service design for the futureof textile artisans’ communities:an enabling ecosystem towardssustainability & social innovation

Loughborough Design School | AHRC Design Starsupervisors: Dr MC Escobar-Tello, Dr VA Mitchell

Francesco Mazzarella, PhD researcher

index

research... problem aim focus methodology conclusions

research problem

the global crisis is leading to theend of a linear economy, whilesetting the ground for redistributedmicroproductions, based on new ethics of sustainability

the craft discourse is mainlybased on individual makingpractices, overlooking theirhuman and social dimension

it is missing a strategicagenda, which could createsustainable interconnectionswithin this pacthy landscape

to explore how service designcan contribute to encouragetextile artisans’ communitiestowards a sustainable future

research aim

research focus

material

by handsmachinerydigital tools

qualityskilled control

personal identitymaterial culture

local fibres:vegetableanimaldiscarded

artisancommunity

small scalelocaliseddiversifiedflexible

tool making

textiles

utilitarianculturally meaningful

aesthetic

large availability of fibreshigh employmentwide applicationsrising consumer trends

why?

textile artisans’ communitiesare bottom-up, human-centredaggregations, using local fibres,managing the process of makingculturally significant apparel,by hands or through digital tools

service design can facilitatethis holistic process:

1. artisans’ communities2. collaborative services3. enabling ecosystem

reflectset a strategic agendafor encouraging TACtowards a sustainablefuture

1C

prelim

inar

y st

ud

y

planselect TACto involvein co-design

2A 2C

to co-designcollaborativeservices forsustainable

TAC

planmap textileartisanallandscape

1A

planplaninterconnectionsamong TAC

reflectsynthesize servicedesign processinto a theoreticalframework

3A 3C

evaluatio

n

to outlinean enablingecosystem ofsustainable

TAC

act & observeexplore sustainablefuture trendsfor TAC

co-designcollaborativeservices

act & observe

1B

act & observeoutline anenabling ecosystemof services

3B2B

PS: TAC: Textile Artisans’ Communities

to developtheoretical

framework forsustainablefuture for

TAC

mai

n s

tud

y

reflectevaluate whereasservice designhas met thetheoretical framework

methodology

discover define

develop deliver

experts’focus groupshadowing

contextualinterviewsco-creation

serviceblueprint

serviceecosystemmap

encourage sustainable development

trigger creative economiesNew York (USA)

rescue craft heritage

Nottingham (UK)

participatoryaction

research

Cape Town (South Africa)

to explore the wide scope of application of service designand develop a flexible service model to be tailored on di�erent contexts

participatoryaction

research

textile artisans’ communitiescan contribute to sustainabledevelopment as they...rescue cultural heritage provide social engagement

boost creative economy enhance resource stewardship

thank you !

f.mazzarella@lboro.ac.uk francesco.mazzarella10

Francesco Mazzarella