Brands are boringJon Silk

In2 Summit, London, 20th May 2014

You’re a person.

A brand is an idea.

“A brand is a shortcut to emotions you’ve felt about the same product before.” Someone important

A brand is a shortcut to an idea.

A brand is a symbol of a shortcut to an idea.

A third of Europeans are more likely to buy from a company they follow on social media. Source: IAB

BORING

Tone is your most important brand asset.

Brands are boring. Make sure yours doesn’t get left behind.

Thanks!@jonsilk

In2 Summit, London, 20th May 2014