esting in the capital mar!ets because the benefits of scale in bro!erage, custodial and
other fees translate into lower costs for in$estors.
"iuidit;
In open"end schemes, the in$estor gets the money bac! promptly at net asset $alue
related prices from the Mutual >und. In closed"end schemes, the units can be sold on a
stoc! e9change at the pre$ailing mar!et price or the in$estor can a$ail of the facility of
direct repurchase at NAD related prices by the Mutual >und.
T+an*=a+)nc;
52
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In$estors get regular information on the $alue of their in$estment in addition to
disclosure on the specific in$estments made by their scheme, the proportion in$ested in
each class of assets and the fund managers in$estment strategy and outloo!.
Fl)>i?ilit;
0hrough features such as regular in$estment plans, regular withdrawal plans and
di$idend rein$estment plans, you can systematically in$est or withdraw funds
according to your needs and con$enience.
Ao+da?ilit;
In$estors indi$idually may lac! sufficient funds to in$est in high"grade stoc!s. A
mutual fund because of its large corpus allows e$en a small in$estor to ta!e the benefit
of its in$estment strategy.
C9oic) o Sc9):)*
Mutual >unds offer a family of schemes to suit your $arying needs o$er a lifetime.
()ll R)gulat)d
All Mutual >unds are registered with S(I and they function within the pro$isions of
strict regulations designed to protect the interests of in$estors. 0he operations of Mutual
>unds are regularly monitored by S(I.
No Ent+; "oad
(ntry load is the commission charged
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0he costs of the fund management process are deducted from the fund. 0his includes
mar!eting and initial costs deducted at the time of entry itself, called, H-oadC. 0hen
there is the annual asset management fee and e9penses, together called the e9pense
ratio. #sually, the former is not counted while measuring performance, while the latter
is. A Standard 5 percent e9pense ratio means that, e$erything else being eual, the fund
manager under performs the benchmar! inde9 by an eual amount.
No tailo+-:ad) =o+tolio
0he portfolio of a fund does not remain constant. 0he e9tent to which the portfolio
changes is a function of the style of the indi$idual fund manager i.e. whether he is a buy
and hold type of mana2ger or one who aggressi$ely churns the fund. It is also depends
on the $olatility of the fund si@e i.e. whether the fund constantly recei$es fresh
subscriptions and redemptions. Such portfolios changes ha$e associated costs of
bro!erage, custody fees, registration fees etc. that lowers the portfolio return
commensurately.
No ua+ant)) o +)tu+n
No in$estment is ris! free. If the entire stoc! mar!et declines in $alue, the $alue of
mutual fund shares will go down as well, no matter how balanced the portfolio.
In$estors encounter fewer ris!s when they in$est in mutual funds than when they buy
and sell stoc!s on their own. )owe$er, anyone who in$ests through a mutual fund runsthe ris! of losing money.
Ta>)*
%uring a typical year, most acti$ely managed mutual funds sell anywhere from 52 to 62
percent of the securities in their portfolios. If your fund ma!es a profit on its sales, you
will pay ta9es on the income you recei$e, e$en if you rein$est the money you made.
Manag):)nt +i*G
hen you in$est in a mutual fund, you depend on the funds manager to ma!e the right
decisions regarding the funds portfolio. If the manager does not perform as well as you
had hoped, you might not ma!e as much money on your in$estment as you e9pected.
/f course, if you in$est in Inde9 >unds, you forego management ris!, because these
funds do not employ managers.
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!ISTOR# OF INDIAN MUTUA" FUNDS INDUSTR#
0he mutual fund industry in India started in und Aug 371, Indian an! Mutual >und No$ 371, an! of India Oun
721, an! of aroda Mutual >und /ct 751. -I: established its mutual fund in Oune
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0he und1 +egulations were substituted by a more comprehensi$e
and re$ised Mutual >und +egulations in und1 +egulations
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Note&
hile #0I was bifurcated into #0I Mutual >und and the Specified #nderta!ing of the
#nit 0rust of India effecti$e from >ebruary 5224. 0he Assets under management of the
Specified #nderta!ing of the #nit 0rust of India has therefore been e9cluded from the
total assets of the industry as a whole from >ebruary 5224 onwards.
0he Assets #nder Management of #0I was +s. ;6bn. by the end of rom +s. ;6bn.
the Assets #nder Management rose to +s. =62 bn. in March
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0he net asset $alue NAD1 of mutual funds in India declined when stoc! prices started
falling in the year
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T#PES OF MUTUA" FUNDS
Mutual fund schemes may be classified on the basis of its structure and its in$estment
objecti$e.
B; St+uctu+)&
Open Ended Fund :
As the name implies the si@e of the scheme fund1 is open G i.e. not specified or pre"
determined. (ntry to the fund is always open, the in$estor who can subscribe at
anytime. Such fund stands ready to buy or sell its securities at anytime. 0he !ey feature
of /pen"ended schemes is -iuidity. It implies that the capitali@ation of the fund is
constantly changing as in$estors sell or buy their shares. >urther, the shares or units are
normally not traded on the stoc! e9change but are repurchased by the funds at
announced rates. /pen"ended schemes ha$e comparati$ely better liuidity despite the
fact that these are not listed. 0he reason is that in$estors can any time approach mutual
fund for sale of such units. No intermediaries are reuired. Moreo$er, the reali@able
amount is certain since repurchase is at a price based on declared net asset $alue
NAD1. 0he portfolio mi9 of such schemes has to be in$estments, which are acti$ely
traded in the mar!et. /therwise it will not be possible to calculate NAD. 0his is the
reason that generally open"ended schemes are euity based. In /pen"ended schemes,
the option of di$idend rein$estment is a$ailable.
Close Ended Fund :A closed"end fund has a stipulated maturity period which generally
ranging from 4 to
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Interval Scheme:
Inter$al Schemes combine the features of both open"ended and close"ended schemes.
0hey are open for sale or redemption during pre"determined inter$als at NAD based
prices.
B; In)*t:)nt O?@)cti)&
Growth/Equity Oriented Schemes:
0he aim of growth funds is to pro$ide capital appreciation o$er the medium to long
term. Such schemes normally in$est a major part of their corpus in euities. Such funds
ha$e comparati$ely high ris!s. 0hese schemes pro$ide different options to the in$estors
li!e di$idend optionJ capital appreciation etc. and the in$estors may choose an option
depending on their preference. 0he in$estor must indicate the option in the application
form. 0he mutual funds also allow the in$estors to change the options at a later date.
*rowth schemes are good for in$estors ha$ing a long"term outloo! see!ing
appreciation o$er a period of time.
Income/Debt oriented Schemes :
0he aim of income funds is to pro$ide regular and steady income to in$estors. Such
schemes generally in$est in fi9ed income securities such as bonds, corporate
debentures, go$ernment securities and money mar!et instruments. Such funds are less
ris!y compared to euity schemes. 0hese funds are not affected because of fluctuations
in euity mar!et. )owe$er, opportunities of capital appreciation are also limited in such
funds. 0he NADs of such funds are affected because of change in interest rates in the
country. If the interest rates fall, NADs of such funds are li!ely to increase in the short
run and $ice $ersa. )owe$er, long"term in$estors may not bother about these
fluctuations.
alanced Fund:
0he aim of balanced funds is to pro$ide both growth and regular income as such
schemes in$est both in euities and fi9ed income securities in the proportion indicated
in their offer documents. 0hese are appropriate for in$estors loo!ing for moderate
growth. 0hey generally in$est =2";2 in euities and debt instruments. 0hese funds are
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may gi$e higher returns, they are more ris!y compared to di$ersified funds. In$estors
need to !eep a watch in the performance of those sectorsFindustries and must e9it at an
appropriate time. 0hey may also see! ad$ice of an e9pert.
Inde' "unds:
Inde9 >unds replicate the portfolio of a particular inde9 such as the S( Sensiti$e
inde9, S?' NS( 82 inde9 Nifty1, etc 0hese schemes in$est in the securities in the
same weightage comprising of an inde9. NADs of such schemes would rise or fall in
accordance with the rise or fall in the inde9, though not e9actly by the same percentage
due to some factors !nown as Ptrac!ing errorP in technical terms. Necessary disclosures
in this regard are made in the offer document of the mutual fund scheme.
Equity diversi"ied "unds&
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0hey generate income through arbitrage opportunities due to mispricing between cash
mar!et and deri$ati$es mar!et. >unds are allocated to euities, deri$ati$es and money
mar!ets. )igher proportion around 681 is put in money mar!ets, in the absence of
arbitrage opportunities.
#I,s:
Monthly Income 'lans ha$e an e9posure of 62"72 to debt and an e9posure of
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BAN6S VS MUTUA" FUNDS&
Mutual >unds are now also competing with commercial ban!s in the race for retailin$estorCs sa$ings and corporate float money. 0he power shift towards mutual funds
has become ob$ious. 0he coming few years will show that the traditional sa$ing
a$enues are losing out in the current scenario. Many in$estors are reali@ing that
in$estments in sa$ings accounts are as good as loc!ing up their deposits in a closet. 0he
fund mobili@ation trend by mutual funds indicates that money is going to mutual fund
in a big way. India is at the first stage of a re$olution that has already pea!ed in the
#.S. 0he #.S. boasts of an Asset base that is much higher than its ban! deposits. In
India, mutual fund assets are not e$en
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S;*t):atic T+an*)+ Plan $STP%&
0hey allow the in$estors to transfer on a periodic basis a specified amount from one
scheme to another within the same fund family meaning two schemes belonging to the
same mutual fund. A transfer will be treated as redemption of units from the schemefrom which the transfer is made .Such redemption or in$estment will be at the
applicable NAD. 0his ser$ice allows the in$estor to manage his in$estment acti$ely to
achie$e his objecti$es. Many funds do not e$en charge e$en any transaction feed for
this ser$ice an added ad$antage for the acti$e in$estor.
S;*t):atic (it9d+aal Plan $S(P%&
0hese plans are best suited for people nearing retirement. In these plans an in$estor
in$ests in a mutual fund scheme and is allowed to withdraw a fi9ed sum of money at
regular inter$als to ta!e care of e9penses.
P)+o+:anc) Ealuation
PARAMETERS OF MUTUA" FUND EVA"UATION&
RiskReturnsLiquidityExpense RatioComposition of PortfolioRi*G* A**ociat)d (it9 Mutual Fund*&
In$esting in mutual funds as with any security, does not come without ris!. /ne of the
most basic economic principles is that ris! and reward are directly correlated. In otherwords, the greater the potential ris!, the greater the potential return. 0he types of ris!
commonly associated with mutual funds are&
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Ma+G)t Ri*G&
Mar!et ris! relate to the mar!et $alue of a security in the future. Mar!et prices fluctuate
and are susceptible to economic and financial trends, supply and demand, and many
other factors that cannot be precisely predicted or controlled.
Political Ri*G&
:hanges in the ta9 laws, trade regulations, administered prices etc. is some of the many
political factors that create mar!et ris!. Although collecti$ely, as citi@ens, we ha$e
indirect control through the power of our $ote, indi$idually as in$estors, we ha$e
$irtually no control.
Inlation Ri*G&
Inflation or purchasing power ris!, relates to the uncertainty of the future purchasing
power of the in$ested rupees. 0he ris! is the increase in cost of the goods and ser$ices,
as measured by the :onsumer 'rice Inde9.
Int)+)*t Rat) Ri*G&
Interest +ate ris! relates to the future changes in interest rates. >or instance, if an
in$estor in$ests in a long term debt mutual fund scheme and interest rate increase, the
NAD of the scheme will fall because the scheme will be end up holding debt offeringlowest interest rates.
Business Risk:
usiness +is! is the uncertainty concerning the future e9istence, stability and
profitability of the issuer of the security. usiness +is! is inherent in all business
$entures. 0he future financial stability of a company can not be predicted or
guaranteed, nor can the price of its securities. Ad$erse changes in business
circumstances will reduce the mar!et price of the companyCs euity resulting in
proportionate fall in the NAD of mutual fund scheme, which has in$ested in the euity
of such a company.
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Econo:ic Ri*G &
(conomic +is! in$ol$es uncertainty in the economy, which, in turn can ha$e an ad$erse
effect on a companyCs business. >or instance, if monsoons fall in a year, euity stoc!s
of agriculture bases companies will fall and NADs of mutual funds, which ha$ein$ested in such stoc!s, will fall proportionately.
0here are 4 different methods with the help of which we can measure the ris!.
M)a*u+):)nt o +i*G
I, B)ta Co)ici)nt M)a*u+) o Ri*G&
eta relates a fundCs return with a mar!et inde9. It basically measures the sensiti$ity of
funds return to changes in mar!et inde9.
If eta Q < then >und mo$es with the mar!et i.e. 'assi$e fund
If eta R < then >und is less $olatile than the mar!et i. e %efensi$e >und
If eta < then >unds will gi$e higher returns when mar!et rises ? higher losses when
mar!et falls i.e. Aggressi$e >und
II, E> Ma+G* o+ R-*ua+)d M)a*u+) O Ri*G &
(9 GMar!s represents co relation with mar!ets. )igher the (9"mar!s lower the ris! of
the fund because a fund with higher (9"mar!s is better di$ersified than a fund with
lower (9"mar!s.
III, Standa+d D)iation M)a*u+) O Ri*G &
It is a statistical concept, which measures $olatility. It measures the fluctuations of
fundCs returns around a mean le$el. asically it gi$es you an idea of how $olatile your
earnings are. It is broader concept than (0A. It also helps in measuring total ris! and
not just the mar!et ris! of the portfolio.
-ow to Calculate the .alue o" a #utual Fund:
0he in$estorsC funds are deployed in a portfolio of securities by the fund manager. 0he
$alue of these in$estments !eeps changing as the mar!et price of the securities change.
Since in$estors are free to enter and e9it the fund at any time, it is essential that the
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mar!et $alue of their in$estments is used to determine the price at which such entry and
e9it will ta!e place. 0he net assets represent the mar!et $alue of assets, which belong to
the in$estors, on a gi$en date. Net Asset Dalue or NAD of a mutual fund is the $alue of
one unit of in$estment in the fund, in net asset terms.
NAV N)t A**)t* o t9) *c9):) Nu:?)+ o Unit* Out*tanding
here Net Assets are calculated as&"
Mar!et $alue of in$estments K current assets and other assets K Accrued income G
current liabilities and other liabilities G less accrued e9penses1 F No. of #nits
/utstanding as at the NAD date
NAD of all schemes must be calculated and published at least wee!ly for closed"end
schemes and daily for open"end schemes.
0he major factors affecting the NAD of a fund are&
T Sale and purchase of securities
T Sale and repurchase of units
T Daluation of assets
T Accrual of income and e9penses
S(I reuires that the fund must ensure that repurchase price is not lower than 74 of
NAD 78 in the case of a closed"fund1. /n the other side, a fund may sell new units at
a price that is different from the NAD, but the sale price cannot be higher than
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A?*olut) +)tu+n Q 55 G 521F52 U
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Number of units re"in$ested Q
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Ri*G P+):iu: Q %ifference between the >undCs A$erage return and +is! free return
on go$ernment security or treasury bill o$er a gi$en period .
"IKUIDIT#:
Most of the funds being sold today are open"ended. 0hat is, in$estors can sell their
e9isting units, or buy new units, at any point of time, at prices that are related to the
NAD of the fund on the date of the transaction. Since in$estors continuously enter and
e9it funds, funds are actually able to pro$ide liuidity to in$estors, e$en if the
underlying mar!ets, in which the portfolio is in$ested, may not ha$e the liuidity that
the in$estor see!s.
E'PENSE RATIO:
(9pense ratio is defined as the ratio of total e9penses of the fund to the a$erage net
assets of the fund. (9pense ratio can actually understate the total e9penses, because
bro!erage paid on transactions of a fund are not included in the e9penses. According to
the current S(I norms, bro!erage commissions are capitali@ed and included in the cost
of the transactions.
E>=)n*) +atio Q 0otal (9penses F A$erage Net Assets
COMPOSITION OF T!E PORTFO"IO&
:redit uality of the portfolio is measured by loo!ing at the credit ratings of the
in$estments in the portfolio. Mutual >und fact sheets show the composition of the
portfolio and the in$estments in $arious asset classes o$er time. 'ortfolio turno$er rate
is the ratio of lesser of asset purchased or sold by funds in the mar!et to the net assets
of the fund. If 'ortfolio ratio is
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T +is! profile
T 'ortfolio composition
T (9pense ratios
Fund evaluation a(ainst benchmar$&
>unds can be e$aluated against some performance indicators which are !nown as
benchmar!s.
0here are 4 types of benchmar!s&
T +elati$e to mar!et as whole
T +elati$e to other comparable financial products
T +elati$e to other mutual funds
Relative to market as whole:0here are different ways to measure the performance of fund w.r.t mar!et as
Euit; Fund*
Ind)> FundG An Inde9 fund in$ests in the stoc! comprising of the inde9 in the same
ratio. 0his is a passi$e management style.
>or e9ample,
Mar!et Inde9 >und " S( Sense9
Nifty Inde9 >und G NI>0
0he difference between the return of this fund and its inde9 benchmar! can be
e9plained by 0+A:LIN* (++/+.
Acti) Euit; Fund*&
0he fund manager acti$ely manages this fund. 0o e$aluate performance in such case we
ha$e to select an appropriate benchmar!. -arge di$ersified euity fund G S(
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Sector fund " Sectoral Indices
D)?t Fund*&
%ebt fund can also be judged against a debt mar!et inde9 e.g. I"(U
RIS6 VS, RETURN&
MAJOR P"A#ERS IN MUTUA" FUNDS INDUSTR#
AN AM+/ Mutual >und
AN AM+/ Mutual >und was setup on April und follows a conser$ati$e long"term approach to
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in$estment. +ecently it crossed A#M of +s. und / Mutual >und1
an! of aroda Mutual >und or / Mutual >und was setup on /ctober 42, und and was incorporated on No$ember 8, : Mutual >und
)%>: Mutual >und was setup on Oune 42, 5222 with two sponsor namely )ousing%e$elopment >inance :orporation -imited and Standard -ife In$estments -imited.
)S: Mutual >und
)S: Mutual >und was setup on May 56, 5225 with )S: Securities and :apitalMar!ets India1 'ri$ate -imited as the sponsor. 0he oard of 0rustees, )S: Mutual>und acts as the 0rustee :ompany of )S: Mutual >und.
IN* Dysya Mutual >und
IN* Dysya Mutual >und was setup on >ebruary und
0he mutual fund of I:I:I is a joint $enture with 'rudential 'lc. of America, one of thelargest life insurance companies in the #S of A. 'rudential I:I:I Mutual >und was setupon
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Schemes out of which und has more than +s. 8,822 :rores as A#M. Now it has an in$estorbase of o$er 3 -a!hs spread o$er und
0ata Mutual >und 0M>1 is a 0rust under the Indian 0rust Act, und are 0ata Sons -td., and 0ata In$estment :orporation -td. 0hein$estment manager is 0ata Asset Management -imited and its 0ata 0rustee :ompany'$t. -imited. 0ata Asset Management -imited is one of the fastest in the country withmore than +s. 6,624 :rores as on April 42, 52281 of A#M.
Lota! Mahindra Mutual >und
Lota! Mahindra Asset Management :ompany LMAM:1 is a subsidiary of LM-. It ispresently ha$ing more than
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>ran!lin 0empleton India Mutual >und
0he group, >ran!lin 0empleton In$estments is a :alifornia #SA1 based company with aglobal A#M of #SY =27.5 bn. as of April 42, 52281. It is one of the largest financialser$ices groups in the world. In$estors can buy or sell the Mutual >und through their
financial ad$isor or through mail or through their website. 0hey ha$e /pen end%i$ersified (uity schemes, /pen end Sector (uity schemes, /pen end )ybridschemes, /pen end 0a9 Sa$ing schemes, /pen end Income and -iuid schemes, :losedend Income schemes and /pen end >und of >unds schemes to offer.
Morgan Stanley Mutual >und India
Morgan Stanley is a worldwide financial ser$ices company and its leading in the mar!etin securities, in$estment management and credit ser$ices. Morgan Stanley In$estmentManagement MISM1 was established in the year und
(scorts Mutual >und was setup on April und was setup on Oune inancial Ser$ices '$t.
-td. as the sponsorer and enchmar! 0rustee :ompany '$t. -td. as the 0rustee:ompany. Incorporated on /ctober
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5, und
:hola Mutual >und under the sponsorship of :holamandalam In$estment ? >inance:ompany -td. was setup on Oanuary 4, und
-ife Insurance :orporation of India set up -I: Mutual >und on und wasconstituted as a 0rust in accordance with the pro$isions of the Indian 0rust Act, und.
*I: Mutual >und
*I: Mutual >und, sponsored by *eneral Insurance :orporation of India *I:1, a*o$ernment of India underta!ing and the four 'ublic Sector *eneral Insurance:ompanies, $i@. National Insurance :o. -td NI:1, 0he New India Assurance :o. -td.NIA1, 0he /riental Insurance :o. -td /I:1 and #nited India Insurance :o. -td. #II1and is constituted as a 0rust in accordance with the pro$isions of the Indian 0rusts Act,idelity In$estments
>idelity In$estments was founded in idelity In$estments is an internationalpro$ider of financial ser$ices and in$estment resources that help indi$iduals andinstitutions meet their financial objejecti$es
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RESEARC!
R)*)a+c9is a systematic organi@ed way of finding answers to uestionsand journey
of un!nown to !nown.
S#STEMATICbecause there is a definite set of procedures and steps which you will
follow. 0here are certain things in the research process, which are always done in
order to get the most accurate results.
/n the basis of research it is easy to !now that, what $alue of the product in the
mar!et and what is the demand of the product in the mar!et and how the people
aware about the product.
/n the behalf of this it is easy to capturing the mar!et.
RESEARC! MET!ODO"O#
I decided to do the project in two parts. 0he first part of the project is comprised of the
study of Mutual >unds as a whole and the second part deals with the in$estorCs
perception regarding their in$estment preferences about in$estment in Mutual >unds.
0he first part of the project i.e. descripti$e study is comprising an o$erall study of
Mutual funds as what it is, why to in$est and where to in$est, ris! factor associated
with it i.e. an o$er$iew of whole Mutual fund industry.
0he second part of the project that is related to in$estorCs perception about
in$estment in Mutual funds a$ailable in mar!et. Indian Stoc! mar!et has undergone
tremendous changes o$er the years. In$estment in Mutual >unds has become a major
alternati$e among In$estors. 0he project has been carried out to understand in$estorCs
perception about Mutual >unds in the conte9t of their trading preference and e9plore
in$estorCs ris! perception.
0he first part of the project relating the study of Mutual funds is collected through
secondary data obtained from internet ? boo!s whereas the second part relating the
In$estors perception about in$estment in Mutual >unds is co$ered using primary data.
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RESEARC! DESIN- 0he first part of the project IS AS(% /N %(S:+I'0ID(+(S(A+:) and second part of project is based on (U'-/+A0/+ +(S(A+:)
Sa:=l) A+)a- C9andiga+9
SAMP"E SILE
0he si@e of sample used for collection of primary data is
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U*)*&here $ery large numbers are included in the target population and simple
random sampling is difficult or where lists are already grouped into sections or
classes.
M)t9od&0here are many possible systems e.g. by ta!ing e$ery tenth name for e$ery
fifth name.
SAMP"E SILE DETERMINATION
Sample si@e determination is $ery importation, with the help of this it is easy to !now
about the customers, what they percei$e about the product. It is a $ery correct way to
!now the customers awareness.
!#POT!ESIS
Null 9;=ot9)*i*& Mutual fund is the safest a$enue for in$estment.
Alt)+nat) 9;=ot9)*i*& Mutual fund is not the safest a$enue for in$estment.
R)*ult o 9;=ot9)*i*& After the analysis of the in$estors perception we can say that the
in$estors had the penchant for the mutual fund due to the lac! of e9perience about
in$estment in mar!et so for new entrants Mutual fund is the safest a$enue for in$estment
therefore null 9;=ot9)*i* i* *ati*i)d,
CO""ECTION OF DATA
0he method of data collection begins after a research problem has been defined and
research designFplan chal!ed out.
0here are two sources from where the data can be collected, $i@.&"
'rimary
Secondary
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P+i:a+; data:0he primary data are those which are collected afresh and for the first
time and thus happen to be original in character.
S)conda+; data& 0he secondary data are those data which ha$e already been
collected by someone else and which already had been passed through the statistical
process.
Coll)ction o =+i:a+; data&
'rimary data can be collected either through obser$ation or through direct
communication with respondents in one form or another or through personal
inter$iews.
M)t9od* u*)d o+ coll)ction o P+i:a+; data&
Inter$iew Method
'ersonal Inter$iew
0elephonic Inter$iew
/bser$ation Method
0hrough Buestionnaires
Coll)ction o S)conda+; data&
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Secondary data mean data that are already a$ailable i.e. they refer to the data which
ha$e already been collected and analysed by someone else. Secondary data may
either be published data or unpublished data. #sually published data are a$ailable in&
0echnical ? trade journals.
oo!s, maga@ines, and newspapers. +eports prepared by research scholars.
RESEARC! "IMITATION
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:hapter"=
Data anal;*i*4 Int)+=+)tation
unds. It attracted as a safer a$enue as compared to share mar!et.
=3 respondents reflected confidence and optimism in the conte9t of their
in$estments.
Mutual >unds are more of an in$estment option than the speculati$e a$enue.
'eople tend to gain through long in$estments rather than through short term.
Income funds and (-SS are among the few top funds
'eople are not willing to ta!e much ris! and bear loss.
ro!erCs ad$ice matters to as much as 45 of the people. Major part of people
preferred self"e$aluation as best.
Most of the people loo! at the returns that are gi$en by a >unds8; are in
this fa$our and only 54 people are there who consider >und name and currentNAD of the fund before in$esting into a Mutual >und
(9perience was the main factor that made a person in$est in mutual funds
SUESTIONS
hat I recommend firstly there should be
7 First +id 0it "or 1ew Entrant into Securities #ar$et
0his will be a new step towards a good ser$ice pro$ider in this field. After all, this
mar!et depends on the after sales ser$ice. After seeing such a boost in the share mar!et,
not only our Adult generation but also the young generation is also so much e9cited to
enter the share mar!et. Now the actual problem starts specially with the young ones in
e9citement initially they in$ests the money ? due to lac! of e9perience they loose big
;4
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bloc! of money in one go ? later they blames the company about the loss. So, to ma!e
them train in the field we should pro$ide them the initial precautions that they should
ta!e while enter into the mar!et.
2 &he #ore 3ou Care For 3our Customer #ore &he Faith 4ill Get Develop FromCustomer Side5
0,rovision "or Class oom trainin( "or the new investors
>or the abo$e reason same thing to boost there moral and to gi$e them some thing
related to the mar!et will help them. Also some tips can also be gi$en to these in$estor
during the session as a precautions.
/ &oll Free 1umber
:ustomers generally want to call to the respecti$e branch for as!ing some problems or
gi$e orders, a customer can sa$e the money by dialing on the toll free number. It gi$es
a feeling to the customer that company care for them.
H Customer Care "or (eneral query handle
Initially customer want to sol$e his or her problem at the moment as it arises. /ur
relationship manager many times donCt ha$e that much time to discuss all that details
on phone, they may sometime get busy with the meeting with client. So for general
uery handle we can ha$e a separate section.
)6* #ore +ppointments o" elationship #ana(ers
0here should be more appointments by +M so that e$ery customer get euali@ed
attention
;=
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:hapter";
< BIB"IORAP!#
5 ANNE'URE
;8
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BIB"IORAP!#
BooG*&
Lotler, 'hilip.
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ANNE'URE
KUESTIONNAIRE
Name& ...ZZZZZZZZ.. /ccupation& ZZZZZZZZZ'hone& ...ZZZZZZZZ..
In)*t:)nt P+)*)ntl; !)ld&
'lease list the $alue of the assets in your total in$estments portfolio & in +s.1
Stoc!s& [[[[[[ Mutual >unds& [[[[[[[
onds& [[[[[[ ullion& [[[[[[[ /ptions& [[[[[[ *o$t. Securities&[[[[[[[ +eal (state& [[[[[[ an! %eposits& [[[[[[[
$undsE
es No (arlier, now stopped
51 hat is your (9perience in the mar!etE
-ess than a year
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;1 )ow much +is! are you willing to ta!eE
)igh -ow Moderate
61 )ow much Appreciation do you e9pect from your In$estmentsE
#p to unds (-SS
alanced >unds SI'
/thers
71 )ow much loss are you willing to ta!eE
)igh Moderate -ow
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