Fitting InFor Better of For Worse…
The Asch Conformity ExperimentAsch Experiment
Altru
ism Helping others, often at a cost or risk for reasons other than rewards
Factors that keep people from altruist acts…
Diffu
sion
of
resp
onsib
ility The presence of others
lessens an individual’s feelings of responsibility for his or
her actions or failure to act
Byst
ande
r Effe
ctAn individual does not
take action because of the presence of others
The bystander effect in action…
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Socia
l Loa
fing The tendency to work
less hard when sharing the workload with others
Examples?
Deindividuation
Dein
divid
uatio
n
“Individualistic”: Obedience to conscience Concerned with self-evaluation
When people lose their sense
of individualism and follow the
behavior of a group Individuals behave
irrationally when there is
less chance of being personally identified
Individuals do not obey their
conscience and are not concerned with self-evaluation
