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G O O D F O R YO U

C O M PA N I E S A R E D E E P LY I N T E R C O N N E C T E D

W I T H

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SOCIAL issues ENVIRONMENTALissues

C O N S U M E R S W A N T TO B U Y F R O M C O M PA N I E S T H AT A R E G O O D F O R U S

B U T I T ’ S H A R D TO D I S C E R N T H E H E R O E S F R O M T H E P R E T E N D E R S

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G O O D F O R U S I S T H E H E A LT H Y C H O I C E L A B E L F O R C O N S C I O U S C O N S U M E R S

O N L I N E A N D P R I N TC E R T I F I C AT E L I C E N S I N G

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Online Certificate

License Fee: 8,000

SME Fee: 2,000

Print Certificate

License Fee: 16,000

SME Fee: 4,000

M A R K E T P OT E N T I A L

61. Bio Fach Shanghai, 2013, file:///Users/chrisjensen/Downloads/Development_and_Policy_of_Organic_Market_in_China.PDF

Chinese organic production is expected to rise by over 30% in the next decade

Up to 60% of Chinese and Indian consumers are influenced by ethical labels

2. Datamonitor, 2011 http://www.ats-sea.agr.gc.ca/inter/6153-eng.htm

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100,00010,00030

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Content Everywhere Experience Community

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Google Rich Snippets

Easy Posting and Sharing

Embeded Content

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Beautiful

Interconnected

Personal

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Sharing Curating Content

C O M P E T I TO R S

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Stories Community Experience

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HackathonGalvanise talent and funding towards

Raisesawareness of theGood for Us

brand

Grow a community of

interested artists/designers

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Funding SoughtY E A R 1 Y E A R 2 Y E A R 3

Total Online Certificates X X X

Total Print Licenses X X X

TOTAL REVENUE X X X

Development & Maintenance X X X

Infrastructure X X X

Salaries and Employment expenses X X X

Sales Commissions X X X

Marketing X X X

Professional services, office & T&E X X X

TOTAL COSTS X X X

NET REVENUE X X X

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SCALABILITY VALIDITY ENGAGEMENT

Automated Data Updates Multiple Credible Sources Stories & Gamification

Manual Research Scientific analysis credible sources.

Semi-active community

Ethical Consumer Guide

Manual Research High - Reputable Sources Low – Data only

Medium - High High – Reputable sources. Low – Data only

Reliant on crowd sourcing Wiki, susceptible to bias Lack of community

Crowd sourced opinions General public opinions Community declining

Manual Research Sources not published Low - Data only