Fitting InFor Better of For Worse…

The Asch Conformity ExperimentAsch Experiment

Altru

ism Helping others, often at a cost or risk for reasons other than rewards

Factors that keep people from altruist acts…

Diffu

sion

of

resp

onsib

ility The presence of others

lessens an individual’s feelings of responsibility for his or

her actions or failure to act

Byst

ande

r Effe

ctAn individual does not

take action because of the presence of others

The bystander effect in action…

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Socia

l Loa

fing The tendency to work

less hard when sharing the workload with others

Examples?

Deindividuation

Dein

divid

uatio

n

“Individualistic”: Obedience to conscience Concerned with self-evaluation

When people lose their sense

of individualism and follow the

behavior of a group Individuals behave

irrationally when there is

less chance of being personally identified

Individuals do not obey their

conscience and are not concerned with self-evaluation

Darren Brown: Experiments"The Game Show"