FLASH MOBFLASH MOBPuzanova Puzanova

JuliaJuliaPh-31Ph-31

Contents:“Flash mob” in dictionaryOriginsUsage and effectsFirst flash mob in the worldFirst flash mob in RusssiaFlash mob in NovosibirskExternal links

“Flash mob” in dictionary

•noun• a large group of people

who gather in a usually predetermined location, perform some brief action, and then quickly disperse.

• synonym: inexplicable mob

Origins:• Book “Smart Mobs: The Next Social

Revolution” by Howard Rheingold • prediction of usage of new

communication technologies for people’s self-organization

Usage and effectsUsage• at first - pointless

stunts• now - benefit of

political and social agendas

• utilises the efficiency of communicating information

Effects• can shock people. • seem amusing

and surreal• really funny• might frighten

people

First flash mob in the world:

•17th of June, 2003•the USA, New York, Macy's

department store•more than 100 people •shopping for a Love Rug

First Flash mob in Russia

• 16th of August 2003

• Moscow• classic tabular

flash mob• “Alphabet “

Legend• 15:00 mobbers

move up and take out their letters;

• 15:03 putting in order (vowels and consonants separately);

• after that they dissapear…

Strangers with letters

“The Earth's interior” Mobbers try to persuade strayed

“compatriots” or pipeliners, animals or somebody else to get out…

Legend knocking on the

ground and listen to the ground

pretend to hear voices ask their “addressee”

to go out, “Guys, we are here, we will help you”

try to explain where the exit is

when passers-by begin joining and listening, stand up and go away

“Global migration”• Properties -

small parcel;• Moving –go

pensively along the bridge;

• At the corner cast a glance back…

• And dissolve in the croud.

They are leaving us…

Kuznetskiy Bridge in Moscow

Flash Mob in Novosibirsk

• public telephone with the note “Direct communication”

• a long line

What’s happen?At public telephone:- Yes, I am

listening to you.- What are news

above?- Yes, everything

will be done…- Yes, yes…I’m

sinful…I repent…- When will be the

end?

External links http://www.flashmob.com/http://www.xflashmobs.com

Flash mob creation site. http://www.flashmob.spb.ru/ Flash

mob in St. Petersburghttp://www.flashmob.ru/ Flash

mob in Moscowhttp://www.flashmob.fm/Global

Flash mob

FLASH MOBFLASH MOBPuzanova JuliaPuzanova Julia

Ph-31Ph-31