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Magazines show the highest return on advertising spend 1,400 client studies show that print has a Return On Ad Spend (ROAS) of $3.95 for every $1 spent FEBRUARY 2018 Fitness EARN 1–4 CECS IN THIS ISSUE FOR PROFESSIONALS WHO INSPIRE THE WORLD TO FITNESS ® IDEA PROGRAMMING TO AVERT ACL INURY Crush Your Next Audition! APRIL 2018 Corrective Ex for the Scapulae Fitness JOURNAL The Dietary Fat Formula >Eat It >Choose Wisely >Consume Moderately Fitness Journal is the gold standard and professional voice of the fitness and wellness industry. This award-winning trade brand keeps pace with the constant evolution in a dynamic industry and is considered a critical tool for fitness professionals. Our editors, authors and subject matter experts use top-tier research and evidence-based learnings to support practical approaches to helping regular people move safely and efficiently, eat well and alter behaviors for sustainable, healthy, lifelong change. Our mandate is to educate and inspire fitness professionals. IDEA’s content helps readers to innovate, to help clients achieve success and to grow their businesses. Fitness Journal is rated as the #1 membership benefit by IDEA Fitness Members, who pay $50 a year for their subscription. AVERAGE RETURN ON ADVERTISING SPEND, ALL STUDIES - MPA, 2016 magazines digital $2.63 $2.62 $2.55 $2.45 $1.53 $3.94 cross media linear TV mobile digital video
