Local Search: Business Listings Identity

Management

Presented by: Gib Olander, director of business

development, Localeze

Finding what we want

Finding the What & Where

Finding the What & Where with context of Who

Finding What, Where with the context of Who & When

Why is this important?People expect to buy within:1 hour – mobile Internet7 days – PC search ** Dennis Glavin MSN mobile

By 2011, 80% of Mobile Deviceswill have GPS – iSuppli 7.19.10

6,000 LBS apps are available on the iPhone Michael Metcalf

Y!

60% of mobile internet usage is spent on social networking (Ground Truth)http://mobileplaybook.360i.com

Mobile Local Search

Mobile Local Search Today

Business Identity – until now, this was enough!

Today your online identity needs to be established, as it anchors your customers experience with you.

Business Name

Business Address

Business Phone Number

Primary Business Categorization

Web Site Address

Products Offered

Business Specialties

Services

Payment Methods

Hours of Operation

Unique offerings within the business category

MicroSite

Dealer Locator page

Directory or IYP inclusion

Profile page

Local Business Identity – today online

Your foundation is built on database inclusion with data aggregators

Recove

ry Search

Discovery Search

Use ad products as your roof. Create

findability where your content cloud can’t

compete.

Create a “cloud” of content for each business location. Content must answer both “Discovery” & “Recovery” Local Search queries.

Each Business Location should create and maintain a Local Search content cloud,

organizing content for recovery and discovery

search

Location based advertising - yesterday

Follow the Content !

Slide created by David Berkowitz @dberkowitz

Location based advertising - today

Context created

and captured

Two identities

Fragmented Identity!

Established identities enable discovery –think of your spatial network

From your social network and your spatial network as well. Friends tips and all tips

Just like location based advertising of the past, set up your identity and make that content discoverable

Multiple identities dilute your utility to everyone

Spatial Network and Social Network are starting to work together.

24

About 3.8 check-ins per person!

Brands are taking advantage of 4sq

25

Tips can influence purchases

26

If your identity isn’t established, you don’t exist

Don’t forget…..

…Mobile, Local and Social are happening now!

Establish and manage your identity today

31

3,386 check ins in 10 daysThen 4,150 check in’s over the next 10 days

Not only how many people but which people at which time

33Confidential

Contact Information

 Gib Olander| Director of Business Development | Localeze

200 S Wacker Dr., 35th Floor | Chicago, IL 60606 Office: 312-924-3011 |gibolander@localeze.com

@golander59