D&G Food Delivery Company in China

Dylan Hawthorne and George Zhao

Who are we?

Food Deliver

y Servic

e

Opportunity

Add a delivery service to fast food restaurants Many of them do not deliver their food

More efficient Faster Less costly

Order System

Order online system Integrated many restaurants together and build a

centralized system We will hire programmers to do so and cooperate

with the restaurants

5 Yuan per orderChinese people do not pay tips so we cannot

create any revenue for gratuities.

Website Interface

Not fully functional for the order system, if we truly get in that business, we will hire the programmers to make it for us

Order systemWe see the orders and the restaurants

also see the ordersSend out driver to deliver foodWe pay the driver a portion of the

revenue We allocate the remainder of the

revenue

How to compete in China?

Government supportMatches officials goals

This is a positive industryWithin the law and we do not put our

hands on the restricted industryIt is not controlled by the government

Our marketing material Here is our poster/flyer for our service:

Who are our target customers?

Everyone needs to eat, so the potential customers could be everyone.

But most importantly, young people and working white collars. Because they do not have time to cook. The company which has a lot of workers may also use our services.

General Advertising Strategy

General population: We will put our posters on the outside of the public buses. We could deliver food for the bus companies for free in exchange that they let us put

the advertisement on their buses. If the first one isn’t enough to cover the cost of the advertisement, we would pay them

for the rest. It is inevitable for you to spend money on marketing. Specifically we choose the route that crosses the downtown area because more young

people could see it.

Specialized Advertising Strategy

Specific population for the working white collars: We can slip our posters into the mailboxes of the companies in some tall buildings. Reason 1: They are busy and they don’t have time. Reason 2: No place and no material to cook. (You don’t bring raw steaks to

work place)

Bibliography

Fernandez, Juan Antonio, and Laurie Underwood. China Entrepreneur: Voices of Experience from 40 International Business Pioneers. Singapore: John Wiley & Sons (Asia), 2009. Print.

"Demographia World Urban Areas." Demographia World Urban Populations. Demographia, Jan. 2015. Web. 7 Oct. 2015.

Feng, Suwei, and Qiang Li. "Car Ownership Control in Chinese Mega Cities." Car Ownership Control in Chinese Mega Cities: Shanghai, Beijing and Guangzhou (2013): 1-2. Journeys, Sept. 2013. Web. 7 Oct. 2015.

Surowiecki, James. "The Frugal Republic - The New Yorker." The New Yorker. N.p., 7 Dec. 2009. Web. 07 Oct. 2015.