GMS Alumni Program
GMS Alumni have a clear commitment to “giving back” to the GMS
community, continuing their personal and professional development, and
helping to build the GMS brand.
As the program has developed plans for a framework that best facilitates and
maximizes Alumni involvement, a number of opportunities have emerged.
Components of the Alumni Relations Program are designed to:
Ensure the impact of GMS and its Scholar/Alumni community beyond the twilight of the program
Provide infrastructure for Alumni self-governance
Serve as a mechanism through which companies and outside organizations can build direct collaborative relationships with the
GMS Alumni Program
Direct Donations
Merchandising
Corporate
Underwriting-Events
Resume Service to
Companies
Motivational/Speake
r Bureau
Opportunities
GMS/Self
Sustainability &
Shared Revenue
Merchandising
• T-Shirts
• Shirts
• Sweat Shirts
• Scarves
• Polo Shirts
Clothing
• Screen Saver
• MousepadComputer
• Portfolios
• Folders
• Paper Weights
• Pencils
• Backpacks
• GMS Calendars
Office/School Supplies
Advertising & Marketing
GMS has access to audiences that are often sought after by educational and
community organizations as well as the corporate and commercial
communities.
Virtual marketing opportunities are available through GMS Imagine,
Scholar Connection and the GMS website, while GMS hosted events offer
in-person opportunities.
Printed Materials such as the GMS Newsletter, Outreach flyers and conference
and event programs can be a great resource for advertisers seeking to reach our
audiences.
*Documents such as the GMS Nomination Booklet, the trifold brochure and the annual
report would not be among the list of printed materials available for advertising
opportunities.
Advertising & Marketing
GMS ImagineTarget: High School
Students/Parents/Counselors
What: GMS Imagine allows students from the 8th
grade to receive regular messaging relevant to their grade level and academic calendar.
Colleges, universities, organizations that offer middle/high school educational support services, may choose
to market in this arena.
Advertising & Marketing
Scholar ConnectionTarget: Gates Scholars
Opportunity: Marketing
opportunities with
Scholar Connection’s
may include online
chats
and virtual
workshops. The
GMS website may offer an
opportunity for job,
internship and event
postings.
Advertising & Marketing
GMS Print Materials
Outreach/Event Programs/
Newsletters
Target: Gates Scholars/Alumni,
Middle/High School
Students,
Educational and
Community-
Leaders
Opportunity: Advertising,
opportunities in printed
materials
Advertising & Marketing
GMS Hosted Events
Conferences/Graduate School Institutes/Academies/Outreach
Target: Audience will vary
Opportunities: In-person
or virtual
marketing
opportunities may
exist according
to the event type.
Corporate Underwriting
Colleges, universities and corporations seek to diversify their
respective communities. Educational institutions have enhanced
their financial packages to attract high talent students of color, and
corporations implement diversity recruitment initiatives to achieve
the same objective
Through Leadership Development and outreach events, GMS
can
provide diversity recruitment opportunities
Corporate Underwriting
Corporate Underwritin
g
LDP EVENTS
Academies
GSIs
Conferences
Future Events
Target: Gates Scholars
and Alumni
Activity: Supports
Diversity
Recruitment
Corporate Underwriting-Male Initiative
Target: Middle & high
school males of
color, Gates Scholars, and
educational organizations
focusing on males of
color
Corporate Underwriting
MALE INITIATIVE
Bridge Builder Forums
Conferences
Corporate Underwriting-Early Outreach
Events
Target: Middle &
high
school students,
and educational
organizations
Partnerships
There are several organizations, like GMS, that have an objective
of providing
academic and professional development support.
While the GMS Program targets Gates Scholars and
Alumni, collaborating with
other organizations that target broader or similar audiences can
produce cost
efficiencies.
Partnerships with other Organizations
= Shared Costs
Partner with organizations to conduct joint events to address target audiences
Grant Focus Grants from foundations, organizations and institutions who share GMS’
mission and vision for minority youth development are potential sources of partnership and revenue
GMS may seek grants to promote and support research by Scholars and Alumni in their areas of academic discipline, especially those related to the seven funded areas
Grant support may be sought to underwrite GMS events such as outreach and conferences
With a wide population of students committed to STEM disciplines, geared toward community service, and trained in research, GMS has important resources that may be of interest to grantors. GMS is well suited to be a grants administrator for other grant types that may benefit Gates Scholars and their academic interest, social concerns and professional development
GMS’ focus on underrepresented individuals in key academic disciplines provides an opportunity to offer specialized training to Gates Scholars and other people of color in the disciplines. Additionally, the broad reach of the alumni population provides opportunities for similar engagements
Grant Focus
• Scholar Research
• Alumni ResearchResearch
• Outreach
• Conference on Male Initiative
• Early OutreachEvents
• Start-ups
• Community Projects
• ResearchGrant Administration
• Alumni Association
Specialized Training
Opt-In Data Membership
GMS has over 12,000 Scholar data to date and over 40,000 Non
Select Applicant data in a given year which institutions,
corporations, and organizations can have access to these data
as long as students opt-in to participate. GMS can set up a
membership fee and provide access to the outside entities so
that institutions, corporations, and organizations can recruit the
students for their appropriate endeavors
To comply with Title VI, Federal government agencies would not
be allowed to participate in the Opt-In Data Membership
opportunities
Opt-In Data Membership
Product Target
Scholar Data
Grad Scholars
Undergraduate
Scholars
Nominations Data
Non-Selects
Institutions
Corporations
Organizations
Consulting Services
GMS has over ten years of experience in outreach and
recruitment of students of color, scholarship management, and
increasing student retention in colleges and universities
With vast range of experiences gained in managing the Gates
Millennium Scholars Program, GMS can provide consulting
services to the administrators at the undergraduate and graduate
school levels, high schools, and other organizations
Consulting Services
Graduate Schools
Undergraduate
Schools
High Schools
Diversity Recruitment
Outreach
Scholarship Awarding
Process
Retention
Non-Cognitive and
Candidate Evaluation
Process
Nomination Process
Scholarship Management
Scholar Tracking Database
Software Platforms/Hosting
GMS Scholar Tracking Database and the GMS Imagine
applications have received positive feedback from institutional
and organizational representatives who have also expressed
interest to GMS to expand these two software platforms to
accommodate their program needs.
Therefore, GMS can provide software platforms and hosting
services to interested institutional and organizational
representatives to manage their audiences.
Software Platforms/Hosting
-Scholar Tracking Database
-GMS Imagine
Institutions & Organizations