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BRIDGEWORKS GLOBAL CONSULTING &

NIKE

The Swoosh is a registered trademark of Nike.

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NIKE CHINA

Nike Overview

Leading the industry in fitness apparel.

Operating in more than 100 countries.

Major player in Beijings 2004 Olympic Games.

Over 500 million consumers in the Chinese market.

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NIKE CHINA

Assimilating & Legal Concerns:

Coaches will be assigned to each employee andtheir family.

This coach will assist you in filing all legal

paperwork.Find suitable housing.

Register for school.

Arrange Travel.

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NIKE CHINA

Assi il ti g L g l c r s:

P EPARATI H ULD TART APPROXI ATELY IX MONTH E ORERELOCATION .

LANGUAGE CLASSES .

GATHER NECESSARY DOCUMENTATION FOR WORK VISAS

(TWO MONTHS PRIOR TO RELOCATION).

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NIKE CHINA

Legal Matters

S BMIT OC M NTS FOR WORK VISA TWO MONT S RIOR TOR LOCATION TO ALLOW FOR SLOW ROC SSING AN T S BMISSION

OF ADDITIONAL DOC M NTATION S O LD YO N D IT.

R SIDENCE VISAS ARE REQUIRED TO BE SUBMITTED WIT IN 10 DAYSOF ARRIVAL IN BEIJING.

Bridgeworks and Nike will assist with filing proper

paperwork.

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NIKE CHINA

Language Classes

Basic Mandarin

Classes geared toward the employee including

language used in the workplace.

Classes for family members offer more social

traditions and language.

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NIKE CHINA

Assimilating Family MembersCULTURAL AWARENESS CLASSES RIOR TO DEPARTURE

ADDRESSING EMOTIONAL ADJUSTMENT WIT :

Education Searching out the best possible schools.

Social Situations Linking spouses and children with otherexpatriates with similar interests.

Travel Provide regular visits back home.

Searching out familiar necessities:

Providing regular shipping channels where similar

or comparable products cannot be found.

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NIKE CHINA

Cultural Assimilation Classes

Business for Nike Employees

Social & Cultural Employees & Families

Support and council after the relocation

Providing Necessary & Familiar products

Travel Services

Continuing cultural assimilation services

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NIKE CHINA

Cultural Differences

Dress and demeanor is very important:

Dress should be conservative and somberSome colors should be avoided because they hold significant

meaning in China that they do not hold anywhere else.

Greetings are equally important:

It is a tradition in China to bow when you greet someone.

Shaking hands is only acceptable when a hand is extended to

you.

Speaking with your hands is not considered polite.

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NIKE CHINA

Observing local customs and etiquette

Examples of etiquette :

It is important to be punctual.

Rules apply to gift giving.

It is not considered polite to give a clock.

The colors blue and white are related to death in the Chinese culture.

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NIKE CHINA

World Trade Organization

China recently joined the WTO

China is in the process of revising business

practices to comply with WTO standards.

Tradition still plays a heavy role in business

interaction.

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NIKE CHINA

Government Involvement in Chinese Commerce

Roughly the same amount of regulatory agencies as the United States.

The Chinese Government encourages investment in high technology industry.

Chinese firms have little global business experience.

Chinese regulatory agencies leave hiring and firing practices to the discretion

of the company; however they remain dedicated to fair and equal treatment

of Chinese citizens and local labor authorities retain governance over who

can be employed.

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NIKE CHINA

Government Involvement in Chinese Commerce

Contracts must be handled formally and in a written format.

Formal training and certification is required.