Monthly NewsletterApril 2009

www.amsoc.com.brForumIn This IssueIn This Issue

AmSoc EventsAmSoc Events

Young AmSoc members enjoy egg-painting activities at last year’s Easter Party.

(Continued on page 7)

Attorneys provided by Consulate?Page 4: Learn the answer to this and other common questions Americans have posed to the U.S. Consulate, regarding help when they’re caught in a legal bind in Brazil.

NYC burger staple now in SPPage 3: Board Member Jacques Vaney thinks Brazil now has the definitive, authentic Grade-A U.S. burger, offered in Itaim Bibi at P.J. Clarke’s. Check out his raving review, and photos.

Annual meeting closing inPage 12: The AmSoc Annual General Meeting will be held in early May. Read here about what is in store for all members, who are encouraged to come out for both business, and pleasure.

Page 5: Corporate donations make up 55 percent of AmSoc’s annual revenue, playing a big role in allowing our non-profit organization to aid local charities.

Companies help AmSoc succeed

April 3: INC Vegan Cooking Class

April 6: Scottish Country Dancing

April 21: France’s ‘Year in Brazil’

Culture shock advicePage 10: Psychologist Heloisa Garman discusses the common phases of mental adjustment that ex-pats experience abroad, and how to avoid pitfalls in your personal and professional lives.

Easter around the world

l In Bermuda, traditional kites are flown to symbolize Christ’s ascent.

l In Belgium and France, churchbells are silent for Maundy Thursday, as a sign of mourning. It’s said the bells depart for Rome and return on Easter Day bringing eggs with them to drop during their passage together with the Easter Bunny.

l In Norway it’s a contemporary tradition to solve murder mys-teries at Easter. All the major television chan-nels show crime and detective stories and magazines print stories for readers to solve.

l In the Czech Republic and Slovakia, a tradition of

spanking or whipping is carried out on Easter Mon-

day. In the morning, men spank women with a special

handmade whip or throw cold water on them. A legend says

that women should be spanked in order to keep their health and

beauty during whole next year. The women can get revenge in the

afternoon or the following day when they can pour a bucket of cold water

on any man, and in Poland this has turned into an all-day water fight.

full of activitiesEaster PartyBy Kim Beecheno, staff writer

For the child in all of us, Easter is one of the most enjoyable holidays of the year. We find chocolates and painted eggs around the house and garden, make a mess of the fake grass in our baskets, and get the chance to finally meet the big Bunny and pull its tail when mom isn’t looking.

On April 5 from 3-5 p.m. at Chapel School, AmSoc will hold its annual Easter Party. Tickets for members are R$30 per child or R$60 per family, and for non-members R$50 per child and R$90 per family.

“It’s a great, American traditional Easter Party, remi-niscent of the ones I attended in the U.S. as a child,” said Felicia Smith, organizer of this year’s event. “The kids simply love it.”

All the children will receive an Easter basket, and ac-tivities will include egg decorating, a mini petting zoo with ducks and rabbits, an Easter Egg hunt, and most importantly a meet-and-greet with the Easter Bunny itself.

The Easter Bunny has its origin in pre-Christian fertility lore, mentioned as early as the 1600s in German literature. The Hare and the Rabbit were the most fertile animals known, and served as symbols of the new life during Spring. The Easter Bunny was introduced to American folklore by the German settlers who arrived in Penn-

2009Forum ForumApril2 3

The American Society of São Paulo

Rua da Paz, 1431 n 04713-001 São Paulo, SPTel: (11) 5182-2074 n Fax: (11) 5182-9155

forum@amsoc.com.br

Bob Moser, editorKim Beecheno, staff writer

Rita Ferreira, layoutYule Bisetto, editorial assistant

Forum is printed by Tom Artes. (www.tomartes.com.br)

Views expressed in Forum do not necessarily reflect those of the American Society board of governors, members,

or staff. Forum reserves the right to edit content for brevity and/or clarity.

Forum is published monthly, with the exception of January and July, by

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President’s Letter

By Marlene Chumo Rubeiz, AmSoc president

I hope all of you en-joyed the St. Pat-rick’s/Welcome Back party on March 19. It was a tremendous success. During April we have planned the Children’s Easter Party, and restaurant

night at P.J. Clarke’s, a New York clone here in São Paulo.

One of the most important ways we can guarantee the continuing success of the American Society in vue of the world’s current woes is by getting the support of our membership and corpora-tions. The more members and corporate sponsors we have, the more money we have to help us plan great activities and guarantee our future, especially for the charity organizations we support.

Help us get new members. The great advantage currently for prospective new members is that joining now gets you 15 months of membership for the price of 12. Becoming a Patron or Helping Hands member helps us keep our Com-munity Action endeavors alive.

We recently had a cocktail party, hosted by the American Counsel Gen-eral, exclusively for these members and corporate sponsors at an art gallery to thank them for this added support.

The monthly Forum, the annual yearbook which has members’ contact information as well as important infor-mation about São Paulo, children and adult sports, traditional celebrations such as Fourth of July and Thanksgiv-ing, cultural trips and the chance to meet with fellow Americans and their friends make membership a great value. Here are some tips on how to help us get new members.ü Invite a friend to one of our activities

and introduce him around.ü Lend your latest issue of Forum and

show your annual yearbook.ü Talk about Little League and chil-

dren’s parties organized for families with little ones.

ü Talk about how the American Foot-ball and Softball leagues, as well as watching the Superbowl together, make members feel like they are back home.

ü Most importantly, talk about our Com-munity Action Committee, which reaches out to 10 underprivileged institutions helping them with their finances, organization and hands-on volunteers. All members can join in helping these causes.We welcome suggestions on how we

can improve. The Board of Governors work hard for you, and if you are in-terested in becoming a Board Member or committee member with new ideas, please contact us at amsoc@amsoc.com.br . We hope that you are as proud as we are of our organization. Looking forward to seeing you in April.

The AmSoc Member-ship Game completed at the end of February, and the winner with 36 points is Humberto Iz-idoro. Humberto wins two tickets on GOL to anywhere in South

America that the airline flies. He pulled out the victory by concen-

trating his efforts in bringing in new Helping Hands members, as well as Patron members (high-level member-ship fees). Overall, our new member campaign was very successful, with 14 contributors helping to enroll 106 new members, boosting AmSoc membership to nearly 1,300 people. Congratulations to everyone who participated.

Our runners up were: Fifth Place – David Warren with 19 points, Fourth Place – John Kennedy with 25 points, Third Place – Mark Abrams with 28 points, and Second Place – Richard Wegman with 33 points.

Final standings at end of February

Membership game winnerBy Richard Wegman, AmSoc board member

Contestant Number of New Members

Points Awarded

Humberto Izidoro 5 36Richard Wegman 6 33Mark Abrams 6 28John Kennedy 6 + 1 Guest 25David Warren 3 + 1 Guest 19Jacques Vaney 3 9Sue Banman Sileci 2 9Simone Kliass 2 6Joe Sherman 2 6Vivian Leite 1 3Steven Silva 1 3Zeke Wimert 1 3Grant Belanger 1 3Maria Fernanda Faville 3 (Guests) 3

Other (Internet, INC, Consulate, events, etc.)

69 N/A

TOTAL106 New Members

5 Potential Members

The American Societyof São Paulo

2009Forum ForumApril2 3

Maria Rita Pikielny Marracini, at the bar of P.J. Clarke’s in São Paulo, with a dish of warm apple pie and vanilla ice cream.

Member TipGreat burgers and taste of NY at P.J. Clarke’s By Jacques Vaney, AmSoc board member

For Americans living abroad in any country, getting a decent burger is a real challenge.

The first burgers I sampled in Brazil tasted more like sausage patties than ground beef. Over the past few years the burgers have improved a lot in São Paulo, and a number of new restaurants have opened and even expanded into good chains. But some strange burger-traits remain, particularly the ubiquitous green mayonnaise, funny retro waiter uniforms, and serving them in a paper wrapper even while inside the restaurant.

Now Brazil has the definitive, authen-tic Grade-A U.S. burger, offered in Itaim Bibi at P.J. Clarke’s. For those of you who’ve lived in New York City, the name will be familiar. Since 1884, P.J. Clarke’s has been serving the finest burgers in Manhattan, as well as ample beer, drinks and assorted American dessert classics from its landmark location on the corner of 55th Street and Third Avenue.

Completely surrounded by skyscrap-ers and high-rise apartment buildings, the original P.J. Clarke’s has defied modernization, serving New York from an ancient two-story building manned by Irish barmen, filled with old photos, memorabilia and a distinct old Manhat-tan ambiance.

Apparently, over the years P.J. Clarke’s developed an interesting relationship with

a loyal Brazilian clientele. According to the restaurant’s founder in São Paulo, Maria Rita Pikielny Marracini, every day from 3-5 p.m. P.J. Clarke’s in Manhattan is filled with Brazilians. This has been going on for many years, as Brazilian tourists, who generally stay in Midtown and enjoy a late lunch, have consistently gathered there in the late afternoon.

Maria Rita, who has been traveling to the U.S. for over 20 years, was no excep-

tion. Every time she passed through New York, she always stopped there to enjoy her favorite burger and la-ment that the offering in São Paulo just wasn’t up to snuff. In March 2007, Maria Rita decided to do something about it.

After arriving one morning from Brazil and having to wait for her ho-tel room to be ready, she went to P.J. Clarke’s for an early lunch. She asked to speak with the owner about the idea

of opening a restaurant in Brazil. The manager called owner Phil Scotti, who was at his weekend home in upstate New York and couldn’t get back until Monday morning. Maria Rita had to leave that Sunday night, but in classic New York style Scotti had a creative solution, and sent a limo for Maria Rita on Sunday to bring her to his summer house for a lunch meeting. As fate would have it, Scotti had been planning to expand his restaurant beyond its original location, but never could have imagined that the push would come from Brazil. After one meeting, they decided to pursue the project.

A 20-year-veteran of the food industry and recent franchisee in Brazil, Maria Rita made a highly-detailed business plan for the restaurant project, and convinced owner Scottie to not only bring his res-taurant to Brazil, but invest as a majority joint-venture partner. From the outset, the New York /São Paulo (Continued on page 6)

2009Forum ForumApril4 5

CouNsel by CoNsul

By Elizabeth Sunday, vice consul, American Citizen Services, U.S. Consulate General in São Paulo

Common Questions about Emergency ServicesThe Consulate receives regular inquiries about emergency services available to Americans. Here are some frequently-asked questions.

If I am arrested, will the U.S. Consulate provide an attor-ney?

No. The Consulate will neither provide an attorney nor legal advice. We can pro-vide a list of attorneys within the consular district that are available for hire at your expense. This list includes attorneys that have indicated that they speak English. The type of law practice is included (ex: family, immigration, criminal law, etc.) as well as contact information. Consulate staff will not recommend one attorney over another but merely provides the list as a service. Should the consulate receive verifiable complaints about a particular law practice, that attorney is removed from the list. Note that Americans ar-rested in Brazil are subject to Brazilian law; however, the officials must alert the Consulate promptly of arrest of our nationals under the Vienna Convention.

Can the Consulate pay for me to get back to the United States?In rare instances, the State Department will provide repatriation loans to cover the cost of travel for American citizens to return to the U.S. To be eligible, you must be a U.S. citizen, destitute, and would experience hardship if not returned to the U.S. In addition, the applicant is required to provide contact information for three people who might be able to assist – usu-ally family and friends. A consular officer will call these people to ask whether they can provide financial assistance for the applicant to return home. If they can’t, the State Department may provide a loan for the transportation. The Consulate will purchase the ticket home, but the loan must be repaid. The recipient is provided with a limited validity passport good for

the return trip to the U.S. and a new pass-port for further travel will not be issued until the loan is satisfied.

Donations for Americans in Prison in BrazilConsular officers visit all U.S. citizens imprisoned in Brazil on a quarterly basis. When possible, we give out personal hy-giene products, American magazines, vi-tamins, food, and pens/paper during these visits. If you’re interested in contributing to the effort, we would be happy to send you a list of allowable items. Contact American Citizen Services for more in-formation at (11) 5186-5315 or via e-mail at acsinfosaopaulo@state.gov.

Quicknappings on the RiseLike other forms of crime, “sequestro relâmpago” or “quicknapping” is on the rise in Brazil. Quicknappings are gener-ally committed against random targets who are either taken to an ATM machine to withdraw cash for their captors, or forced to provide ATM passwords or other valuables. Victims are generally not harmed and are released quickly or left in a remote area. The increase in this type of crime is not restricted to any certain location. The Consulate’s Regional Security Officer urges people to be aware of this danger and take ap-propriate precautions.

How to AvoidAvoid attracting attention. Do not wear flashy jewelry or flash money in public.

Use public parking lots that are full of people and cars and are well lit.

Vary your routes and times. Do not keep to the same routine.

Be careful at traffic lights and keep alert to pedestrians approaching your vehicle.

Avoid stopping too close to the vehicle ahead of you at traffic lights – leave room to maneuver.

Keep your doors locked and your windows rolled up – at all times.

Be aware of your surrounding as you depart and arrive at your residence. If you see something suspicious, drive away and call the Police (190).

Avoid walking along poorly lit streets and parks – drive or take a taxi.

Try to be with at least one other person – especially at night.

Avoid flashing bank and credit cards in public.

Always be aware of your surround-ings.

When using a bank or an ATM, make sure that you are not being followed and that it is in a public, well-lit place.

Avoid carrying all your bank and credit cards. Make copies and leave in your office/home.

Do not flash large amounts of money in public. Before you leave home, set some money aside, just for small ex-penses.

Most common placesIn your vehicleWhen you are entering your vehicle –

especially in non-public places that are not well-lit or coming from an ATM.

At traffic lights – especially at night when there are no other vehicles around.

Arriving or departing your residence – especially when you are getting in or out of your car.

When you are involved in a “minor” collision. Criminals sometimes bump your car in order to get you to park and get out of your car.

While walkingWhen you are walking – especially

when you are by yourself.When returning to your residence –

especially if there are unfamiliar people in your neighborhood.

When making withdrawals at ATMs – especially if you are not aware of your surroundings.

The American Societyof São Paulo

2009Forum ForumApril4 5

2009 Corporate Donations Drive kicks in By Kim Beecheno, staff writer

Part of the American Society’s purpose is to keep the U.S. cultural heritage alive through celebrations of traditional holidays such as the Fourth of July, Hal-loween, Easter and Thanksgiving, as well as offering assistance and informa-tion to Americans in Brazil. But another very American tradition is the desire to help, whether it be through funding local charities or the sweat and effort of our own members. This is where AmSoc needs financial assistance, and Corpo-rate Donations each year make up a big chunk of that.

“Because we have been so well re-ceived in this country, we should give something back,” said Eric Street, AmSoc board member and former president.

AmSoc, a non-profit organization, is centrally focused on community as-sistance and charity work. Corporate donations account for 55 percent of its revenue, while membership makes up 25 percent and the annual yearbook 20 percent. Donations, above all else, help AmSoc maximise outreach programs and guarantee the survival of charity organisations, supporting some of the city’s poorest neighbourhoods.

Organisations like Projeto Sol, located in an Interlagos Favela, that teaches non-violence, drug and juvenile delinquency prevention and allows children the possi-bility to spend up to six non-school hours at the center, taking part in an array of classes, including art and dance.

“The donations we receive from AmSoc represent to us the spirit of the American, people who always look beyond their own needs and to those of others with such kindness,” said Sister Angela Mary Carey. Many institutions are also helped with specific projects, such as raising money for new class-rooms, recreational facilities and basic sanitation improvements.

“These aren’t entitlement programs, they empower people to become productive in society,” said Tim Altaffer,

As a warm-up for the annual Chal-lenge Cup, AmSoc members can hit the links together Friday, April 17, at Guarapiranga Golf and Country Club.

It is a great chance to whip your game into shape, with plenty of wa-ter hazards and challenging holes. All adult members are invited to attend. The day starts at 11 a.m., and the cost is R$100 per person.

Call the AmSoc office at 5184-2074 to reserve your spot today.

Golf on April 17chairman of the Committee for Corporate Donations. Many companies like BPC Fertilizers Brazil, Gol Linhas Aereas, GM, Cabot, Colgate-Palmolive, Cisa Trading Boeing and others donate to AmSoc year after year. So far in 2009, Cabot has donated R$10,000, Cisa Trading R$6,000, Opice Bloom R$2,000 and Ernst & Young R$4,000.

“They see the value of what we’re doing, they like it and they appreci-ate the level of transparency,” Altaffer said. While companies benefit from the knowledge that they are helping with a social and ethical level of corporate in-volvement, AmSoc also helps employees of those companies volunteer with the organizations and charities, creating a re-lationship between business and charity.

AmSoc has several levels of sponsor-ship (Emerald, Ruby and Sapphire) and all donations however large or small, are welcome. All companies get their logo on the AmSoc banner displayed at all events, as well as acknowledge-ment in the Forum newsletter and at the AGM in May.

Some donations include the spon-sorship of a Little League team and T-shirts with the company´s logo, as well as advertising in AmSoc’s annual yearbook.

“We are happy to donate every year because we have our name on the soccer T-shirts which gives us advertising and at the same time supports AmSoc’s no-ble community programs,” said Andrea Guasti of Cisa Trading.

2009 Goal, How to HelpThis year, AmSoc aims to raise at

least R$125,000 through corporate donations, and over the last four years it has distributed, directly and indirectly, over R$1 million in community assistance programs. Companies interested in making a donation should call the AmSoc office on (11) 5182-2074.

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2009Forum ForumApril6 7

duo hit if off very well together, and over the next 18 months they set about making P.J. Clarke’s in São Paulo a reality.

Maria Rita’s personality and business style define “attention to detail,” and it’s visible from every angle in her restaurant. She’s nailed the ambiance, and most importantly the culinary accuracy, of the original P.J. Clarke’s. Her success is in the details: from easy aspects like checkered table cloths and memorabilia, to obscure details like the N.Y.-restaurant’s old copper ceiling and photos of 1920’s N.Y. baseball legends.

But the most unique detail is in the men’s room. In the N.Y. restaurant, it seems to be straight out of a 1920s film, with enormous porcelain urinals which look like something from Rag Time. Here in Brazil, Maria Rita had replicas of the original bathroom fixtures made especially for the restaurant.

The most important similarity, however, is the fantastic food. You get an amazing burger cooked to perfection, charbroiled on the outside and a bit pink in the middle. Instead of being served with that strange green mayonnaise in a paper wrapper, you get a genuine pickle, a wonderfully

Member TipGreat burgers and taste of NY at P.J. Clarke’s(Continued from page 3)

Many dishes at P.J. Clarke’s will remind you of New York City, but few match the restaurant’s thick, juicy hamburgers, this one layered in mussarella and onion.

A P.J. Clarke’s chef sends out a fresh salad from the kitchen with sliced fig and mussarella.

fresh burger bun and, yes, a good old fashioned slice of raw onion.

In addition to the burgers you’ll be pleased to find N.Y. Strip steak and N.Y. Cheesecake (with graham cracker crust), apple crumb dessert, a true Reuben sandwich and a host of other familiar items. But while P.J. Clarke’s in São Paulo is incredibly loyal in form and content to the Manhattan flagship restaurant, it doesn’t try to nor intend to be an exact clone.

The local restaurant proudly displays an old São Paulo-state flag in the entrance, old photos of the city and even a few Brazilian dishes, like pastel, bolinho de arroz and a churascinho com queijo sandwich. For anyone who wants an excellent burger and genuine New York ambiance, there’s nowhere better in the southern hemisphere than P.J. Clarke’s in São Paulo.

Visit P.J. Clarke’s at Rua Dr. Mario Ferraz 568, in Itaim Bibi, call 11 3078-2965, or learn more at www.pjclarkes.com.br.

Want to recommend someplace or something to other members? Write us your idea at forum@am-soc.com.br

Pet ProfileEvery month we feature a local pet that one of our AmSoc members knows is in need of a good home. Take a look at this guy:

Name: Cookieage: Almost 7 yearsColor: Chocolat and whiteSex: MaleFleaS: NoneTiCkS: NoneSize: MediumkiloS: About 20 FarTS: He’s politeHouSebrokeN: Needs a walk!HobbieS: Likes to playVaCCiNeS: OkNeuTered: NoQuirkS: He needs a house, where he could be the “only dog”iNjurieS: Skin and ear infection, but under treatmentFouNd: He use to live in a house with two adults, in a small part of the apartmentabiliTy To walk oN a leaSH: GoodleVel oF perFeCT goodNeSS For a NiCe Family: HighwHaT iF i doN’T FiNd Him a Home: He’s staying at a pet hotel, but look-ing for love and caring home.CoST To you: FreeappliCaTioNS: Being accepted at carol.kliass@uol.com.br

The American Societyof São Paulo

2009Forum ForumApril6 7

Easter Party full of activities (Continued from cover page) sylvania Dutch country during the 1700s.

The arrival of the “Oschter Haws” was considered childhood’s greatest pleas-ure, next to a visit from Kris Kringle on Christmas Eve. The children believed that if they were good the “Oschter Haws” would lay a nest of colored eggs.

Children in those days would build a nest in a secluded place of their home, barn or garden. Boys would use their caps and girls their bonnets to make the nests. The use of elaborate Easter bas-kets would come later, as the tradition of the Easter Bunny spread throughout the country.

Easter is one of the most important cel-ebrations in the Christian calendar, because Christians believe it’s when Jesus Christ was resurrected from the dead three days after his crucifixion, also known as Resur-

AmSoc members can attend a wine tasting at the Grand Hyatt on Tues-day, May 26, from 8-10 p.m..

Participants will be able to sample wines from several countries, and bottles will be available for purchase at reduced prices. There will also be a buffet of cheese, cold cuts, and selected finger foods.

“Our first wine tasting at the Hyatt Wine Club sold-out quickly,” AmSoc board member and event organizer Simone Kliass said. “We are offer-ing this event again so more AmSoc members can learn about wines from different regions, and purchase a bottle or two if they want.”

rection Day, two days after Good Friday. Easter marks the end of Lent, a period of fasting and penitence in preparation for Easter, which begins on Ash Wednesday in February and lasts for 40 days.

Children enjoy the petting zoo activities at last year’s AmSoc Easter Party.

Wine Tasting event in MayThe Grand Hyatt’s renowned wine

library, located at the front of the hotel’s restaurant complex, houses a two-story wine wall containing more than 2,500 bottles from North and South America and Europe.

While this Hyatt Wine Club event is open to the public, AmSoc mem-bers will pay a discounted price and have an English-speaking member of the Hyatt staff accompanying their group. Spaces are limited, so reserve your spot soon by calling the AmSoc office at 5182-2074, or e-mailing amsoc1@amsoc.com.br. Ticket prices are: R$ 45 (members), or R$ 65 (non-members).

trAvel

2009Forum ForumApril8 9

By Bill Hinchberger, AmSoc member

Búzios: A seaside resort in Rio de Janeiro state

A visit by Brigitte Bardot in 1964 sparked the transformation of Armação de Búzios (its official

name) from an isolated fishing village into the St. Tropez of South America. A better comparison perhaps might be with the Spanish island Ibiza, but in any case the ambiance on this amoeba-shaped peninsula is more reminiscent of the Mediterranean than anywhere else in Brazil.

First a joke: “The history books say that the Portuguese discovered Búzios in the 16th century, but in fact it was discovered by the French explorer Brigitte Bardot in 1964.” Armação de Búzios (its official name) was an isolated fishing village when Bardot fled there from the paparazzi in Rio de Janeiro. Her visit sparked a juggernaut of tourism development that transformed the little town into the St. Tropez of South America. A better comparison perhaps would be with the Spanish island Ibiza, but in any case the ambiance on this amoeba-shaped peninsula is more reminiscent of the Mediterranean than anywhere else in Brazil. A babble of languages float through the air. Many commercial establishments are owned by expatriates, and during peak periods prices approach continental levels. Of course there are plenty of Brazilians sprinkled among the foreigners. They include many of Rio de Janeiro’s rich and/or famous; soccer stars, actors and other social-column regulars keep beach houses in Búzios. Despite overdevelopment that even patron saint Bardot lamented in her autobiography, Búzios’ officials have avoided the worst sins committed elsewhere – for instance, they haven’t authorized high-rise hotels smack dab on the sand. If cosmopolitan, Búzios has remained relatively small and definitely exclusive.

Búzios Things to Do

Here’s what most people do in Búzios.

They get up late, around 11 a.m., and have breakfast. Then they hit the beach for the afternoon, maybe partaking in water sports or a pick-up soccer game, but always having a couple of beers or caipirinhas and snacking on fried squid or shrimp at one of the numerous beachside kiosks. Then back to the hotel or B&B for a shower and maybe a nap. In the evening it is off to the Rua das Pedras for some window shopping and a drink at one of the bars. Then comes dinner at a restaurant in the downtown area. Then back to a bar and perhaps to a nightclub for some dancing. Late to bed – and of course late to rise the next day. Though most people don’t take advantage of them, there are other options – many of them nature related.

Búzios Trolley – If you don’t have a car, this two hour tour of 12 beaches and two vista points will give you a good overview. Passengers sit in on benches in the adapted bed of a truck. A roof keeps them in the shade. There are three departures daily and the price is about US$25. Juice, water, fruit and crackers are provided. Most hotels and B&Bs will help you reserve a seat. Avenida José Ribeiro Dantas, 550. Telephone: +(55-22) 2623-4733.

Búzios Golf Club & Resort – No internationally acclaimed resort town worth a hoot can be without its golf course, and Búzios is no exception. Claiming to be one of the best in Latin America, the course was designed by Pete and Perry Dye of Dye Designs in Colorado. The course spans out over 1,000,000 square meters of greenery, running through valleys and hills astride a series of lakes. The 17th hole includes a Dye-trademark island-green, and hole 18 is the most challenging. One day and seven-day package green fees are available to visitors. Telephone: +(55-22) 2629-1240.

Coastal Tour in a Native Fishing Boat – Leave the huddled masses to the

schooners with their scripted itineraries. Hire a local fisherman to take you where you want to go on your own schedule. Most boats can be hired by the hour for as long as you want and leave from the Porto dos Pescadores at Armação Beach. Additional information by telephone: +(55-22) 2620-8020. Or make a reserva-tion at the Colônia dos Pescadores, the fishermen’s cooperative, on the Rua das Pedras. Telephone: +(55-22) 2623-4515 or +(55-22) 9211-4723.

Tauá Ecological Reserve – This 100,000 square meter privately-owned and operated nature reserve has been reforested. It offers numerous walking trails and is rich in bromeliads: experts estimate that 40% of the 1,300 species of bromeliads in Brazil can be seen here. Wildlife includes raccoons, capuchin monkeys, agoutis and armadillos. Estra-da Búzios-Cabo Frio, kilometer 5, Cabo Frio. Telephone: +(55-22) 2623-2200.

Scuba Diving – One of the best spots is Âncora Island, about nine kilometers offshore. On average visibility is about 12 meters but can reach 25 during the sum-mer. Only in May, when the winds pick up, is visibility sometimes a problem. Three leading companies offer lessons and outings: Casamar (Rua das Pedras, 242; Telephone: +(55-22) 2623-2441; Mar Azul (Rua das Pedras, 275 - loja 4; Telephone: +(55-22) 2623-4354); and True Blue (Rua (Continued on the next page)

Visitors to Búzios frequent the sand and surf, in addition to other nature-based attractions, shopping and nightlife.

The American Societyof São Paulo

2009Forum ForumApril8 9

Turibio de Farias 127; Telephone: +(55-22) 2623-6226).

Búzios Hotels

Pousada Corsário Búzios – Located on Ossos Beach, five kilometers from the downtown nightlife – just close enough for comfort. There are 32 nicely appointed apartments, adult and kids swimming pools, a beauty farm, sauna and game room. Rua Agripino de Souza, 50. Tele-phone: +(55-22) 2623-4582.

Hotel Galápagos – Set above the Fernandinho Beach, this property of-fers 37 rooms, including two master suites. The Galápagos prides itself on its nice views, attractive architecture, the privacy of its guests, and top-notch service. The Galápagos is a member of the exclusive Roteiros de Charme, Brazil’s version of Relais & Châteaux. João Fernandinho Beach. Telephone: +(55-22) 2623-2245.

Pérola Búzios – This self-styled de-sign hotel is set close to the hubbub of the Rua das Pedras nightlife - perhaps too close since the inauguration of the popular buy noisy discothèque Privilège. All 60 of the spacious rooms feature widescreen televisions and nine have pri-vate whirlpools. Use of a well-equipped gym and yoga classes are included in the rate. Av. José Bento Ribeiro Dantas, 222. Telephone: +(55-22) 2620-8507.

Pousada Casas Brancas – Set atop Humaitá hill, with an impressive view of the bay and Ossos Beach, this bou-tique hotel boasts a multilingual staff and a refined yet laid-back atmosphere. The sunset as viewed from the pool is spectacular. Morro de Humaitá, 10. Telephone: +(55-22) 2623-1458.

Pousada Pedra da Laguna – On the exclusive Ferradura Beach, this pastel-painted inn resembles a villa. Ask for the room with the whirlpool on the veranda with the ocean view. Praia da Ferradura. Telephone: +(55-22) 2623-1965.

Búzios Restaurants

Sawasdee – This Thai place is the hands down consensus choice as the best restaurant in Búzios, independent of

specialty. Seafood dominates the menu and is clearly the best choice. After a decade on the Orla Bardot, Sawasdee has opened a branch in Rio de Janeiro proper. Expensive. Avenida José Bento Ribeiro Dantas, 422. Telephone: +(55-22) 2623-4644. Website:

Bar do Zé – The fare in this little place is contemporary fusion, featuring grouper with passion fruit sauce, cerviche and Brazilian rumpsteak with Thai sauces. The food is served at candlelit tables. Expensive. Orla Bardot, 382. Telephone: +(55-22) 2623-4986.

Quintal – The waiting list is long for the private group dinners hosted by gourmet Nelson Ramos Filho, who has catered for Brazilian presidents. Groups are limited to 30 guests who distribute themselves among five tables on a deck with an ocean view. Nelsinho, as the chef and owner is known, might serve his “presidential gnocchi,” “Ramos cod fish,” or another of his contemporary inventions. Expensive. Estrada Ponta de Sapata, 208, Manguinhos. Telephone: +(55-22) 2623-1934.

Boom – Pay-by-weight buffets are popular throughout urban Brazil for quick and cheap lunches for executives and office workers on the go. In this spot with the funky design by architect Helio Pellegrino, they take the food up a notch. Rua Manoel Turíbio de Farias, 110. Telephone: +(55-22) 2623-6254.

Brigitta’s – Brigitta Andes was born in the former Czechoslovakia and went at least half-way around the world before settling down in Búzios. The idiosyncratic menu includes shrimp, lobster, T-bone steaks and of course an authentic goulash. Moderately priced. Rua das Pedras, 131. Telephone: +(55-22) 2623-2940.

Búzios Nightlife

Búzios is a true city of night. People rise late and remain in the bars and clubs until 3 a.m. or even later. If you plan to go out dancing, there’s not much point in arriving at the club before midnight. Nightlife is concentrated along the two adjacent main drags, Rua das Pedras and the Orla Bardot.

Chez Michou – Technically specialized in crepes, this place has been a hangout for the younger crowd for two decades. The music is loud and the clientele tanned and buffed. Avenida José Bento Ribeiro Dantas, 90. Telephone: +(55-22) 2623-2169.

Patio Havana – There are five different environments: a Cuban-themed patio, a bistro with an ocean view, a cigar bar, a whisky bar with pool tables, and a wine tasting area. Live music nightly. Patio Havana is the anchor venue for the Búzios Jazz and Blues Festival in July. Rua das Pedras, 101, Telephone: +(55-22) 2623-2169.

Zapata – Opened in 1994, this Mexican-themed discothèque is the “old-timer” of the Búzios scene. Located on the Orla Bardot, just beyond the Rua das Pedras, capacity is 600. Be prepared for the line outside at peak times. Avenida José Bento Ribeiro Dantas, 352. Tele-phone: +(55-22) 9205-2663. Website:

Privilège – Located on the Orla Bar-dot just steps away from the Rua das Pedras. Designed by Búzios’ architect of choice, Helio Pellegrino, this nightclub attracts celebrities, models, rich kids and others whose names frequently land in the social columns. With a capacity of 1,200, there’s room for some regular folks as well. There are occasional live shows by name acts. The music goes on until dawn. Avenida José Bento Ribeiro Dantas, 550. Telephone: +(55-22) 2623-0150.

Gran Cine Bardot – In a town inspired by a film star, this is the only movie theater. The Gran Cine Bardot offers four screenings a day, with a mix of commercial movies and art films. Its adjacent café is a favorite hangout for intellectuals. Travessa dos Pescadores, 80. Telephone: +(55-22) 2623-1466.

Búzios Day Trips

Most of the places near Búzios offer similar attractions: sun, sand, nature and a bit of nightlife. Some of them are less expensive. Some are less raucous. Some are more relaxed. But if you wanted cheap or tranquil or down-to-earth, you wouldn’t have come (Continued on page 13)

2009Forum ForumApril10 11

The challenge of culture shock

By Heloisa Garman, AmSoc member

Having to live in a very different culture from our own is a far greater challenge than we think at first. The initial excitement of being in a different environment soon be-comes overwhelming.

Nothing works like at home, and the sim-plest tasks such as mailing a letter or even getting things fixed can become a hurdle. On top of if all, our usual ways of acting don’t usually get the expected responses. Does this sound familiar? Don’t be dis-couraged, culture shock happens to most ex-pats, but it can also become a window of opportunity for growth.

The shock of moving to a foreign country has been described in psychol-ogy literature as comprising three distinct phases.

During the first, an Overcompensating or Honeymoon period, most things are seen from a romantic view. Everything is new and exciting -- smells, foods, people’s habits and pace of life. During this time, we aren’t aware of the stresses related to the transition, and conflicts tend to remain dormant.

After some time, (two to three months), however, the struggle of having to com-municate in a different language and deal-ing with cultural differences on a daily basis becomes quite tiring. Things we initially were curious about start annoying us, and we long for the conveniences of home. This is the beginning of the second, Decompensating or Crisis period.

Excitement gives way to feelings of isolation and depression. Minor nuisances and irritations lead to serious distress. A client once said, “Living in São Paulo is just like trying to run a marathon with heavy weights attached to your ankles … nothing works.”

At that point we tend to lose our abili-ties to work as effectively as we did at home, and we feel disoriented. In order to understand this state of mind, we must remind ourselves that our ability to func-tion in the world depends on our under-standing of subtle cues and our response

to implicit and explicit rules. Lacking a way of interpreting the new

culture, we tend to use our own cultural interpretive system, and that is not only ineffective but can lead to terrible mis-understandings that in turn make us feel even more isolated.

Common reactions during that phase are physical symptoms, boredom, irrita-tion, homesickness, withdrawal (only seeing other Americans and avoiding contact with Brazilians), stereotyping or even feeling hostile towards local people. One can easily get judgmental and even develop a strong dislike for certain ele-ments of the different culture.

Fortunately, most of us only experience a few of those reactions. It is, however, helpful to be aware of them so we can understand and cope with them better. I had a few clients that said they didn’t feel free to discuss their feelings with their fellow Americans, because they felt ashamed and thought they’d be judged as weak and ineffective.

Sometimes spouses do not discuss those feelings, leading to misunderstand-ing. A lack of communication can drive a wedge between a couple. When a family relocates, some couples may develop a split. One member, (usually the man) through his work develops activities that entail a connection with the current envi-ronment and the development of contacts with others. The other member (usually the woman) usually centers on activities associated with raising her children and running the household. She now sees herself as facing language and cultural barriers when trying to communicate with maids, shopping or going to the supermarket.

She no longer feels safe and competent as she did at home and sees herself very much alone. I found women to experience more difficulties, for their sense of loss is more pronounced. The man being more in the world feels more autonomous, and in comparison, the woman who is home alone can feel even more isolated. When these differences of roles are not dis-cussed and understood, couples may not find the needed support from each other.

Over time, typically around six months in their stay, ex-pats gradually begin to feel oriented, are more able to interpret the subtle cultural cues and become more familiar and comfortable in their environ-ment. Their self-confidence increases, and the negative feelings of the previous phase subside.

Although this model suggests predict-able stages of adaptation to a new culture, individual reactions may vary depending on feelings towards the move and access to support networks.

Despite the difficulties and negative symptoms of culture shock, this experi-ence can be an extraordinary period of growth. It’s an opportunity to acquire new information and understand diverse ways of living. One can acquire a multicultural perspective and a greater flexibility to-wards understanding others.

Here are some suggestions to better deal with culture shock:n Talk with someone who understands

U.S. and Brazilian cultures.n Talk openly with your family to avoid

harboring feelings of guilt and resent-ment and gain the needed emotional support from each other.

n If you develop physical symptoms or negative emotional reactions, these may be signs of stress. Discuss your problems with a counselor or a doc-tor.

n Develop a network of friends to find the needed emotional and practical support.

n Learn the language.n Even if you do not plan to stay long

in Brazil, view São Paulo as your home and not just a temporary place to stay.

n Take it easy on yourself, and set time aside each day to do something special and meaningful to you.

Heloisa Garman, Psy.D. U.S.-Licensed clini-cal psychologist, has practiced with adults, couples and family for 25 years in the U.S. and Brazil. Fo more information about her practice and credentials call : 3898-2330; 7179-9723, or write hcbgarman@aol.com

The American Societyof São Paulo

2009Forum ForumApril10 11

It’s with great sadness that the American So-ciety bids farewell to Paul Levison, who died peacefully in his home in Sarasota, Fla., on March 14, 2009 after a long bout with cancer.

A long-term resident of Brazil, Paul was active in American community activities in São Paulo, where he served many terms on the AmSoc Board of Governors and was twice its President, in 1978 and 1997-1998. He was an out-standing person and wonderful friend of many in the community, and will be greatly missed.

Paul was a graduate of the University of Pittsburgh. He first came to São Paulo in the early 1960’s to work for Expan, an earth-moving equipment dealership. In 1970, he founded TASA – Brazil, the first executive search firm in Brazil. The rest of his career was dedicated to executive search, first with TASA – Bra-zil, then TASA – Mexico from 1983 to 1985, and finally with Korn Ferry Brazil, which he took the reigns of when he returned to Brazil in 1985, a company he remained with until his retirement in 2005.

Paul was the consummate executive search professional. His friend Eric

Former AmSoc president passesStreet, who worked several years with Paul at Tasa, emphasized his intuitive skills.

“Sometimes a company would give Paul a search and, without having to do any research, Paulo would just know exactly the right person for the posi-tion,” said Street, who also noted Paul’s mentoring. “What made Paul stand apart from many of his competitors was that he cared as much about the people he was placing as he did about serving his clients. If the fit wasn’t as good for the position-candidate as it was for the company, he wouldn’t make the recom-mendation.”

Along with his service to the Ameri-can Society, Paul was involved with other community activities, including as a founder of the Little League. He was also very active in organizing Democrats Abroad in the 1980’s.

Paul was always ready to lend a help-ing hand to AmSoc and anyone who needed him. He was a warm human be-ing, a charming man with an engaging smile, an infectious laugh and a great conversationalist.

He is survived by his wife, Telma, his three sons Adam, Leonard and Thomas, and two daughters Karen and Deborah. Offerings in Paul’s memory can be made as a donation to the cancer society of your choice.

Newcomer Profile

Name, age: Katie Kittredge, 34Origin, time here: San Francisco, Calif., five monthsProfession: For the past four years I’ve

been working in Napa, Calif., in various corporate finance roles with Diageo’s U.S. wine business. I took a leave of absence when we moved to São Paulo, and am now transferring to Diageo’s São Paulo office in a regional finance role for Latin America.Why São Paulo?: My husband’s com-pany is expanding their business into Brazil, and he was asked to be part of the new joint venture. Best thing so far: The family oriented, kid-friendly culture. When we moved my son was 12 months old, and we’ve really enjoyed how friendly people are toward babies and toddlers. It’s really helped our transition.Early frustrations: Bureaucracy and language differences. If you don’t speak Portuguese well it can be very difficult to get things accomplished. Not being able to handle common problems on your own can be tough. Have saudade for anything back home?: Trader Joes! Central air condi-tioning at home (although we didn’t need it in San Francisco) would also be nice.Progress with Portuguese: I didn’t start learning Portuguese until we arrived and I’m now able to handle basic con-versations. There is still a lot of progress to be made however.Favorite place to hang out: I love going out to breakfast with my husband and son on the weekends. There are lots of great padarias and cafes, and it’s nice to see the city so quiet early in the morning.Recommend a newly-relocated Ex-pat for this column by e-mailing forum@amsoc.com.br

2009Forum ForumApril12 13

Members urged to meet in MayBy Kim Beecheno, staff writer

We’re in the early stages of planning a four-day trip to Buenos Aires, from June 11-14.

Organizers are taking a poll of mem-bers to know if this date is can draw up to 45 members (adults and children), since the dates are very close to school vacation break and we want to verify if most of you would be in Brazil during that period.

The trip would include air travel, airport transportation, hotel accommo-

You in for an AmSoc trip across the border? By Alan Blau, AmSoc board member

“Good food, great company, a lovely atmosphere…” These are just some of the words AmSoc members have used to describe the Annual General Meeting, which takes place this year on May 12 at the Consul General’s residence.

The AGM, held in the form of a cock-tail party, is an excellent opportunity for AmSoc members to share their ideas with the board and learn more about AmSoc’s activities, while doing the important work of voting in a new president for the next two years, approving the financial state-ment and voting in new board members.

The AGM is a time to get to know those responsible for all the events that AmSoc organises. For those interested, it’s a chance to discover how to take part more actively in AmSoc’s work, the community assistance programs or even become a board member.

“People are welcome in any position, wherever they feel comfortable,” said Eric Street, former president and current board member.

AmSoc is always looking for volun-teers who are willing to help with the various committees, such as Charity,

Entertainment, Fundraising or Sports, among others. AmSoc would love to hear from members who are interested in volunteering and have time or experience to share.

The meeting takes no longer than 30 minutes, and for longstanding members and new members alike, it’s a chance to socialise, make new friends and catch up with old ones.

“We like to avoid boring meetings and tone down the formal part,” Street said. Debbie Riveros, who has organised the event on many occasions, described it as “a social event with a meeting in the middle.”

All members will receive an invite to the event, and it’s essential they RSVP.

Who can come?

AGM is free and for members only, space is limited so please contact the office at amsoc@amsoc.com.br or (11) 5182-2074 to confirm. Be sure to bring your passport or RNE to the meeting, as identification will be checked on the door.

dations, city tour, shopping, lunch and dinner at fine restaurants, shows, a day trip for the kids, and Portuguese and English-speaking guides.

Please e-mail or call the office if you’d be interested in these dates, and if there’s enough interest, we’ll be publishing an article in the May Forum providing more details. Your e-mail will also serve as a reservation list. Write to amsoc1@americansoci-ety.com.br or call 5182-2074.

AmSoc member Katleen Felix Ranger won both the Young Profes-sional and People’s Choice awards at the 2009 Jeune Chambre de Commerce Haitienne Excellence Gala, held in Montreal, Canada, on Feb. 28.

Ranger, who was featured in the Newcomer Profile in the March is-sue of Forum, was born and raised in Montreal, thought spent the past six years living in New York before moving to São Paulo in August 2008.

With about 15 years in corporate finance, Ranger is now the director of projects for the largest microfi-nance institution in Haiti.

Member wins award

São Benedito, 2575 l Alto da Boa VistaAlves Pontual, 437 l Granja Julieta

Phones: 5686-6848 / 5546-0226

TrAIN AT THE BEST!David’s Tennis and Squash SchoolLessons l One-on-one (all levels) l Group lessons l Junior’s for competition l Mini-tennis for tinytots

sociaL l Clinics - Parties with churrasco l Tournaments l Fitness by Mario’s

Improveyour

game.

DAvID´sDAvID´satPlay

The American Societyof São Paulo

2009Forum ForumApril12 13

to Búzios anyway, right? Still, if two dozen beaches and the boisterous nightlife aren’t enough to hold your attention, there are other places you can visit.

Barra de São João – This small village about 30 kilometers from Búzios is set on the banks of the clear, mangrove-lined São João River. Many of the houses date to the 17th century and are the same ones celebrated in the verses of homeboy poet Casimiro de Abreu (1839-1860).

Tamar Project – The excellent marine turtle preservation initiative maintains a base in the Campos Basin, about 190 kilometers north of Búzios. The Visitors Center displays models of the five species of marine turtle in Brazil, a tank with baby loggerhead sea turtles (Caretta caretta), and explanatory posters. Farol de São Thomé, Campos de Goytacazes. Telephone: +(55-22) 2747-5939.

Scuba Diving in Arraial do Cabo – Nearly 40 kilometers from Búzios, this is the take-off point for Cabo Frio Island, the unofficial scuba diving capital of Brazil. Coastal currents change directions here – from north-south to west-east - and the deep waters of the Atlantic Ocean are channeled to the surface. As a result, the region is rich in marine species. Sand’Mar Náutica is the oldest scuba diving tour company in town. Rua Epitácio Pessoa, 21, loja 2, Arraial de Cabo. Telephone: +(55-22) 2622-5703.

Restaurante Flutuante – Literally called the “Floating Restaurant,” this eatery is located astride a beach can be reached by hiring a boat at the docks in Arrial do Cabo, about 40 kilometers from Búzios. Ingredients are fished right out of the ocean or pulled from cages where oysters and other sea critters are raised on the premises.

Poço das Antas Biological Reserve – About 80 kilometers from Búzios, the town of Silva Jardim is home to one of the best-known rainforest conservation initia-tives in Brazil, the Golden Lion Tamarin Conservation Project. The reserve is one of the main remaining habitats for

the little squirrel-sized money. Rio de Janeiro-based Brazil Ecotravel offers tours of the reserve, including a visit to the conservation project. Telephone: +(55-21) 2512-8882.

When To Go to Búzios

High Season – Trendy 30-somethings descend on the town during the southern hemisphere summer, December-March. Brazilian families are common both then and during the July winter school break. Holiday weekends are busy throughout the year. Early reservations are highly recommended for Christmas, New Years, Carnaval, Easter and most three-day weekends.

Low Season – Weekdays between April and August. Some argue that the low season is the best time to visit. Prices are lower and things are less crazy and in general the weather is nice.

Shoulder Season – Things begin to heat up in the spring, September-November.

Average annual temperature is 25 C. Average highs are 29 C in the summer and 24 C in the winter. Average lows are 22 C and 19 C, respectively.

Getting to Búzios

Air – There are limited flights to the Cabo Frio Airport (CFB) in the neighbor-ing city of Cabo Frio, including from São Paulo, Rio de Janeiro and Buenos Aires. Flight time from Rio de Janeiro is 30 minutes. The Brazilian airline Gol offers the most service.

Transfers from Rio de Janeiro – Many of the upscale hotels and pousadas offer transfer service from airports and hotels in Rio de Janeiro. Ask when you make your reservation.

Driving – Búzios is located 179 kilo-meters northeast of Rio de Janeiro. The drive can be made comfortably in less than two hours. The website Búzios On-line contains detailed directions from Rio de Janeiro to Búzios in English.

Bus – The bus company Viação 1001 offers several departures a day from the Novo Rio bus depot in Rio de Janeiro. It also offers once-a-week service from São Paulo.

Búzios Tips

Scout out the beaches – Each piece of sand is occupied by a different “tribe,” so sample a few to figure out where you fit in.

Aquataxis – The same fishermen who lead seaside day tours moonlight as “wa-ter taxis,” dropping tourists off at distant beaches for a reasonable fee.

Take a Nap – Nightlife goes late, so take a nap after returning from the beach in the afternoon.

Parking – If you drive, remember that downtown parking is scarce at night as the bars and clubs start heating up. As in many parts of Brazil, as you get out of your car you will probably be accosted by a freelance parking attendant who of-fers to “watch your car.” The best thing is to do is agree on a price beforehand but insist on paying when you leave. If you don’t pay the protection money, the guy might take revenge, but if you pay him in advance, he will likely to take the money and run, leaving your car unprotected.

Beachwear – Emulate what the Bra-zilians are wearing. At first that string bikini or those speedos might feel odd, but eventually you’ll get used to it and you’ll mix much better with the locals as a result.

Búzios Online -- a privately-run trilin-gual (Portuguese, English and Spanish) online guide to Búzios, www.buzioson-line.com.br

(Originally published on July 10, 2008 at BrazilMax.com)

AmSoc member Bill Hinchberger is the founding editor of the travel portal BrazilMax.com, and former president of the São Paulo Foreign Press Club.

Braz i lMax (www.Braz i lMax .com) of fers in-depth information and practical tips, personalized travel planning, online hotel reservations, music downloads, discussion forums, an online radio program, and more.

Búzios: A seaside resort in Rio de Janeiro state(Continued from page 9)

ClAssifieds

Forum April14(Continued on the next page)

Services

Apartment for Rent

Lovely apartment in brand new condomini-um, Reserva Granja Julieta. Located on Rua Verbo Divino, near shoppings, banks, bakery, schools, in quiet residential neighborhood. Apartment has 3 suites, expanded living area with large veranda, ample closets and lovely kitchen/pantry area. Condominium has pools, play, exercise and sports areas, library, social areas, everything you would go to a club for, right at your doorstep. For information and to schedule a visit, call Jo Ann at 9971-4074.

Campos do Jordão – Italian Villa

Mountain climate, two hours from SP, 360º panoramic view, 7 thousand square meter garden with Peaches, Pears, Chestnut, Lime, and others fruit trees, 4 suites, 2 living rooms, fire place, resident house keeper (separate house), complete privacy. For rent call Maria Thereza (11) 7320.4865.

Fabulous apartment For Rent

Located in the heart of the Jardins but in quiet part of R.Jose Maria Lisboa (close to R. Augusta and Oscar Freire). Spacious 3800 sq. ft.; ideal for couples who love to enter-tain; furnished or not; renovated, hardwood floors, tiles & new carpet, lots of sunlight, huge master suite, 1 large suite and 1 bdrm; separate media room, breakfast room; and dining room opening to a lovely veranda; 5 garage spots. Corporate relocations welcome. Please contact ifranco@demarest.com.br or (11) 9243 9911.

Furnished Apartment for Rent

Vila Nova Conceição. São Paulo’s best place to live. Near Ibirapuera Park. Modern building with sports facilities, heated swimming pool, three bedrooms (one suite), a living room with terrace, complete kitchen, maid’s bedroom and bathroom, big service area, two parking spaces. Fully furnished with all appliances. Telephone included. Call Alex or Eliane at (11) 3849-7085 or (11) 8635-7788, or send an e-mail to alex@caboverde.com.br.

House for rent in Jardins

Completely renovated house in Jardins, S.P. Near Ibirapuera Park. House has 4 bedrooms (3 suites), expanded living area with large ve-randa, ample closet, lovely kitchen, fireplace and air conditioning. For information and to

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Size 1.60x0.95x0.75, plus 2 extensions 30cm each. Maximum length 2.20cm.Sitting 8/10 people. Plus matching Buffet 2.00 x0.45x0.92 with 3 drawers. For viewing appointment call Lilian-owner-9982-6265/5102-3746.

Panoramic beach-front homes 4 rent: 14, 9 or 7prs.Pr. Lagoinha, Ubatuba, SP

180 degrees Vistas! Sem-Prvt off-season. Pris-tine Loc! 7 mtr fr sandy bch! Btfly dcrtd. Grmt Kch. 24/7 Sec. Kid-safe bch, clean, qt, wide. Hst’l 1690 ruins, rain forest, wtrfalls, trails, wtr sprts, fshn. Pets ok. Restnt, grcry, phmcy, MD, nrby. Safe str pkg. Photos: HTTP://PICASAWEB.GOOGLE.COM/REISLUX Rent: CELIA.LAGOINHA@YAHOO.COM.BR

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Ubatuba

Weekends, weekly, or monthly. In luxurious, high-security, closed condominium, three hours from Sao Paulo. Charming beach bun-galow with large sweeping yard, incredible ocean view. Quiet, private, rejuvenating. To recharge your batteries. Call Ruth at (11) 9405-6424 or send an e-mail to ruthhollard@hotmail.com. Visit: www.ubatubaescape.com.

American Psychologist Services for Expats

Sukie Miller Ph.D. early director of Esalen, former Board Member Jung Institute San Francisco, 35 years experience private prac-tice as coach, psycho-therapist with adults and couples in eclectic approach to personal/professional growth, woman’s’ issues, adjust-

ment São Paulo, goal setting, dream work, anxiety. Call Dr. Miller at 11- 9823-8730 email sukiemiller@gmail.com

American-Licensed Clinical Psychologist

Heloisa Garman, Psy.D. U.S. Licensed Clinical Psychologist (covered by U.S. health insurance). Bilingual, with extensive private practice in Chicago and former therapist at the Family Institute at Northwestern University. Treats individuals, couples, and families. Specialized in anxiety, depression, cultural issues, and adjustment disorders. Call Dr. Garman at (11) 7179-9723 or 3898-2330 or send an e-mail to hcbgarman@aol.com.

American-Licensed Psychologist

Offers psychotherapy for children and adults. Experience in treating depression, anxiety, ad-justment difficulties, behavior problems, etc. Also provides thorough diagnostic evalua-tions for children with academic or behavioral difficulties (e.g., learning disabilities, ADHD, autism, etc.), including practical recommen-dations for school and home. Contact Richard Morhaime, Psy.D. at (11) 5538-0099 or (11) 9669-8057

Argos Dog Kennel

Traveling? What about your dog? Argos Ken-nel Hotel could be his second home in the country. Food, water, and shelter with lots of love and personal care. No lonely kennel for him, but our home and the freedom of a spa-cious garden. Fetch and carry service. English and French spoken. Call Jean or Christine at (11) 4661-1430 or (11) 9687-1815 or send an e-mail to jean.chris@uol.com.br. Embu Guaçu, São Paulo.

Caseiros for hire

Barbara and Douglas would like to find full-time work w/American family. They are a delightful, hardworking, married couple w/6 month old baby. For interview contact Bar-bara’s father, Adão 8270-8450. For character reference contact Mrs. Micki Yost in the U.S. 248-505-2187.

Math and Science Tutor

Former Graded and Chapel teacher, with 20-years experience, tutors Math, Physics, Chemistry, and Science for all levels, includ-ing but not limited to the IB, IGCSE, SAT-I & II, AP and Brazilian

Housing

The American Societyof São Paulo

2009 Forum 15

CAleNdArFor more information about this month’s AmSoc events (highlighted), visit www.amsoc.com.br.

April 2009 Important Dates: 5 Palm Sunday | 8 First Passover Seder | 9 Second Passover Seder | 10 Good Friday | 12 Easter | 16 Last day of Passover and Yizkor services | 21 Tiradentes | 22 Earth Day

1 Wednesday INC Monthly Cofee 9 a.m.-12 p.m. For more information, visit www.newcomers-sp.com.br

3 Friday INC Vegan Cooking Class Chef Diogo Miranda leads a group of up to 10 INC members to teach sophisticated vegan recipes. For more information, visit www.newcomers-sp.com.br

5 Sunday AMSOC Easter Party for Kids

Check out our Web site for more information: www.amsoc.com.br

5 Sunday Sampa Community Church Join us any Sunday at 10:55 a.m. Directions at www.sampacommunity.com

6 Wednesday St. Andrew’s Scottish Country Dancing

At the BBC, 8 p.m. More information at www.standrews.com.br

8 Wednesday INC Red Rose For more information, visit www.newcomers-sp.com.br

12 Sunday Sampa Community Church Join us any Sunday at 10:55 a.m. Directions at www.sampacommunity.com

18 Saturday Concert at Fellowship A series of concerts of chamber music in a beautiful and calm atmosphere as found in the sanctuary of Fellowship. 4 p.m. at Rua Carlos Sampaio 107

19 Sunday Sampa Community Church Join us any Sunday at 5:25 p.m. for some timeless and clear directions for financial decisions -- personal and global. Directions at www.sampacom-munity.com

22 Wednesday INC Monthly Luncheon For more information, visit www.newcomers-sp.com.br

26 Sunday Sampa Community Church Join us any Sunday at 10:55 a.m. Directions at www.sampacommunity.com

A classified of up to 50 words costs R$40 for AmSoc members and R$75 for non-members. To place a classified please call (11) 5182-2074 from 8:30 a.m. until 1 p.m., or send an e-mail to amsoc1@americansociety.com.br.

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Forum does not check all of the advertisers appearing in this newsletter. We urge you to use these services; however, thoroughly check prices and services prior to finalizing any service or purchase agreement.

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vestibular. Elementary and middle school students are also welcome (all subjects). Call Fernando Knijnik at (11) 2533-3965 or 9134-6700.

Personal Trainer

I will come to your home, office, or workout facility and create an exercise/fitness program tailored to your health concerns, fitness goals, and schedule. For adults and children, individ-uals or groups. Sessions in English, Spanish, or Portuguese. For more information please contact Daniela Franco at (11) 9739-6191 or dsf29@hotmail.com.

Phone Services - Unlimited call to the US

Yes, you can call any US number from Brazil, unlimited minutes, for a very low monthly flat fee of $24 US dollars! For more information: Email: customer@bravoz.net or call +55 (11) 3466-2810 or +1-281-602-1190. www.BravoZ.net

Relocation - Assistance for Expats

Visa; Documentation; Familiarization Visit; Transfers; Home hunting; School searching; Cross Cultural Training; Tax Consulting; Hire a Maid; Acquisition of Vehicles; Tour in the neighborhoods; Shopping; Cultural tours; Organizing Trips; Introduction to others expatriates. ANGELS EXPAT CARE. Tel: +55-11-3624-9236. Cell +55-11-9101-4390. contato@angels-expatcare.com. www.angels-expatcare.com

Selling Up

Go with a pro! We have been selling household goods for families, individuals, and companies for 17 years in São Paulo and nine in Brasilia for embassies. We have hundreds of pre-selected clients wanting to buy from you, safe and sound! Send an e-mail to meredithsales@zaquie.com or zaquie@zaquie.com or call (11) 5908-1144 or 7997-8808. Ask for Ms. Zaquie Meredith.

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book of the MoNth

Summary

Fernando Henrique Cardoso received a phone call in the middle of the night asking him to be the new Finance Minister of Brazil. As he put the phone down and stared into the dark-ness of his hotel room,

he feared he’d been handed a political death sentence. The year was 1993, and he would be responsible for an economy that had had seven different currencies in the previous eight years to cope with infla-tion that had run at 3000 percent a year. Brazil had a habit of chewing up finance

In this occasional section, Forum recommends books in English that will improve your under-standing of Brazil.

By Fernando Henrique Cardoso, with preface by Bill Clinton

PublicAffairs Book © 2006304 pages

This Month’s Pick:The Accidental President of Brazil: A Memoir

ministers with the ferocity of an Amazon piranha.

This was just one of the turns in a large-ly unscripted and sometimes unwanted political career. In exile during the harsh-est period of the junta that ruled Brazil for twenty years, Cardoso started his political life with a tentative run for the Federal Senate in 1978. Within fifteen years, and despite himself, this former sociologist was running the country.

And what a country! Brazil, it is often said, is on the edge of modernity, striding with one foot in mid-air towards the future, the other still rooted deep in a traditional past. It is a land of sophisticated music and brutal gold-digging, of the next global superpower and the last old-time coffee plantations. It is gloriously ungovernable, irrepressibly attractive, and home to the family, friends and extraordinary life of Fernando Henrique Cardoso. This is his story and his love song to his country. Fernando Henrique Cardoso was President of the Federative Republic of Brazil for two consecutive terms, from January 1995 to December 2002. Born in Rio de Janeiro in 1931, he is married, with three children, and lives in São Paulo.

A note from the author

This book is both a memoir, particularly of my years in public life, and an attempt to convey to foreign readers my vision of Brazil.

My family’s story and my own have been inextricably connected to Brazil’s over the last century. I was an influential sociologist who fought for the return of democracy, finally achieved in 1985. And then, thanks to a somewhat un-planned series of events, I became the first president ever to be elected twice in Brazil, serving from 1995 to 2002. Those were years in which Brazil came democratically to a basic consensus on the need to improve the conditions of our largely poor people.

Brazil is an unknown giant. It is the world’s fifth-biggest country, yet most foreigners know only “The Girl From Ipanema.” So I wanted also to write a book to introduce “the country of the future” whose time, in my view, has finally come, and tell the marvelous story about how the land of Carnival and the favela, of futebol and caipirinha

is slowly overcoming its legacy of dicta-torship and slavery to become a modern, powerful and vibrant society.

An excerpt…

The most fantastic bedtime stories of my youth were about the Amazon, where my mother was born.

It is for many Brazilian children a magical land of treasure, snakes, rainbow-colored fish flying across the water and monstrously tall trees. When I later visited as a supposedly more rational adult, I was awestruck by one thing: the darkness. The forest canopy mutes midday into dusk, and nighttime is bereft of all light. There are no stars, no moon; only the pitch darkness and the primal screams of the deep jungle.

So the childhood fantasy was not that different from reality, which I learned the hard way as president. I liked to take visiting foreign dignitaries to the Amazon for tours. On a visit by Manuel Castells, a Spanish sociologist and friend of mine, we set out with our wives on the river one night in small boats. We were just pulling into shore when all power went out. That same overwhelming darkness enveloped us like a shroud. We grappled for flash-lights, and when we shone them upon the river surface we saw hundreds upon hun-dreds of beady little crocodile eyes peering back at us. Tiny, vicious, stinging insects began to creep into the boat. I thought to myself, only half-jokingly: Here I am, the president of the world’s fifth-largest coun-try, struggling to earn respect in the world, about to be eaten alive in the Amazon....

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