Football Superstar

06.02.08 version1

RATINGRATINGAUDIENCEAUDIENCE TERRITORIESTERRITORIESPLATFORMSPLATFORMS

The GameThe Game

Key FeaturesKey Features

Key DataKey Data

RELEASE DATE\RELEASE DATE\MARKETING SUPPORTMARKETING SUPPORT UNITSUNITS

Game Overview

Football Superstars is the first MMO to recreate the game of football and its associated lifestyle. Thousands of human players within a huge online persistent virtual world compete to become a football superstar leading to on and off-pitch glory, fame and luxury. Football Superstars takes the player through the life of a footballer, from grass-root kick-abouts to the pinnacle of premier football and international stardom.

• Unlike traditional football games you control one player rather than an entire team

• Develop your players career from football academy all the way to stardom as a member of successful premier club

• Free to play, with premium subscription model on top

• Buy your own club, scout for new talent and manage your very own “ real” team, taking them all the way to the top.

• Reward system, virtual cash, experience & fame = lifestyle world celebrity ratingTV

1.16 mm

European

November 2008

12-17 18-34 18-49

25-54 Male Female

PRINT ONLINE OUTDOOR

CHANNEL MARKETING

PR EVENTS

OTHER

Est Spend $US________________________

06.02.08 version1

CategoriesCategories

APPARELAPPAREL AUTOMOTIVEAUTOMOTIVE BEVERAGESBEVERAGES ENTERTAINMENTENTERTAINMENT

PERSONAL CAREPERSONAL CARE TECHNOLOGYTECHNOLOGYTRAVELTRAVEL

BANKING & FINANCEBANKING & FINANCE

TELECOMSTELECOMSPHARMACEUTICALSPHARMACEUTICALSINSURANCEINSURANCE OILS & GASOILS & GAS

HEALTH CAREHEALTH CARECOMPUTERSCOMPUTERS FOODFOODCONFECTIONERYCONFECTIONERY

QSR’SQSR’S SPORTSSPORTSLEISURELEISURE

Branding Opportunities

LIQUORLIQUOR

CELL PHONE / CAMERA PHONECELL PHONE / CAMERA PHONE

VITAMIN WATERVITAMIN WATER

ENERGY DRINKENERGY DRINK

CLOTHINGCLOTHING

Integration Options

06.02.08 version1

Integration Option Description

In-Game

Availability Dyn

am

ic

Leve

l 1

Leve

l 2

Leve

l 3

Billboards perimeter hoardings, menu screens, — — — —

Club Sponsorship comprising of kit branding 5 — — —

3/5/7 Aside Sponsorship incl branded ground/location, half time pitch logo, kit, balls — — —

Awards sponsorship Goal of the match, player of the matrix — — —

Team sponsorships incl strip, website banners, perimeter board package (10) 14 — —

League Sponsorship incl pitch hoardings, menu screens, trophies and medals 4 — —

Replay Sponsorship Branded user interface for game replays 1 — —Performance enhancing productsSponsorshipofbootstoenhancedifferentelementsofplaysuchas

speed, height, curve etc 10 —

Health and Fitness SponsorshipBranded gym 1 —

Branded gym equipment (all equipment available) —

Branded product placements 5 —

Branded item drops 5 —Apparel

Includingfullybrandedretailoutlet,3Dproductplacementandingamedelivery/microtransaction,detailedapparelandinformationso

avatars can purchase and wear branded goods within the game

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