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Forms - Getting the most out of your website visitors by Frank West, 6 August 2013 Frank West Front end web developer Lover of cats @frankjwes t
| Date post: | 27-Jan-2015 |
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Technology |
| Upload: | frank-west |
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Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Frank West
Front end web developerLover of cats
@frankjwest
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Getting the most out of yourwebsite visitors
Types of forms
Trying to find something• Search• Filters
Conversations• Comments• Reviews• Chat
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
More forms
Giving you something• Add to basket• Checkout process• Sign up• Newsletters
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
In fact, there are loads!
Other• Contact• Login
Negative experience• Forgotten password• Complaints
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Understand your audience
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Left aligned
• More cognitive loading• Easier to scan
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Right aligned
• Less cognitive loading• Harder to scan
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Above the field
• Can view label and field at the same time• Much faster to complete• Long forms look even longer
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Things to think about
• Short vs long forms• The visual impact of the website design• Form complexity– Radio Buttons– Check boxes– Drop downs
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
More things to think about…
• Audience– Device being used• Field zoom
– Browsers– Experience– Helping you / Helping them?– Region
• Consistency– Which forms are most important?
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Quick and easy
• Show progress• Need certain data? Explain why.• Clear terminology– "Shop more" and "check out now" are better than
"continue"• Be friendly, not forceful• Make it easy– If just need the year, don't ask for the date
• Every field can cost a sale– What business reason is there for that data?
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Concept by Moby
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
No one likes to be called stupid
• Keep error text succinct• Highlight error fields• Keep errors within the viewport• Tell users how to fix the error• Show progress• Track errors with analytics
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
It never ends
• Keep formats the same when requesting real data– Expiry dates are not in string format
• What is the value for the user?• Common terminology• Optional registration• Tricking users to do things is easy– But what do you gain?
• The perceived experience– Security badges
• New form elements
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
It is easy
Understand their needs and give them the right, personal experience.
Forms - Getting the most out of your website visitors by Frank West, 6 August 2013
