Magazines show the highest
return on advertising spend
1,400 client studies show that print has a Return On Ad Spend
(ROAS) of $3.95 for every $1 spent
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FitnessJOURNAL
The Dietary Fat Formula>Eat It>Choose Wisely>Consume Moderately
Fitness Journal is the gold standard and professional voice of the fitness and wellness industry.This award-winning trade brand keeps pace with the constant evolution in a dynamic industry
and is considered a critical tool for fitness professionals.
Our editors, authors and subject matter experts use top-tier research and evidence-based learnings tosupport practical approaches to helping regular people move safely and efficiently, eat well and alter behaviors
for sustainable, healthy, lifelong change. Our mandate is to educate and inspire fitness professionals. IDEA’scontent helps readers to innovate, to help clients achieve success and to grow their businesses.
Fitness Journal is rated as the #1 membership benefit by IDEA Fitness Members, who pay $50 a year for their subscription.
AVERAGE RETURN ON ADVERTISING SPEND, ALL STUDIES - MPA, 2016
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$2.63 $2.62 $2.55 $2.45
$1.53
$3.94
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1X Rates (Net)
Spread $11,600
Full Page $6,600
1/2 Page $4,400
1/3 Page $2,950
Published 10X/Year
320,000 influencers engaged with every issue
Distribution: ACE certified pros and elite IDEA members
Nearly all readers (98%) tell us that they consider Fitness Journal to be a trusted advisor and the industry gold standard or on par with others. Average time spent reading: 54 minutes
Theme
Yoga for Upper & Lower Crossed Syndrome
Equipment A-Z: Essentials for the Well-Equipped Studio
Annual Nutrition Issue
Recovery Strategies
Loaded Movment: Deadlifts and Deadshifts
Health Coaching & Behavior Change
IDEA World Issue: Careers and Industry Issues
Pilates
Leveraging Social Media for Business Growth
Training Masters’ Athletes, IDEA Food & Nutrition Tips
Print Bonus Pages!
Space Close
10/26/2018
11/28/2018
1/7/2019
2/5/2019
3/8/2019
4/8/2019
5/8/2019
7/8/2019
8/7/2019
9/9/2019
Material Close
11/2/2018
12/5/2018
1/14/2019
2/12/2019
3/15/2019
4/15/2019
5/15/2019
7/15/2019
8/14/2019
9/16/2019
Mails to Subscribers
12/18/2018
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2/19/2109
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10/22/2019
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*All articles and themes are subject to change.
