Date post: | 16-Apr-2017 |
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Business |
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> d r e a m > t h ! n k > e x p l o r e
[ j u s t i m a g i n e ]
…a single idea changes everything. Forever.
If you had the means to change your world…
would your next “Big Idea”
…address some of the most important issues
facing humanity?
presents you withthat opportunity
imagine a business contestthat will harness the
entrepreneurshipof your customers
Where do Big Idea’s Come From?
Fact: Generally, Big Ideas float up from the bottom of the pyramid
Hence: market research
An idea is “big” if it helps us make sense of a lot of confusing experiences and seemingly isolated facts.
:: The basis for entrepreneurship is dissatisfaction ::
Most corporate cultures stifle innovation in orderto protect positions or profit margins
:: The basis for entrepreneurship is dissatisfaction ::
Companies hardly ever seek and reward innovationfrom within – they call in “experts”
“What were they Thinking?
:: The basis for entrepreneurship is dissatisfaction ::
Companies are compelled to make innovative improvements to existing products by small increments,
to avoid frightening off their customers…
:: Capitalizing on dissatisfaction ::
… but when customers take ownership?Evolution of the Mountain Bike - 10 years
1970 California: Cyclists begin develop a fun new machine by themselves.Mixing and matching parts.
1980: Manufacturers begin production
1996 Taiwan: $8 billion a year industry runs on ideas presented at International Bicycle Design Competition for the past 12 years.Individuals only – No companies…
:: Capitalizing on dissatisfaction ::
When business “Goes to Business?”
Evolution of the caterpillar track… 83 years
Patent 1770 – EdgeworthProduction 1853 – HornsbyOn a military tender, for a war due to a shortage of horses
:: Capitalizing on dissatisfaction ::
More ideas are being realized today than atany time in history
consumers becoming innovators
:: Capitalizing on dissatisfaction ::
Individuals, or a group of individuals, can take risks
They invest time and effort in some pet projectfor no financial reward
:: MemberProjects Leverages the Gap ::
…now they are in the game just for the recognition
“Why is this bottleUp-Side-Down?”
When User Insight vs. Marketing Expertise
:: MemberProjects Leverages the Gap ::
:: MemberProjects Stimulates Innovation ::
Core Concept
Develop a community where participants will do as they already do with the new bonus of:
• making money• developing their entrepreneurial spirit• building their own businesses• gaining recognition
and
having the “fun and adventure of the challenge” of a New Frontier
:: MemberProjects Stimulates Innovation ::
:: MemberProjects is a unique market research tool ::
Research Market
“Sell” Research Resultsto the Market
Response used to modify research
:: MemberProjects does not offer Financial Reward ::
It provides Venture Capital to realize your Big Idea…
When a company wakes up to the threat of “an innovative idea” that has the potential to change their business, it usually tries to do one of two things:
• Play “catch up” with a separate R & D exercise
• Buy the Idea outright
:: MemberProjects does not offer Financial Reward ::
It provides Venture Capital to get your Big Idea out into the arena
When a company wakes up to the threat of “an innovative idea” that has the potential to change their business, it usually tries to do one of two things:
• Play “catch up” with a separate R & D exercise
• Buy the Idea outright
:: MemberProjects offers personal recognition ::
An enlightened company goes into business with the developer
A bank Goes Into Partnership on the projected returns
:: MemberProjects is the ultimate competitive environment ::
• Opens up the potentials of existing business by directing change
• Expands the marketplace by creating new products or re-engineering existing ones so as to answer society’s’ needs
As broker between the idea source and end manufacturer / service provider
the Bank occupies a strategic opportunity to benefit from both ends of the transaction
:: MemberProjects inspires innovation ::
Banks accelerate change in the social and economic fabric…
• new types of services to service the new industries
• new types of employment
• new revenue streams
The inevitable results of such controlled activity creates:
:: MemberProjects inspires innovation ::
… sometimes Banks even back mavericks
Energy harvesting wind flowfrom passing traffic
Where do “Big Idea’s” Come From?
• from Idea
They change the way we see things,
• to production
• there is always a better way
and the way we think…
imagine a business contestthat harnesses theentrepreneurship
of your customers
Environment and Ecology
Education
Renewable Energy
Education
Environment and Ecology
Renewable Energy
Education
Healthy Living
Renewable Energy
Urban Renewal
Healthy Living
Renewable EnergyUrban Renewal
Healthy Living
:: MemberProjects What does First National Bank Get? ::
Discover what the entrepreneurial consumer would do, given the chance
TrendsKnowledge Base
Future Business
:: MemberProjects What does First National Bank Get? ::
Let the Members do the work Social Analysis
Venture Partnering
New Customers
:: MemberProjects What does First National Bank Get? ::
Let the Members do the leg work
Viral marketing program – social network
Project progress is tracked live on-line
Dedicated TV series
:: MemberProjects What does First National Bank Get? ::
Business Development EngineTM
be up here…
on the High Ground…
pause for thought
:: Leveraging the Trend ::
Excluding companies: the internet comprises of two kinds of people…
• browsers and users - sharing useless information
• commercial opportunists – making money
As the following statistics demonstrate.
:: The Boring Stats ::
• FaceBook – 100m+ users. If it was a country it would be the 11th most populous on the planet after Mexico
• MySpace - 84m users. exceeds population of Germany
• Digg - population of 1m +
• SecondLife - Pop. 15 m - Linden Laboratories project
• Entropia Universe - Pop. 7m – MindArk project
:: The Exciting Stuff ::
• FaceBook – valued at $240m – users make no money
• MySpace - valued at $580m – users make no money
• Digg - valued at $200m – users make no money
• YouTube – valued at $1.65b – users make no money
• SecondLife –Trading between users at +$35m / month
• Entropia Universe – Trading between users at +$30m / month