Focus: The DigitalRevolution (Chapter 2 – pp. 48-58)

Media in Motion• Media (communication) (noun, pl) tools used

to store and deliver information or data.• Make a list of the forms of media you have

access to on a daily basis. Which are the most important to you? Use these subtitles;

Types of media• Advertising media Advertising media various media, content,

buying and placement for advertising• Digital news mediaDigital news media, mass media focused on

communicating news• Print mediaPrint media, communications delivered via

paper or canvas• Recording mediumRecording medium, devices used to store

information• Social mediaSocial media, media disseminated through

social interactions

The internet is bidirectional• Bidirectional means the ability to exchange exchange

information onlineinformation online, to uploadupload as well as download.download.

• The internet is an astonishing boon to humanity gathering up and concentrating information and ideas that were scattered so broadly around the world that hardly anyone could profit from them.

• Strengthened English as a global language• Write down some benefits of the net;

Benefits of internet• The world’s meetinghouse, where people

gather to chat, gossip, argue, show off and flirt. • Quick access to loads of information,• Searching and filtering tools,• Easy way to share opinions with small

interested groups of people or with “the whole world”-

• List some disadvantages;

Disadvantages• For some people, the very idea of reading a

book (paper copy) has come to seem old-fashioned, maybe like making your own dress or shirt.

• A recent study of adults between 18 and 30 spent thirty percent of their leisure time online

• It is often assumed that the time we spend on the net comes from the time we used to spend watching TV. But statistics suggest otherwise.

Disadvantages• Net use has gone up, television viewing has

either held steady or increased increased.• In other words the growth in our online time

has expanded the total amount of time we spend in front of screens.

• Whenever we switch on the computer we are immediately plunged into interruption interruption technologiestechnologies

• List ways in which this affects us;

Generation Net – young adults• Drop in people reading words printed on paper

(down 29%)• The www is deeply integrated into our daily lives

– at home, at work and at school • Special-purposeSpecial-purpose media tools replaced by all-all-

purpose toolpurpose tool e.g. before: tv, tape recorder, telephone, radio etc…

• FragmentationFragmentation of the media and our ability to concentrate

• Forms our behavior and shapes our perceptions

Generation Net – young adults• Newspaper industry faces severe financial challenges.

Are there papers you know of that have closed down because of the internet?

• Many producers are chopping up their products to fit shorter attention spans of online customers. Can you think of any examples?

• Magazines have trimmed the length of their articles and introduced more summaries and navigational aids to make scanning of their content easier.

• Libraries have changed – from the silence of turning pages to the tapping of keys

Tasks P44-45• Answer questions 1-6 in your note books

The digital decade

http://access.cappelendamm.no

• From separate– Cameras– PCs– DVDs/CDs– Newspapers

• To integrated– Smartphones– Tablets– Instant internet– Apps

Social impact

• Changing the way we live

• Democratization of

knowledge– Wikipedia– YouTube

• Social media – Facebook

Downloading entertainment

• File-sharing websites– Pirate Bay

• Corporate websites– The istore

• Live online “feeds”– Sports, Concerts

• Interactive computer games– Second Life

New problems

• WikiLeaks– What’s secret?

• Circulating videos– Who’s responsible?

• Censorship– By whom?

• Bullying– How to stop it?

Personal impact

• Trouble avoided• Fun shared• Help gotten• Digital footprints left• Movements traced• Viruses caught

Always in view =

Never out of sight

Beyond the personal?

• End of private life?• The global village?

“We shape our tools

and then our tools

shape us”