forms are boringJoe Leech @mrjoe

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http://www.flickr.com/photos/stovak/2378145902/sizes/z/in/photostream/

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I want topunch this websitein the face

How users people feel about badly design forms

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uThere’s a special bit of the brain just for forms

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1. Security is important

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86% of online shoppers feel more confident about entering personal information on sites using security indicators

Well, they would say that wouldn’t they?

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86% of online shoppers feel more confident about entering personal information on sites using security indicators

[it] has also observed through field-testing that in part because of the SSL solution, the site has experienced a 26% higher conversion rate

Well, they would say that wouldn’t they?

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86% of online shoppers feel more confident about entering personal information on sites using security indicators

[it] has also observed through field-testing that in part because of the SSL solution, the site has experienced a 26% higher conversion ratehttp://www.verisign.com/ssl/ssl-information-center/ssl-case-studies/credit-karma/index.html

http://www.thawte.com/resources/ssl-information-center/inspire-trust-online/index.html

Well, they would say that wouldn’t they?

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http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1430482

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http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1430482

Reassuring people about privacy makes them more, not less, concerned.

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Maybe it’s worth looking at again?

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2. Be honest

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In the last 24 months have you used any tobacco products?

Such as cigarettes, pipe tobacco, cigars or nicotine replacement products

YesNo

Many people would lie about this question.

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http://www.fieldexperiments.com/uploads/biology%20letters.pdf

A picture of a person next to the form may make them more honest

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http://www.fieldexperiments.com/uploads/biology%20letters.pdf

A picture of a person next to the form may make them more honest

People paid nearly three times as much for their drinks when eyes were displayed rather than a control image.

This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperativebehaviour

“

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http://www.fieldexperiments.com/uploads/biology%20letters.pdf

A picture of a person next to the form may make them more honest

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In the last 24 months have you used any tobacco products?

Such as cigarettes, pipe tobacco, cigars or nicotine replacement products

YesNo

Adding June Whitfield did work.

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In the last 24 months have you used any tobacco products?

Such as cigarettes, pipe tobacco, cigars or nicotine replacement products

YesNo

Adding June Whitfield did work.

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3. Don’t do stupid shit

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http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/

Always mark optional fields, never mark mandatory ones.

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http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/

You need to be pretty good with a mouse to get an accurate answer

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http://www.cxpartners.co.uk/cxblog/verified_by_visa_and_mastercard_securecode_are_broken_and_need_to_be_fixed/

So many mistakes in one form & yet business critical.

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Thank you

joe.leech@cxpartners.co.uk

07905 334163

Joe Leech

@mrjoe

http://www.cxpartners.co.uk/cxblog/http://joeleech.net

Q Quora.com/Joe-Leech/answers

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