Give Kids a Toothbrush Campaign

http://fundly.com/cdsfoundationhttp://on.cds.org/give

Online PhilanthropyIn 2010:

13% Online Giving2010 giving

• $1.3 billion raised online, a 63% increase since 2008

• Average online gift was $92

• Growth rate for online donations was 30-55%

Social Media Changes Everything

1 tweet=3,700+ people

“I think this is a great cause!” --David Boyce, CEO of Fundly

Social media increases donation yield by 52%, on average

Progress in One Week

• $3,055 in donations• 19 donations and 19 supporters• 71 click-throughs to donation page; 33 unique

visitors• Conversion rate of 58%!

Next Steps for Online Campaign

• Increase presence on CDS social media channels, Facebook and Twitter

• Include in CDS emails, which includes 12,000 subscribers

• Play video on buses during Midwinter Meeting and on site at McCormick Place

• Signage throughout McCormick with links and QR codes to donate

Volunteer/Board Checklist

• Make donation• Set up personal fundraising page• Share your efforts on your Facebook page and

by email• Thank or acknowledge donors and supporters• Follow your donors and supporters on Fundly