Modernism
Dominant ideology throughout western industrialised world in art, design and architecture for most of the twentieth century
Adolf Loos 1928
Essay on Ornament and Crime:
“Evolution is synonymous with the removal of ornament from objects of everyday use”
Adolf Loos 1901
Armoire - Vienna, Austria
“A plain piece of furniture is more beautiful than all the inlaid and carved museum pieces”
Louis Sullivan 1896
“It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and things superhuman… that form ever follows function, This is the law …”
Form and FunctionLouis Sullivan1896
“Form and function are one …”
Guarantee Building, Buffalo New York, 1895
Modernism
USE should determine the FORM of an object
If an object is made to function well it will by definition be beautiful(also referred to as Functionalism)
Rules of Modernist Design
Objects should be:• simple, honest and direct• Well adapted to their purpose• No ornament
Rules of Modernist Design• Standardised• Machine-made• Reasonably priced• Expressive of their structure and materials
Howell ‘Chromasteel’ USA
1946“Here is gay, sparkling furniture that brings new beauty and charm into your kitchen … it’s the kind that seems to stay new looking indefinitely”
Modernism
A term used to refer to the principle that nothing is included in a design that does not enhance the object’s purpose
Machine Age 1920s
“Machines are replacing hand work; the spheres are smooth; the cylinders have the kind of precision only attainable in theory: without fuss, the machine produces surfaces which are faultless.”
Marcel Breuer 1931
“This metal furniture is intended to be nothing but a necessary apparatus for contemporary life”
Le Corbusier 1929
“Metal plays the same part in furniture as cement has done in architecture. It is a revolution.”