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Fixmycar presentation test

Date post: 27-Jun-2015
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Pitch for Squared Online - Group 12, Gr FixMyCar Credited to Sukhbir Kapoor
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  • 1. Pitch for Squared Online - Group 12, Green Coho FixMyCar Credited to Sukhbir Kapoor

2. Peace of mind Transparency Fast, effective, local Trust and value Simple, convenient Doing for car maintenance what ber does for minicabs. FixMyCar and the FixMyCar Network 3. Target Market I spent a lot of money on booze, birds and fast cars. The rest I just squandered. - George Best - Young drivers - Families - Pensioners - Learners - Men - Women - Teenagers - Single - Married - Divorced all own vehicles 4. The Problem Which mechanic? Will they overcharge? Where can I find a garage? Can I trust them? Whats actually wrong with it? How much should that part cost? Could I get it cheaper elsewhere? How is their aftercare? I hope I ordered the right part from eBay 5. Access to our network of trusted service people | Local, rated mechanics View nearby garages | Quotes | Insurance | MOT | Tools | Parts Our Solution: An web and mobile portal for all of your vehicle maintenance needs Fix My Car 6. Revenue Percentages added to total bill for products and services: Garage services Specialist parts Charges for marketing solutions for: Garages Mechanics Fitting centres 7. Overheads and Marketing Web developers Designers R&D Hosting Marketers Advertising Advertising Car rental firms Manufacturers Social media Banner ads Badges for participating businesses Radio Televisio 8. Maintaining Loyalty Customers: Services: Kickbacks: Marketing rebates for loyalty Penalties: Free maintenance for bad work Groupons, Voucher codes for new customers FixMyCar credit for referrals 9. FixMyCar Narrated by Dan Tanner


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