Alexa J. Forster June 11, 2014

SOCIAL MEDIA

IN STUDENT AFFAIRS

Impetus for CPE

Assignment 6: Online education

96% of universities have online course

Personal area for growth

Do not engage in professional social media, but wish I

did

Market we are not utilizing

Impetus for CPE

College Students and Social Networks

How Can Social Media be Used?

Practitioner Centered Student Centered

Engage with other student affairs

practitioners

Market institution & departments

Learn best practices Reach out to students

Professional development Engage students

Structure: Workshop

1 Various social media tools and how to

use them

2

Utilizing technology: professional centered and student centered approaches

3 Best practices for using social media in

student affairs

Sponsoring Organization

NASPA or ACPA

Webinar

Conference session

Facilitation at Individual Institutions

In person workshop

Institution mini-conference

Webinar

Target Audience

Student Affairs practitioners Housing, Career Services, Student Services, First Year

Programs, Recreational Sports, Athletics, Student Leadership, student government, etc.

Those with access to technology device and social media sites

Those who are willing and committed to learning how to best use social media as a tool

Connections to Course

Changing demographics (Merriam, Caffarella, & Baumgartner, 2007)

International student population

Commuter students

Non-traditional students

Technology (Merriam, Caffarella, & Baumgartner, 2007)

Kolbs learning styles (The Kolb Learning Style Inventory, 2007)

Assignment 6: Online education

Why is student affairs behind the curve?

Course Feature: Pre-Assessment

Understand baseline knowledge of target

population

Changing demographics & technology

Hard to gauge familiarity with social media baseline

without assessment

Send out via email to registered participants

Course Feature: Pre-Assessment

Course Feature: Hands on Engagement

Logging in to social media site to create

professional account

Ex: Twitter

Explore social media site to gain familiarity

Look for profiles of people/organizations/groups

that you would like to follow

Course Feature: Hands on Engagement

Course Feature: Future Plans

Small group dialogue with colleagues in same unit

and/or department

Creating plan for social media engagement with

students

Creation and sustained engagement

Realistic plan that can be implemented and

maintained

Resource: YouTube Videos

Resource: Books

Resource: Institutions Webpages

Resource: Social Media Sites

Conclusion

QUESTIONS?

References

24 Tips and uses for social media in student affairs [Online image]. (2014). Retrieved June 10, 2014 from https://www.youtube.com/watch?v=SbLm-N9Z_IM.

College Students and Social Networks [Online image]. (2012). Retrieved June 10, 2014 from http://alivecampus.com/tag/social-media/.

FSU Division of Student Affairs [Online image]. (2014). Retrieved June 10, 2014 from http://studentaffairs.fsu.edu/students/social-media-listing.

Junco, R. (2014). Engaging students through social media: Evidence based practices for use in student affairs. San Francisco, CA: Jossey-Bass Publishers.

Merriam, S.B., Caffarella, R.S., & Baumgartner, L.M. (2007). Learning in adulthood: A comprehensive guide (3rd ed.). San Francisco: Jossey-Bass Publishers.

MHK Marketing. (2013). Facebook expert [Online image]. Retrieved June 7, 2014 from http://www.flickr.com/photos/mkhmarketing/8686686679/in/photostream/.

MHK Marketing. (2013). Keep calm and tweet on [Online image]. Retrieved June 7, 2014 from http://www.flickr.com/photos/mkhmarketing/8686686679/in/photostream/.

MHK Marketing. (2013). Twitter expert [Online image]. Retrieved June 7, 2014 from http://www.flickr.com/photos/mkhmarketing/8686686679/in/photostream/.

MHK Marketing. (2013). Social media class [Online image]. Retrieved June 7, 2014 from http://www.flickr.com/photos/mkhmarketing/8686686679/in/photostream/.

Singh, S. & Diamond, S. (2012). Social media marketing for dummies. Hoboken, NJ: Wiley.

Student Affairs. (2014). Student Affairs twitter page [Online image]. Retrieved June 10, 2014 from https://twitter.com/The_SA_Blog.

The Kolb Learning Style Inventory. (2007). Boston, MA: Gay Group, Inc.

http://www.exacttarget.com/blog/social-media-best-practices-for-brand-engagement/.