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1 BetaTales.com, January 25th,
| Date post: | 09-May-2015 |
| Category: |
Technology |
| Upload: | john-einar-sandvand |
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BetaTales.com, January 25th, 2011
Lucrative monopolies are long gone
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One basic postulate can be
made…
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What can become
digital, will become digital!
When will we stop using the physical media products?
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Some of us no longer read books in Norwegian
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Mobility and new
platforms
Localization
Content is fragmented
Everything is social
New business models
5 forces shaping the digital media
landscape
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Mobility and emergence of new platforms
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Mobile phones are replacing PCs for web access
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Tablets change user habits
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Gartner estimate:
• 2011: 55 million
• 2012: 103 million
Expect huge increase in mobile video consumption
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TVs are increasingly being used for Internet
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• Electronics brands integrate Internet in TV models
• Google and Apple with services for TV
• Multimedia games connect through Internet
Services move to the cloud …
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… and products become platform neutral
People now expect access to digital products everywere and on any device
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Location as core of new
services
Lots of new services based on where people are
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I wonder where all the women are hanging out?
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One out of three mobile searches are local
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Carpenter
Bar Flower shop
Shops in Carlton street
Night life in Oslo
Cheap
gasoline
City walks
Hotel
Google’s view
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“The Holy Grail for local advertising is location-targeted coupons”
Mike Steib
Director of emerging platforms, Google
http://www.mobilemarketer.com/cms/news/search/7850.html
That brings us a question:
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Who will control the largest database of location-based offers in Norway?
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One thing we can expect
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Disaggregation – and
repackaging
Edited packages are split up into small pieces
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Edited package as core
The individual content piece as core?
Music records replaced with tunes and play lists
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Content is being repackaged
Information structure becomes key to success
Content without metadata has no value
Topic Date Geo coordinates
Name of person
Company name
Type of article
Name of author
Priority
Coordinates on newspaper page
Version
Content elements
Image info
Copyright
Links Multimedia End of short version
Related content
List title
Summary
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Everything is social
Facebook dominates in most countries
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Facebook is becoming the new hub
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And it is a source to know about our readers
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But what about this story?
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We are all content producers
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• 60 % have posted photos online
• 15 % have posted videos online
• 8 % create blogs
In total blogs are as popular as big media sites
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Social shopping is growing fast
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Groupon is trying in Norway
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Search is also becoming social
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Social gaming has become a huge industry
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New business models for
content
Who will find the smart model for user payment?
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Media companies face one huge challenge
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Most content is no longer
scarce… and people want
to share it
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People pay for more than just the content
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Unique Content
Unique Convenience
Unique Usefulness
Unique Packaging
Unique Experience
Who will control the ecosystems for content?
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Distribution
Technology
Content
Who will control the ecosystems for content?
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Distribution
Technology
Content
AmazonBarnes & Noble
Apple
???
News Corp
Schibsted?
Zinio
Press Display
2011 will be ”The year of experiments”
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Mobility and new
platforms
Localization
Content is fragmented
Everything is social
New business models
5 forces shaping the digital media
landscape
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Thank you!
John Einar Sandvand
E-mail: [email protected]
Phone: ++47-9915 8839
Blog: http://www.betatales.com
Twitter: @johnei
